dhr. K.O. (Kristopher) Keller MSc


  • Faculteit Economie en Bedrijfskunde
    Sectie Intern. Strategy and Marketing
  • Bezoekadres
    REC M
    Plantage Muidergracht 12  Amsterdam
  • Postadres:
    Postbus  15953
    1001 NL  Amsterdam
  • K.O.Keller@uva.nl
    T: 0205255290

2016

  • Keller, K. O. (2016). Let Your Banner Wave? Antecedents and Performance Implications of Retailers’ Private-Label Branding Strategies. Journal of Marketing, 80(4), 1-19. [1]. DOI: 10.1509/jm.15.0154 [details]
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