mw. dr. H.H. (Hsin-Hsuan) Lee

  • Faculteit Economie en Bedrijfskunde
    Sectie Intern. Strategy and Marketing
  • Bezoekadres
    REC M
    Plantage Muidergracht 12  Amsterdam
  • Postadres:
    Postbus  15953
    1001 NL  Amsterdam


  • Lee, H. H. M., & van Dolen, W. (2015). Creative participation: collective sentiment in online co-creation communities. Information & Management, 52(8), 951-964. DOI: 10.1016/ [details]


  • Lee, H. H., van Dolen, W., & Kolk, A. (2013). On the role of social media in the ‘responsible’ food business: blogger buzz on health and obesity issues. Journal of Business Ethics, 118(4), 695-707. DOI: 10.1007/s10551-013-1955-0 [details] [PDF]


  • Kolk, A., Lee, H. H. M., & van Dolen, W. (2012). A fat debate on Big Food? Unraveling blogosphere reactions. California Management Review, 55(1), 47-73. DOI: 10.1525/cmr.2012.55.1.47 [details] [PDF]


  • Weinberg, C. B., & Lee, H. H. M. (2011). Social and nonprofit marketing: issues and opportunities in marketing beyond business. In K. J. McCarthy, M. Fiolet, & W. A. Dolfsma (Eds.), The nature of the new firm: beyond the boundaries of organizations and institutions. (pp. 211-232). Cheltenham: Elgar. DOI: 0.4337/9780857936455.00021 [details]


  • Lee, H. H. (2014). Managing the uncontrollable: Empirical studies of user-generated content online [details / files]
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