mw. E.H. (Ewa) Maslowska


  • Faculteit der Maatschappij- en Gedragswetenschappen
    Programmagroep: Persuasive Communication
  • Bezoekadres
    REC BC
    Nieuwe Achtergracht 166  Amsterdam
  • Postadres:
    Postbus  15791
    1001 NG  Amsterdam
  • E.H.Maslowska@uva.nl

2017

  • Maslowska, E., Malthouse, E. C., & Bernritter, S. F. (2017). The Effect of Online Customer Reviews’ Characteristics on Sales. In G. Christodoulides, A. Stathopoulou, & M. Eisend (Eds.), Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice. (pp. 87-100). Wiesbaden: Springer Fachmedien Wiesbaden. DOI: 10.1007/978-3-658-15220-8_8 [details]

2016

  • Maslowska, E., Malthouse, E. C., & Bernritter, S. F. (2016). Too good to be true: the role of online reviews’ features in probability to buy. International Journal of Advertising, 1-22. DOI: 10.1080/02650487.2016.1195622 [details]

2013

  • Maslowska, E., Smit, E. G., & van den Putte, B. (2013). Assessing the cross-cultural applicability of tailored advertising: a comparative study between the Netherlands and Poland. International Journal of Advertising, 32(4), 487-511. DOI: 10.2501/IJA-32-4-487-511 [details]

2012

  • Masłowska, E., Smit, E., & van den Putte, B. (2012). Efektywność spersonalizowanych komunikatów reklamowych. In W. Patrzałek (Ed.), Kreowanie i zmiana współczesnego przekazu reklamowego. (pp. 245-260). Poznań: Wydawnictwo Wyższej Szkoły Bankowej. [details]

2011

  • Maslowska, E., van den Putte, B., & Smit, E. G. (2011). The effectiveness of personalized e-mail and the role of personal characteristics. Cyberpsychology, Behavior, and Social Networking, 14(12), 765-770. DOI: 10.1089/cyber.2011.0050 [details]

2011

  • Maslowska, E., Smit, E. G., & van den Putte, B. (2011). Is Personalized Communication Superior? Personalization and Consumers’ Characteristics. Asia-Pacific Advances in Consumer Research, 9, 93-98. [details]

2016

  • Maslowska, E. H., & Wonneberger, A. Are all online consumer reviews the same? Characteristics and effects on sales of green product reviews: Paper presented at the European Communication Conference 2016 [details]

2013

  • Masłowska, E. H. (2013). "Just for you!" A study into the effectiveness and the mechanism of customized communication [details / files]
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