mw. E.H. (Ewa) Maslowska


  • Faculteit der Maatschappij- en Gedragswetenschappen
    Programmagroep: Persuasive Communication
  • Bezoekadres
    REC BC
    Nieuwe Achtergracht 166  Amsterdam
  • Postadres:
    Postbus  15791
    1001 NG  Amsterdam
  • E.H.Maslowska@uva.nl

2017

  • Maslowska, E., Malthouse, E. C., & Bernritter, S. F. (2017). Too good to be true: the role of online reviews’ features in probability to buy. International Journal of Advertising, 36(1), 142-163. DOI: 10.1080/02650487.2016.1195622 [details]
  • Maslowska, E., Malthouse, E. C., & Bernritter, S. F. (2017). The Effect of Online Customer Reviews’ Characteristics on Sales. In G. Christodoulides, A. Stathopoulou, & M. Eisend (Eds.), Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice. (pp. 87-100). Wiesbaden: Springer Fachmedien Wiesbaden. DOI: 10.1007/978-3-658-15220-8_8 [details]

2016

  • Maslowska, E., Malthouse, E. C., & Collinger, T. (2016). The customer engagement ecosystem. Journal of Marketing Management, 32(5-6), 469-501. [details]
  • Maslowska, E., Smit, E. G., & van den Putte, S. J. H. M. (2016). It Is All in the Name: A Study of Consumers' Responses to Personalized Communication. Journal of Interactive Advertising, 16(1), 74-85. [details]
  • Calder, B. J., Malthouse, E. C., & Maslowska, E. (2016). Brand marketing, big data and social innovation as future research directions for engagement. Journal of Marketing Management, 32(5-6), 579-585. [details]
  • Kim, S. J., Wang, R. J-H., Maslowska, E., & Malthouse, E. C. (2016). “Understanding a fury in your words”: The effects of posting and viewing electronic negative word-of-mouth on purchase behaviors. Computers in Education, 54, 511-521. [details]

2013

  • Maslowska, E., Smit, E. G., & van den Putte, B. (2013). Assessing the cross-cultural applicability of tailored advertising: a comparative study between the Netherlands and Poland. International Journal of Advertising, 32(4), 487-511. DOI: 10.2501/IJA-32-4-487-511 [details]

2012

  • Masłowska, E., Smit, E., & van den Putte, B. (2012). Efektywność spersonalizowanych komunikatów reklamowych. In W. Patrzałek (Ed.), Kreowanie i zmiana współczesnego przekazu reklamowego. (pp. 245-260). Poznań: Wydawnictwo Wyższej Szkoły Bankowej. [details]

2011

  • Maslowska, E., van den Putte, B., & Smit, E. G. (2011). The effectiveness of personalized e-mail and the role of personal characteristics. Cyberpsychology, Behavior, and Social Networking, 14(12), 765-770. DOI: 10.1089/cyber.2011.0050 [details]

2016

  • Maslowska, E., & Wonneberger, A. Are all online consumer reviews the same? Characteristics and effects on sales of green product reviews: Paper presented at the European Communication Conference 2016 [details]
  • Willemsen, L. M., van Noort, G., Maslowska, E. H., Malthouse, E. C., Bernritter, S. F., Verlegh, P., & Muntinga, D. G. (2016). Protest frames as a new typology to understand the effects of negative online reviews. Paper presented at International Conference on Research in Advertising (ICORIA), Ljubljana, Slovenia. [details]
  • Willemsen, L. M., van Noort, G., Maslowska, E. H., Malthouse, E. C., Bernritter, S. F., & Verlegh, P. W. J. (2016). Protest frames as a new typology to understand the effects of negative online reviews. Abstract from International Conference on Research in Advertising, Ljubljana, Slovenia. [details]

2013

  • Masłowska, E. H. (2013). "Just for you!" A study into the effectiveness and the mechanism of customized communication [details / files]
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