Fotograaf: Bram Belloni

dhr. dr. D.G. (Daan) Muntinga


  • Faculteit der Maatschappij- en Gedragswetenschappen
    Programmagroep: Persuasive Communication
  • Bezoekadres
    REC BC
    Nieuwe Achtergracht 166  Amsterdam
    Kamernummer: C9.00
  • Postadres:
    Postbus  15791
    1001 NG  Amsterdam
  • D.G.Muntinga@uva.nl

2014

  • S. van der Land & D.G. Muntinga (2014). To shave or not to shave? In F.F.-H. Nah (Ed.), HCI in business: first International Conference, HCIB 2014, held as part of HCI International 2014, Heraklion, Crete, Greece, June 22-27, 2014: proceedings (Lecture Notes in Computer Science, 8527) (pp. 257-265). Cham: Springer.

2013

2011

2009

  • D.G. Muntinga, M. Moorman & E.G. Smit (2009). Introducing COBRAs: a holistic exploration of motivations for brand-related social media use. (extern rapport, SWOCC working paper series, no 1). Amsterdam: SWOCC.

2014

2015

  • D. Muntinga & G. van Noort (2015). Branding. In D. Oosterveer, B. Koster, S. Roeling & M. de Haan (Eds.), Marketingfacts: jaarboek 2015-2016 (Marketingfacts) (pp. 180-189). Arnhem: Marketingfacts BV.
  • D. Muntinga (2015). Een goed merk is een menselijk merk. In B. van Ruler (Ed.), Communicatie nu 2: grootboek van het communicatievak (pp. 22-24). Amsterdam: Adfo Groep.

2014

2013

2009

  • D. Muntinga (2009). Online merkdenken: een kluit dode pixels. In M. Hoogerbrugge, M. Moorman, F. van Raaij, E. Smit & R. van der Vorst (Eds.), Liber amicorum voor Giep Franzen (SWOCC publicatie, 50) (pp. 86-88). Amsterdam: Stichting Wetenschappelijk Onderzoek Commerciële Communicatie (SWOCC).

2008

  • D. Muntinga (2008). Sportsponsoring en merkimago. Clou, 36, 38.
  • D. Muntinga (2008). De donkere kant van sportsponsoring. Merk & Reputatie, 14 (2), 41-43.
  • D. Muntinga (2008). Houd uw doel schoon! Vermijd de gevaren van sportsponsoring. Marketing Rendement, 2008 (10), 12-13.

2015

  • D.G. Muntinga (2015). Online merkmanagement: laat het controledenken los. (blog). Retrieved from http://www.marketingfacts.nl/berichten/online-merkmanagement-laat-het-controledenken-los. (available: 12 jun 2015).
  • D.G. Muntinga (2015). Tien ultieme adviezen voor een menselijker - en dus succesvoller - merkbeleid. (blog). Retrieved from http://www.marketingonline.nl/artikel/10-ultieme-adviezen-voor-een-menselijker-en-dus-succesvoller-merkbeleid. (available: 08 apr 2015).
  • D.G. Muntinga (2015). Een botsing van merkbeschavingen. (blog). Retrieved from http://www.swocc.nl/kennisbank-item/een-botsing-van-merkbeschavingen/. (available: 27 may 2015).
  • L.M. Willemsen & D.G. Muntinga (2015). What’s in a name? Human product naming as a brand anthropomorphism strategy in the context of electronic word of mouth. In Paper presented at the International Conference on Research in Advertising, London, UK.
  • D.G. Muntinga (2015). Towards an alternative framework for brand management. In Paper presented at the Etmaal van de Communicatiewetenschap, Antwerp, Belgium.
  • D.G. Muntinga, T. Wilmer & S.C. Boerman (2015). Charting uncharted branding territory: Exploring product placement efficacy in comics. In Paper presented at the International Conference on Research in Advertising, London, UK.
  • D.G. Muntinga (2015). Branding rethought for the future, or: Down with delusionary brand thinking. In Paper presented at the 3rd annual International Colloquium on Branding, Athens, Greece.

2014

  • D.G. Muntinga (2014). De excellente merkmanager ontraadseld. (blog). Amsterdam: Retrieved from http://www.swocc.nl/kennisbank-item/de-excellente-merkmanager-ontraadseld/. (available: 14 may 2014).
  • S. van der Land & D.G. Muntinga (2014). To shave or not to shave? In Paper presented at the HCI International Conference, Heraklion, Crete, Greece.
  • D.G. Muntinga (2014). The double-source effect in consumer-generated advertising. In Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen.
  • D.G. Muntinga (2014). Een Oudgrieks recept voor buzz. (blog). Retrieved from http://www.marketingfacts.nl/berichten/een-oudgrieks-recept-voor-buzz. (available: 11 dec 2014).
  • S. van der Land & D.G. Muntinga (2014). To shave or not to shave? In Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen.

2013

2012

  • D.G. Muntinga, E. Smit & M. Moorman (2012). Social media DNA: how brand characteristics shape COBRAs. In M. Eisend, T. Langner & S. Okazaki (Eds.), Current insights and future trends Vol. 3. Advances in Advertising Research (pp. 121-135). Wiesbaden: Gabler.
  • D.G. Muntinga, M. Moorman & E.G. Smit (2012). How who, why, and which combine to drive what: An opinion leadership perspective on brand-related social media use. In Paper presented at the International Conference on Research in Advertising, Stockholm, Sweden.
  • D.G. Muntinga, M. Moorman & E.G. Smit (2012). Skating on thin ice: How negative sport incidents affect sponsor image. In Paper presented at the meeting of the American Advertising Academy, Myrtle Beach, SC, USA.

2011

  • D.G. Muntinga (2011, September 1). Met wat voor merken zijn mensen actief op social media? Amsterdam, The Netherlands, Presentation for the conference "15 jaar SWOCC".
  • D.G. Muntinga (2011, April 1). Mensen, merken en social media. unknown, Presentation for PLEON, Amstelveen, the Netherlands.
  • D.G. Muntinga, E.G. Smit & M. Moorman (2011). The building blocks of social brands: Developing consumer-brand relationships in social media environments. In Paper presented at the Second International Colloquium on Consumer-Brand Relationships, Winter Park, Florida, U.S.A..
  • D.G. Muntinga, E.G. Smit & M. Moorman (2011). The bricks of social brands: brand characteristics eliciting brand-related social media use. In Paper presented at the 7th Thought Leaders International Conference on Brand Management, Lugano, Switzerland.
  • D.G. Muntinga, E.G. Smit & M. Moorman (2011). Social brand bricks: the brand-side antecedents of brand-related social media use. In Paper presented at the annual convention of the Netherlands School of Communication Research, Enschede, The Netherlands.

2010

  • D.G. Muntinga, M. Moorman & E.G. Smit (2010). Developing a classification of motivations for consumers’ online brand-related activities. In R. Terlutter, S. Diehl & S. Okazaki (Eds.), Cutting edge international research Vol. 1. Advances in Advertising Research (pp. 235-247). Wiesbaden: Gabler.
  • D.G. Muntinga, M. Moorman & E. Smit (2010). (2010, February). Introducing COBRAs: Exploring motivations for consumers’ online brand-related activitie. In Paper presented at the doctoral. Gent.
  • D.G. Muntinga, M. Moorman & E. Smit (2010). (2010, June). Brand-related social media use: Validating COBRA motivations. In Paper presented at the International Conference on Research in Advertising, European Advertising Academy. Madrid.
  • D.G. Muntinga (). (2010, April). Wat drijft merkgerelateerd social media gebruik? Amsterdam, Presentation for the International Advertising Association.
  • D.G. Muntinga (). (2010, October). Mensen, merken en social media. Leiden, Presentation for Lansu + Paulis.
  • D.G. Muntinga (). (2010, November). Skating on thin ice: How negative incidents in sports affect their sponsor’s image. University of Amsterdam, Presentation for a master seminar on media strategies.
  • D.G. Muntinga, M. Moorman & E. Smit (2010). (2010, February). Introducing COBRAs: Exploring motivations for consumers’ online brand-related activities. In Paper presented at the annual convention of the Netherlands School of Communication Research, Gent, Belgium. Gent.

2009

  • D.G. Muntinga, M. Moorman & E.G. Smit (). Exploring Motivations for Brand-Related Social Media Use. unknown, Presentation at the University of Amsterdam, Amsterdam, 2009.
  • D.G. Muntinga & M. Moorman (). ‘Wandelende Reclamerampen’: De keerzijde van sportsponsoring. unknown, Presentation at the Panteia Research Meeting, Zoetermeer, 2009.
  • E.A. van Reijmersdal & D.G. Muntinga (). Academisch onderzoek naar merken en media. unknown, Bijeenkomst van het Platform Media-adviesbureaus (PMA). Presentatie voor 80 leden van PMA.
  • D.G. Muntinga & M. Moorman (). Een scheve schaats: Over de keerzijde van sportsponsoring. Amsterdam, Presentation at the MWG AMMA Winners meeting, 2009.
  • D. Muntinga & M. Moorman (2009). Undesired consequences of sports sponsorships: how negative incidents in sports affect their sponsors' image. In P. De Pelsmacker & N. Dens (Eds.), Advertising research: message, medium and context (pp. 315-323). Antwerpen: Garant.
  • D.G. Muntinga, M. Moorman & E.G. Smit (2009). Developing a Classification of Motivations for Consumer’s Online Brand-Related Activities. In Paper presented at the 8th EAA International Conference on Research in Advertising (ICORIA), Klagenfurt, Austria.
  • D.G. Muntinga, M. Moorman & E.G. Smit (2009). Introducing COBRAs: A Holistic Exploration of Motivations for Brand-Related Social Media Use. In Paper presented at the Participating in a Mediated World meeting at the Royal Academy of Science (KNAW), Amsterdam..
  • D.G. Muntinga, M. Moorman & E.G. Smit (). Motieven voor Merkgerelateerd Gebruik van Social Media. unknown, Presentation at the Media Utopia meeting of the Platform Media Adviesbureaus (PMA), Amsterdam, 2009.
  • D.G. Muntinga & M. Moorman (). Een scheve schaats: Over de keerzijde van sportsponsoring. Rotterdam, presentation at the Marketing Information Event (MIE), 2009.

2013

  • D.G. Muntinga (2013, April 19). Catching COBRAs. Universiteit van Amsterdam (129 pag.) (Amsterdam: SWOCC). Supervisor(s): prof.dr. E.G. Smit & dr. M. Moorman.

Media optreden

  • D.G. Muntinga (Interview) (2014, Sep 24). Het managen van merken moet radicaal anders, blijkt uit nieuw onderzoek van SWOCC. [radio-uitzending]. In BNR Klantenshow. Amsterdam: BNR Nieuwsradio.

Spreker

  • D.G. Muntinga (2014, June 5). Tien geboden voor het merkmanagement van de toekomst. Amsterdam, Invited lecture at Mercurius.
  • D.G. Muntinga (2014, November 21). Consumer engagement: Het nieuwe merkmanagement. Utrecht, Invited lecture at the Loyalty Café.
  • D.G. Muntinga (2014, October 14). The future of brand management. Amsterdam, Invited lecture at Heineken’s Global Commerce University.
  • D.G. Muntinga (2014, October 13). Merkbeheer. Amsterdam, Presentation for SWOCC.
  • D.G. Muntinga (2014, December 2). Merkbeheer: Het merkmanagement van morgen. Amsterdam ArenA, Amsterdam, Workshop for Het Grote Marketing Congres.
  • D.G. Muntinga (2014, February 5). Het managen van customer participation op social media. Utrecht, Invited lecture at Marketing and Information Event (MIE) (presentation graded 8.28).
  • D.G. Muntinga (2014, April 18). Consumer participation op social media. Amsterdam, Presentation for SM@RT.
  • D.G. Muntinga (2013, October 10). Catching COBRAs. Amsterdam, Invited lecture at the lustrum of Mercurius.
  • D.G. Muntinga & P.W.J. Verlegh (2013, September 18). Consumenten op sociale media: Is meedoen belangrijker dan winnen? Amsterdam, Invited lecture at the Social Media Congres 2013.
  • D.G. Muntinga & P.W.J. Verlegh (2013, January 24). Van "vind ik leuk" naar "ik doe mee". unknown, Invited lecture at the DMP Event 2013.
  • D.G. Muntinga (2013, April 18). Catching COBRAs. Amsterdam, Invited lecture at SWOCC Social Media Day.
This page has been automatically generated by the UvA-Current Research Information System. If you have any questions about the content of this page, please contact the UBAcoach or the Metis staff of your faculty / institute. To edit your publications login to Personal Metis.
  • Geen nevenwerkzaamheden

contactgegevens bewerken bewerk tabbladen