Fotograaf: onbekend

mw. dr. G. (Guda) van Noort


  • Faculteit der Maatschappij- en Gedragswetenschappen
    Programmagroep: Persuasive Communication
  • Bezoekadres
    REC BC
    Nieuwe Achtergracht 166  Amsterdam
    Kamernummer: C8.00
  • Postadres:
    Postbus  15791
    1001 NG  Amsterdam
  • G.vanNoort@uva.nl
    T: 0205252114

Research

Guda van Noort is an Associate Professor for Marketing Communication at the Department of Communication Science at the University of Amsterdam. Her research focuses on the new and unique characteristics of so-called new media. She examines the role of new media characteristics, such as interactivity personalization and targeting, in the persuasion process of (marketing) communications. In recent projects, she investigated effective webcare strategies to counter online complaints, consumer responses to online behavioral advertising, and advertising campaigns in social network sites. Other studies focused on interactivity effects in brand websites, political websites, online games, and digital diplomacy in social media. 

Teaching

I taught a great number of courses at the undergraduate and graduate level.  Persuasive Strategies (English and Dutch), Media & Consumer behavior, and Media & Advertising, I also supervise Master and Resaerch Master theses, also for the Internationsl School fo Humanites and Social Sciences, and BA internships; and I developed several courses such as Persuasion & Resistance and Webcare . 

CV 

A complete overview of my publications can be found in my CV.

2016

  • Eelen, J., Rauwers, F., Wottrich, V. M., Voorveld, H. A. M., & van Noort, G. (2016). Consumer responses to creative advertising: a literature review. In P. De Pelsmacker (Ed.), Advertising in new formats and media: current research and implications for marketers. (pp. 19-46). Bingley: Emerald. [details]
  • Kruikemeier, S., Van Noort, G., & Vliegenthart, R. (2016). The Effect of Website Interactivity on Political Involvement The Moderating Role of Political Cynicism. Journal of Media Psychology, 28(3), 136-147. DOI: 10.1027/1864-1105/a000200 [details]
  • Kruikemeier, S., Van Noort, G., Vliegenthart, R., & De Vreese, C. H. (2016). The relationship between online campaigning and political involvement. Online information review, 40(5), 673-694. DOI: 10.1108/OIR-11-2015-0346 [details]
  • van Noort, G., Vliegenthart, R., & Kruikemeier, S. (2016). Return on interactivity? The characteristics and effectiveness of Web sites during the 2010 Dutch local elections. Journal of Information Technology & Politics, 13(4), 352-364. DOI: 10.1080/19331681.2016.1230921 [details]
  • van Reijmersdal, E. A., Rozendaal, E., Smink, N., van Noort, G., & Buijzen, M. (2016). Processes and effects of targeted online advertising among children. International Journal of Advertising, 1-19. DOI: http://dx.doi.org/10.1080/02650487.2016.1196904 [details]
  • van Reijmersdal, E. A., Fransen, M. L., van Noort, G., Opree, S. J., Vandeberg, L., Reusch, S., ... Boerman, S. C. (2016). Effects of disclosing sponsored content in blogs: how the use of resistance strategies mediates effects on persuasion. American Behavioral Scientist, 60(12), 1458-1474. DOI: 10.1177/0002764216660141 [details] [PDF]
  • Walrave, M., Poels, K., Antheunis, M. L., Van den Broeck, E., & van Noort, G. (2016). Like or dislike? Adolescents’ responses to personalized social network site advertising. Journal of Marketing Communications, 1-18. DOI: 10.1080/13527266.2016.1182938 [details]

2015

  • Kruikemeier, S., Aparaschivei, A. P., Boomgaarden, H. G., van Noort, G., & Vliegenthart, R. (2015). Party and candidate websites: A comparative explanatory analysis. Mass Communication & Society, 18(6), 821-850. DOI: 10.1080/15205436.2015.1051233 [details]
  • Kruikemeier, S., van Noort, G., Vliegenthart, R., & de Vreese, C. H. (2015). Nederlandse politici op Twitter: wie, waarover, wanneer en met welk effect? Tijdschrift voor Communicatiewetenschap, 43(1), 4-22. DOI: 10.5553/TCW/138469302015043001002 [details]
  • Strauß, N., Kruikemeier, S., van der Meulen, H., & van Noort, G. (2015). Digital diplomacy in GCC countries: strategic communication of Western embassies on Twitter. Government Information Quarterly, 32(4), 369-379. DOI: 10.1016/j.giq.2015.08.001 [details]

2014

  • Kruikemeier, S., van Noort, G., Vliegenthart, R., & de Vreese, C. H. (2014). Unraveling the effects of active and passive forms of political Internet use: does it affect citizens’ political involvement? New Media & Society, 16(6), 903-920. DOI: 10.1177/1461444813495163 [details]
  • Kruikemeier, S., van Noort, G., Vliegenthart, R., & de Vreese, C. (2014). Nieuwe media, een politieke belofte? In P. van Praag, & K. Brants (Eds.), Media, macht en politiek: de verkiezingscampagne van 2012. (pp. 107-123). Diemen: Uitgeverij AMB. [details]
  • Smit, E. G., van Noort, G., & Voorveld, H. A. M. (2014). Understanding online behavioural advertising: user knowledge, privacy concerns and online coping behaviour in Europe. Computers in Human Behavior, 32, 15-22. DOI: 10.1016/j.chb.2013.11.008 [details]
  • Voorveld, H. A. M., & van Noort, G. (2014). Social media in advertising campaigns: examining the effects on perceived persuasive intent, campaign and brand responses. Journal of Creative Communications, 9(3), 253-268. DOI: 10.1177/0973258614545155 [details] [PDF]
  • van Noort, G., Antheunis, M. L., & Verlegh, P. W. J. (2014). Enhancing the effects of social network site marketing campaigns: if you want consumers to like you, ask them about themselves. International Journal of Advertising, 33(2), 235-252. DOI: 10.2501/IJA-33-2-235-252 [details]
  • van Noort, G., Willemsen, L. M., Kerkhof, P., & Verhoeven, J. W. M. (2014). Webcare as an integrative tool for customer care, reputation management, and online marketing: a literature review. In P. J. Kitchen, & E. Uzunoğlu (Eds.), Integrated communications in the postmodern era. (pp. 77-99). Basingstoke, Hampshire: Palgrave Macmillan. [details]

2013

  • Kruikemeier, S., van Noort, G., Vliegenthart, R., & de Vreese, C. H. (2013). Getting closer: the effects of personalized and interactive online political communication. European Journal of Communication, 28(1), 53-66. DOI: 10.1177/0267323112464837 [details]
  • Voorveld, H. A. M., van Noort, G., & Duijn, M. (2013). Building brands with interactivity: the role of prior brand usage in the relation between perceived website interactivity and brand responses. Journal of Brand Management, 20(7), 608-622. DOI: 10.1057/bm.2013.3 [details]
  • van Noort, G., Smit, E. G., & Voorveld, H. A. M. (2013). The online behavioural advertising icon: Two user studies. In S. Rosengren, M. Dahlén, & S. Okazaki (Eds.), Advances in advertising research (Vol. IV): The changing roles of advertising. (pp. 365-378). Wiesbaden: Springer Gabler. DOI: 10.1007/978-3-658-02365-2_28 [details]
  • van Reijmersdal, E. A., Jansz, J., Peters, O., & van Noort, G. (2013). Why girls go pink: game character identification and game-players’ motivations. Computers in Human Behavior, 29(6), 2640-2649. DOI: 10.1016/j.chb.2013.06.046 [details]

2012

  • Willemsen, L. M., van Noort, G., & Bronner, F. (2012). Een menselijk geluid: het effect van reactieve en proactieve webcare op merkevaluaties. In A. E. Bronner, P. Dekker, E. de Leeuw, L. J. Paas, K. de Ruyter, A. Smidts, & J. E. Wieringa (Eds.), Ontwikkelingen in het marktonderzoek: Jaarboek 2012 MarktOnderzoekAssociatie. (pp. 27-41, 239). (Jaarboek MarktOnderzoekAssociatie; No. 37). Haarlem: Spaar en Hout. [details]
  • van Noort, G., & Willemsen, L. M. (2012). Online damage control: the effects of proactive versus reactive webcare interventions in consumer-generated and brand-generated platforms. Journal of Interactive Marketing, 26(3), 131-140. DOI: 10.1016/j.intmar.2011.07.001 [details]
  • van Noort, G., Antheunis, M. L., & van Reijmersdal, E. A. (2012). Social connections and the persuasiveness of viral campaigns in social network sites: persuasive intent as the underlying mechanism. Journal of Marketing Communications, 18(1), 39-53. DOI: 10.1080/13527266.2011.620764 [details]
  • van Noort, G., Voorveld, H. A. M., & van Reijmersdal, E. A. (2012). Interactivity in brand web sites: cognitive, affective, and behavioral responses explained by consumers’ online flow experience. Journal of Interactive Marketing, 26(4), 223-234. DOI: 10.1016/j.intmar.2011.11.002 [details]

2011

  • van Noort, G., Antheunis, M., & van Reijmersdal, E. (2011). Online vrienden bepalen de overtuigingskracht van SNS-campagnes. Tijdschrift voor Communicatiewetenschap, 39(4), 90-103. [details]
  • van Weert, J. C. M., van Noort, G., Bol, N., van Dijk, L., Tates, K., & Jansen, J. (2011). Tailored information for cancer patients on the Internet: effects of visual cues and language complexity on information recall and satisfaction. Patient Education and Counseling, 84(3), 368-378. DOI: 10.1016/j.pec.2011.04.006 [details]

2010

  • Kerkhof, P., & van Noort, G. (2010). Third party internet seals: reviewing the effects on online consumer trust. In I. Lee (Ed.), Encyclopedia of e-business development and management in the global economy. - Vol. 2. (pp. 701-708). Hershey, PA: Business Science Reference. [details]
  • Vliegenthart, R., & van Noort, G. (2010). Is het de moeite waard? De karakteristieken en effectiviteit van partijwebsites in de campagne voor de Nederlandse gemeenteraadsverkiezingen van 2010. Res Publica, 52(3), 315-333. [details]
  • van Reijmersdal, E. A., Jansz, J., Peters, O., & van Noort, G. (2010). The effects of interactive brand placements in online games on children’s cognitive, affective and conative brand responses. Computers in Human Behavior, 26(6), 1787-1794. DOI: 10.1016/j.chb.2010.07.006 [details]

2008

  • van Noort, G., Kerkhof, P., & Fennis, B. M. (2008). The persuasiveness of online safety cues: The impact of prevention focus compatibility of Web content on consumers' risk perceptions, attitudes, and intentions. Journal of Interactive Marketing, 22(4), 58-72. DOI: 10.1002/dir.20121 [details]

2016

  • Rauwers, F., & van Noort, G. (2016). The underlying processes of creative media advertising. In P. Verlegh, H. Voorveld, & M. Eisend (Eds.), Advances in advertising research. - Vol 4: The digital, the classic, the subtle and the alternative. (pp. 309-323). Wiesbaden: Springer Gabler. DOI: 10.1007/978-3-658-10558-7_24 [details]

2013

  • Kruikemeier, S., van Noort, G., & Vliegenthart, R. (2013). The relationship between campaigning on Twitter and electoral support: present or absent. Conference papers: International Communication Association: annual meeting, 2013[details]
  • van Noort, G., Kruikemeier, S., Aparaschivei, A., Boomgaarden, H., & Vliegenthart, R. (2013). Online politics: a cross-national explanatory analysis of political websites. Conference papers: International Communication Association: annual meeting, 2013[details]
  • van Reijmersdal, E., Rozendaal, E., Smink, N., van Noort, G., & Buijzen, M. (2013). Explaining the effects of targeted online advertising on children's cognitive, affective, and behavioral brand responses. Conference papers: International Communication Association: annual meeting, 2013[details]

2012

  • Kruikemeier, S., van Noort, G., & Vliegenthart, R. (2012). Politics online: the effect of political internet use on citizens’ political involvement. Conference papers: International Communication Association: annual meeting, 2012[details]
  • Kruikemeier, S., van Noort, G., Vliegenthart, R., & de Vreese, C. H. (2012). Political communication in a digital world: the effects of personalization and interactive communication on citizens’ political involvement. In WAPOR Hong Kong 2012: paper presentation. Lincoln, NE/Hong Kong: World Association for Public Opinion Research/Public Opinion Programme, The University of Hong Kong. [details]
  • Voorveld, H., & van Noort, G. (2012). Moderating influences on interactivity effects. Advances in Advertising Research, 3, 163-175. DOI: 10.1007/978-3-8349-4291-3_13 [details]
  • van Noort, G., Kruikemeier, S., & Vliegenthart, R. (2012). New digital communication strategies: the effects of personalized and interactive political communication. Conference papers: International Communication Association: annual meeting, 2012[details]

2011

  • Antheunis, M. L., & van Noort, G. (2011). Interactivity effects in social media marketing on brand engagement: An investigation of the underlying processes. In Etmaal Van De Communicatiewetenschap, Enschede, The Netherlands. [details]
  • Antheunis, M. L., & van Noort, G. (2011). Interactivity effects in social media marketing on brand engagement: an investigation of underlying mechanisms. In M. Eisend, & T. Langner (Eds.), The 10th ICORIA 2011 Berlin: June 23rd-25th 2011: conference programme [DVD]. European Advertising Academy. [details]
  • Voorveld, H., van Noort, G., & Duijn, M. (2011). Building brands with interactive websites? The influence of perceived interactivity and prior brand experience on brand relationship and brand image. In M. Eisend, & T. Langner (Eds.), The 10th ICORIA 2011 Berlin: June 23rd-25th 2011: conference programme [DVD]. European Advertising Academy. [details]
  • van Noort, G. (Author). (2011). ACE Social [Dataset]. Metrixlab, Rotterdam. [details]
  • van Noort, G., & Voorveld, H. A. M. (2011). Social media in multimedia campaigns: examining the effect on perceived persuasive intent, brand and campaign responses. In M. Eisend, & T. Langner (Eds.), The 10th ICORIA 2011 Berlin: June 23rd-25th 2011: conference programme [DVD]. European Advertising Academy. [details]
  • van Noort, G., & Willemsen, L. M. (2011). Humanizing online brand communications in response to negative word of mouth: the effects of proactive and reactive webcare. In M. Eisend, & T. Langner (Eds.), The 10th ICORIA 2011 Berlin: June 23rd-25th 2011: conference programme [DVD]. European Advertising Academy. [details]
  • van Noort, G., Antheunis, M. L., & van Reijmersdal, E. A. (2011). Marketing campaigns in social network sites. In EMAC, Ljubljana, Slovenia. [details]

2010

  • van Noort, G. (2010). Making money on eBay by relieving risk. Advances in Advertising Research, 1, 249-265. DOI: 10.1007/978-3-8349-6006-1_17 [details]
  • van Noort, G., & Grass, G. (2010). (2010). Validating online risk-redusing strategies. In Presented at the 60th ICA Annual Conference, Singapore. Singapore. [details]
  • van Noort, G., & Voorveld, H. A. M. (2010). An online flow perspective on consumer responses to website interactivity. In Etmaal van de Communicatiewetenschap 2010. [details]
  • van Noort, G., Voorveld, H. A. M., & van Reijmersdal, E. A. (2010). (2010). Understanding website interactivity effects. In European Marketing Academy (EMAC), Denmark, Copenhagen. Denmark. [details]
  • van Noort, G., Voorveld, H. A. M., & van Reijmersdal, E. A. (2010). (2010). Website interactivity effects explained by consumers’online flow experience. In Presented at the 60th ICA Annual Conference, Singapore. Singapore. [details]
  • van Noort, G., Voorveld, H. A. M., & van Reijmersdal, E. A. (2010). (2010, May). Understanding Website Interactivity Effects. In European Marketing Academy (EMAC), Denmark, Copenhagen. Denmark. [details]
  • van Noort, G., Voorveld, H., & van Reijmersdal, E. (2010). Website interactivity effects explained by consumers' online flow experience. Conference papers: International Communication Association: annual meeting, 2010[details]
  • van Reijmersdal, E. A., Jansz, J., Peters, O., & van Noort, G. (2010). (2010, June). Interactive Brand Placement in Online Games: Effects on Girls. In Presented at the 60th ICA Annual Conference, Singapore. Singapore. [details]

2009

  • van Noort, G., Kerkhof, P., & Fennis, B. M. (2009). Reducing risks in the online sphere: the role of warranties. In P. De Pelsmacker, & N. Dens (Eds.), Advertising research: message, medium and context. (pp. 175-182). Antwerpen: Garant. [details]

2015

  • Muntinga, D., & van Noort, G. (2015). Branding. In D. Oosterveer, B. Koster, S. Roeling, & M. de Haan (Eds.), Marketingfacts: jaarboek 2015-2016. (pp. 180-189). (Marketingfacts). Arnhem: Marketingfacts BV. [details]
  • Willemsen, L., & van Noort, G. (2015). Webcare: Van experimenteren naar professionaliseren. (SWOCC publicatie; No. 69). Amsterdam: Stichting Wetenschappelijk Onderzoek Commerciële Communicatie, SWOCC. [details]
  • van Noort, G., & Kruikemeier, S. (2015). Research report on Diplomacy 2.0. Riyadh: Ministry of Foreign Affairs and the Netherlands Embassy. [details]

2014

  • Kruikemeier, S., van Noort, G., Vliegenthart, R., & de Vreese, C. H. (2014). Dichtbij de politiek: Hoe interactieve en persoonlijke communicatie de politieke betrokkenheid van kiezers vergroot. Res Publica, 56(1), 133-135. [details]

2011

  • Kerkhof, P., van Noort, G., & Antheunis, M. L. (2011). Waarom bedrijven sociale media gebruiken. In D. van Osch, & R. van Zijl (Eds.), Basisboek social media. (pp. 91-119). Den Haag: Boom Lemma uitgevers. [details]

2008

  • van Noort, G. (2008). De online slag om onze zinnen. Tekst[blad], 14(4), 16-19. [details]

2017

  • Smink, A. R., van Reijmersdal, E. A., van Noort, G., & Neijens, P. C. (2017). When Virtuality Becomes Reality: Three Underlying Processes that Explain Persuasive Consequences of Augmented Reality Apps. Paper presented at Paper presented at Etmaal van de Communicatiewetenschap, Tilburg, Netherlands. [details]
  • van Reijmersdal, E. A., Boerman, S. C., & van Noort, G. (2017). Online Behavioral Advertising Effects. Paper presented at Etmaal van de Communicatiewetenschap, Tilburg, Netherlands. [details]

2016

  • Voorveld, H. A. M., van Noort, G., Muntinga, D. G., & Bronner, A. E. (2016). Social media experiences and appreciation for brand communication: the differentiating role of type of platform. Paper presented at ICORIA 2016, Ljubljana, Slovenia. [details]
  • Willemsen, L. M., van Noort, G., & Bernritter, S. F. (2016). Protest Frames: Een nieuwe Typologie voor Negatieve Word of Mouth. Abstract from Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands. [details]
  • Willemsen, L. M., van Noort, G., Maslowska, E. H., Malthouse, E. C., Bernritter, S. F., Verlegh, P., & Muntinga, D. G. (2016). Protest frames as a new typology to understand the effects of negative online reviews. Paper presented at International Conference on Research in Advertising (ICORIA), Ljubljana, Slovenia. [details]
  • Wottrich, V. M., van Noort, G., Voorveld, H. A. M., & Smit, E. G. (2016). The effect of educational programs on consumers’ online behavioral advertising and cookie perceptions: Paper presented at the annual meeting of the International Communication Association (ICA), Fukuoka, Japan.. Paper presented at International Communication Association (ICA) 66th Annual Conference, Fukuoka, Japan. [details]
  • van Reijmersdal, E. A., van Noort, G., & Boerman, S. C. (2016). Native online targeted advertising: Examining two underlying mechanisms.. Abstract from International Conference on Research in Advertising (ICORIA), Ljubljana, Slovenia. [details]

2015

  • Boerman, S. C., van Noort, G., de Looper, M., & Helberger, N. E. (2015). "They sent me a whole lot!" A content analysis assessing compliance with social media advertising regulations. Abstract from Paper presented at the annual meeting of the International Communication Association, San Juan, Puerto Rico, . [details]
  • Kruikemeier, S., Strauß, N., van der Meulen, H. L., & van Noort, G. (2015). Communication strategies in digital diplomacy: A multi-method approach to study the use of Twitter by western embassies in GCC countries. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, . [details]
  • Rauwers, F., & van Noort, G. (2015). The persuasive effects and underlying mechanisms of creative media advertising. Abstract from Paper presented at the annual meeting of the International Communication Association, . [details]
  • Wottrich, V. M., van Noort, G., Voorveld, H. A. M., & Smit, E. G. (2015). "I agree"; The effects of consumer educational programs on consumer perceptions of online behavioral advertising and cookies. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Antwerp, Belgium, . [details]
  • Wottrich, V. M., van Noort, G., Voorveld, H. A. M., & Smit, E. G. (2015). The effects of consumer educational programs on consumer perceptions of online behavioral advertising and cookies. Abstract from Paper presented at the Amsterdam Privacy Conference, Amsterdam, . [details]
  • van Noort, G., Polegato, A., Smit, E. G., & Vliegenthart, R. (2015). Online privacy covered by Western newspapers: A cross-national analysis. Abstract from Paper presented at the Amsterdam Privacy Conference, Amsterdam, . [details]
  • van Noort, G., & van Reijmersdal, E. A. (2015). Digital manipulation in advertising: Effects of photo retouching disclosures on consumer responses. Abstract from Paper presented at the annual meeting of the International Communication Association, San Juan, Puerto Rico, . [details]
  • van Noort, G., Voorveld, H. A. M., Wottrich, V. M., & Smit, E. G. (2015). Online behavioral advertising and cookie practices: Do educational programs empower consumers?. Abstract from Paper presented at the International Conference on Research in Advertising, London, UK, . [details]
  • van Reijmersdal, E. A., Boerman, S. C., Fransen, M., van Lieshout, L., van Noort, G., Opree, S. J., ... Vandeberg, L. (2015). An advertiser paid me to write this blog’: How disclosing sponsored content in blogs affects persuasion and resistance. Abstract from Paper presented at the International Conference on Research in Advertising, London, UK, . [details]
  • van Reijmersdal, E. A., Boerman, S. C., Fransen, M., van Noort, G., Reusch, S., & Vandeberg, L. (2015). An advertiser paid me to write this blog’: How disclosing sponsored content in blogs affects persuasion. Abstract from Paper presented at the Etmaal van Communicatiewetenschap, Antwerp, Belgium., . [details]

2014

  • Kruikemeier, S., van Noort, G., Vliegenthart, R., & de Vreese, C. H. (2014). Explaining the relationship between personalized and interactive online communication and citizens’ political involvement.. Abstract from Paper presented at the annual conference of the International Communication Association (ICA), Seattle, USA, . [details]
  • Kruikemeier, S., van Noort, G., Vliegenthart, R., & de Vreese, C. H. (2014). Explaining the relationship between social media use and political involvement.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen, . [details]
  • Kruikemeier, S., van Noort, G., Vliegenthart, R., & de Vreese, C. H. (2014). How and why the content characteristics of social media affect citizens’ political involvement.. Abstract from Paper presented at the Politicologenetmaal, Maastricht, . [details]
  • Kruikemeier, S., van Noort, G., Vliegenthart, R., & de Vreese, C. H. (2014). Personal and interactive: Explaining the relationship between online political communication on social media and citizens' political involvement.. Abstract from Paper presented at the conference of the European Communication Research and Education Association (ECREA), Lisbon, Portugal, . [details]
  • Kruikemeier, S., van Noort, G., Vliegenthart, R., & de Vreese, C. H. (2014). Social media use by political parties and candidates and its effects on citizens’ political involvement: Explaining the relationship.. Abstract from Paper presented at the European Consortium for Political Research Graduate Student Conference, Innsbruck, Austria, . [details]
  • Rauwers, F., & van Noort, G. (2014). Creative media: The next evolutionary step in advertising?. Abstract from Paper presented at the International Conference on Research in Advertising (ICORIA), . [details]
  • Willemsen, L. M., van Noort, G., & Antheunis, M. (2014). Interactivity vs. human voice? The value of webcare as a relationship building strategy.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen, . [details]
  • Wottrich, V. M., van Reijmersdal, E. A., & van Noort, G. (2014). How engagement with branded apps drives brand loyalty. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen, The Netherlands, . [details]
  • van Noort, G., & van Reijmersdal, E. A. (2014). Consumer empowerment by disclosing photo retouching in advertising: Effects on processing, advertising effectiveness, and psychological well-being.. Abstract from Paper presented at the annual ECREA conference, Lisbon, Portugal, . [details]
  • van Noort, G., van Reijmersdal, E. A., & Hogendoorn, S. (2014). Branded apps: Effects of app content on information processing and brand responses.. Abstract from Paper presented at the International Conference on Research in Advertising (ICORIA), Amsterdam, . [details]
  • van Noort, G., van Reijmersdal, E. A., & Hogendoorn, S. (2014). Branded apps: Explaining the effects of app use on brand equity.. Abstract from Paper presented at the Annual Conference of the European Marketing Academy (EMAC), Valencia, Spain, . [details]
  • van Noort, G., van Reijmersdal, E. A., & Rauwers, F. (2014). ‘This ad was digitally manipulated’: Effectiveness of disclosing photo retouching in advertising.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen, . [details]
  • van Reijmersdal, E. A., Rozendaal, E., Smink, N., van Noort, G., & Buijzen, M. A. (2014). How children are persuaded by profile-targeted online advertising.. Abstract from Paper presented at the Child and Teen Consumption Conference, Edingburgh, UK, . [details]
  • Hogendoorn, S., van Noort, G., & van Reijmersdal, E. A. (2014). Branded apps: The effect of entertaining and informational branded smartphone apps on consumer’ brand equity.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen, . [details]

2013

  • Kruikemeier, S., van Noort, G., Vliegenthart, R., & de Vreese, C. H. (2013). Burgers online: Politiek internetgebruik tijdens de verkiezingen van 2010 en 2012. Abstract from Paper presented at the Politicologenetmaal, Gent, Belgium, . [details]
  • Kruikemeier, S., van Noort, G., Vliegenthart, R., & de Vreese, C. H. (2013). How political candidates use Twitter and the impact on votes. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Rotterdam, The Netherlands, . [details]
  • Kruikemeier, S., van Noort, G., Vliegenthart, R., & de Vreese, C. H. (2013). Political candidates campaigning on Twitter and the impact on electoral support. Abstract from Paper presented at the meeting of the World Association for Public Opinion Research, Boston, USA, . [details]
  • Smit, E. G., Voorveld, H. A. M., & van Noort, G. (2013). Online behavioral advertising: How privacy concerned groups cope with online behavioral advertising. Paper presented at Paper presented at the AAA Global Conference, . [details]
  • Smit, E. G., Voorveld, H. A. M., & van Noort, G. (2013). Online behavioral advertising: do we know how to cope?. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, . [details]
  • van Noort, G., Smit, E. G., & Voorveld, H. A. M. (2013). Disclosing online behavioral advertising: Effects of the cookie-icon. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Rotterdam, The Netherlands, . [details]
  • van Noort, G., Verlegh, P. W. J., & Antheunis, M. L. (2013). Consumer self-disclosure in advertising campaigns on social network sites: Effects on brand, product, and advertising responses. Abstract from Paper presented at the AAA Global Conference, . [details]
  • van Noort, G., Willemsen, L. M., & Antheunis, M. L. (2013). Effective webcare strategies in response to negative word of mouth on social network sites. Abstract from Paper presented at the American Academy of Advertising Global Conference, . [details]
  • van Reijmersdal, E. A., Jansz, J., Peters, O., & van Noort, G. (2013). Why girls go pink. Abstract from Paper presented at the annual meeting of the International Communication Association, ICA, London, UK, . [details]
  • van Reijmersdal, E. A., Rozendaal, E., Smink, N., van Noort, G., & Buijzen, M. A. (2013). Effects of profile targeting on children’s responses to online advertising. Paper presented at Paper presented at the Etmaal van de Communicatiewetenschap, . [details]
  • Walrave, M., Poels, K., Antheunis, M. L., & van Noort, G. (2013). Getting too personal? Adolescents’ responses to personalized social network site advertising. Abstract from Paper presented at Youth2.0: Connecting, sharing and empowering?, . [details]
  • Walrave, M., Poels, K., Antheunis, M. L., van Noort, G., & van den Broeck, E. (2013). Getting too personal? Adolescents’ responses to personalized social network site advertising. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, . [details]

2012

  • Kruikemeier, S., van Noort, G., Vliegenthart, R., & de Vreese, C. H. (2012). Getting involved: The effects of personalization and online interactivity on citizens' political involvement. Paper presented at Paper presented at the meeting of the European Communication Research and Education Association, Istanbul, Turkey, . [details]
  • Kruikemeier, S., van Noort, G., Vliegenthart, R., & de Vreese, C. H. (2012). Going online with politics: Does it have an effect?. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Leuven, Belgium, . [details]
  • Kruikemeier, S., van Noort, G., Vliegenthart, R., & de Vreese, C. H. (2012). The case of political websites: The effects of personalisation and online interactivity on political involvement.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Leuven, Belgium, . [details]
  • Smit, E. G., Voorveld, H. A. M., van Noort, G., & Roosendaal, A. (2012). Online behavioural advertising: Do we know how to cope?. 38. Abstract from Paper presented at the Amsterdam Privacy Conference, Amsterdam, . [details]
  • van Noort, G., & Antheunis, M. L. (2012). Personalized advertising campaigns in social network sites.. Poster session presented at Poster presented at the meeting of the European Communication Research and Education Association, Istanbul, Turkey, . [details]
  • van Noort, G., & Antheunis, M. L. (2012). SNS campaigns: Generating favourable consumer responses by asking them who they are. Paper presented at Paper presented at the meeting of the European Marketing Academy, Lisbon, Portugal, . [details]
  • van Noort, G., Smit, E. G., van Doodewaard, J., van Tijn, S., & Voorveld, H. A. M. (2012). Fortune cookies? The effectiveness of the ‘cookie-icon’ as a warning for behavioural advertising.. 35-36. Abstract from Paper presented at the Amsterdam Privacy Conference, Amsterdam, . [details]
  • van Noort, G., Smit, E. G., & Voorveld, H. A. M. (2012). Effects of disclosing online behavioral advertising. Paper presented at Paper presented at the International Conference on Research in Advertising, European Advertising Academy, Stockholm, . [details]
  • Antheunis, M. L., & van Noort, G. (2012). Personalization and privacy concern in SNS advertising: Are there boundaries?. Paper presented at Paper presented at the Amsterdam Privacy Conference, Amsterdam, The Netherlands, . [details]
  • Antheunis, M. L., & van Noort, G. (2012). Personalized advertising campaigns in social network sites: Are there potential hazards?. Paper presented at Paper presented at the International Conference on Research in Advertising, Stockholm, Sweden, . [details]

2011

  • Kruikemeier, S., van Noort, G., & Vliegenthart, R. (2011). Personalization of political websites in the 2010 Dutch local elections.. Paper presented at Paper presented at the Etmaal van de Communicatiewetenschap, Enschede, The Netherlands, . [details]
  • Kruikemeier, S., van Noort, G., Vliegenthart, R., & de Vreese, C. H. (2011). Citizens and online election campaigns: Does the internet stimulate political engagement?. Paper presented at Paper presented at the Political Communication Graduate Student Preconference of the International Communication Association, Boston, United States, . [details]
  • Kruikemeier, S., van Noort, G., Vliegenthart, R., & de Vreese, C. H. (2011). Politics on the internet and its effects on citizen engagement: Do online election campaigns matter?. Paper presented at Paper presented at the meeting of the World Association for Public Opinion Research, Amsterdam, The Netherlands, . [details]
  • Kruikemeier, S., van Noort, G., Vliegenthart, R., & de Vreese, C. H. (2011). The power of online campaigning: The effects of personalization and online interactivity on political involvement.. Paper presented at Paper presented at the PhD Workshop of the World Association for Public Opinion Research, Amsterdam, The Netherlands, . [details]
  • Willemsen, L. M., & van Noort, G. (2011). Caring for webcare. Effects of proactive versus reactive corporate interventions in online consumer interactions on weblogs[details]
  • van Noort, G., Antheunis, M. L., & van Reijmersdal, E. A. (2011). Campaigning via social network sites: The importance of social ties and perceived persuasive intent[details]
  • van Noort, G., Antheunis, M. L., & van Reijmersdal, E. A. (2011). Viral campaigns in social network sites: Importance of social ties and perceived persuasive intent. Conference papers: International Communication Association: annual meeting, 2011[details]
  • van Weert, J. C. M., van Noort, G., Bol, N., van Dijk, L., Tates, K., & Jansen, J. (2011). Differences between older and younger adults in satisfaction and recall of information after exposure to websites with variation in visual cues and language complexity. Psychology & Health, 26/S2, 34-35. DOI: 10.1080/08870446.2011.617182 [details]

2010

  • Jansz, J., van Reijmersdal, E. A., Peters, O., & van Noort, G. (2010). (2010). The effect of brand placement in an online game for girls[details]
  • Vliegenthart, R., & van Noort, G. (2010). (2010, May). Is it worth the effort? The effectiveness of online campaigning during the 2010 Dutch local elections[details]
  • van Noort, G., & Vliegenthart, R. (2010). (2010). Online campaigning during local elections - everybody’s doing it?[details]
  • van Noort, G., & Voorveld, H. A. M. (2010). (2010) An online flow perspective on consumer responses to website interactivity[details]
  • van Noort, G., Voorveld, H. A. M., & van Reijmersdal, E. A. (2010). Understanding website interactivity effects. Paper presented at 39th EMAC Conference: the six senses - the essentials of marketing, . [details]
  • van Reijmersdal, E. A., Jansz, J., Peters, O., & van Noort, G. (2010). (2010). Girls just wanna have fun: Effects of interactive in-game advertisement targeted towards girls[details]

Media optreden

  • van Noort, Guda (12-02-2015): Guda van Noort (SWOCC): ‘Privacy is een kosten-baten concept’. Interview door Elsbeth Eilander [Print] Marketingonline.nl. Guda van Noort (SWOCC): ‘Privacy is een kosten-baten concept’. Interview door Elsbeth Eilander.
  • van Noort, Guda (14-02-2011): Viral van een goede vriend [Web] Retrieved from http://www.kennislink.nl/slideshows/etmaal-van-de-communicatiewetenschap-hoogtepunten/pagina/7. Viral van een goede vriend.

Prijs

  • Willemsen, L.M., van Noort, G. & Verlegh, P.W.J. (2014): MSI Resarch Grant for the project "Predicting firestorms: Using protest frames to understand negative electronic word of mouth"..
  • van Noort, G. & Willemsen, L.M. (2014): SWOCC Onderzoeksbeurs voor project m.b.t. onderzoek naar webcare..
  • van Noort, G. (2012): Academic Research Prize 'Wetenschapsprijs van het jaar 2012. Awarded by MOA, Center for Information Based Decision Making & Marketing Research; award for the publication: ‘Een menselijk geluid: Het effect van reactieve en proactieve webcare op merkevaluaties’ [A human voice; The effect of reactive and proactive webcare on brand evaluations]..

Wetenschappelijke positie

  • van Noort, G. (member) (2014): NeFCA (External organisation).
  • van Noort, G. (member) (2012): NeFCA (External organisation).
  • van Noort, G. (member) (2012): SWOCC (External organisation).
  • van Noort, G. (member) (2012): SWOCC (External organisation).
  • van Noort, G. (member) (2011): SWOCC (External organisation).
  • van Noort, G. (member) (2011): SWOCC (External organisation).

Andere

  • van Noort, G. (other) (2015): Chair of the Jury 'New Kids on the Block’ for the best agency in the area of digital, design, marketing, advetising and PR., SAN (other).
  • van Noort, G. (other) (2015): Jury member 'Insurance Communication Award’ and 'Banking Communication Award’ for the best communicating insurance company and bank., GfK (other).
  • van Noort, G. (organiser), van Reijmersdal, E.A. (organiser), Voorveld, H.A.M. (organiser), Neijens, P.C. (organiser), Smit, E.G. (organiser) & Verlegh, P.W.J. (organiser) (26-6-2014 - 28-6-2014): Organizer of the International Conference on Research In Advertising (ICORIA), Amsterdam, June 26-28, 180 participants., Amsterdam (organising a conference, workshop, ...).
  • van Noort, G. (other) (2014): Discussant at the MOA 'Voorjaarsbijeenkomst’ about a paper on Online advertising Channels (3 April)., MOA (other).
  • van Noort, G. (organiser) (7-9-2012): NeFCA PhD colloquium on Persuasive Communication, Antwerp (organising a conference, workshop, ...).

Spreker

  • van Noort, G. (invited speaker) (1-6-2015): Webcare: Experimenteren wordt professionaliseren, Invited lecture at Nyenrode University, Breukelen.
  • van Noort, G. (invited speaker) (8-12-2015): De wetenschap achter personalisatie [Science behind personalisation], Invited lecture at Emerce Engage, Amsterdam.
  • van Noort, G. (invited speaker) (7-11-2014): The use of new (social) media in communication management, Invited lecture at the Center for Persuasive Communication at Ghent University, Ghent, Belgium.
  • van Noort, G. (speaker) (27-3-2014): 'Doe het zelf: Ontwerp je eigen onderzoek’ [Do it yourself: Design your own research]., Workshop at Communicatiepodium for practitioners in communication departments of the UvA and HvA, Amsterdam.
  • van Noort, G. (speaker) (7-11-2014): New media in communication research & management., Lecture at the Center for Persuasive Communication at Ghent University, Ghent, Belgium.
  • van Noort, G. (invited speaker) (10-5-2013): Online damage control with webcare interventions: Current research findings and future research directions., Invited lecture at InComm2013: Integrated communications in post-modern era at Izmir University of Economics, Izmir, Turkey.
  • van Noort, G. (speaker) (13-9-2011): Het succes van Social Media marketing campagnes, Presentation given at SWOCC, Amsterdam, The Netherlands.
  • van Noort, G. (speaker) (14-4-2011): SNS Marketing: Wat maakt het zo succesvol?, Guest lecture given at Tilburg University, Tilburg, The Netherlands.
  • van Noort, G. (speaker) (23-9-2011): Organisaties & Social Media, Master class given at European Institute for Brand management EURIB, Rotterdam, The Netherlands.
  • van Noort, G. (speaker) (7-10-2011): Social Media & Marketing, Guest lecture given at VU University, Amsterdam, The Netherlands.
This list of publications is extracted from the UvA-Current Research Information System. Questions? Ask the library or the Pure staff of your faculty / institute. Log in to Pure to edit your publications.
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