mw. dr. H.H. (Hsin-Hsuan) Lee
-
Faculteit Economie en Bedrijfskunde
Sectie Intern. Strategy and Marketing
-
Plantage Muidergracht
12
1018 TV Amsterdam
-
H.H.Lee@uva.nl
T: 0205256395
Positions
Lecturer in Marketing
Research programme
Strategy and Marketing
Research interests
User-generated content, emotional influence, social media strategies, ethical consumption
Teaching activities
Current year
Marketing Management
Thesis Workshop - Social Media Research
Thesis supervision
Online communities
Company-Consumer Interactions
Corporate Social Responsibility
2013
- H.H. Lee, W. van Dolen & A. Kolk (2013). On the role of social media in the ‘responsible’ food business: blogger buzz on health and obesity issues. Journal of Business Ethics, 118 (4), 695-707. doi: 10.1007/s10551-013-1955-0[go to publisher's site]
2012
- A. Kolk, H.H.M. Lee & W. van Dolen (2012). A fat debate on Big Food? Unraveling blogosphere reactions. California Management Review, 55 (1), 47-73.[go to publisher's site]
2011
- C.B. Weinberg & H.H. Lee (2011). Social and nonprofit marketing: Issues and opportunities in marketing beyond business. In J.K. McCarthy, M. Fiolet & W.A. Dolfsma (Eds.), The Nature of the New Firm: Blurring Boundaries Within and Between Organisations and Institutions (pp. 211-232). Cheltenham (UK) / Northampton, MA (USA): Edward Elgar.
2014
- H.H. Lee (2014, April 08). Managing the uncontrollable: Empirical studies of user-generated content online. Universiteit van Amsterdam (vii, 177 pag.). Supervisor(s): prof.dr. A. Kolk & prof.dr. W.M. van Dolen.
This page has been automatically generated by the UvA-Current Research Information System. If you have any questions about the content of this page, please contact the UBAcoach or the Metis staff of your faculty / institute. To edit your publications login to Personal Metis.
-
Hogeschool van Amsterdam
Lecturer