Positions

Assistant Professor of Marketing

Research interests

Marketing Analytics, Modeling, Multichannel Customer Management, Customer Experience, E-Marketing, Mobile Marketing, Social Media Marketing, Customer Relationship Management, New Product and Service Development, Innovation Management

Dissertation title

Essays on Multichannel Customer Managament (2010) 

Prizes and honours

European Academic Award for Best PhD Thesis in e-marketing, crosschannel and innovation in distance selling: organized by ESC & La Poste France, October 2010

Best Paper in Media Research and Planning. ANZMAC – Austrailan & New Zealand Marketing Academy, 2012

Finalist, ISMS-Marketing Science Institute  Practice Prize Competition, 2011-2012.

International ties

Reviewer: Journal of Retailing, Journal of Interactive Marketing, Journal of Service Research, Journal of Service Management, Journal of the Operational Research Society, EMAC (European Marketing Academy) Conference

Curriculum Vitae

• CV

Teaching activities

Current year

Marketing Strategy

Master Thesis

Previous years

International Marketing (RuG)

Multivariate Data Analysis (RuG)

New Media, Entrepreneurship and Innovation (TU/e)

New Product Development Processes (TU/e)

• Course materials are available through the UvA Blackboard Server.

• Geen nevenwerkzaamheden
• Geen nevenwerkzaamheden