contact

mw. dr. M.L. (Marieke) Fransen


  • Faculteit der Maatschappij- en Gedragswetenschappen
    Programmagroep: Persuasive Communication
  • Nieuwe Achtergracht  166
    1018 WV  Amsterdam
  • M.L.Fransen@uva.nl
    T:  0205252110

2015

2014

2013

2012

2011

2010

2009

2008

2010

2014

  • S. Mollen & M. Fransen (2014). Gezag en gedrag. In Gezag en veiligheid in het openbaar bestuur: essays over het gezag en de veiligheid van overheidsmedewerkers en politieke ambtsdragers (pp. 32-40). Den Haag: Ministerie van Binnenlandse Zaken en Koninkrijksrelaties.

2011

  • D. van Veenendaal, M.L. Fransen & E.G. Smit (2011). De gewapende consument (SWOCC, 56). Amsterdam: Stichting Wetenschappelijk Onderzoek Commerciële Communicatie (SWOCC).

2014

  • P. Lewinski, M.L. Fransen, E. Tan, K. Czarna & C. Butler (2014). Hindering facial mimicry in ad viewing: Effects on consumers’ emotions, attitudes and purchase intentions. In Paper presented at the meeting of the International Conference on Research in Advertising. Amsterdam.
  • P. Lewinski, M.L. Fransen & E.S.H. Tan (2014). So you think this is funny? In Poster presented at the 13th TIBER (Tilburg Institute for Behavioral Economics Research) Symposium on Psychology and Economics, Tilburg.
  • P. Lewinski, M.L. Fransen, E.S.H. Tan, M.C. Snijdewind, W.D. Weeda & K. Czarna (2014). Do(n't) laugh at that ad: Facial expressions predict consumers' liking. In Poster presented at the 13th TIBER (Tilburg Institute for Behavioral Economics Research) Symposium on Psychology and Economics, Tilburg.
  • P. Lewinski, M.L. Fransen, E.S.H. Tan, K. Czarna & C. Butler (2014). Facial mimicry predicts attitudes toward brand in persuasive video stimuli. In Paper presented at 17th General Meeting of the European Association of Social Psychology (EASP), Amsterdam.
  • M.L. Fransen, M. Fennis, P.W.J. Verlegh & S.C. Boerman (2014). The role of argument quality in warning effects. In Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen.
  • M.L. Fransen, M. Fennis, P.W.J. Verlegh & S.C. Boerman (2014). The role of argument quality in warning effects. In Paper presented at the annual conference of the International Communication Association (ICA), Seattle, USA.
  • M.L. Fransen (2014). Weerstand bieden tegen verleidingen. (blog). Amsterdam: Retrieved from http://www.swocc.nl/kennisbank-item/weerstand-bieden-tegen-verleidingen/. (available: 22 dec 2014).
  • M.L. Fransen (2014). De impact van negatieve berichtgeving over je merk. (blog). Amsterdam: Retrieved from http://www.swocc.nl/kennisbank-item/de-impact-van-negatieve-berichtgeving-over-je-merk/. (available: 26 mar 2014).

2013

  • P. Lewinski, E.S.H. Tan & M.L. Fransen (2013). Automatic analysis of facial expressions: Predicting attitudes in video advertising research. In Paper presented at the J. F. Schouten Graduate School PhD Conference. Eindhoven University of Technology, School of Innovation Sciences, the Netherlands.
  • P. Lewinski, E.S.H. Tan & M.L. Fransen (2013). Facial expressions of happiness predict action readiness in amusing stimuli. In Paper presented at the 2013 biennial meeting of ISRE. International Society for Research on Emotions, Berkeley CA.
  • M.L. Fransen, C.L. ter Hoeven & P.W.J. Verlegh (2013). Measuring strategies to resist persuasive communication. In Paper presented at the European Association for Consumer Research conference, Barcelona, Spain.
  • M.L. Fransen, C.L. ter Hoeven & P.W.J. Verlegh (2013). Strategies to resist advertising. In Paper presented at the Association for Consumer Research (ACR) conference, Chicago, Ill.
  • C.L. ter Hoeven, F. Smit & M.L. Fransen (2013). New ways of working, vitality, and employee performance: The role of self-determination. In Paper presented at the 63rd Annual Conference of the International Communication Association (ICA), London, UK.
  • M.L. Fransen, P.W.J. Verlegh & C.L. ter Hoeven (2013). Development of a scale to measure strategies to resist persuasive communication. In Paper presented at the Etmaal van de Communicatiewetenschap, Rotterdam, The Netherlands.
  • J. Eelen, M. Friedman & M.L. Fransen (2013). Butt-naked advertisements: Promoting taboo products by means of nudity. In Paper presented at the Etmaal van de Communicatiewetenschap, Rotterdam, The Netherlands.
  • P. Lewinski, M.L. Fransen & E.S. Tan (2013). Predicting advertising effectiveness by facial expressions in the amusing persuasive stimuli. In B. Weber, M. Reuter, A. Falk, M. Reimann & O. Schilke (Eds.), 2013 NeuroPsychoEconomics Conference Proceedings (pp. 45). Bonn, Germany: Association for NeuroPsychoEconomics.
  • C.L. ter Hoeven, F. Smit & M.L. Fransen (2013). New ways of working, vitality, and employee performance: The role of self determination. In Paper presented at the Etmaal van de Communicatiewetenschap, Rotterdam, The Netherlands.

2012

  • M.L. Fransen (2012). Resistance towards persuasion: Minimizing cognitive effort by implicit forewarning. In Paper presented at the meeting of the North-American Association for Consumer Research, Vancouver, Canada.
  • C.L. ter Hoeven & M.L. Fransen (2012). Employee well-being, work engagement, or both? Explaining the linkage between information provision, communication climate, and employee performance. In Paper presented at the Etmaal van de Communicatiewetenschap, Leuven, Belgium.
  • M.L. Fransen (2012). Weerstand tegen persuasieve communicatie: Het (moeiteloze) effect van impliciet waarschuwen. In Paper presented at the Etmaal van de Communicatiewetenschap, Leuven, Belgium.
  • C. ter Hoeven, M. Fransen, L. Brummelhuis & B. Peper (2012). The depression epidemic at work: the role of communication in reducing depression. In Paper presented at the annual meeting of the International Communication Association, Sheraton Phoenix Downtown, Phoenix, AZ, May 24, 2012 Vol. 2012. Conference papers: International Communication Association: annual meeting. Washington, DC: International Communication Association.
  • C. ter Hoeven & M. Fransen (2012). Well-being, work engagement, or both? Explaining the linkage between information provision, communication climate, and performance. In Paper presented at the annual meeting of the International Communication Association, Sheraton Phoenix Downtown, Phoenix, AZ, May 24, 2012 Vol. 2012. Conference papers: International Communication Association: annual meeting. Washington, DC: International Communication Association.
  • T.J.L. van Rompay, M.L. Fransen & B. Borgelink (2012). "The only way is up": Location and movement in product packaging as predictors of sensorial impressions and brand identity. In Paper presented at the International Conference on Design & Emotion, London, UK.
  • M.L. Fransen (2012). Increasing resistance by implicit forewarning: A cost-effective approach. In Paper presented at the International Conference on Research in Advertising, Stockholm, Sweden.

2011

  • C.L. ter Hoeven, M.L. Fransen & B. Peper (2011). Depression and helping behaviour at work: The mediating role of organizational communication. In Etmaal van de Communicatiewetenschap, Enschede.
  • M. Fransen & C. ter Hoeven (2011). Improving managerial communication: the role of regulatory fit. In Paper presented at the annual meeting of the International Communication Association, TBA, Boston, MA, May 25, 2011 Vol. 2011. Conference papers: International Communication Association: annual meeting. Washington, DC: International Communication Association.
  • M.L. Fransen & C.L. ter Hoeven (2011). Breaking bad news: The role of regulatory fit in negative managerial communication. In Paper presented at the Etmaal van de Communicatiewetenschap, Enschede.
  • C.R. Boogaard & M.L. Fransen (2011). Resistance towards persuasion: differences between non-profit and commercial advertising. In M. Eisend & T. Langner (Eds.), The 10th ICORIA 2011 Berlin: June 23rd-25th 2011: conference programme [DVD]. European Advertising Academy.
  • M.L. Fransen & T.J.L. van Rompay (2011). Living brands: consumer reactions towards online-experienced-based marketing communication. In S. Okazaki (Ed.), Breaking new ground in theory and practice Vol. 2. Advances in Advertising Research (pp. 311-324). Wiesbaden: Gabler.

2010

  • M.L. Fransen & T.J.L. van Rompay (2010). (2010). The effects of online experience-based marketing communication on consumer responses. In European Marketing Academy (EMAC), Denmark, Copenhagen. Copenhagen.
  • M.L. Fransen, T.J.L. van Rompay, P. Lodder, M. Havers & N. Steendam (2010). (2010). Experience-based marketing communication and consumer responses. In Paper presented at the Communication-etmaal, Ghent, Belgium. Ghent.
  • M.L. Fransen, T.J.L. van Rompay & N. van der Plas (2010). (2010) Event marketing from different perspectives. In Paper presented at the 9th Int. Conference on Research in Advertising (ICORIA), Madrid, Spain. Conference proceedings on CD-ROM. Madrid.
  • C.L. ter Hoeven, M.L. Fransen & B. Peper (2010). (2010). Depression and helping behavior at work: the mediating role of employees’ perceptions of organizational communication. In Annual Meeting of the Academy of Management. Montreal, Canada.
  • M.L. Fransen & T.J.L. van Rompay (2010). (2010). Consumer reactions towards online-experienced-based marketing communication. In Paper presented at the 9th Int. Conference on Research in Advertising (ICORIA), Madrid, Spain. Conference proceedings on CD-ROM. Madrid.

2009

  • M.L. Fransen, B.M. Fennis & A. Pruyn (2009). Improving brand attitudes and choice trough congruence in communication modalities: The moderating role of processing style. In Paper presented at the annual meeting of the International Communication Association, Chicago, USA. May.
  • M.L. Fransen, B.M. Fennis, K.D. Vohs & A.T.H. Pruyn (2009). ‘Fit for charity’: the moderating role of private self-focus in the persuasiveness of regulatory fit. In Vol. 36. Advances in Consumer Research (pp. 746-747). Duluth, MN: Association for Consumer Research.
  • M.L. Fransen, D. Smeesters & B.M. Fennis (2009). The role of social presence in mortality salience effects. In Paper presented at ‘The La Londe Conference: Marketing Communications and Consumer Behavior’, La Londe Les Maures, France..
  • M.L. Fransen, B.M. Fennis, K.D. Vohs & A.T.H. Pruyn (2009). The effects of regulatory fit on persuasion: The moderating role of self-focused attention. In Presented at the Etmaal van de Communicatiewetenschap, Nijmegen, the Netherlands.
  • M.J. Reinders, J. Bartels & M.L. Fransen (2009). Marketing communication of risky products: The influence of regulatory fit and the mediating role of social identification. In Paper presented at the (winter) meeting of the American Marketing Association. Florida, USA..

2008

Media optreden

  • M.L. Fransen (Interview) (2014, Dec 07). De strijd om de consument. [radio-uitzending]. In Amsterdam FM, Radio Swammerdam.

Spreker

  • M.L. Fransen (2013, June 1). Resisting Persuasion. unknown, Keynote/invited lecture at University of Vienna.
  • M.L. Fransen (2013, May 23). The role of automaticity in resisting persuasion. unknown, Invited lecture at the ASCoR/Research Priority Area symposium at the University of Amsterdam.
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