Boerman, S.C., Van Noort, G., De Looper, M., & Helberger, N. (2015, May). “They sent me a whole lot!” A content analysis assessing compliance with social media advertising regulations. Paper presented at the Annual Conference of the International Communication Association, San Juan, Puerto Rico.

Boerman, S.C., Van der Aa, E. P., & Willemsen, L. M. (2015, May) “This post is sponsored” Effects of sponsorship disclosure on persuasion knowledge and electronic word-of-mouth in the context of Facebook. Paper presented at the Annual Conference of the International Communication Association, San Juan, Puerto Rico.

Boerman, S.C., & Kruikemeier, S. (2015, May). Social Media Advertising: Consumer Responses to Promoted Tweets Sent by Brands and Political Parties. Paper presented at the Annual Conference of the International Communication Association, San Juan, Puerto Rico.

Van Reijmersdal, E.A., Boerman, S.C., Fransen, M. L., Van Noort, G., Reusch, S., & Vandeberg, L. (2015, February). ‘An Advertiser Paid me to Write this Blog’ How Disclosing Sponsored Content in Blogs Affects Persuasion. Paper presented at Etmaal van de Communicatiewetenschap, Antwerp, Belgium.

Van der Aa, E. P., Boerman, S.C., & Willemsen, L. M. (2015, February). Don’t tell them the celeb was paid to post this on Facebook! The effects of sponsorship disclosures on persuasion knowledge and electronic word-of-mouth. Paper presented at Etmaal van de Communicatiewetenschap, Antwerp, Belgium.

Boerman, S.C., & Kruikemeier, S. (2015, February). Social Media Advertising: Consumer Responses to Promoted Tweets Sent by Brands and Political Parties. Paper presented at Etmaal van de Communicatiewetenschap, Antwerp, Belgium.

Smink, A., Van Reijmersdal, E.A., & Boerman, S.C. (2015, February). Implicit and explicit effects of brand placement disclosures: An eyetracking study into the effects of disclosures and the role of brand familiarity. Paper presented at Etmaal van de Communicatiewetenschap, Antwerp, Belgium.

Boerman, S.C., & Kruikemeier, S. (2014, November). Sponsored by: The effects of disclosing sponsored tweets on persuasion knowledge and source evaluations. Paper presented at the 5th European Communication Conference (ECREA), Lisbon, Portugal.

Boerman, S.C., & Kruikemeier, S. (2014, June). “This tweet is sponsored by Canon”. Effects of disclosing sponsored tweets on persuasion knowledge and source evaluations. Paper presented at International Conference of Research in Advertising (ICORIA), Amsterdam, the Netherlands.

Boerman, S.C., Van Reijmersdal, E.A., & Neijens, P.C. (2014, June). Effects of disclosing brand placement on attention, the use of persuasion knowledge and brand responses: An eye tracking study. Paper presented at Annual Conference of the European Marketing Academy (EMAC), Valencia, Spain.

Boerman, S.C., Van Reijmersdal, E.A., & Neijens, P.C. (2014, February). “This program contains product placement” vs. “PP”. An eye tracking study on the effects of different types of sponsorship disclosures. Paper presented at Etmaal van de Communicatiewetenschap, Wageningen, the Netherlands.

Boerman, S.C., Van Reijmersdal, E.A., & Neijens, P.C. (2013, June). How does the type of sponsorship disclosure affect viewers’ attention and persuasion knowledge? Insights from an eye tracking study. Paper presented at International Conference of Research in Advertising (ICORIA), Zagreb, Croatia.

Boerman, S.C., Van Reijmersdal, E.A., & Neijens, P.C. (2013, June). “This program contains advertising”: How the timing of sponsorship disclosure influences critical processing of sponsored content. Paper presented at the 63^nd Annual Conference of the International Communication Association (ICA), London, UK.

Boerman, S.C., Van Reijmersdal, E.A., & Neijens, P.C. (2013, February). Does sponsorship disclosure timing influence viewers’ processing of program content? Paper presented at Etmaal van de Communicatiewetenschap, Rotterdam, the Netherlands.

Boerman, S.C., Van Reijmersdal, E.A., & Neijens, P.C. (2012, June). “This program contains advertising”: Effects of sponsorship disclosure on persuasion knowledge and brand responses. Paper presented at International Conference of Research in Advertising (ICORIA), Stockholm, Sweden.

Boerman, S.C., Van Reijmersdal, E.A., & Neijens, P.C. (2012, May). Beware: This is sponsored! How disclosures of sponsored content affect persuasion knowledge and brand responses. Paper presented at the 62^nd Annual Conference of the International Communication Association (ICA), Phoenix, Arizona, USA.

Boerman, S.C., Van Reijmersdal, E.A., & Neijens, P.C. (2012, February). How sponsorship disclosures on TV affect persuasion knowledge and brand responses. Paper presented at Etmaal van de Communicatiewetenschap, Leuven, Belgium.

Boerman, S. C., Smit, E. G., & Van Meurs, A. (2011, June). Visual Attention: The interplay between ad characteristics and context factors. Paper presented at Annual Conference of the European Marketing Academy (EMAC), Ljubljana, Slovenia.

Boerman, S. C., Smit, E. G., & Van Meurs, A. (2011, May). Visual Attention: The interplay between ad characteristics and context factors. Paper presented at Annual Conference of the International Communication Association (ICA), Boston, MA, USA.

Boerman, S. C., Smit, E. G., & Van Meurs, A. (2011, January). Tracking visual attention: the attracting and diverting power of magazine ad and context characteristics. Paper presented at Etmaal van de Communicatiewetenschap, Enschede, the Netherlands.

Boerman, S.C., Smit, E.G., & Van Meurs, A. (2010, June). Eye-catching: Which factors of a magazine advertisement and its context can attract and hold visual attention? Paper presented at International Conference of Research in Advertising (ICORIA), Madrid, Spain.

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