Organisation

prof. dr. P.C. Neijens


  • Faculty of Social and Behavioural Sciences
    CW : Persuasive Communication
  • Nieuwe Achtergracht  166
    1018 WV  Amsterdam
  • P.C.Neijens@uva.nl
    T:  0205253998
    T:  0205253906

2015

2014

2013

2012

2011

2010

2009

2008

  • E. van Reijmersdal, P. Neijens & E. Smit (2008). Drie onderzoeken naar publieksreacties op brand placement. Ontwikkelingen in het marktonderzoek: jaarboek MarktOnderzoekAssociatie, 2008, 41-60.
  • E. Smit, M. Moorman & P. Neijens (2008). Media planning. In W. Donsbach (Ed.), The international encyclopedia of communication: Vol. VII (pp. 2964-2968). Malden, MA: Blackwell.
  • F. Costa Pereira, J. Verissimo & P. Neijens (Eds.). (2008). New trends in advertising research. Lisbon: Silabo Publishers.
  • P. Neijens (2008). The deliberating public and deliberative polls. In W. Donsbach & M.W. Traugott (Eds.), The SAGE handbook of public opinion research (pp. 25-33). Los Angeles, CA: SAGE.

2013

  • S.C. Boerman, E.A. van Reijmersdal & P.C. Neijens (2013). Appreciation and effects of sponsorship disclosure. In S. Rosengren, M. Dahlén & S. Okazaki (Eds.), Advances in advertising research (Vol. IV): The changing roles of advertising (pp. 273-284). Wiesbaden: Springer Gabler.

2011

2010

2015

  • S.C. Boerman, E.A. van Reijmersdal & P.C. Neijens (2015). "Dit programma bevat product placement" Effecten van sponsorvermeldingen in televisieprogramma's. In A..E. Bronner (Ed.), Ontwikkelingen in het marktonderzoek (pp. 79-92). Haarlem: Spaar en Hout.

2013

2012

  • P. Neijens (2012). [Review of the book Handbook of research on international advertising]. International Journal of Advertising, 31(3), 681-682.

2011

  • H.A.M. Voorveld, P.C. Neijens & E.G. Smit (2011). A 360° View of Multimedia Consumer Behavior. (intern rapport, MSI working paper). Amsterdam: MSI.

2009

  • P. Neijens (2009). De academie dwaalt af. In M. Hoogerbrugge, M. Moorman, F. van Raaij, E. Smit & R. van der Vorst (Eds.), Liber amicorum voor Giep Franzen (SWOCC publicatie, 50) (pp. 12-14). Amsterdam: Stichting Wetenschappelijk Onderzoek Commerciële Communicatie (SWOCC).

2014

  • H.A.M. Voorveld, E.G. Smit, P.C. Neijens, C.M. Segijn & A.E. Bronner (2014). Are online buyers driven by offline search? The role of online & offline media in the purchase process of different types of products. In J. Huh (Ed.), The Proceedings of the 2014 Conference of the American Academy of Advertising (pp. 68).
  • S. Zebregs, S.J.H.M. van den Putte, P.C. Neijens & A.M. de Graaf (2014). Health education about alcohol for low educated adolescents: The influence of textual markers on persuasion. In Paper presented at the annual conference of the International Communication Association (ICA), Seattle, USA.
  • S.C. Boerman, E.A. van Reijmersdal & P.C. Neijens (2014). Effects of disclosing brand placement on attention, the use of persuasion knowledge and brand responses: An eye tracking study. In Paper presented at the Annual Conference of the European Marketing Academy (EMAC), Valencia, Spain.
  • S.C. Boerman, E.A. van Reijmersdal & P.C. Neijens (2014). "This program contains product placement" vs. "PP". An eye tracking study on the effects of different types of sponsorship disclosures. In Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen.
  • T.B. Araujo & P.C. Neijens (2014). Big data acquisition for brand content diffusion research. In Paper presented at the Big Data for Advertising Research and Education Pre-conference, AAA Conference. Atlanta, United States.
  • S. Zebregs, B. van den Putte, A.M. de Graaf & P.C. Neijens (2014). Voorlichting over alcohol en roken voor leerlingen van het praktijkonderwijs en VMBO-LWOO. In Paper presented at the 24th Forum Alcohol & Drugs Onderzoek (FADO), Utrecht.
  • A.M. de Graaf, B. van den Putte, P.C. Neijens & S. Zebregs (2014). Using narratives in school-based substance use prevention for low-educated adolescents. In Paper presented at the StoryNet Workshop, Budapest, Hungary.
  • S. Zebregs, S.J.H.M. van den Putte, P.C. Neijens & A.M. de Graaf (2014). Alcoholvoorlichting voor laagopgeleide adolescenten: De invloed van verbindingswoorden in voorlichtingsteksten op het effect op attitude en intentie. In Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen.
  • A.M. de Graaf, B. van den Putte, P.C. Neijens & S. Zebregs (2014). Begrijpelijke en overtuigende gezondheidsvoorlichting voor laagopgeleide adolescenten: De rol van modaliteit. In Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen.

2013

  • T.B. Araujo, R. Vliegenthart & P.C. Neijens (2013). Opinion leadership for brand content diffusion on Twitter: The role of influentials, bridge builders and strong ties. In Paper presented at the 12th International Conference on Research in Advertising (ICORIA), Zagreb, Croatia.
  • T.B. Araujo & P.C. Neijens (2013). How informational, emotional and traceability cues in Twitter messages influence brand content pass-along behavior. In Paper presented at the 12th International Conference on Research in Advertising (ICORIA), Zagreb, Croatia.
  • S.C. Boerman, E.A. van Reijmersdal & P.C. Neijens (2013). Does sponsorship disclosure timing influence viewers’ processing of program content? In Paper presented at Etmaal van de Communicatiewetenschap. Rotterdam, The Netherlands.
  • S. Boerman, E. van Reijmersdal & P. Neijens (2013). "This program contains advertising": How the timing of sponsorship disclosure influences critical processing of sponsored content. In Paper presented at the annual meeting of the International Communication Association, Hilton Metropole Hotel, London, England, Jun 17, 2013 Vol. 2013. Conference papers: International Communication Association: annual meeting. Washington, DC: International Communication Association.
  • S.C. Boerman, E.A. van Reijmersdal & P.C. Neijens (2013). How does the type of sponsorship disclosure affect viewers’ attention and persuasion knowledge? Insights from an eye tracking study. In Paper presented at 12th International Conference of Research in Advertising. Zagreb, Croatia.

2012

  • M. Keer, S.J.H.M. van den Putte, J. de Wit & P.C. Neijens (2012). The effects of integrating instrumental and affective arguments in rhetorical and testimonial health messages. In Paper presented at the StoryNet Workshop, Amsterdam.
  • M. Keer, S.J.H.M. van den Putte, J. de Wit & P.C. Neijens (2012). The effects of integrating instrumental and affective arguments in rhetorical and testimonial health messages. In Poster presented at the meeting of the European Health Psychology Society, Prague, Czech Republic.
  • M. Keer, M. Conner, S.J.H.M. van den Putte & P.C. Neijens (2012). The temporal stability and predictive ability of affect-based and cognition-based intentions. In European Health Psychology Society Vol. 27. Psychology & Health (pp. 66-67).
  • M. Keer, S.J.H.M. van den Putte, J. de Wit & P.C. Neijens (2012). The effects of integrating instrumental and affective arguments in rhetorical and testimonial health messages. In European Health Psychology Society Vol. 27. Psychology & Health (pp. 245).
  • H.A.M. Voorveld, E.G. Smit, P.C. Neijens & A.E. Bronner (2012). Media guiding consumers across different stages of the purchase process (Extended abstract). In M. Morrison (Ed.), The Proceedings of the 2012 Conference of the American Academy of Advertising. (pp. 30-31).
  • H.A.M. Voorveld, E.G. Smit, P.C. Neijens & A.E. Bronner (2012). Media guiding consumers across different stages of the purchase process (Abstract). In L. Robinson (Ed.), Proceedings of the Annual Conference of the Academy of Marketing Science. (pp. 90).
  • H.A.M. Voorveld, A.E. Bronner, P.C. Neijens & E.G. Smit (2012). A new instrument to measure crossmedia consumer behavior in the purchase process. In Paper presented at the International Conference on Research in Advertising, Stockholm.
  • P.C. Neijens & P. de Pelsmacker (Eds.). (2012) Journal of Marketing Communications, 18(3).
  • P. de Pelsmacker & P.C. Neijens (Eds.). (2012) Journal of Marketing Communications, 18(1).
  • S.C. Boerman, E.A. van Reijmersdal & P.C. Neijens (2012). This program contains advertising: Effects of sponsorship disclosure on persuasion knowledge and brand responses. In Paper presented at the International Conference on Research in Advertising, Stockholm, Sweden.
  • S. Boerman, E. van Reijmersdal & P. Neijens (2012). Beware: this is sponsored! How disclosures of sponsored content affect persuasion knowledge and brand responses. In Paper presented at the annual meeting of the International Communication Association, Sheraton Phoenix Downtown, Phoenix, AZ, May 24, 2012 Vol. 2012. Conference papers: International Communication Association: annual meeting. Washington, DC: International Communication Association.
  • S.C. Boerman, E.A. van Reijmersdal & P.C. Neijens (2012). How sponsorship disclosures on TV affect persuasion knowledge and brand responses. In Paper presented at the Etmaal van de Communicatiewetenschap, Leuven, Belgium.
  • L.M. Willemsen, P.C. Neijens & A.E. Bronner (2012). Satisfy the unsatisfied? Motives for negative electronic word of mouth and their effect on webcare receptiveness. In Paper presented at the International Conference on Research in Advertising, Stockholm, Sweden.
  • L.M. Willemsen, P.C. Neijens, A.E. Bronner & O. Yersh (2012). Articulations of consumer empowerment in negative electronic word of mouth. In Paper presented at the Etmaal van de Communicatiewetenschap, Leuven, Belgium.
  • M. Keer, S.J.H.M. van den Putte, J. de Wit & P.C. Neijens (2012). The effects of integrating instrumental and affective arguments in objective and narrative health messages. In Paper presented at the Etmaal van de Communicatiewetenschap, Leuven, Belgium.
  • M. Keer, M. Conner, S.J.H.M. van den Putte & P.C. Neijens (2012). The temporal stability and predictive validity of affect-based and cognition-based intentions. In Paper presented at the meeting of the European Health Psychology Society, Prague, Czech Republic.

2011

  • P.C. Neijens (Ed.). (2011) International Journal of Public Opinion Research.
  • L.M. Willemsen, P.C. Neijens, F.E. Bronner & A. Koning (2011). Credibility assessments of online product reviewers: The effects of perceived expertise and perceived trustworthiness. In Paper presented at the annual conference of the Netherlands School of Communication Research, Enschede.
  • L.M. Willemsen, P.C. Neijens & F. Bronner (2011). The effects of expertise claims and expertise warrants on attitude towards online product reviews. In Vol. 9. Asia-Pacific Advances in Consumer Research (pp. 353-354). Duluth, MN: Association for Consumer Research.
  • M. Waheed, A.R.T. Schuck, P.C. Neijens & C.H. de Vreese (2011). Embracing similarities and bridging gaps: Interviews with UN speechwriters. In Paper presented at the World Communication Association Biennial Conference, Lima, Peru.
  • M. Waheed, A.R.T. Schuck, P.C. Neijens & C.H. de Vreese (2011). Values in the news coverage of speeches: Comparing developed and developing countries. In Paper presented at the World Communication Association Biennial Conference, Lima, Peru.
  • M. Keer, S.J.H.M. van den Putte & P. Neijens (2011). Do actual and subjective attitude bases moderate the efficacy of affective and cognitive arguments? In Paper presented at the 16th conference of the European Assocation of Social Psychology, Stockholm, Sweden..
  • M. Moorman & P.C. Neijens (2011). Determinants of candidates' media strategies during European elections. In Paper presented at the 64th WAPOR conference, Amsterdam, The Netherlands.
  • P.C. Neijens & C.H. de Vreese (2011). 64th WAPOR conference. Conference: Amsterdam (2011, September 21 - 2011, September 23).

2010

  • H.A.M. Voorveld, P.C. Neijens & E.G. Smit (2010). Exploring the link between objectively assessed interactivity and interactivity perceptions. In Paper presented at the doctoral symposium New Media Studies. Organised by Research Group for Media & ICT, University of Gent & Interdisciplinary Institute for Broadband Technology.
  • H.A.M. Voorveld, P.C. Neijens & E.G. Smit (2010). Measuring interactivity of global brand websites. In Paper presented at the annual convention of the Netherlands School of Communication Research, Gent (Belgium).
  • E.D. Asbeek Brusse, P.C. Neijens & E.G. Smit (2010). (2010, February). "Make them listen" The process of narrative persuasion in Entertainment-Education in the Netherlands. In Paper presented at the Etmaal van de Communicatiewetenschap, Gent, The Netherlands..
  • E.D. Asbeek Brusse, P.C. Neijens & E.G. Smit (2010). (2010, December). "Talking to deaf ears?" Two Routes to Narrative Persuasion in Entertainment-Education. In Paper presented at the International Conference Future Imperatives of Communication and Information for Development and Social Change.
  • L.M. Willemsen, P.C. Neijens, A.E. Bronner & J.A. de Ridder (2010). (2010, February). Reviewing consumer reviews: content and usefulness of online product evaluations. In Paper presented at the Etmaal van de Communicatiewetenschap 2010, Gent, Belgium. Conference proceedings on CD-ROM.
  • L.M. Willemsen, A.E. Bronner & P.C. Neijens (2010). (2010, June). The perceived usefulness of online consumer reviews. In Paper presented at the 9th Int. Conference on Research in Advertising (ICORIA), Madrid, Spain..
  • M. Waheed, A. Schuck, C. de Vreese & P. Neijens (2010). More different than similar: values in political speeches of leaders from developed and developing countries. In 60th Annual ICA Conference, Singapore Vol. 2010. Conference papers: International Communication Association: annual meeting.
  • M. Waheed, A.R.T. Schuck, P.C. Neijens & C.H. de Vreese (2010). (2010, February). More different than similar: Values in political speeches of leaders from developed and developing countries. In Paper presented at the Etmaal conference, Gent, Belgium.
  • M. Keer, S.J.H.M. van den Putte & P.C. Neijens (2010). (2010, February). Affect as a mediator of social cognitive influences on health behaviour. In Paper presented at the Communication-etmaal, Ghent, Belgium. Ghent.
  • M. Keer, S.J.H.M. van den Putte & P.C. Neijens (2010). (2010, September). Affect as a mediator of social cognitive influences on health behaviour. In Poster presented at the 24th European Health Psychology Conference, Cluj-Napoca, Romania. Vol. 25. Psychology & Health. Cluj-Napoca.
  • H.A.M. Voorveld, P.C. Neijens & E.G. Smit (2010). The perceived interactivity of top global brand websites and its determinants. In R. Terlutter, S. Diehl & S. Okazaki (Eds.), Cutting edge international research Vol. 1. Advances in Advertising Research (pp. 217-233). Wiesbaden: Gabler.
  • L.M. Willemsen, P.C. Neijens & F.E. Bronner (2010). (2010, June). The suppression effect of trustworthiness on the relation between source expertise and online review attitude. In Paper Presented at the 9th annual conference of the European Advertising Association. Madrid.
  • L.M. Willemsen, F.E. Bronner & P.C. Neijens (2010). (2010, June). The usefulness of online consumer reviews. In Paper Presented at the 9th annual conference of the European Advertising Association. Madrid.
  • L.M. Willemsen, P.C. Neijens, F.E. Bronner & J.A. de Ridder (2010). (2010, February). Reviewing Consumer Reviews. Content and usefulness of online product evaluations. In Paper presented at the 60th annual conference of the Netherlands School of Communication Research. Gent.
  • P.C. Neijens (2010, May 1). Non-traditional forms of advertising. Birmingham Business School, UK, Invited talk.
  • H. Voorveld, P. Neijens & E. Smit (2010). Exploring the link between objectively and subjectively assessed interactivity on global brand websites. In 60th Annual ICA Conference, Singapore Vol. 2010. Conference papers: International Communication Association: annual meeting.
  • H. Voorveld, P. Neijens & E. Smit (2010). The role of media sequence and involvement in cross-media campaigns. In 60th Annual ICA Conference, Singapore Vol. 2010. Conference papers: International Communication Association: annual meeting.
  • H.A.M. Voorveld, P.C. Neijens & E.G. Smit (2010). (2010, February). Measuring interactivity of global brand websites. In Paper presented at the annual convention of the Netherlands School of Communication Research. Gent (Belgium).
  • H.A.M. Voorveld, P.C. Neijens & E.G. Smit (2010). Exploring the link between objectively and subjectively assessed interactivity on global brand websites . In Paper presented at the 60th Annual Conference of the International Communication Association. Singapore.
  • H.A.M. Voorveld, P.C. Neijens & E.G. Smit (2010). The role of media sequence and involvement in cross-media campaigns. In Paper presented at the 60th Annual Conference of the International Communication Association. Singapore.
  • H.A.M. Voorveld, P.C. Neijens & E.G. Smit (2010). Development of a coding instrument to measure interactivity of websites. In Vol. 37. Advances in Consumer Research (pp. 696). Duluth, MN: Association for Consumer Research.
  • M. Keer, S.J.H.M. van den Putte & P.C. Neijens (2010). (2010). Affect as a mediator of social cognitive influences on health behavior. In P. Norman & A. Baban (Eds.), Health in context: 24th Annual Conference of the European Health Psychology Society, Cluj-Napoca, Romania, 1st-4th September 2010 Vol. 25. Psychology & Health (pp. 253). Chur: Harwood.
  • P.C. Neijens (2010, December 1). Content and Source Effects on Attitudes towards Online Consumer Reviews. Leuven, Invited talk School for Mass Communication Research, University of Leuven.

2009

  • H.A.M. Voorveld, P.C. Neijens & E.G. Smit (2009). Hoe consumenten reageren op websites. Een overzicht van tien jaar onderzoek. In Paper presented at the Etmaal van de Communicatiewetenschap, Nijmegen..
  • H.A.M. Voorveld, P.C. Neijens & E.G. Smit (2009). Exploring the relationship between actual and perceived interactivity. In Paper presented at the international conference on research in advertising of the European Advertising Academy, Klagenfurt.
  • M. Moorman, L.M. Willemsen, P.C. Neijens & E.G. Smit (). Causes and effects of program-involvement on commercial recall and in-program brand recall. Cincinnati, March 2009., Annual Conference American Advertising Association.
  • M. Moorman, L.M. Willemsen, P.C. Neijens & E.G. Smit (2009). Causes and Effects of Program-Involvement on Commercial Recall and In-program Brand Recall. In Paper presented at the Annual Conference of the American Advertising Association. Cincinnati, USA..
  • M. Moorman, L.M. Willemsen, P.C. Neijens & E.G. Smit (2009). Antecedents and Consequences of Program-Involvement: A Naturalistic Field Study. In Paper presented at the 59th Annual Conference of the International Communication Association (ICA). Chicago (IL), USA..
  • E. van Reijmersdal, E. Smit & P. Neijens (2009). Context effects on reactions to television brand placement. In P. De Pelsmacker & N. Dens (Eds.), Advertising research: message, medium and context (pp. 271-279). Antwerpen: Garant.
  • H.A.M. Voorveld, P.C. Neijens & E.G. Smit (2009). Brand website studies: an integrated literature review. In P. De Pelsmacker & N. Dens (Eds.), Advertising research: message, medium and context (pp. 201-211). Antwerpen: Garant.
  • E.A. van Reijmersdal, E.G. Smit & P.C. Neijens (2009). Media influences on brand placement: Does it matter in which program a brand is placed?. In Paper presented at the Annual Conference of the International Communication Association, Chicago, IL, USA..
  • E.A. van Reijmersdal, P.C. Neijens & E.G. Smit (2009). Brand placement: Effecten van context op herinnering, waardering, en gedrag. In Paper presented at the annual convention of the Netherlands School of Communications Research, Nijmegen, The Netherlands..
  • M. Keer, B. van den Putte & P.C. Neijens (2009). The role of affect and cognition in health decision making. In Paper presented at the 23rd conference of the European Health Psychology Society, Pisa, Italy. Vol. 24. Psychology & Health (pp. 228-229).
  • M. Keer, B. van den Putte & P.C. Neijens (2009). The role of affect and cognition in health decision making. In Paper presented at the Etmaal van de Communicatiewetenschap, Nijmegen.
  • E. Smit, C. Meppelink & P. Neijens (2009). To bind, to sell, to tell your story well. In P. De Pelsmacker & N. Dens (Eds.), Advertising research: message, medium and context (pp. 79-86). Antwerpen: Garant.

2008

  • M. Moorman, P.C. Neijens & E.G. Smit (2008). Match-involvement during the 2006 FIFA world cup: its determinants and its effects on advertising processing. In K. Podkar & Z. Jancic (Eds.), CMC 2008: 13th International Corporate and Marketing Communications Conference: Proceedings (pp. 299-300). Lubljana: University of Ljubljana, Faculty of Social Sciences.
  • P.C. Neijens, E.G. Smit & M. Moorman (2008). Taking up an event: Branding during the world championship soccer 2006. In K. Podnar & Z. Jancic (Eds.), CMC 2008: 13th International Corporate and Marketing Communications Conference: Proceedings (pp. 301-306). Lubljana: University of Ljubljana, Faculty of Social Sciences.

Prijs

  • S.C. Boerman, E.A. van Reijmersdal & P.C. Neijens (2013). Best Student Paper Award. International Conference on Research in Advertising: Zagreb, Croatia (2013, June 27 - 2013, June 29). Recognition.
  • P.C. Neijens (2013). NeFCA Career Award for a lifetime of scholarly achievement in communication science. Recognition.
  • S.C. Boerman, E.A. van Reijmersdal & P.C. Neijens (2012). Beware: This is sponsored! How disclosures of sponsored content affect persuasion knowledge and brand responses. Top Paper Award in Information Systems Division at the 62nd Annual Conference of the International Communication Association: Phoenix, Arizona, USA (2012, May 23 - 2012, May 28). Recognition.
  • H.A.M. Voorveld, P.C. Neijens & E.G. Smit (2012). The relation between actual and perceived interactivity. What makes the websites of top global brands truly interactive? Top paper nomination (top 5) for best article of the year award from the American Academy of Advertising: . Recognition.
  • P.C. Neijens (2010). Best Paper Award. International Conference on Research in Advertising of the European Advertising Academy: . Recognition.
  • H.A.M. Voorveld, P.C. Neijens & E.G. Smit (2010). Outstanding Paper Award 2010. Best article of the year published in Internet Research, entitled: "Consumers' responses to brand websites: An interdisciplinary review". Recognition.

Wetenschappelijke positie

  • P.C. Neijens (period: 2011 till 2011). Conference Organiser Position at: WAPOR's 64th Annual Conference 'Public Opinion and the Internet', Amsterdam.

Wetenschappelijke positie

  • C.H. de Vreese, P.C. Neijens & D.A. de Vries (2014). Research Priority Area Symposium: 'Media Exposure: Can it be measured?'. Organiser: Amsterdam (2014, October 2).
  • G. van Noort, E.A. van Reijmersdal, H.A.M. Voorveld, P.C. Neijens, E.G. Smit & P.W.J. Verlegh (2014). Organizer of the International Conference on Research In Advertising (ICORIA), Amsterdam, June 26-28, 180 participants.

Spreker

  • A.M. de Graaf, B. van den Putte, P.C. Neijens & S. Zebregs (2014, September 19). Begrijpelijke voorlichting over alcohol en roken aan laagopgeleide tieners. Amsterdam, Invited lecture at the Programmadag Begrijpelijke taal, NWO, ZonMw, and ABN-AMRO.
  • P.C. Neijens (2011, September 1). Persuasion in Non-traditional Forms of Advertising. University of Vienna (Austria), Invited lecture.
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