dr. G. (Guda) van Noort


  • Faculty of Social and Behavioural Sciences
    CW : Persuasive Communication
  • Nieuwe Achtergracht  166
    1018 WV  Amsterdam
    Room number: C9.03
  • G.vanNoort@uva.nl
    T:  0205252114

Research

Guda van Noort is an Associate Professor for Marketing Communication at the Department of Communication Science at the University of Amsterdam. Her research focuses on the new and unique characteristics of so-called new media. She examines the role of new media characteristics, such as interactivity personalization and targeting, in the persuasion process of (marketing) communications. In recent projects, she investigated effective webcare strategies to counter online complaints, consumer responses to online behavioral advertising, and advertising campaigns in social network sites. Other studies focused on interactivity effects in brand websites, political websites, online games, and digital diplomacy in social media. 

Teaching

I taught a great number of courses at the undergraduate and graduate level.  Persuasive Strategies (English and Dutch), Media & Consumer behavior, and Media & Advertising, I also supervise Master and Resaerch Master theses, also for the Internationsl School fo Humanites and Social Sciences, and BA internships; and I developed several courses such as Persuasion & Resistance and Webcare . 

CV 

A complete overview of my publications can be found in my CV.

2014

2013

2012

2011

2010

  • R. Vliegenthart & G. van Noort (2010). Is het de moeite waard? De karakteristieken en effectiviteit van partijwebsites in de campagne voor de Nederlandse gemeenteraadsverkiezingen van 2010. Res Publica, 52 (3), 315-333.
  • E.A. van Reijmersdal, J. Jansz, O. Peters & G. van Noort (2010). The effects of interactive brand placements in online games on children’s cognitive, affective and conative brand responses. Computers in Human Behavior, 26 (6), 1787-1794. doi: 10.1016/j.chb.2010.07.006
  • P. Kerkhof & G. van Noort (2010). Third party internet seals: reviewing the effects on online consumer trust. In I. Lee (Ed.), Encyclopedia of e-business development and management in the global economy. - Vol. 2 (pp. 701-708). Hershey, PA: Business Science Reference.

2014

  • S. Kruikemeier, G. van Noort, R. Vliegenthart & C.H. de Vreese (2014). Onderzoek uitgelicht: Dichtbij de politiek. Res Publica, 56, 133-135.

2011

  • P. Kerkhof, G. van Noort & M.L. Antheunis (2011). Waarom bedrijven sociale media gebruiken. In D. van Osch & R. van Zijl (Eds.), Basisboek social media (pp. 91-119). Den Haag: Boom Lemma uitgevers.

2008

  • G. van Noort (2008). De online slag om onze zinnen. Tekst[blad], 14 (4), 16-19.

2014

  • L.M. Willemsen, G. van Noort & M. Antheunis (2014). Interactivity vs. human voice? The value of webcare as a relationship building strategy. In Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen.
  • G. van Noort (period: 2014 till 2014). Discussant at the MOA 'Voorjaarsbijeenkomst’ about a paper on Online advertising Channels (3 April). Position at: MOA.
  • F. Rauwers & G. van Noort (2014). Creative media: The next evolutionary step in advertising? In Paper presented at the International Conference on Research in Advertising (ICORIA). Amsterdam, the Netherlands.
  • S. Kruikemeier, G. van Noort, R. Vliegenthart & C.H. de Vreese (2014). Personal and interactive: Explaining the relationship between online political communication on social media and citizens' political involvement. In Paper presented at the conference of the European Communication Research and Education Association (ECREA), Lisbon, Portugal.
  • S. Kruikemeier, G. van Noort, R. Vliegenthart & C.H. de Vreese (2014). Social media use by political parties and candidates and its effects on citizens’ political involvement: Explaining the relationship. In Paper presented at the European Consortium for Political Research Graduate Student Conference, Innsbruck, Austria.
  • S. Kruikemeier, G. van Noort, R. Vliegenthart & C.H. de Vreese (2014). Explaining the relationship between personalized and interactive online communication and citizens’ political involvement. In Paper presented at the annual conference of the International Communication Association (ICA), Seattle, USA.
  • S. Kruikemeier, G. van Noort, R. Vliegenthart & C.H. de Vreese (2014). How and why the content characteristics of social media affect citizens’ political involvement. In Paper presented at the Politicologenetmaal, Maastricht.
  • S. Kruikemeier, G. van Noort, R. Vliegenthart & C.H. de Vreese (2014). Explaining the relationship between social media use and political involvement. In Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen.
  • E.A. van Reijmersdal, E. Rozendaal, N. Smink, G. van Noort & M.A. Buijzen (2014). How children are persuaded by profile-targeted online advertising. In Paper presented at the Child and Teen Consumption Conference, Edingburgh, UK.
  • G. van Noort, E.A. van Reijmersdal & S. Hogendoorn (2014). Branded apps: Effects of app content on information processing and brand responses. In Paper presented at the International Conference on Research in Advertising (ICORIA), Amsterdam.
  • G. van Noort, E.A. van Reijmersdal & S. Hogendoorn (2014). Branded apps: Explaining the effects of app use on brand equity. In Paper presented at the annual conference of the European Marketing Academy (EMAC), Valencia, Spain.
  • S. Hogendoorn, G. van Noort & E.A. van Reijmersdal (2014). Branded apps: The effect of entertaining and informational branded smartphone apps on consumer’ brand equity. In Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen.
  • V. Wottrich, E.A. van Reijmersdal & G. van Noort (2014). How engagement with branded apps drives brand loyalty. In Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen.
  • G. van Noort, E.A. van Reijmersdal & F. Rauwers (2014). ‘This ad was digitally manipulated’: Effectiveness of disclosing photo retouching in advertising. In Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen.
  • G. van Noort & E.A. van Reijmersdal (2014). Consumer empowerment by disclosing photo retouching in advertising: Effects on processing, advertising effectiveness, and psychological well-being. In Paper presented at the annual ECREA conference, Lisbon, Portugal.
  • G. van Noort (2014). Social media marketing als teamsport. (blog). Amsterdam: Retrieved from http://www.swocc.nl/kennisbank-item/social-media-marketing-als-teamsport/. (available: 10 jun 2014).
  • G. van Noort (2014, March 27). 'Doe het zelf: Ontwerp je eigen onderzoek’ [Do it yourself: Design your own research]. Amsterdam, Workshop at Communicatiepodium for practitioners in communication departments of the UvA and HvA.
  • G. van Noort (2014, November 7). New media in communication research & management. Ghent, Belgium, Lecture at the Center for Persuasive Communication at Ghent University.

2013

  • E.A. van Reijmersdal, E. Rozendaal, N. Smink, G. van Noort & M.A. Buijzen (2013). Effects of profile targeting on children’s responses to online advertising. In Paper presented at the Etmaal van de Communicatiewetenschap. Rotterdam, the Netherlands.
  • G. van Noort, E.G. Smit & H.A.M. Voorveld (2013). Disclosing online behavioral advertising: Effects of the cookie-icon. In Paper presented at the Etmaal van de Communicatiewetenschap, Rotterdam, The Netherlands.
  • M. Walrave, K. Poels, M.L. Antheunis, G. van Noort & E. van den Broeck (2013). Getting too personal? Adolescents’ responses to personalized social network site advertising. In Paper presented at the Etmaal van de Communicatiewetenschap. Rotterdam, the Netherlands.
  • M. Walrave, K. Poels, M.L. Antheunis & G. van Noort (2013). Getting too personal? Adolescents’ responses to personalized social network site advertising. In Paper presented at Youth2.0: Connecting, sharing and empowering?. Antwerp, Belgium.
  • E.G. Smit, H.A.M. Voorveld & G. van Noort (2013). Online behavioral advertising: How privacy concerned groups cope with online behavioral advertising. In Paper presented at the AAA Global Conference. Honolulu, HI, USA.
  • G. van Noort, L.M. Willemsen & M.L. Antheunis (2013). Effective webcare strategies in response to negative word of mouth on social network sites. In Paper presented at the American Academy of Advertising Global Conference. Honolulu, HI, USA.
  • G. van Noort, P.W.J. Verlegh & M.L. Antheunis (2013). Consumer self-disclosure in advertising campaigns on social network sites: Effects on brand, product, and advertising responses. In Paper presented at the AAA Global Conference. Honolulu, HI, USA.
  • S. Kruikemeier, G. van Noort & R. Vliegenthart (2013). The relationship between campaigning on Twitter and electoral support: present or absent. In Paper presented at the annual meeting of the International Communication Association, Hilton Metropole Hotel, London, England, Jun 17, 2013 Vol. 2013. Conference papers: International Communication Association: annual meeting. Washington, DC: International Communication Association.
  • G. van Noort, S. Kruikemeier, A. Aparaschivei, H. Boomgaarden & R. Vliegenthart (2013). Online politics: a cross-national explanatory analysis of political websites. In Paper presented at the annual meeting of the International Communication Association, Hilton Metropole Hotel, London, England, Jun 17, 2013 Vol. 2013. Conference papers: International Communication Association: annual meeting. Washington, DC: International Communication Association.
  • E. van Reijmersdal, E. Rozendaal, N. Smink, G. van Noort & M. Buijzen (2013). Explaining the effects of targeted online advertising on children's cognitive, affective, and behavioral brand responses. In Paper presented at the annual meeting of the International Communication Association, Hilton Metropole Hotel, London, England, Jun 17, 2013 Vol. 2013. Conference papers: International Communication Association: annual meeting. Washington, DC: International Communication Association.
  • E.A. van Reijmersdal, J. Jansz, O. Peters & G. van Noort (2013). Why girls go pink. In Paper presented at the annual meeting of the International Communication Association, ICA, London, UK.
  • S. Kruikemeier, G. van Noort, R. Vliegenthart & C.H. de Vreese (2013). Burgers online: Politiek internetgebruik tijdens de verkiezingen van 2010 en 2012. In Paper presented at the Politicologenetmaal, Gent, Belgium.
  • S. Kruikemeier, G. van Noort, R. Vliegenthart & C.H. de Vreese (2013). Political candidates campaigning on Twitter and the impact on electoral support. In Paper presented at the meeting of the World Association for Public Opinion Research, Boston, USA.
  • S. Kruikemeier, G. van Noort, R. Vliegenthart & C.H. de Vreese (2013). How political candidates use Twitter and the impact on votes. In Paper presented at the Etmaal van de Communicatiewetenschap, Rotterdam, The Netherlands.
  • G. van Noort (2013). Social media marketing is een contactsport. (blog). Retrieved from http://www.swocc.nl/kennisbank-item/social-media-marketing-is-een-contactsport/. (available: 20 dec 2013).
  • R. Vliegenthart, S. Kruikemeier & G. van Noort (2013). Hoe Chris Aalberts onzin produceert over onderzoek. (blog). Amsterdam: The Post Online. (available: 02 may 2013).
  • R. Vliegenthart, S. Kruikemeier & G. van Noort (2013). Hoe Chris Aalberts onzin produceert over onderzoek naar sociale media en politiek. (blog). stukroodvlees.nl. (available: 02 may 2013).
  • E.G. Smit, H.A.M. Voorveld & G. van Noort (2013). Online behavioral advertising: do we know how to cope? In Paper presented at the Etmaal van de Communicatiewetenschap. Rotterdam, the Netherlands.

2012

  • S. Kruikemeier, G. van Noort, R. Vliegenthart & C.H. de Vreese (2012). Political communication in a digital world: the effects of personalization and interactive communication on citizens’ political involvement. In WAPOR Hong Kong 2012: paper presentation. Lincoln, NE/Hong Kong: World Association for Public Opinion Research/Public Opinion Programme, The University of Hong Kong.
  • G. van Noort & M.L. Antheunis (2012). Personalized advertising campaigns in social network sites. In Poster presented at the meeting of the European Communication Research and Education Association, Istanbul, Turkey.
  • G. van Noort & M.L. Antheunis (2012). SNS campaigns: Generating favourable consumer responses by asking them who they are. In Paper presented at the meeting of the European Marketing Academy, Lisbon, Portugal.
  • M.L. Antheunis & G. van Noort (2012). Personalized advertising campaigns in social network sites: Are there potential hazards? In Paper presented at the International Conference on Research in Advertising, Stockholm, Sweden.
  • M.L. Antheunis & G. van Noort (2012). Personalization and privacy concern in SNS advertising: Are there boundaries? In Paper presented at the Amsterdam Privacy Conference, Amsterdam, The Netherlands.
  • S. Kruikemeier, G. van Noort, R. Vliegenthart & C.H. de Vreese (2012). Getting involved: The effects of personalization and online interactivity on citizens' political involvement. In Paper presented at the meeting of the European Communication Research and Education Association, Istanbul, Turkey.
  • S. Kruikemeier, G. van Noort & R. Vliegenthart (2012). Politics online: the effect of political internet use on citizens’ political involvement. In Paper presented at the annual meeting of the International Communication Association, Sheraton Phoenix Downtown, Phoenix, AZ, May 24, 2012 Vol. 2012. Conference papers: International Communication Association: annual meeting. Washington, DC: International Communication Association.
  • G. van Noort, S. Kruikemeier & R. Vliegenthart (2012). New digital communication strategies: the effects of personalized and interactive political communication. In Paper presented at the annual meeting of the International Communication Association, Sheraton Phoenix Downtown, Phoenix, AZ, May 24, 2012 Vol. 2012. Conference papers: International Communication Association: annual meeting. Washington, DC: International Communication Association.
  • S. Kruikemeier, G. van Noort, R. Vliegenthart & C.H. de Vreese (2012). The case of political websites: The effects of personalisation and online interactivity on political involvement. In Paper presented at the Etmaal van de Communicatiewetenschap, Leuven, Belgium.
  • S. Kruikemeier, G. van Noort, R. Vliegenthart & C.H. de Vreese (2012). Going online with politics: Does it have an effect? In Paper presented at the Etmaal van de Communicatiewetenschap, Leuven, Belgium.
  • G. van Noort, E.G. Smit, J. van Doodewaard, S. van Tijn & H.A.M. Voorveld (2012). Fortune cookies? The effectiveness of the ‘cookie-icon’ as a warning for behavioural advertising. In Paper presented at the Amsterdam Privacy Conference, Amsterdam (pp. 35-36).
  • E.G. Smit, H.A.M. Voorveld, G. van Noort & A. Roosendaal (2012). Online behavioural advertising: Do we know how to cope? In Paper presented at the Amsterdam Privacy Conference, Amsterdam (pp. 38).
  • G. van Noort, E.G. Smit & H.A.M. Voorveld (2012). Effects of disclosing online behavioral advertising. In Paper presented at the International Conference on Research in Advertising, European Advertising Academy, Stockholm.
  • H. Voorveld & G. van Noort (2012). Moderating influences on interactivity effects. In M. Eisend, T. Langner & S. Okazaki (Eds.), Current insights and future trends Vol. 3. Advances in Advertising Research (pp. 163-175). Wiesbaden: Gabler.

2011

  • G. van Noort Metrixlab, Rotterdam . (2011). ACE Social [Dataset].
  • G. van Noort (2011, October 7). Social Media & Marketing. Amsterdam, The Netherlands, Guest lecture given at VU University.
  • S. Kruikemeier, G. van Noort & R. Vliegenthart (2011). Personalization of political websites in the 2010 Dutch local elections. In Paper presented at the Etmaal van de Communicatiewetenschap, Enschede, The Netherlands.
  • S. Kruikemeier, G. van Noort, R. Vliegenthart & C.H. de Vreese (2011). Citizens and online election campaigns: Does the internet stimulate political engagement? In Paper presented at the Political Communication Graduate Student Preconference of the International Communication Association, Boston, United States.
  • S. Kruikemeier, G. van Noort, R. Vliegenthart & C.H. de Vreese (2011). The power of online campaigning: The effects of personalization and online interactivity on political involvement. In Paper presented at the PhD Workshop of the World Association for Public Opinion Research, Amsterdam, The Netherlands.
  • S. Kruikemeier, G. van Noort, R. Vliegenthart & C.H. de Vreese (2011). Politics on the internet and its effects on citizen engagement: Do online election campaigns matter? In Paper presented at the meeting of the World Association for Public Opinion Research, Amsterdam, The Netherlands.
  • J.C.M. van Weert, G. van Noort, N. Bol, L. van Dijk, K. Tates & J. Jansen (2011). Differences between older and younger adults in satisfaction and recall of information after exposure to websites with variation in visual cues and language complexity. In Paper presented at the 25th Annual Conference of the European Health Psychology Society, Crete, Greece Vol. 26/S2. Psychology & Health (pp. 34-35).
  • L.M. Willemsen & G. van Noort (2011). Caring for webcare. Effects of proactive versus reactive corporate interventions in online consumer interactions on weblogs. In Paper presented at the annual conference of the Netherlands School of Communication Research, Enschede.
  • G. van Noort, M.L. Antheunis & E.A. van Reijmersdal (2011). Viral campaigns in social network sites: Importance of social ties and perceived persuasive intent. In Paper presented at the annual meeting of the International Communication Association, TBA, Boston, MA, May 25, 2011 Vol. 2011. Conference papers: International Communication Association: annual meeting. Washington, DC: International Communication Association.
  • G. van Noort, M.L. Antheunis & E.A. van Reijmersdal (2011). Campaigning via social network sites: The importance of social ties and perceived persuasive intent. In Paper presented at the annual convention of NESCoR, Enschede, The Netherlands.
  • G. van Noort, M.L. Antheunis & E.A. van Reijmersdal (2011). Marketing campaigns in social network sites. In EMAC, Ljubljana, Slovenia.
  • H. Voorveld, G. van Noort & M. Duijn (2011). Building brands with interactive websites? The influence of perceived interactivity and prior brand experience on brand relationship and brand image. In M. Eisend & T. Langner (Eds.), The 10th ICORIA 2011 Berlin: June 23rd-25th 2011: conference programme [DVD]. European Advertising Academy.
  • G. van Noort & H.A.M. Voorveld (2011). Social media in multimedia campaigns: examining the effect on perceived persuasive intent, brand and campaign responses. In M. Eisend & T. Langner (Eds.), The 10th ICORIA 2011 Berlin: June 23rd-25th 2011: conference programme [DVD]. European Advertising Academy.
  • M.L. Antheunis & G. van Noort (2011). Interactivity effects in social media marketing on brand engagement: an investigation of underlying mechanisms. In M. Eisend & T. Langner (Eds.), The 10th ICORIA 2011 Berlin: June 23rd-25th 2011: conference programme [DVD]. European Advertising Academy.
  • M.L. Antheunis & G. van Noort (2011). Interactivity effects in social media marketing on brand engagement: An investigation of the underlying processes. In Etmaal Van De Communicatiewetenschap, Enschede, The Netherlands.
  • G. van Noort & L.M. Willemsen (2011). Humanizing online brand communications in response to negative word of mouth: the effects of proactive and reactive webcare. In M. Eisend & T. Langner (Eds.), The 10th ICORIA 2011 Berlin: June 23rd-25th 2011: conference programme [DVD]. European Advertising Academy.
  • G. van Noort (2011, April 14). SNS Marketing: Wat maakt het zo succesvol? Tilburg, The Netherlands, Guest lecture given at Tilburg University.
  • G. van Noort (2011, September 23). Organisaties & Social Media. Rotterdam, The Netherlands, Master class given at European Institute for Brand management EURIB.
  • G. van Noort (2011, September 13). Het succes van Social Media marketing campagnes. Amsterdam, The Netherlands, Presentation given at SWOCC.

2010

  • G. van Noort & R. Vliegenthart (2010). (2010). Online campaigning during local elections - everybody’s doing it? In Paper presented at the ECREA conference, Hamburg. Hamburg.
  • G. van Noort, H.A.M. Voorveld & E.A. van Reijmersdal (2010). (2010). Website interactivity effects explained by consumers’online flow experience. In Presented at the 60th ICA Annual Conference, Singapore. Singapore.
  • G. van Noort & G. Grass (2010). (2010). Validating online risk-redusing strategies. In Presented at the 60th ICA Annual Conference, Singapore. Singapore.
  • G. van Noort, H.A.M. Voorveld & E.A. van Reijmersdal (2010). (2010). Understanding website interactivity effects. In European Marketing Academy (EMAC), Denmark, Copenhagen. Denmark.
  • R. Vliegenthart & G. van Noort (2010). (2010). Is it worth the effort? The effectiveness of online campaigning during the 2010 Dutch local elections. In Paper presented at the Politicologenetmaal in Leuven, Belgium. Leuven.
  • E.A. van Reijmersdal, J. Jansz, O. Peters & G. van Noort (2010). (2010). Girls just wanna have fun: Effects of interactive in-game advertisement targeted towards girls. In Paper presented at the Communication-etmaal, Ghent, Belgium. Ghent.
  • J. Jansz, E.A. van Reijmersdal, O. Peters & G. van Noort (2010). (2010). The effect of brand placement in an online game for girls. In Paper presented at the ECREA conference, Hamburg. Hamburg.
  • G. van Noort & H.A.M. Voorveld (2010). (2010) An online flow perspective on consumer responses to website interactivity. In Paper presented at the Communication-etmaal, Ghent, Belgium. Ghent.
  • E.A. van Reijmersdal, J. Jansz, O. Peters & G. van Noort (2010). (2010, June). Interactive Brand Placement in Online Games: Effects on Girls. In Presented at the 60th ICA Annual Conference, Singapore. Singapore.
  • G. van Noort, H.A.M. Voorveld & E.A. van Reijmersdal (2010). (2010, May). Understanding Website Interactivity Effects. In European Marketing Academy (EMAC), Denmark, Copenhagen. Denmark.
  • G. van Noort, H. Voorveld & E. van Reijmersdal (2010). Website interactivity effects explained by consumers' online flow experience. In 60th Annual ICA Conference, Singapore Vol. 2010. Conference papers: International Communication Association: annual meeting.
  • G. van Noort, H.A.M. Voorveld & E.A. van Reijmersdal (2010). Understanding website interactivity effects. In Paper presented at the EMAC Conference, Copenhagen (Denmark).
  • G. van Noort & H.A.M. Voorveld (2010). An online flow perspective on consumer responses to website interactivity. In Etmaal van de Communicatiewetenschap 2010.
  • G. van Noort (2010). Making money on eBay by relieving risk. In R. Terlutter, S. Diehl & S. Okazaki (Eds.), Cutting edge international research Vol. 1. Advances in Advertising Research (pp. 249-265). Wiesbaden: Gabler.
  • R. Vliegenthart & G. van Noort (2010). (2010, May). Is it Worth the Effort? The Characteristics and Effectiveness of Websites During the 2010 Dutch Local Elections. In Paper presented at the Politicologenetmaal, Leuven, Belgium.

2009

  • G. van Noort, P. Kerkhof & B.M. Fennis (2009). Reducing risks in the online sphere: the role of warranties. In P. De Pelsmacker & N. Dens (Eds.), Advertising research: message, medium and context (pp. 175-182). Antwerpen: Garant.

Media optreden

  • G. van Noort (Slideshows) (2011, Feb 14). Viral van een goede vriend [webcast]. In Kennislink. Retrieved from http://www.kennislink.nl/slideshows/etmaal-van-de-communicatiewetenschap-hoogtepunten/pagina/7.

Prijs

  • G. van Noort & L.M. Willemsen (2014). SWOCC Onderzoeksbeurs voor project m.b.t. onderzoek naar webcare. Recognition.
  • L.M. Willemsen, G. van Noort & P.W.J. Verlegh (2014). MSI Resarch Grant for the project "Predicting firestorms: Using protest frames to understand negative electronic word of mouth". Recognition.
  • G. van Noort (2012). Academic Research Prize 'Wetenschapsprijs van het jaar 2012. Awarded by MOA, Center for Information Based Decision Making & Marketing Research; award for the publication: ‘Een menselijk geluid: Het effect van reactieve en proactieve webcare op merkevaluaties’ [A human voice; The effect of reactive and proactive webcare on brand evaluations]. Recognition.

Wetenschappelijke positie

  • G. van Noort (period: 2014 till 2014). Board member of NeFCA Persuasive Communication Division. Position at: NeFCA.
  • G. van Noort (period: 2012 till 2012). Board Member NeFCA, division Persuasive Communication Position at: NeFCA.
  • G. van Noort (period: 2012 till 2012). Review Board SWOCC Working paper Series Position at: SWOCC.
  • G. van Noort (period: 2012 till 2012). Review Board SWOCC Thesis Award Committee Position at: SWOCC.
  • G. van Noort (period: 2011 till 2011). Review Board SWOCC Working Paper Series Position at: SWOCC.
  • G. van Noort (period: 2011 till 2011). Review Board SWOCC Scriptieprijs Position at: SWOCC.

Wetenschappelijke positie

  • G. van Noort, E.A. van Reijmersdal, H.A.M. Voorveld, P.C. Neijens, E.G. Smit & P.W.J. Verlegh (2014). Organizer of the International Conference on Research In Advertising (ICORIA), Amsterdam, June 26-28, 180 participants.
  • G. van Noort (2012). Organizer. NeFCA PhD colloquium on Persuasive Communication: Antwerp (2012, September 7).

Spreker

  • G. van Noort (2013, May 10). Online damage control with webcare interventions: Current research findings and future research directions. Izmir, Turkey, Invited lecture at InComm2013: Integrated communications in post-modern era at Izmir University of Economics.
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