prof. dr. E.G. (Edith) Smit

List

Faculty of Social and Behavioural Sciences
CW : Persuasive Communication
Nieuwe Achtergracht 166
1018 WV Amsterdam
Room number: D107
E.G.Smit@uva.nl
T: 0205252104
T: 0205253906

Profiel
Publications
Ancillary activities

Short bio 2012

I am professor of Persuasive Communication at the University of Amsterdam, Amsterdam School of Communication Research ASCoR. I am also president of the European Advertising Academy EAA and member of the Privacy Authority of the DDMA. I have been actively involved with SWOCC for many years as director and chair of the board. My main activities are leading a program group, reviewing for several journals and NWO, supervising PhD candidates and teaching within the Graduate School of Communication and the College of Communication.

Program group Persuasive Communication

SWOCC

Publications

My publications are retrieved from the Metis database (see next Tab). Since this database is not yet complete, a list of my publications is included here as pdf file.

Verwijzing

key publications(8)
refereed(78)
academic(22)
professional(17)
popular scientific(4)
other output(160)
doctoral thesis(1)
recognitions(21)

2014

E.G. Smit, G. van Noort & H.A.M. Voorveld (2014). Understanding online behavioural advertising: user knowledge, privacy concerns and online coping behaviour in Europe. Computers in Human Behavior, 32, 15-22. doi: 10.1016/j.chb.2013.11.008

2013

A.J. Linn, J.C.M. van Weert, E.G. Smit, K. Perry & L. van Dijk (2013). 1+1=3? The systematic development of a theoretical and evidence-based tailored multimedia intervention to improve medication adherence. Patient Education and Counseling, 93 (3), 381-388. doi: 10.1016/j.pec.2013.03.009
E.G. Smit, P.C. Neijens & R. Heath (2013). The differential effects of position, ad and reader characteristics on readers' processing of newspaper ads. International Journal of Advertising, 32 (1), 65-84. doi: 10.2501/IJA-32-1-065-084
H.A.M. Voorveld, F.E. Bronner, P.C. Neijens & E.G. Smit (2013). Developing an instrument to measure consumers' multimedia usage in the purchase process. JMM: the international journal on media management, 15 (1), 43-65. doi: 10.1080/14241277.2012.756815

2012

M. Moorman, L.M. Willemsen, P.C. Neijens & E.G. Smit (2012). Program-involvement effects on commercial attention and recall of successive and embedded advertising. Journal of Advertising, 41 (2), 25-37. doi: 10.2753/JOA0091-3367410202

2011

E. Maslowska, B. van den Putte & E.G. Smit (2011). The effectiveness of personalized e-mail and the role of personal characteristics. Cyberpsychology, Behavior, and Social Networking, 14 (12), 765-770. doi: 10.1089/cyber.2011.0050
E.G. Smit & P.C. Neijens (2011). The march to reliable metrics: a half-century of coming closer to the truth. Journal of Advertising Research, 51 (supplement), 124-135. doi: 10.2501/JAR-51-1-124-135
H.A.M. Voorveld, P.C. Neijens & E.G. Smit (2011). The relation between actual and perceived interactivity: what makes the websites of top global brands truly interactive? Journal of Advertising, 40 (2), 77-92. doi: 10.2753/JOA0091-3367400206

2015

A.J. Linn, J.C.M. van Weert, L. van Dijk, R. Horne & E.G. Smit (in press). The value of nurses’ tailored communication when discussing medicines: exploring the relationship between satisfaction, beliefs and adherence. Journal of Health Psychology. doi: 10.1177/1359105314539529
E.G. Smit, S.C. Boerman & A. van Meurs (in press). Ad-tension: The attracting and distracting power of the direct magazine context. Journal of Advertising Research.
L. Vandeberg, J.M.J. Murre, H.A.M. Voorveld & E.G. Smit (in press). Effects of cross-media advertising: Explicit versus implicit memory measures. International Journal of Advertising. doi: 10.1080/02650487.2015.1011023
L. Vandeberg, E.G. Smit & J.M.J. Murre (2015). Implicit measurement. In Oxford Bibliographies Online, Communication (01/15/2015).
E.D. Asbeek Brusse, M.L. Fransen & E.G. Smit (in press). The more you say, the less they hear: The effect of disclosures in entertainment-education. Journal of Media Psychology.
E.D. Asbeek Brusse, M.L. Fransen & E.G. Smit (in press). Educational storylines in entertainment television: Audience reactions towards persuasive strategies in medical dramas. Journal of Health Communication. doi: 10.1080/10810730.2014.965365
H. Chang, H. Kwak, M. Puzakova, J. Park & E.G. Smit (2015). It’s No Longer Mine: The Role of Brand Ownership and Consumer-Country Disidentification after Brand Acquisition. International Journal of Advertising.
K. Brandes, A.J. Linn, E.G. Smit & J.C.M. van Weert (2015). Patients' reports of barriers to expressing concerns in cancer consultations. Patient Education and Counseling, 98, 317-322. doi: 10.1016/j.pec.2014.11.021
C.S. Meppelink, J.C.M. van Weert, C.J. Haven & E.G. Smit (2015). The effectiveness of health animations in audiences with different health literacy levels: An experimental study. Journal of Medical Internet Research, 17 (1), e11. doi: 10.2196/jmir.3979

2014

H.A.M. Voorveld, C.M. Segijn, P.E. Ketelaar & E.G. Smit (2014). Investigating the prevalence and predictors of media multitasking across countries. International Journal of Communication, 8, 2755-2777.[go to publisher's site]
S.F. Bernritter, P.W.J. Verlegh & E.G. Smit (2014). Why nonprofits are more liked: The effect of brand symbolism and warmth on consumers' intention to like brand pages on Facebook. In Paper presented at the International Conference on Research in Advertising, Amsterdam.
E.G. Smit, G. van Noort & H.A.M. Voorveld (2014). Understanding online behavioural advertising: user knowledge, privacy concerns and online coping behaviour in Europe. Computers in Human Behavior, 32, 15-22. doi: 10.1016/j.chb.2013.11.008
A.J. Linn, J.C.M. van Weert, B.C. Schouten, E.G. Smit, A.A. van Bodegraven & L. van Dijk (2014). Een communicatietypologie voor het bespreken van therapietrouwbarrières. PW Wetenschappelijk Platform, 8 (3), 43-48.
M. Dahlen, S. Rosengren & E. Smit (2014). Why the Marketer's View Matters as Much as the Message: speaking down to the consumer speaks badly to a brand's image. Journal of Advertising Research, 54 (3), 304-312. doi: 10.2501/JAR-54-3-304-312

2013

G. van Noort, E.G. Smit & H.A.M. Voorveld (2013). The online behavioural advertising icon: Two user studies. In S. Rosengren, M. Dahlén & S. Okazaki (Eds.), Advances in advertising research (Vol. IV): The changing roles of advertising (pp. 365-378). Wiesbaden: Springer Gabler.
A.J. Linn, J.C.M. van Weert, E.G. Smit, K. Perry & L. van Dijk (2013). 1+1=3? The systematic development of a theoretical and evidence-based tailored multimedia intervention to improve medication adherence. Patient Education and Counseling, 93 (3), 381-388. doi: 10.1016/j.pec.2013.03.009
E. Maslowska, E.G. Smit & B. van den Putte (2013). Assessing the cross-cultural applicability of tailored advertising: a comparative study between the Netherlands and Poland. International Journal of Advertising, 32 (4), 487-511. doi: 10.2501/IJA-32-4-487-511
A.J. Linn, L. van Dijk, E.G. Smit, J. Jansen & J.C.M. van Weert (2013). May you never forget what is worth remembering: the relation between recall of medical information and medication adherence in patients with inflammatory bowel disease. Journal of Crohn's & Colitis, 7 (11), e543-e550. doi: 10.1016/j.crohns.2013.04.001
E.G. Smit, P.C. Neijens & R. Heath (2013). The differential effects of position, ad and reader characteristics on readers' processing of newspaper ads. International Journal of Advertising, 32 (1), 65-84. doi: 10.2501/IJA-32-1-065-084
H. Voorveld, E. Smit & P. Neijens (2013). Cross-media advertising: brand promotion in an age of media convergence. In S. Diehl & M. Karmasin (Eds.), Media and convergence management (pp. 117-133). Berlin [etc.]: Springer-Verlag.
H.A.M. Voorveld, F.E. Bronner, P.C. Neijens & E.G. Smit (2013). Developing an instrument to measure consumers' multimedia usage in the purchase process. JMM: the international journal on media management, 15 (1), 43-65. doi: 10.1080/14241277.2012.756815

2012

E. Masłowska, E. Smit & B. van den Putte (2012). Efektywność spersonalizowanych komunikatów reklamowych. In W. Patrzałek (Ed.), Kreowanie i zmiana współczesnego przekazu reklamowego (pp. 245-260). Poznań: Wydawnictwo Wyższej Szkoły Bankowej.
M. Moorman, L.M. Willemsen, P.C. Neijens & E.G. Smit (2012). Program-involvement effects on commercial attention and recall of successive and embedded advertising. Journal of Advertising, 41 (2), 25-37. doi: 10.2753/JOA0091-3367410202
H.A.M. Voorveld, P.C. Neijens & E.G. Smit (2012). The interacting role of media sequence and product involvement in cross-media campaigns. Journal of Marketing Communications, 18 (3), 203-216. doi: 10.1080/13527266.2011.567457
A.J. Linn, J.C.M. van Weert, B.C. Schouten, E.G. Smit, A.A. van Bodegraven & L. van Dijk (2012). Words that make pills easier to swallow: a communication typology to address practical and perceptual barriers to medication intake behavior. Patient Preference and Adherence, 6, 871-885. doi: 10.2147/PPA.S36195[go to publisher's site]

2011

E. Maslowska, B. van den Putte & E.G. Smit (2011). The effectiveness of personalized e-mail and the role of personal characteristics. Cyberpsychology, Behavior, and Social Networking, 14 (12), 765-770. doi: 10.1089/cyber.2011.0050
E.G. Smit & P.C. Neijens (2011). The march to reliable metrics: a half-century of coming closer to the truth. Journal of Advertising Research, 51 (supplement), 124-135. doi: 10.2501/JAR-51-1-124-135
H. Voorveld, P. Neijens & E. Smit (2011). De relatie tussen objectieve en gepercipieerde interactiviteit van websites. Tijdschrift voor Communicatiewetenschap, 39 (1), 4-20.
H.A.M. Voorveld, P.C. Neijens & E.G. Smit (2011). The relation between actual and perceived interactivity: what makes the websites of top global brands truly interactive? Journal of Advertising, 40 (2), 77-92. doi: 10.2753/JOA0091-3367400206
A.J. Linn, M. Vervloet, L. van Dijk, E.G. Smit & J.C.M. van Weert (2011). Effects of eHealth interventions on medication adherence: a systematic review of the literature. Journal of Medical Internet Research, 13 (4):e103. doi: 10.2196/jmir.1738
D.G. Muntinga, M. Moorman & E.G. Smit (2011). Introducing COBRAs: exploring motivations for brand-related social media use. International Journal of Advertising, 30 (1), 13-46.
H.A.M. Voorveld, P.C. Neijens & E.G. Smit (2011). Opening the black box: understanding cross-media effects. Journal of Marketing Communications, 17 (2), 69-85. doi: 10.1080/13527260903160460

2010

S. van den Boom & E. Smit (2010). Dichterbij komt dichterbij. In S. van den Boom, E. Smit & S. de Bakker (Eds.), Nachtmerrie of droom: de ROI van customer media (Relatiemedia, 3) (pp. 215-222). Heemstede: Customer Media Council.
M. Moorman, P.C. Neijens & E.G. Smit (2010). Advertising media selection and planning. In M.A. Belch & G.E. Belch (Eds.), Wiley international encyclopedia of marketing - Vol. 4: Advertising and integrated communication (pp. 22-29). Chichester: John Wiley & Sons.
E. Smit, C. Meppelink & J. Schijns (2010). Ontwikkeling en validatie van de CMB-schaal. In S. van den Boom, E. Smit & S. de Bakker (Eds.), Nachtmerrie of droom: de ROI van customer media (Relatiemedia, 3) (pp. 31-38). Heemstede: Customer Media Council.
E. Smit (2010). Customer media. In J. Faasse, M. Moorman & P. Neijens (Eds.), Media & reclame (pp. 177-179). Groningen: Noordhoff.
H. Voorveld, P. Neijens & E. Smit (2010). The interactive authority of brand web sites: a new tool provides new insights. Journal of Advertising Research, 50 (3), 292-304.
J.M.C. Schijns & E.G. Smit (2010). Custom magazines: where digital page-turn editions fail. Journal of International Business and Economics, 10 (4), 24-37.
E. van Reijmersdal, E. Smit & P. Neijens (2010). How media factors affect audience responses to brand placement. International Journal of Advertising, 29 (2), 279-301. doi: 10.2501/S0265048710201154
E.A. van Reijmersdal, P.C. Neijens & E.G. Smit (2010). Customer magazines: Effects of commerciality on readers’ reactions. Journal of Current Issues and Research in Advertising, 32 (1), 59-67.

2009

H.A.M. Voorveld, P.C. Neijens & E.G. Smit (2009). Consumers’ responses to brand websites: An interdisciplinary review. Internet Research, 19 (5), 535-565.
E. van Reijmersdal, E. Smit & P. Neijens (2009). Brand placement: Het effect van programmacontext op merkherkenning, merkattitude en gedrag. Tijdschrift voor Communicatiewetenschap, 37 (4), 290-302.
E. van Reijmersdal, P. Neijens & E.G. Smit (2009). A new branch of advertising: reviewing factors that influence reactions to product placement. Journal of Advertising Research, 49 (4), 429-449.
D.G. Muntinga, M. Moorman & E.G. Smit (2009). Introducing COBRAs: a holistic exploration of motivations for brand-related social media use. (extern rapport, SWOCC working paper series, no 1). Amsterdam: SWOCC.
P. Neijens, E. Smit & M. Moorman (2009). Taking up an event: Brand image transfer during the FIFA World Cup. International Journal of Market Research, 51 (5), 579-591.
E. Smit, E. van Reijmersdal & P. Neijens (2009). Today's practice of brand placement and the industry behind it. International Journal of Advertising, 28 (5), 761-782.

2008

E. Smit, M. Moorman & P. Neijens (2008). Media planning. In W. Donsbach (Ed.), The international encyclopedia of communication: Vol. VII (pp. 2964-2968). Malden, MA: Blackwell.
E. van Reijmersdal, P. Neijens & E. Smit (2008). Drie onderzoeken naar publieksreacties op brand placement. Ontwikkelingen in het marktonderzoek: jaarboek MarktOnderzoekAssociatie, 2008, 41-60.

2007

M. Moorman, P.C. Neijens & E.G. Smit (2007). The effects of program-involvement on commercial exposure and recall in a naturalistic setting. Journal of Advertising, 36 (1), 125-141.
E.A. van Reijmersdal, P.C. Neijens & E.G. Smit (2007). Effects of TV brand placement on brand image. Psychology & Marketing, 24 (5), 403-420.
E.G. Smit, A.E. Bronner & M.E. Tolboom (2007). Brand relationship quality and its value for personal contact. Journal of Business Research, 60 (6), 627-633.

2006

E.G. Smit, A. van Meurs & P.C. Neijens (2006). Ten years of ad likeability. Journal of Advertising Research, 46 (1), 73-83.
P.C. Neijens & E.G. Smit (2006). Dutch public relations practitioners and journalists: Antagonists no more. Public Relations Review, 32 (3), 232-240.

2005

M. Moorman, P.C. Neijens & E.G. Smit (2005). The effects of program responses on the processing of commercials placed at various positions in the program and the block. Journal of Advertising Research, 45 (1), 1-11.
E.A. van Reijmersdal, P.C. Neijens & E.G. Smit (2005). Readers' reactions to mixtures of advertising and editorial content in magazines. Journal of Current Issues and Research in Advertising, 27 (2), 39-53.
E.A. van Reijmersdal, P.C. Neijens & E.G. Smit (2005). Het effect van tv brand placement op merkimago. Tijdschrift voor Communicatiewetenschap, 33 (3), 287-297.

2004

P.C. Neijens, C. Hess, S.J.H.M. van den Putte & E.G. Smit (Eds.). (2004). Content and media factors in advertising. Amsterdam: Spinhuis Publishers.
E.A. van Reijmersdal, P.C. Neijens & E.G. Smit (2004). Invloed van format en tijdschriftkenmerken op aandacht, waardering en acceptatie van mengvormen van reclame en redactionele inhoud. Tijdschrift voor Communicatiewetenschap, 32 (2), 128-141.
E.G. Smit (2004). Markenpersonlichkeit beim Wort genommen: Marken sind wie wirkliche Menschen. Research & Results, Magazin fur Media-, Markt- und Werbefoschung, 1 (1), 60-61.

2003

E.G. Smit, E. van den Berge & G. Franzen (2003). Brands are just like real people! In F. Hansen & L. Bech Christensen (Eds.), Branding and advertising (pp. 22-43). Copenhagen: CBS Press.
P.C. Neijens & E.G. Smit (2003). Audience reactions towards non-spot advertising: Influence of viewer and program characteristics. In F. Hansen & L. Bech Christensen (Eds.), Branding and advertising (pp. 266-283). Copenhagen: CBS Press.
K.V.B. Cramer, P.C. Neijens & E.G. Smit (2003). Advertising and the prominence of the corporate brand. In F. Hansen & L. Bech Christensen (Eds.), Branding and advertising (pp. 111-132). Copenhagen: CBS Press.
M. Moorman, P.C. Neijens & E.G. Smit (2003). Program context effects on commercial processing. In F Hansen & L. Bech Christensen (Eds.), Branding and advertising (pp. 177-188). Copenhagen: CBS Press.

2002

P.C. Neijens & E.G. Smit (2002). Publieksreacties op non-spot advertising: Invloed van kijkers- en programmakenmerken. Tijdschrift voor Communicatiewetenschap, 30 (3), 195-211.
M. Moorman, P.C. Neijens & E.G. Smit (2002). The effects of magazine-induced psychological responses and thematic congruence on memory and attitude toward the ad in a real-life setting. Journal of Advertising, 16 (4), 27-40.
P.C. Neijens & E.G. Smit (2002). Media strategies in campaigns: The fight for attention. In C.G. Bartels & W.J.A. Nelissen (Eds.), Marketing for sustainability: towards transactional policy-making (pp. 141-149). IOS Press.
E.G. Smit (2002). Een merk in mensentermen. Tijdschrift voor Marketing, 6, 58.

2001

A.M. van der Lee & E.G. Smit (2001). Advertising framed: An exploratory study of advertising frameworks in financial service advertising. Document Design, 2 (2), 157-161.

2000

E.G. Smit & P.C. Neijens (2000). Segmentation based on affinity for advertising. Journal of Advertising Research, 40 (4), 35-43.

1999

E.G. Smit & A.J.T. Elberse (1999). Understanding web advertising use. Trends in Communication, 5, 63-83.
E.G. Smit & A.J.T. Elberse (1999). Understanding web advertising use. Trends in Communication, 5, 63-83.

1998

A.J.T. Elberse & E.G. Smit (1998). In line with online readers: Studying the users of online newspapers. In J. Tonnemacher & C. Neuberger (Eds.), Online-Die Zukunft der Zeitungen. Germany: Westdeutscher Verlag.
E.G. Smit & A.J.T. Elberse (1998). Understanding Web Advertising Use. Trends in Communication.
H. Neijssel & E.G. Smit (1998). TV-baby's doen twee dingen tegelijk: De radiofunctie van muziekzenders. Tijdschrift voor Communicatiewetenschap, 26 (1), 50-54.
E.G. Smit & P.C. Neijens (1998). Mediaplanning. In A.A. van Ruler, A. Weisink & V. Damoiseaux (Eds.), Effectiviteit in communicatiemanagement. Zoektocht naar criteria voor professioneel succes. Deventer: Samsom.
P.C. Neijens & E.G. Smit (1998). Onderzoek naar bereikskwaliteit. In P.C. Neijens & A.K. den Boon (Eds.), Media & reclame; editie 1998-1999 (pp. 413-438). Groningen: Wolters-Noordhoff.
E.G. Smit & H. Neijssel (1998). TV-Baby's Doen Twee Dingen Tegelijk: De Radiofunctie van Muziekzenders. Tijdschrift voor Communicatiewetenschap, 26 (1), 50-54.

1996

P.C. Neijens & E.G. Smit (1996). Onderzoek naar bereikskwaliteit. In P.C. Neijens & A.K. den Boon (Eds.), Media en reclame. Groningen: Wolters Noordhoff.

2011

H.A.M. Voorveld, P.C. Neijens & E.G. Smit (2011). De effectiviteit van crossmediacampagnes. Ontwikkelingen in het marktonderzoek: jaarboek MarktOnderzoekAssociatie, 2011, 63-79.
S.C. Boerman, E.G. Smit & L. van Meurs (2011). Attention battle: the abilities of brand, visual, and text characteristics of the ad to draw attention versus the diverting power of the direct magazine context. In S. Okazaki (Ed.), Advances in Advertising Research. - (Vol.2): breaking new ground in theory and practice (pp. 295-310). Wiesbaden: Gabler.
E. Maslowska, E.G. Smit & B. van den Putte (2011). Is Personalized Communication Superior? Personalization and Consumers’ Characteristics. Asia-Pacific Advances in Consumer Research, 9, 93-98.

2010

J. Faasse, M. Moorman, P. Neijens & E. Smit (2010). Kernbegrippen in mediaplanning. In J. Faasse, M. Moorman & P. Neijens (Eds.), Media & reclame (pp. 29-41). Groningen: Noordhoff.

2007

E.G. Smit & P.C. Neijens (2007). It’s all about catching readers’ attention. In S. Diehl & R. Terlutter (Eds.), International advertising and communication: New insights and empirical findings. Wiesbaden, Germany: Gabler Verlag/Deutscher Universitätsverlag.
E.G. Smit (2007). VER-BINDING: interne en externe relatiemedia als verbinding tussen mens en organisatie (2007, September 27). Amsterdam: Vossiuspers.
E.G. Smit (2007). Relatiemedia moeten transparant en geloofwaardig zijn. Merk & Reputatie, 13 (3), 58-59.
R. Storey & E.G. Smit (2007). The creative brief and its strategic role in the campaign development process. In G.J. Tellis & T. Ambler (Eds.), Handbook of advertising (pp. 173-185). London, UK: Sage.

2006

E.G. Smit, P.C. Neijens & M. Stuurman (2006). It's all about catching readers' attention. In S. Diehl & R. Terlutter (Eds.), International advertising and communication: Current insights and empirical findings (pp. 43-68). Wiesbaden: Deutscher Universitats-Verlag.

2005

A.A. van Ruler, W.J.L. Elving, B.J. van den Hooff, E.G. Smit & P. Verhoeven (Eds.). (2005). Communicatiemanagement : in communicatiewetenschappelijk perspectief. Amsterdam: Boom.
E.G. Smit, A.E. Bronner & M.E. Tolboom (2005). Brand relationship Quality: Why relationships between consumers and their brands differ. In S. Diehl, R. Terlutter & P. Weinberg (Eds.), Advertising and Communication (pp. 120-129). Saarbruecken: Saarland University.
A.A. van Ruler, W.J.L. Elving, B.J. van den Hooff, P. Verhoeven & E.G. Smit (Eds.). (2005). Communicatiemanagement in communicatiewetenschappelijk perspectief. Amsterdam: Boom.
E.G. Smit & P.C. Neijens (2005). Success factors in newspaper advertising. In S. Diehl, R. Terlutter & P. Weinberg (Eds.), Advertising and Communication (pp. 55-60). Saarbruecken: Saarland University.

2003

P.C. Neijens & E.G. Smit (2003). De kracht van adverteren in dagbladen en dagbladmagazines. (extern rapport, SWOCC dossier, no 5). Amsterdam: SWOCC.

2001

E.G. Smit (2001). De functie van reclame: informatie of behang? Ontwikkelingen in het marktonderzoek: jaarboek MarktOnderzoekAssociatie, 2001, 9-26.

2000

P.C. Neijens & E.G. Smit (2000). Onderzoek naar bereikskwaliteit. In A.K. den Boon & P.C. Neijens (Eds.), Media & Reclame: Mediaplanning en bereiksonderzoek (pp. 413-435). Groningen: Wolters-Noordhoff.
E.G. Smit & M. Moorman (2000). Buitenreclameonderzoek. In A. den Boon & P.C. Neijens (Eds.), Media & Reclame: Mediaplanning en bereiksonderzoek (pp. 343-357). Groningen: Wolters-Noordhoff.
E.G. Smit & P.C. Neijens (2000). New ways to measure media use amidst media abundance. In Innovative ways to measure people. (CD-rom, section 6). Amsterdam: Esomar.

1999

E.G. Smit & A.J.T. Elberse (1999). In line with online readers: Studying the users of online newspapers. In J. Tonnemacher & C. Neuberger (Eds.), Online- die Zukunft der Zeitung? (pp. 199-218). Opladen/Wiesbaden: Westdeutscher Verlag.
E.G. Smit & P.C. Neijens (1999). Mediabeinvloeding te midden van overvloed. In P.C. Neijens, O. Scholten & J.J. Cuilenburg (Eds.), Media in overvloed. Amsterdam: University Press.
E.G. Smit (1999). Mass Media advertising: Information or wallpaper? Amsterdam: Spinhuis.

1997

E.G. Smit, N. Dokter & B. Smith (1997). Reclame-irritatie. (intern rapport, SWOCC, publicatienummer 5). Amsterdam: vakgroep communicatiewetenschap.

2011

D. van Veenendaal, M.L. Fransen & E.G. Smit (2011). De gewapende consument (SWOCC, 56). Amsterdam: Stichting Wetenschappelijk Onderzoek Commerciële Communicatie (SWOCC).
H.A.M. Voorveld, P.C. Neijens & E.G. Smit (2011). A 360° View of Multimedia Consumer Behavior. (intern rapport, MSI working paper). Amsterdam: MSI.
L. van Meurs, E. Smit & S. Boerman (2011). Hoe trek je de aandacht in tijdschriften? Vuistregels voor effectiever adverteren. GfK jaargids : inzichten en marktontwikkelingen in de Benelux, 2011, 74-79.

2009

E. Smit (2009). SWOCC's signaalfunctie. In M. Hoogerbrugge, M. Moorman, F. van Raaij, E. Smit & R. van der Vorst (Eds.), Liber amicorum voor Giep Franzen (SWOCC publicatie, 50) (pp. 53-55). Amsterdam: Stichting Wetenschappelijk Onderzoek Commerciële Communicatie (SWOCC).
E. Smit & C. Meppelink (2009). CMB-schaal doorstaat praktijkproef. In S. van den Boom (Ed.), Customer media in de praktijk: 122 cases uit Nederland en België (Relatiemedia, 2) (pp. 27-31). Heemstede: Customer Media Council.

2005

G. Franzen & E.G. Smit (2005). De visie van SWOCC op: Het merk na nu. Clou, 4 (20), 28.

2004

M. van den Berg, E. Duijnisveld & E. Smit (2004). De logica van likeability. (extern rapport, SWOCC publicatie, no 27). Amsterdam: Stichting Wetenschappelijk Onderzoek Commerciële Communicatie (SWOCC).
P. Neijens & E. Smit (2004). De kracht van adverteren in dagbladen en dagbladmagazines: inzichten in bereik en waardering van advertenties in dagbladen en dagbladmagazines op basis van het Reclame Reactie Onderzoek van PCM in de periode 1996-2000. - 2e dr. (extern rapport, SWOCC dossier, no 5). Amsterdam: SWOCC.
P.C. Neijens & E.G. Smit (2004). Nieuw onderzoek: De kracht van adverteren in dagbladen en dagbladmagazines. PCM Adlines.
P.C. Neijens & E.G. Smit (2004). Adverteren tussen redactie loont niet. Adformatie, 8, 3.
P.C. Neijens & E.G. Smit (2004). De do's en don'ts van dagbladadvertenties. Marketingfacts.nl.
P.C. Neijens & E.G. Smit (2004). De do's en don'ts van adverteren. Cebuco Nieuws, 6, 2.

1998

E.G. Smit (1998). Opzet en gedeeltelijke analyse lezersonderzoek voor het computertijdschrift PC-Active. (extern rapport). : .
E.G. Smit & P.C. Neijens (1998). De meting van reclamebereik in verschillende media. (extern rapport). : .
E.G. Smit & P.C. Neijens (1998). Advies opzetten meetinstrument ten behoeve van reclametracking, getiteld Brand Trend (november 1997- 1998). (extern rapport). : .
E.G. Smit & P.C. Neijens (1998). Het meten van reclamebereik voor verschillende media. (extern rapport). : .
P.C. Neijens & E.G. Smit (1998). De operationalisering van bereik en verwerkingsvariabelen in tracking research. (extern rapport). : .

2011

E.G. Smit (2011, September 13). Merk & Mens. SWOCC journal

2010

L. van Meurs, E.G. Smit & M. Boerman (2010). Wanneer kijken we naar tijdschriftadvertenties? Intomart GfK Nieuwsbrief.

1998

E.G. Smit & P.C. Neijens (1998). Roep om accountability vindt gehoor in Londen. Adformatie, 26 (7), 43-43.

1997

E.G. Smit (1997). Een hoogleraar mag niet wakker schudden! Over de werking van reclame en de kloof tussen wetenschap en praktijk. Discorsi, 30 (4), 28-29.

2015

C.M. Segijn, H.A.M. Voorveld & E.G. Smit (2015). Multitasking with Second Screen media. The Persuasive Effects and Underlying Mechanisms of Multiscreening. In Paper presented at the Annual American Academy of Advertising Conference, Chicago, Il.
C.M. Segijn, H.A.M. Voorveld & E.G. Smit (2015). The Persuasive Effects and Underlying Mechanisms of Multitasking with Second Screen Media. In Paper presented at the Etmaal Conference, Antwerp, Belgium.
L. Vandeberg, J.M.J. Murre, H.A.M. Voorveld & E.G. Smit (2015). Cross-media advertising affects explicit but not implicit consumer memory. In NA Advances in Consumer Research.

2014

L. Vandeberg, J.M.J. Murre & E.G. Smit (2014). Implicit measurement methods in advertising research: Their sense, nonsense, and application. In Paper presented at the International Conference of Research in Advertising (ICORIA), Amsterdam.
L. Vandeberg, J.M.J. Murre, H.A.M. Voorveld & E.G. Smit (2014). Effects of cross-media advertising: Explicit versus implicit measures. In Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen.
L. Vandeberg, J.M.J. Murre, H.A.M. Voorveld & E.G. Smit (2014). Cross-media advertising affects explicit but not implicit consumer memory. In Paper presented at the Association for Consumer Research (ACR) conference, Baltimore, US.
H.A.M. Voorveld, E.G. Smit, P.C. Neijens, C.M. Segijn & A.E. Bronner (2014). Are online buyers driven by offline search? The role of online & offline media in the purchase process of different types of products. In J. Huh (Ed.), The Proceedings of the 2014 Conference of the American Academy of Advertising (pp. 68).
E.G. Smit, W. van de Giessen, L. Vandeberg & H.A.M. Voorveld (2014). Advertising effects in a media multitasking environment. In J. Huh (Ed.), The Proceedings of the 2014 Conference of the American Academy of Advertising (pp. 57).
C.S. Meppelink, E.G. Smit, B.M. Buurman & J.C.M. van Weert (2014). Adapting health messages to health literacy level: The role of text difficulty and illustrations. In Paper presented at the annual conference of the International Communication Association (ICA), Seattle, USA.
M.H.C. Meijers, M.K. Noordewier, P.W.J. Verlegh & E.G. Smit (2014). Consuming green, living green. Boundary conditions of the licensing effect. In Paper presented at the International Conference on Research in Advertising (ICORIA), Amsterdam.
M.H.C. Meijers, P.W.J. Verlegh & E.G. Smit (2014). Green advertisments and green identity. In Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen.
A.J. Linn, N. Diviani, R. Sanders, E.G. Smit & J.C.M. van Weert (2014). Patients’ medication related information seeking behavior during their treatment. In Paper presented at the EACH International Conference of Communication in Healthcare, Amsterdam.
M.J. van der Goot, E. Rozendaal, P. Ketelaar & E.G. Smit (2014). Age differences in advertising avoidance and attitude toward advertising across media: A six country comparison. In Paper presented at the International Conference on Research in Advertising, Amsterdam.
J.C.M. van Weert, S. Bolle, K. Brandes, A.J. Linn, E.G. Smit, J.C.J.M. de Haes, E.F. Loos & E.M.A. Smets (2014). Using the VR-CoDES in oncology: Two Amsterdam studies. In Paper presented at the Verona Network on Sequence Analysis XII Invitational Workshop, Verona, Italy.
K. Brandes, A.J. Linn, E.G. Smit & J.C.M. van Weert (2014). Exploring the determinants of cancer patients’ concern expression during a consultation. In Paper presented at the meeting of the EACH International Conference on Communication in Healthcare, Amsterdam.
H.A.M. Voorveld, C.M. Segijn, P. Ketelaar & E.G. Smit (2014). Investigating the prevalence and predictors of media multitasking across countries. In Paper presented at the annual conference of the International Communication Association (ICA), Seattle, USA.
H.A.M. Voorveld, C.M. Segijn, P. Ketelaar & E.G. Smit (2014). Investigating the prevalence and predictors of media multitasking across countries. In Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen.
S. Schinkel, J.C.M. van Weert, E.G. Smit & B.C. Schouten (2014). Are active patients fulfilling their information needs better? Differences between native-Dutch and Turkish-Dutch patients in the relation between patient participation during GP consultations and unfulfilled information needs. In Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen.
S.F. Bernritter, P.W.J. Verlegh & E.G. Smit (2014). Consumers' brand endorsements: A study into intentions to endorse different types of brands. In Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen.
C.S. Meppelink, J.C.M. van Weert, C.J. Haven & E.G. Smit (2014). Less reading, more movement? What makes health animations effective in different health literacy groups? In Paper presented at the Kentucky Conference on Health Communication, Lexington, USA.
C.S. Meppelink, J.C.M. van Weert, C.J. Haven & E.G. Smit (2014). Are animations effective for people with low health literacy? Investigating the effects of spoken texts and dynamic visuals on information recall. In Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen.

2013

D.G. Muntinga, M. Moorman, P.W.J. Verlegh & E.G. Smit (2013). Who creates brand-related content - and why? A social influence and motivation perspective. In Poster presented at the annual meeting of the International Communication Association, London, United Kingdom.
E.H. Maslowska, E.G. Smit & B. van den Putte (2013). Comparing the effectiveness of personalization and tailoring for charitable fundraising campaigns. In Paper presented at the annual meeting of the International Communication Association (ICA), London, UK.
E.H. Maslowska, E.G. Smit & B. van den Putte (2013). "You can make a difference!" Applying customization to fundraising messages. In Paper presented at the Etmaal van de Communicatiewetenschap, Rotterdam, The Netherlands.
S. Schinkel, J.C.M. van Weert, J. Kester, E.G. Smit & B.C. Schouten (2013). Health information search of native-Dutch and Turkish-Dutch GP patients and its relation with patient participation. In Paper presented at the Etmaal van de Communicatiewetenschap, Rotterdam, The Netherlands.
L. Vandeberg, J.M.J. Murre, H.A.M. Voorveld & E.G. Smit (2013). The effects of cross-media advertising on explicit and implicit memory and brand choice. In Paper presented at the ICORIA Conference, Zagreb, Croatia.
L. Vandeberg, J.M.J. Murre, H.A.M. Voorveld & E.G. Smit (2013). Explicit and implicit brand memory and evaluation in cross-media advertising. In Paper presented at the bi-annual Winter Conference of the NVP (Nederlandse Vereniging voor Psychonomie), Egmond aan Zee, The Netherlands.
W. van de Giessen, E.G. Smit & H.A.M. Voorveld (2013). "Background Noise". A study on the processing of radio advertising while media multitasking. In Paper presented at the Etmaal van de Communicatiewetenschap, Rotterdam, The Netherlands.
M.H.C. Meijers, M.K. Noordewier, P.W.J. Verlegh & E.G. Smit (2013). Ik heb duurzame kleding gekocht: Mag ik nu met de auto naar de supermarkt? In Paper presented at the Etmaal van de Communicatiewetenschap, Rotterdam, The Netherlands.
M.H.C. Meijers, P.W.J. Verlegh, M.K. Noordewier & E.G. Smit (2013). Consuming green, living green. Boundary conditions of the licensing effect. In Poster presented at the ACR conference, Chicago, USA.
M.H.C. Meijers, M.K. Noordewier, P.W.J. Verlegh & E.G. Smit (2013). Consuming green, living green. Boundary conditions of the licensing effect. In Paper presented at the EACR conference, Barcelona, Spain.
D.G. Muntinga, M. Moorman, P.W.J. Verlegh & E.G. Smit (2013). Who creates user-generated brand-related content, and why? In Paper presented at the Etmaal van de Communicatiewetenschap, Rotterdam, The Netherlands.
S.F. Bernritter, P.W.J. Verlegh & E.G. Smit (2013). Consumers' endorsement of companies and charities: The role of symbolism and visibility. In Paper presented at 12th International Conference on Research in Advertising (ICORIA), Zagreb, Croatia.
G. van Noort, E.G. Smit & H.A.M. Voorveld (2013). Disclosing online behavioral advertising: Effects of the cookie-icon. In Paper presented at the Etmaal van de Communicatiewetenschap, Rotterdam, The Netherlands.
E.G. Smit, H.A.M. Voorveld & G. van Noort (2013). Online behavioral advertising: do we know how to cope? In Paper presented at the Etmaal van de Communicatiewetenschap. Rotterdam, the Netherlands.
E.G. Smit, H.A.M. Voorveld & G. van Noort (2013). Online behavioral advertising: How privacy concerned groups cope with online behavioral advertising. In Paper presented at the AAA Global Conference. Honolulu, HI, USA.
S.F. Bernritter, P.W.J. Verlegh & E.G. Smit (2013). Consumers' brand endorsements: A study Iito intentions to endorse different types of brands. In Paper presented at the meeting of the Association for Consumer Research (ACR), Chicago, IL.
A.J. Linn, J.C.M. van Weert, L. van Dijk, R. Horne & E.G. Smit (2013). The value of tailored communication when discussing medicines: Exploring the relation between patient satisfaction, medication beliefs and adherence. In Poster presented at the European Society for Patient COMpliance and Persistance conference, Budapest, Hungary.
A.J. Linn, J.C.M. van Weert, L. van Dijk, R. Horne & E.G. Smit (2013). Understanding patient’s medication beliefs: The importance of patient satisfaction. In Poster presented at the 27th conference of the European Health Psychology Society, Bordeaux, France.
S.F. Bernritter, P.W.J. Verlegh & E.G. Smit (2013). Consumer endorsement of charity and for-profit brands: The role of brand symbolism. In Paper presented at the Workshop on Ownership and Decision Making, Vienna (AU) (pp. 10).
C.S. Meppelink, E.G. Smit, B.M. Buurman & J.C.M. van Weert (2013). Effective communication for people with limited health literacy. In Paper presented at the International Conference on Communication in Healthcare, Montreal, Canada.
C.S. Meppelink, E.G. Smit, B.M. Buurman & J.C.M. van Weert (2013). Tailoring online health materials to improve message processing and comprehension: What strategy works best for people with low health literacy? In Paper presented at the Etmaal van de Communicatiewetenschap, Rotterdam, The Netherlands.

2012

E.G. Smit (2012). Interview. Lustrumboek SIRE 'Een steen in de vijver'.
H.A.M. Voorveld, E.G. Smit, P.C. Neijens & A.E. Bronner (2012). Media guiding consumers across different stages of the purchase process (Extended abstract). In M. Morrison (Ed.), The Proceedings of the 2012 Conference of the American Academy of Advertising. (pp. 30-31).
E.G. Smit (2012, May 30). Coping with cookies: The consumer perspective. Amsterdam, Presented at iLounge, Amsterdam.
E.G. Smit (2012, June 15). Getting too close!? Amsterdam, Lecture CCCT UvA.
D.G. Muntinga, M. Moorman & E.G. Smit (2012). Skating on thin ice: How negative sport incidents affect sponsor image. In Paper presented at the meeting of the American Advertising Academy, Myrtle Beach, SC, USA.
D.G. Muntinga, M. Moorman & E.G. Smit (2012). How who, why, and which combine to drive what: An opinion leadership perspective on brand-related social media use. In Paper presented at the International Conference on Research in Advertising, Stockholm, Sweden.
D.G. Muntinga, E. Smit & M. Moorman (2012). Social media DNA: how brand characteristics shape COBRAs. In M. Eisend, T. Langner & S. Okazaki (Eds.), Current insights and future trends Vol. 3. Advances in Advertising Research (pp. 121-135). Wiesbaden: Gabler.
M.H.C. Meijers, M.K. Noordewier, P.W.J. Verlegh & E.G. Smit (2012). Ik heb duurzame kleding gekocht: Mag ik nu met de auto naar de supermarkt? In Paper presented at the meeting of the Associatie van Sociaal Psychologische Onderzoekers, Utrecht.
E.H. Maslowska, E.G. Smit & S.J.H.M. van den Putte (2012). Is tailored advertising always effective? A comparison of Poland and the Netherlands. In Poster presented at the meeting of the European Marketing Academy, Lisbon, Portugal.
E. Maslowska, E.G. Smit & S.J.H.M. van den Putte (2012). Written just for me?! The persuasiveness of personalized communication and the role of consumer-related factors. In A. Bradshaw, C. Hackley & P. Maclaran (Eds.), Vol. 9. European Advances in Consumer Research. London: Association for Consumer Research.
A.J. Linn, J.C.M. van Weert, B.C. Schouten, E.G. Smit, A.A. van Bodegraven & L. van Dijk (2012). Communication recommendations reducing perceived barriers to adherence and promoting treatment adherence in IBD patients. In Poster presented at the Etmaal van de Communicatiewetenschap, Leuven, Belgium.
H.A.M. Voorveld, E.G. Smit, P.C. Neijens & A.E. Bronner (2012). Media guiding consumers across different stages of the purchase process (Abstract). In L. Robinson (Ed.), Proceedings of the Annual Conference of the Academy of Marketing Science. (pp. 90).
H.A.M. Voorveld, A.E. Bronner, P.C. Neijens & E.G. Smit (2012). A new instrument to measure crossmedia consumer behavior in the purchase process. In Paper presented at the International Conference on Research in Advertising, Stockholm.
G. van Noort, E.G. Smit & H.A.M. Voorveld (2012). Effects of disclosing online behavioral advertising. In Paper presented at the International Conference on Research in Advertising, European Advertising Academy, Stockholm.
E.G. Smit, H.A.M. Voorveld, G. van Noort & A. Roosendaal (2012). Online behavioural advertising: Do we know how to cope? In Paper presented at the Amsterdam Privacy Conference, Amsterdam (pp. 38).
G. van Noort, E.G. Smit, J. van Doodewaard, S. van Tijn & H.A.M. Voorveld (2012). Fortune cookies? The effectiveness of the ‘cookie-icon’ as a warning for behavioural advertising. In Paper presented at the Amsterdam Privacy Conference, Amsterdam (pp. 35-36).
M. Tolboom, F. Bronner & E. Smit (2012). The potential danger of negative free publicity for the consumer-brand relationship. In M. Eisend, T. Langner & S. Okazaki (Eds.), Current insights and future trends Vol. 3. Advances in Advertising Research (pp. 391-402). Wiesbaden: Gabler.[go to publisher's site]
E. Maslowska, E.G. Smit & S.J.H.M. van den Putte (2012). Do all consumers appreciate tailored advertising? Comparing Poland and the Netherlands. In Paper presented at the International Conference on Research in Advertising, Stockholm, Sweden.
A.J. Linn, L. van Dijk, B.C. Schouten, E.G. Smit & J.C.M. van Weert (2012). The value of tailored communication for chronic patients. In Paper presented at the meeting of the European Association for Communication in Healtchare, St. Andrews, Schotland.
A.J. Linn, J.C.M. van Weert, E.G. Smit, K. Perry & L. van Dijk (2012). Developing a multi-modal intervention to improve medication adherence. In Poster presented at the meeting of the European Society for Patient Adherence, Compliance and Persistence, Ghent, Belgium.
A.J. Linn, L. van Dijk, E.G. Smit, J. Jansen & J.C.M. van Weert (2012). May you never forget what is worth remembering: the relationship between patients’ recall and adherence. In Poster presented at the meeting of the European Society for Patient Adherence, Compliance and Persistence, Ghent, Belgium.
E.G. Smit (2012, April 2). Op de persoonlijke toer. Amersfoort, Lecture Avicenna, Directiecolleges Leiderschap.

2011

E.H. Maslowska, E.G. Smit & S.J.H.M. van den Putte (2011). Is Personalized Communication Superior? The Effectiveness of Personalization and the role of Consumers’ Characteristics. In Vol. 9. Asia-Pacific Advances in Consumer Research. Association for Consumer Research.
E. Maslowska, E.G. Smit & S.J.H.M. van den Putte (2011). Is Personalized Communication Superior? Reviewing the Effectiveness of Personalization. In Paper presented at the Etmaal van de Communicatiewetenschap, Enschede.
A.J. Linn, L. van Dijk, B.C. Schouten, E.G. Smit & J.C.M. van Weert (2011). Adherence as a lifetime effort; the value of tailored communication for chronic patients. The PPAB-typology. In Paper presented at ESPACOMP Conference (European Society for Patient COMpliance and Persistance), Utrecht, The Netherlands.
M. Tolboom, F. Bronner & E. Smit (2011). The potential danger of negative free publicity for the consumer-brand relationship. In M. Eisend & T. Langner (Eds.), The 10th ICORIA 2011 Berlin: June 23rd-25th 2011: conference programme [DVD]. European Advertising Academy.
E.H. Maslowska, E.G. Smit & B. van den Putte (2011). Does "Dear John" Work? In Paper accepted for presentation at the Annual Conference of the International Communication Association, Boston.
A.J. Linn, L. van Dijk, B.C. Schouten, E.G. Smit & J.C.M. van Weert (2011). Communication recommendations reducing perceived barriers to adherence and promoting treatment adherence in IBD patients. In Paper presented at the conference of European Health Psychology Society congres. Chersonissos, Greece..
E.G. Smit (Ed.). (2011) International Journal of Advertising.
S.C. Boerman, E.G. Smit & A. van Meurs (2011). Visual Attention: The Interplay between Ad Characteristics and Context Factors. In Paper presented at Annual Conference of the European Marketing Academy, Ljubljana, Slovenia.
S. Boerman, E. Smit & A. van Meurs (2011). Visual attention: the interplay between ad characteristics and context factors. In Paper presented at the annual meeting of the International Communication Association, TBA, Boston, MA, May 25, 2011 Vol. 2011. Conference papers: International Communication Association: annual meeting. Washington, DC: International Communication Association.
S.C. Boerman, E.G. Smit & A. van Meurs (2011). Tracking visual attention: the attracting and diverting power of magazine ad and context characteristics. In Paper presented at Etmaal van de Communicatiewetenschap, Enschede, The Netherlands.
E. Maslowska, E.G. Smit & S.J.H.M. van den Putte (2011). Is Personalized Communication Superior? Personalization and Consumers’ Characteristics. In Paper presented at the 2011 Asia-Pacific Conference of the Association for Consumer Research Vol. 9. Asia-Pacific Advances in Consumer Research (pp. 93-98). Duluth, MN: Association for Consumer Research.
A.J. Linn, M. Vervloet, L. van Dijk, E.G. Smit & J.C.M. van Weert (2011). Effects of tailored Internet interventions on medication adherence: A systematic review of the literature. In Paper presented at the 25th conference of the European Health Psychology Society, Hersonissos, Greece.
A.J. Linn, J.C.M. van Weert, B.C. Schouten, E.G. Smit, A. van Bodegraven & L. Dijk (2011). Promoting treatment adherence in IBD patients. In Paper presented at the 25th conference of the European Health Psychology Society, Hersonissos, Greece.
A.J. Linn, J.C.M. van Weert, B.C. Schouten, E.G. Smit, A. van Bodegraven & L. Dijk (2011). Promoting recall of information and treatment adherence in IBD patients. In Paper presented at the treatment adherence meeting network, Utrecht, The Netherlands.
E. Maslowska, E. Smit & B. van den Putte (2011). Examining the (in)effectiveness of personalized communication. In M. Eisend & T. Langner (Eds.), The 10th ICORIA 2011 Berlin: June 23rd-25th 2011: conference programme [DVD]. European Advertising Academy.
A.J. Linn, J.C.M. van Weert, B.C. Schouten, E.G. Smit, A. van Bodegraven & L. van Dijk (2011). Promoting treatment adherence in IBD patients. In Paper presented at the Dutch society of gastroenterology, Venlo, The Netherlands.
A.J. Linn, L. van Dijk, E.G. Smit & J.C.M. van Weert (2011). Promoting treatment adherence in IBD patients. In Vol. 26. Psychology & Health (pp. 9).
A.J. Linn, M. Vervloet, L. van Dijk, E.G. Smit & J.C.M. van Weert (2011). Effects of tailored Internet interventions on medication adherence: A systematic review of the literature. In 25th conference of the European Health Psychology Society, Hersonissos, Greece Vol. 26/S2. Psychology & Health (pp. 79).
D.G. Muntinga, E.G. Smit & M. Moorman (2011). The building blocks of social brands: Developing consumer-brand relationships in social media environments. In Paper presented at the Second International Colloquium on Consumer-Brand Relationships, Winter Park, Florida, U.S.A..
D.G. Muntinga, E.G. Smit & M. Moorman (2011). The bricks of social brands: brand characteristics eliciting brand-related social media use. In Paper presented at the 7th Thought Leaders International Conference on Brand Management, Lugano, Switzerland.
D.G. Muntinga, E.G. Smit & M. Moorman (2011). Social brand bricks: the brand-side antecedents of brand-related social media use. In Paper presented at the annual convention of the Netherlands School of Communication Research, Enschede, The Netherlands.

2010

E.D. Asbeek Brusse, P.C. Neijens & E.G. Smit (2010). (2010, December). "Talking to deaf ears?" Two Routes to Narrative Persuasion in Entertainment-Education. In Paper presented at the International Conference Future Imperatives of Communication and Information for Development and Social Change.
E.D. Asbeek Brusse, P.C. Neijens & E.G. Smit (2010). (2010, February). "Make them listen" The process of narrative persuasion in Entertainment-Education in the Netherlands. In Paper presented at the Etmaal van de Communicatiewetenschap, Gent, The Netherlands..
E.H. Maslowska, E. Smit & S.J.H.M. van den Putte (2010). (2010, February). The Persuasiveness of Personalized Communication. In Paper presented at Etmaal van de Communicatiewetenschap, Gent, Belgium. Gent.
E.H. Maslowska, E. Smit & S.J.H.M. van den Putte (2010). 2010, June-July). "Written Just for Me?!" The Persuasiveness of Personalized Communication and the Role of Consumer-Related Factors. In Paper presented at the European Conference of the Association for Consumers Research, London, Great Britain. London.
E.G. Smit & L. van Meurs (2010, April 28). Eye Catching; Wat trekt de aandacht en wat leidt af? Utrecht, Lezing: Intomart GfK Innovation Day.
D.G. Muntinga, M. Moorman & E.G. Smit (2010). Developing a classification of motivations for consumers’ online brand-related activities. In R. Terlutter, S. Diehl & S. Okazaki (Eds.), Cutting edge international research Vol. 1. Advances in Advertising Research (pp. 235-247). Wiesbaden: Gabler.
D.G. Muntinga, M. Moorman & E. Smit (2010). (2010, February). Introducing COBRAs: Exploring motivations for consumers’ online brand-related activities. In Paper presented at the annual convention of the Netherlands School of Communication Research, Gent, Belgium. Gent.
D.G. Muntinga, M. Moorman & E. Smit (2010). (2010, February). Introducing COBRAs: Exploring motivations for consumers’ online brand-related activitie. In Paper presented at the doctoral. Gent.
D.G. Muntinga, M. Moorman & E. Smit (2010). (2010, June). Brand-related social media use: Validating COBRA motivations. In Paper presented at the International Conference on Research in Advertising, European Advertising Academy. Madrid.
H.A.M. Voorveld, P.C. Neijens & E.G. Smit (2010). The perceived interactivity of top global brand websites and its determinants. In R. Terlutter, S. Diehl & S. Okazaki (Eds.), Cutting edge international research Vol. 1. Advances in Advertising Research (pp. 217-233). Wiesbaden: Gabler.
H.A.M. Voorveld, P.C. Neijens & E.G. Smit (2010). Development of a coding instrument to measure interactivity of websites. In Vol. 37. Advances in Consumer Research (pp. 696). Duluth, MN: Association for Consumer Research.
H.A.M. Voorveld, P.C. Neijens & E.G. Smit (2010). The role of media sequence and involvement in cross-media campaigns. In Paper presented at the 60th Annual Conference of the International Communication Association. Singapore.
H.A.M. Voorveld, P.C. Neijens & E.G. Smit (2010). Exploring the link between objectively and subjectively assessed interactivity on global brand websites . In Paper presented at the 60th Annual Conference of the International Communication Association. Singapore.
H.A.M. Voorveld, P.C. Neijens & E.G. Smit (2010). (2010, February). Measuring interactivity of global brand websites. In Paper presented at the annual convention of the Netherlands School of Communication Research. Gent (Belgium).
H. Voorveld, P. Neijens & E. Smit (2010). The role of media sequence and involvement in cross-media campaigns. In 60th Annual ICA Conference, Singapore Vol. 2010. Conference papers: International Communication Association: annual meeting.
H. Voorveld, P. Neijens & E. Smit (2010). Exploring the link between objectively and subjectively assessed interactivity on global brand websites. In 60th Annual ICA Conference, Singapore Vol. 2010. Conference papers: International Communication Association: annual meeting.
H.A.M. Voorveld, P.C. Neijens & E.G. Smit (2010). Measuring interactivity of global brand websites. In Paper presented at the annual convention of the Netherlands School of Communication Research, Gent (Belgium).
H.A.M. Voorveld, P.C. Neijens & E.G. Smit (2010). Exploring the link between objectively assessed interactivity and interactivity perceptions. In Paper presented at the doctoral symposium New Media Studies. Organised by Research Group for Media & ICT, University of Gent & Interdisciplinary Institute for Broadband Technology.
S.C. Boerman, E.G. Smit & A. van Meurs (2010). Eye-catching: which factors of a magazine advertisement and its context can attract and hold visual attention? In Paper presented at International Conference on Research in Advertising (ICORIA), Madrid.
S.C. Boerman, E.G. Smit & L. van Meurs (2010). Attention battle: the abilities of brand, visual, and text characteristics of the ad to draw attention versus the diverting power of the direct magazine context. In S. Okazaki (Ed.), Breaking new ground in theory and practice Vol. 2. Advances in Advertising Research (pp. 295-310). Wiesbaden: Gabler.
E.H. Maslowska, E. Smit & S.J.H.M. van den Putte (2010). (2010, June). "Dear John Is Not Enough." Investigating the Effects of Personalized E-mail Advertising. In Paper presented at the 9th Int. Conference on Research in Advertising (ICORIA), Madrid, Spain..

2009

D.G. Muntinga, M. Moorman & E.G. Smit (2009). Developing a Classification of Motivations for Consumer’s Online Brand-Related Activities. In Paper presented at the 8th EAA International Conference on Research in Advertising (ICORIA), Klagenfurt, Austria.
D.G. Muntinga, M. Moorman & E.G. Smit (2009). Introducing COBRAs: A Holistic Exploration of Motivations for Brand-Related Social Media Use. In Paper presented at the Participating in a Mediated World meeting at the Royal Academy of Science (KNAW), Amsterdam..
E.A. van Reijmersdal, E.G. Smit & P.C. Neijens (2009). Media influences on brand placement: Does it matter in which program a brand is placed?. In Paper presented at the Annual Conference of the International Communication Association, Chicago, IL, USA..
E.A. van Reijmersdal, P.C. Neijens & E.G. Smit (2009). Brand placement: Effecten van context op herinnering, waardering, en gedrag. In Paper presented at the annual convention of the Netherlands School of Communications Research, Nijmegen, The Netherlands..
E. Smit, B. van den Putte, D. van Veenendaal & E.H. Maslowska (2009). The alleged positive effect of customized communication. In Paper presented at the Eighth Conference on Research in Advertising, Klagenfurt, Austria..
E. Smit, C. Meppelink & P. Neijens (2009). To bind, to sell, to tell your story well. In P. De Pelsmacker & N. Dens (Eds.), Advertising research: message, medium and context (pp. 79-86). Antwerpen: Garant.
H.A.M. Voorveld, P.C. Neijens & E.G. Smit (2009). Brand website studies: an integrated literature review. In P. De Pelsmacker & N. Dens (Eds.), Advertising research: message, medium and context (pp. 201-211). Antwerpen: Garant.
J.M.C. Schijns & E.G. Smit (2009). The shortcomings of online custom magazines; Why offline custom magazines will not be replaced. In Paper presented at the Interactive Marketing Research Summit, 17-18 October, 2009. San Diego.
E.G. Smit & D.K.D. York (2009). Joined forces; An experiment on brand association transfer and co-branding. In Paper presented at the International Conference on Research in Advertising, the annual conference of the EAA, Klagenfurt, Austria..
E.G. Smit (2009, May 20). Binding absolute voorwaarde voor rendement op lange termijn. Heemstede, Lezing en discussie ten behoeve van de “Founders meeting leerstoel Customer Media”.
E.G. Smit (2009, October 27). Beeldvorming en Customer Media. Zeist, Lezing in het kader van de Post HBO “Customer Media”.
E.G. Smit (2009, June 22). Where practice meets science. Amsterdam, Invited lecture at Smin.
E.G. Smit (2009, January 12). Branding and Brand Communication. Klagenfurt, Invited lecture at Alpen-Adria Universität Klagenfurt.
H.A.M. Voorveld, P.C. Neijens & E.G. Smit (2009). Hoe consumenten reageren op websites. Een overzicht van tien jaar onderzoek. In Paper presented at the Etmaal van de Communicatiewetenschap, Nijmegen..
H.A.M. Voorveld, P.C. Neijens & E.G. Smit (2009). Exploring the relationship between actual and perceived interactivity. In Paper presented at the international conference on research in advertising of the European Advertising Academy, Klagenfurt.
M. Moorman, L.M. Willemsen, P.C. Neijens & E.G. Smit (). Causes and effects of program-involvement on commercial recall and in-program brand recall. Cincinnati, March 2009., Annual Conference American Advertising Association.
M. Moorman, L.M. Willemsen, P.C. Neijens & E.G. Smit (2009). Causes and Effects of Program-Involvement on Commercial Recall and In-program Brand Recall. In Paper presented at the Annual Conference of the American Advertising Association. Cincinnati, USA..
M. Moorman, L.M. Willemsen, P.C. Neijens & E.G. Smit (2009). Antecedents and Consequences of Program-Involvement: A Naturalistic Field Study. In Paper presented at the 59th Annual Conference of the International Communication Association (ICA). Chicago (IL), USA..
D.G. Muntinga, M. Moorman & E.G. Smit (). Motieven voor Merkgerelateerd Gebruik van Social Media. unknown, Presentation at the Media Utopia meeting of the Platform Media Adviesbureaus (PMA), Amsterdam, 2009.
D.G. Muntinga, M. Moorman & E.G. Smit (). Exploring Motivations for Brand-Related Social Media Use. unknown, Presentation at the University of Amsterdam, Amsterdam, 2009.
M. Tolboom, E. Smit & F. Bronner (2009). The impact of different media messages on the development of strong consumer-brand relationships. In P. De Pelsmacker & N. Dens (Eds.), Advertising research: message, medium and content (pp. 213-224). Antwerpen: Garant.
E. van Reijmersdal, E. Smit & P. Neijens (2009). Context effects on reactions to television brand placement. In P. De Pelsmacker & N. Dens (Eds.), Advertising research: message, medium and context (pp. 271-279). Antwerpen: Garant.

2008

M. Tolboom, E.G. Smit & F. Bronner (2008). The impact of different media on the development of strong consumer-brand relationships. In Paper presented at ICORIA. Proceedings 7th Int. Conference on Research in Advertising (ICORIA), Antwerpen, Belgium [CD-ROM].
M. Moorman, P.C. Neijens & E.G. Smit (2008). Match-involvement during the 2006 FIFA world cup: its determinants and its effects on advertising processing. In K. Podkar & Z. Jancic (Eds.), CMC 2008: 13th International Corporate and Marketing Communications Conference: Proceedings (pp. 299-300). Lubljana: University of Ljubljana, Faculty of Social Sciences.
P.C. Neijens, E.G. Smit & M. Moorman (2008). Taking up an event: Branding during the world championship soccer 2006. In K. Podnar & Z. Jancic (Eds.), CMC 2008: 13th International Corporate and Marketing Communications Conference: Proceedings (pp. 301-306). Lubljana: University of Ljubljana, Faculty of Social Sciences.

2003

E.G. Smit & A. van Meurs (). Understanding 10 years of Ad Likeability. Nijmegen, Etmaal van de Communicatiewetenschap.
E.G. Smit & A. van Meurs (2003, June 16). Understanding 10 years of Ad Likeability. University of Amsterdam, 2nd International Advertising Conference.
E.A. van Reijmersdal, P.C. Neijens & E.G. Smit (2003, June 17). Audience reactions toward the intertwining of advertising and editiorial content. Amsterdam, Second International Conference on Research in Advertising.
E.A. van Reijmersdal, P.C. Neijens & E.G. Smit (2003, May 26). The intertwining of advertising and editorial content in magazines: Attention, appreciation and acceptation. Dublin, EACR.
E.A. van Reijmersdal, P.C. Neijens & E.G. Smit (). Effectiveness of mixed media formats. Los Angeles, ESOMAR Week of Audience Measurement.
M. Moorman, P.C. Neijens & E.G. Smit (). The effects of program responses on the processing of commercials placed at various positions in the program and the block. San Diego, ICA, presented at the Plenary Session.
P.C. Neijens & E.G. Smit (). Government communication, business communication and journalism: Differences of opinions on roles, methods and relationship. San Diego, ICA.
M. Moorman, P.C. Neijens & E.G. Smit (). The effects of program-involvement on commercial exposure and recall in a real-life setting. San Diego, ICA.

2002

E.G. Smit, E. van den Berge & G. Franzen (). Brand peronality: The development of a Dutch brand personality scale. Copenhagen, First International Conference on Research in Advertising.
P.C. Neijens & E.G. Smit (). Audience reactions towards product placement: effects of viewer and program characteristics. Copenhagen, First International Conference on Research in Advertising.
M. Moorman, P.C. Neijens & E.G. Smit (). Context considered: Program context effects on recall and appreciation of televion commercials. Utrecht, Annual NESCoR convention.
K.V.B. Cramer, P.C. Neijens & E.G. Smit (). Manging brand portfolios in the Dutch temping market: Strategies and determinants. Seoul, Korea, Paper presented at the Mass Communication Association.
M. Moorman, P.C. Neijens & E.G. Smit (). Context considered: Program context effects on recall and attention towards television. Seoul, Korea, Mass Communication Division of the 52nd Annual Conference of the International Communication Association.
K.V.B. Cramer, P.C. Neijens & E.G. Smit (). Corporate brand prominence in advertising: Identifying brand architecture use through content analysis. Copenhagen, Denmark, Paper presented at the First International Conference on Research in Advertising.

2001

E.G. Smit & P.C. Neijens (2001). New ways to measure media use amidst media abundance. Address at scientific meetings: Brussels (2000, September 21).
E.G. Smit & P.C. Neijens (2001). New ways to measure media use amidst media abundance. Address at scientific meetings: Bal Harbour, Florida (2000, May 7 - 2000, May 9).
E.G. Smit & P.C. Neijens (2001). New ways to measure media use amidst media abundance. Address at scientific meetings: (2000, May 7 - 2000, May 9).
E.G. Smit & P.C. Neijens (2001). Advertising as part of our daily media use: A comparison of four media. Address at scientific meetings: Acapulco, Mexico (2000, June 1 - 2000, June 5).
E.G. Smit (2001). Door de bank genomen: reclame binnen het segment financiele dienstverlening in kaart gebracht. Address at scientific meetings: Enschede (2000, March 23 - 2000, March 24).
E.G. Smit (2001). Reclame: Informatie of behang? Address at scientific meetings: Amsterdam (2000, February 21).
P.C. Neijens & E.G. Smit (2001). Succesvolle mediastrategieen. Address at scientific meetings: (2000, November 13).
M. Moorman, E.G. Smit & P.C. Neijens (2001). Planning the impact: The effects of editorial context on processing women's magazine ads. Address at scientific meetings: Washington DC.
M. Moorman, E.G. Smit & P.C. Neijens (2001). Effecten van Umfeld op de verwerking van advertenties in vrouwenbladen. Address at scientific meetings: Enschede (2000, March 23 - 2000, March 24).
E.G. Smit (2001). Uw merk van A tot IMC. Organization of scientific meetings: (2000, December 4).
M. Moorman, P.C. Neijens & E.G. Smit (2001). EURO2000: A study on the influence of program-involvement on commercial selection and processing in a real life setting. Paper presented at the European Advances in Consumer Research conference.: Berlin.
M. Moorman, P.C. Neijens & E.G. Smit (2001). EURO2000: A study on the influence of program-involvement on commercial selection and processing in a real life setting. Paper presented at the fifty-first annual conference of the International Communication Association.: Washington DC (2001, May 24 - 2001, May 28).
M. Moorman, P.C. Neijens & E.G. Smit (2001). EURO2000: A study on the influence of program-involvement on commercial selection and processing in a real-life setting. Paper presented at the VSOM/NESCoR Conference 'Etmaal van de Communicatiewetenschap'.: Amsterdam (2001, February 22 - 2001, February 23).
A.M. van der Lee & E.G. Smit (2001). Advertising framed: An exploratory study of advertising frameworks in Financial Service Advertising. Paper presented at the fifty-first annual conference of the International Communication Association.: Washington DC (2001, May 24 - 2001, May 28).

1999

E.G. Smit, S. Willems & I. Koppe (1999). Commerciele Communicatie & Het Internet--Case 1: De ING Bank. (extern rapport). n.v.t.: n.v.t..

1999

E.G. Smit (1999, January 12). Mass media advertising: Information or wallpaper? UvA (Amsterdam: Het Spinhuis). Supervisor(s): prof.dr. J.J. van Cuilenburg & prof.dr. P.C. Neijens.

Media optreden

E.G. Smit (about persuasion in daily life and critical consumers) (2011, Jun 16). Goudzoekers [televisie-uitzending]. In VPRO programma. VPRO.

Prijs

S.F. Bernritter, P.W.J. Verlegh & E.G. Smit (2014). Best Student Paper Award for the paper: Why nonprofits are more liked: the effect of brand symbolism and warmth on consumers’ intention to like brand pages on facebook. International Conference on Research in Advertising (ICORIA): Amsterdam (2014, June 27 - 2014, June 28). Recognition.
H.A.M. Voorveld, P.C. Neijens & E.G. Smit (2012). The relation between actual and perceived interactivity. What makes the websites of top global brands truly interactive? Top paper nomination (top 5) for best article of the year award from the American Academy of Advertising: . Recognition.
E.G. Smit (2011). "Adherence as a lifetime effort; The value of tailored communication for chronic patients". Recognition.
H.A.M. Voorveld, P.C. Neijens & E.G. Smit (2010). Outstanding Paper Award 2010. Best article of the year published in Internet Research, entitled: "Consumers' responses to brand websites: An interdisciplinary review". Recognition.

Wetenschappelijke positie

E.G. Smit (period: 2012 till 2012). Reviewing services. Position at: Internet Research.
E.G. Smit (period: 2012 till 2012). Member Privacy Authority DDMA Position at: DDMA.
E.G. Smit (period: 2012 till 2012). Member NWO Rubicon committee Position at: NWO.
E.G. Smit (period: 2012 till 2012). Reviewing services. Position at: International Journal of Advertising.
E.G. Smit (period: 2012 till 2012). Reviewing services. Position at: Journal of Advertising.
E.G. Smit (period: 2012 till 2012). Reviewing services. Position at: Journal of Health Communication.
E.G. Smit & H.A.M. Voorveld (period: 2011 till 2011). Organiser Position at: ICORIA, annual conference of EAA.
E.G. Smit (period: 2011 till 2011). Reviewing services (academic journals): Internet Research, International Journal of Advertising, Journal of Advertising Position at: Academic journals.
E.G. Smit (period: 2011 till 2011). Member Privacy Authority DDMA Position at: DDMA.
E.G. Smit (period: 2011 till 2011). Member NWO Rubicon committee Position at: NWO.

Wetenschappelijke positie

G. van Noort, E.A. van Reijmersdal, H.A.M. Voorveld, P.C. Neijens, E.G. Smit & P.W.J. Verlegh (2014). Organizer of the International Conference on Research In Advertising (ICORIA), Amsterdam, June 26-28, 180 participants.
E.G. Smit & H.A.M. Voorveld (2012). Organizing Review proces ICORIA, annual conference of EAA.

Spreker

E.G. Smit (2013, September 30). How personal can it get; The effectiveness of customized communication and coping with online behavioral advertising. Evanston, USA, Invited lecture at Northwestern University.
E.G. Smit (2011, December 23). Media Onderzoek. Rotterdam, EURIB Erasmus University, Rotterdam.

Tijdschriftredactie

G. Bakker, E.G. Smit & S. van den Boom (Eds.). (2009) MarketingTribune, special.

Boekredactie

S. van den Boom, E. Smit & S. de Bakker (Eds.). (2010). Nachtmerrie of droom: de ROl van customer media. [Heemstede]: Customer Media Council.

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