drs. T.B. (Theo) Araujo
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Faculty of Social and Behavioural Sciences
CW : Corporate Communication
CW : Persuasive Communication
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Nieuwe Achtergracht
166
1018 WV Amsterdam
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T.B.Araujo@uva.nl
2012
- T. Araujo & P. Neijens (2012). Friend me: which factors influence top global brands participation in social network sites. Internet Research, 22 (5), 626-640. doi: 10.1108/10662241211271581
2011
- S. Zwier, T. Araujo, M. Boukes & L. Willemsen (2011). Boundaries to the articulation of possible selves through social networking sites: the case of Facebook profilers' social connectedness. Cyberpsychology, Behavior, and Social Networking, 14 (10), 571-576. doi: 10.1089/cyber.2010.0612[go to publisher's site]
2014
- T.B. Araujo (2014, March 20). Brand content diffusion by consumers on Twitter: Big data possibilities and problems studying brand content pass-along behavior. Amsterdam, Netherlands, ASCoR Big Data Colloquium.
- T.B. Araujo & P.C. Neijens (2014). Big data acquisition for brand content diffusion research. In Paper presented at the Big Data for Advertising Research and Education Pre-conference, AAA Conference. Atlanta, United States.
2013
- T.B. Araujo, R. Vliegenthart & P.C. Neijens (2013). Opinion leadership for brand content diffusion on Twitter: The role of influentials, bridge builders and strong ties. In Paper presented at the 12th International Conference on Research in Advertising (ICORIA), Zagreb, Croatia.
- T.B. Araujo & P.C. Neijens (2013). How informational, emotional and traceability cues in Twitter messages influence brand content pass-along behavior. In Paper presented at the 12th International Conference on Research in Advertising (ICORIA), Zagreb, Croatia.
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