prof. dr. W.M. (Willemijn) van Dolen


  • Faculty of Economics and Business
    Section International Strategy & Marketing
  • Plantage Muidergracht  12
    1018 TV  Amsterdam
    Room number: M2.27
  • W.M.vanDolen@uva.nl
    T:  0205254204

Positions

Professor of Marketing

Director Corporate Relations 

Research programme

Strategy and Marketing

Research interests

Social media, Corporate social responsibility & marketing, Social services to children

zie oratie: www.oratiereeks.nl 

Dissertation title

Close Encounters of Various Kinds: Empirical Studies of Customer-Firm Interactions. Maastricht University.

International ties

Joint research project with Professor Charles Weinberg, Sauder School of Business, The University of British Columbia, Vancouver.

Reviewer: Journal of Marketing, International Journal of Service Industry Management; Journal of Business Ethics; International Business Review, European Journal of Marketing, Journal of Service Research, Journal of Service Marketing (books)

2001-2002 Visiting scholar, Haas School of Business, University of California, Berkeley. 2003, Visiting researcher at New York University. 

Teaching activities

Current year

Master Course Theories of Marketing

Previous years

Master Course Consumer Behavior

Thesis supervision

 

Participation in academic networks

Member of the scientific advisory board of the NIMA (Netherlands Institute of Marketing) Chair of the Research, Advisory, and Policy (RAP) Council Child Helplines International with members from Africa, MENA, EU, Asia, Americas.

Membership editorial staff or referee activities

Reviewer for International Journal of Service Industry Management, Reviewer for Journal of Marketing, Review panel of Journal of Business Ethics, Reviewer for International Business Review, Specials Issue on Corporate Social Responsibility. Reviewer for Journal of Service Research, Reviewer for Journal of Service Marketing (books)

Various activities

Director Corporate Relations 
University of Amsterdam Business School

Jury Marketing Excellence Awards, Nima, 2010, 2011.

2015

2014

2013

2012

2011

2010

2009

2008

2006

2005

  • W.M. van Dolen (2005). Moderated group chat: An empirical assessment of a new E-service encounter. In S. Feinberg (Ed.), Empirical research of online spaces. Illinois: Illiois Institute of Technology.
  • W.M. van Dolen & P.A. Dabholkhar (2005). Online Commercial Chat: A New Tool for E-Business. The E-business Review, 5, 41-44.

2004

2003

  • W.M. van Dolen & J.C. de Ruyter (2003). Moderated group chat: An empirical assessment of a new e-service encounter. International Journal of Service Industry Management, 13 (5), 496-512.
  • W.M. van Dolen (2003). Book review of ''Practice what you preach: What managers must do to create a high achievement culture'' by Maister, David H [Review of the book Practice what you preach: What managers must do to create a high achievement culture]. International Journal of Service Industry Management, 14(4), 364-369.

2002

2001

2011

  • W. van Dolen (2011). [Review of the book Memorable customer experiences: a research anthology]. Journal of Service Marketing, 25(5), 393-393.

2009

  • T. Verhagen & W. van Dolen (2009). The influence of online store characteristics on consumer impulsive decision-making: a model and empirical application. (extern rapport, VU Research Memorandum, no 2009-8). Amsterdam: Vrije Universiteit Amsterdam.

2007

  • W.M. van Dolen, P.A. Dabholkar & J.C. de Ruyter (2007). La satisfaction envers les discussions en ligne de clients: l' influence des attributs technologiques percus, des caractéristiques du groupe de discussion et du style de communcation du conseiller. Recherche et Applications en Marketing, 22 (3), 83-112.

2013

  • W.M. van Dolen (2013). Buzz-gedrag voorspeld aan de hand van klantkarakteristieken. (extern rapport, research report for ING). : ING.

2010

  • W.M. van Dolen (2010). Social Network Marketing. InforMAAtie, Magazine Marketing Associatie, 17 (1).

2005

  • W.M. van Dolen (2005). High Touch met High Tech; De chatmethodiek van de Kindertelefoon. (intern rapport). onbekend: Afdeling Business Studies.

2007

  • M.J.H. van Birgelen, M.G.M. Wetzels & W.M. van Dolen (2007). Effectiveness of Corporate Employment Websites: How content and form influence intentions to apply. (intern rapport). Amsterdam: Faculteit Economie en Bedrijfskunde.
  • T. Verhagen & W.M. van Dolen (2007). Explaining online purchase intentions: A multi-channel store image perspective. (extern rapport, Research Memorandum, no 2007-8). Amsterdam: Vrije Universiteit.

2006

  • W.M. van Dolen, J.C. de Ruyter & S. Streukens (2006). The Effect of Humor in Electronic Service Encounters. (intern rapport, Working Paper). Amsterdam: Faculteit Economie en Bedrijfskunde.
  • W.M. van Dolen, P.A. Dabholkar & J.C. de Ruyter (2006). A relational framework for service encounters: Moderating effects of employee communication style. (intern rapport, Working Paper). Amsterdam: Faculteit Economie en Bedrijfskunde.
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