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Mr S.F. (Stefan) Bernritter MSc


  • Faculty of Social and Behavioural Sciences
    CW : Persuasive Communication
  • Nieuwe Achtergracht  166
    1018 WV  Amsterdam
  • S.F.Bernritter@uva.nl

Bernritter, S.F., Verlegh, P.W.J. & Smit, E.G. (2014, June). Why nonprofits are more liked: the effect of brand symbolism and warmth on consumers' intention to like brand pages on Facebook. Paper presented at the 13th International Conference on Research in Advertising, Amsterdam, The Netherlands.

 

Bernritter, S.F., Verlegh, P.W.J. & Smit, E.G. (2014, May). Consumers' online brand endorsements: a study into intentions to endorse different types of brands. Paper presented at the 64th Annual Conference of the International Communication Association, Seattle, WA.

 

Bernritter, S.F. (2014, May). The effectiveness of self-persuasion in media campaigns. Paper presented at the 64th Annual Conference of the International Communication Association, Seattle, WA.

 

Bernritter, S.F., Verlegh, P.W.J. & Smit, E.G. (2014, February). Consumers' brand endorsements: A study into intentions to endorse different types of brands. Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen, The Netherlands.

 

Bernritter, S.F., Verlegh, P.W.J. & Smit, E.G. (2013, June). Consumers' endorsement of companies and charities: The role of symbolism and visibility. Paper presented at 12th International Conference on Research in Advertising (ICORIA), Zagreb, Croatia.

 

Bernritter, S.F., Verlegh, P.W.J. & Smit, E.G. (2013, October). Consumers' brand endorsements: A study Iito intentions to endorse different types of brands. Paper presented at the meeting of the Association for Consumer Research (ACR), Chicago, IL.

 

Bernritter, S.F., Verlegh, P.W.J. & Smit, E.G. (2013, September). Consumer endorsement of charity and for-profit brands: The role of brand symbolism. Paper presented at the Workshop on Ownership and Decision Making, Vienna (AU) (pp. 10).

 

Bernritter, S.F., Ketelaar, P., Verwijmeren, T., Karremans, J.C., Stroebe, W. & Wigboldus, D.H.J. (2013, February). Protect yourself... If you can! Is protection against subliminal advertising possible? Paper presented at the Etmaal van de Communicatiewetenschap, Rotterdam, The Netherlands.

 

 

 

2013

2012

  • I. van Ooijen, S.F. Bernritter, M.L. van Leeuwen & B.C.N Müller (2012). Waarom zou ik vrijgevig zijn? De effecten van zelfovertuiging op het geven van fooi [Why should I be generous? The effects of self-persuasion on tipping behavior]. In M. Strick, M. Baas, L. van Dillen, R. Dotsch, D. Lakens & M. de Vries (Eds.), Jaarboek Sociale Psychologie 2012 (pp. 191-194). Groningen: ASPO Pers.

Prijs

  • S.F. Bernritter, P.W.J. Verlegh & E.G. Smit (2014). Best Student Paper Award for the paper: Why nonprofits are more liked: the effect of brand symbolism and warmth on consumers’ intention to like brand pages on facebook. International Conference on Research in Advertising (ICORIA): Amsterdam (2014, June 27 - 2014, June 28). Recognition.
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