Effects of stereotypical portrayals of older workers
Stereotypes about older workers have been shown to negatively affect managers’ and colleagues’ ability to make fair and just decisions regarding older workers, with detrimental consequences for individual careers, organisations' competitive advantage and society at large. The aim of Anne Kroon's research is to provide an in-depth understanding of the media's role in reinforcing beliefs of older workers and trace its consequences for individual and organisational outcomes.
A.C. Kroon: Images of Older Workers. Content, Causes, and Consequences.
Prof. R. Vliegenthart
Dr C.L. ter Hoeven
Dr M. van Selm
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