Assistant Professor Persuasive Communication

Faculty of Social and Behavioural Sciences – Department of Communication Science

Publication date
2 October 2018
Level of education
Salary indication
€3,545 to €5,513 gross per month, based on 38 hours per week
Closing date
22 October 2018
30,4 to 38 hours per week
Vacancy number

With 2000 undergraduate and graduate students, Communication Science is among the biggest departments at the University of Amsterdam. The department offers a Bachelor and Master program, a European joint degree program in Journalism and a research master, the only of its kind in the Netherlands. The research is organized in the Amsterdam School of Communication Research ASCoR. ASCoR hosts the Research Priority Area 'Communication' of the UvA. Communication Science at the University of Amsterdam received a number 1 ranking in the 2017 QS World University Rankings by Subject.

The Department of Communication Science is organized along the lines of socially relevant issues, as reflected in the research and teaching programs. There are currently four program groups: Persuasive Communication, Political Communication and Journalism, Corporate Communication, and Entertainment Communication. The Persuasive Communication program group consists of three chair groups: Marketing Communication (chaired by Dr Guda van Noort), Persuasive Communication & Empowerment (chaired by Prof. Edith Smit) and Health Communication (chaired by Prof. Julia van Weert). The new assistant professor will participate in the chair group Marketing Communication.

The Persuasive Communication group aims at studying factors that explain the development, reach, processing, and effects of marketing and health communication. Research and teaching focus on how people use communication to fulfill their needs in commerce and health, how companies, providers and consumers communicate, and how this influences their attitudes, cognitions, and behavior. The Persuasive Communication group studies online media developments, consumer empowerment, online and offline interactions, and communication campaigns. With the digitization of the media, messages are increasingly personalized and tailored.

The Marketing Communication group studies Communication and Consumer Behaviour, with a specific focus on the antecedents, contents and consequences of personalized and digital interactions between brands and consumers. Key issues are consumers’ online engagement with brands as well as the uses and effects of emerging digital technologies for brand communication. A major aim of the group’s research is to understand what influences the way consumers create, interact with and consume brand-related content, with what effects, and which processes underlie these effects. We study factors influencing persuasive processes of personalized brand communication, eWOM, brand-consumer interactions on social media, and webcare interactions, as well as the antecedents and consequences of users’ own creation of content or opinion expression on brand-related issues. We also study factors influencing uses of emerging digital technologies for brand communication including augmented reality, chatbots, and virtual assistants; their intended and unintended persuasive consequences; and their underlying processes. Methodologically, we use a mix of methods ranging from experiments, surveys, and qualitative research to eye- tracking, behavioral tracking, and digital analytics.

Project description

An assistant professor’s appointment consists of teaching and teaching-related tasks (60%) and research (40%). A full-time appointment is 1680 hours a year. The curricula at the University of Amsterdam are planned in two semesters of twenty weeks each between September and July.

The candidate:

  • teaches modules in the curricula of Communication Science at the bachelor and (research) master level; including supervising and evaluating internships, bachelor theses and master theses. The Master programs and part of the Bachelor program are taught in English;
  • teaches communication science courses, in particular marketing communication courses at the bachelor and master level;
  • conducts research within the Marketing Communication chair group which studies  Communication & Consumer Behaviour, in particular brand communication in personalized and digital environments, within the research program of the Persuasive Communication program group and the Amsterdam School of Communication Research/ASCoR.;
  • is active in grant acquisition and collaborates with stakeholders;
  • participates in committees, groups and projects in the program group Persuasive Communication.

The candidate preferably adds expertise on the content/antecedents/use and consequences of emergent media applications to the group, for instance on automated conversational agents, apps and wearables, virtual and augmented reality, in the context of persuasive communication and more specifically in the context of consumer behaviour and consumer-brand interactions.


The assistant professor will be part of the program group Persuasive Communication (chaired by Prof. Dr. Julia van Weert) and participate within the chair group Marketing Communication (chaired by Dr. Guda van Noort).

The candidate:

  • has a PhD in one of the social sciences, preferably communication science. Also candidates from related disciplines such as economics, business, marketing, social psychology, consumer behaviour or humanities with knowledge of digital media methods and digital marketing methods are invited to apply;
  • has good knowledge of communication science in general and in-depth knowledge of persuasive communication, as proven by previous academic activities and publications in international journals;
  • has a strong empirical-analytical research profile on Communication and Consumer Behavior that fits the Persuasive Communication research program, in particular the research lines of the Marketing Communication group as described above;
  • has expertise and interest in digital communication methods and digital analytics;
  • has relevant teaching experience;
  • has a teaching certificate (BKO), or is willing to obtain this;
  • has the qualities to apply for competitive grants and to collaborate with stakeholders;
  • is a team player and has ‘academic citizenship’ qualities;
  • is involved in research-impact activities, also outside the university, and has ideas about (and preferably track record in) creating societal impact of science;
  • has adequate active knowledge of Dutch, or the willingness to acquire such within a period of two years;
  • has excellent command of spoken and written English.

Further information

For specific questions about the job position, please contact:


The assistant professor position is scale 11 or 12 ranging from €3,545 tto €5,513 gross per month (full-time). The committee will make an offer pending the vacancy and the experience and track record of the candidate. The appointment is a permanent position. ​The Collective Labour Agreement of Dutch Universities  is applicable.

Job application

The Faculty of Social and Behavioural Sciences is an active participant in a diverse, international community. Our goal is for you to feel at home here, regardless of your background, race, orientation and/or beliefs.

The deadline for applications is 22 October 2018. You may submit your application by sending Mrs. Mirjam Schmidt a cover letter and a resume (curriculum vitae). #LI-DNP

No agencies please

Published by  University of Amsterdam