The impact of media and communication on individuals, groups, and society is central in both societal debates and research. How does the internet affect young people's lives? What is the role of media and communication in political participation and citizenship? What are the effects of health communication, advertising, and PR campaigns? Communication Science studies the contents, uses, and consequences of media and communication, in particular in the areas of Persuasive Communication, Political Communication, Youth & Media, and Corporate Communication.