Continuously Campaigning for Volatile Voters? How policy positions and leadership images affect citizens’ vote intentions before and during election campaigns, the Netherlands 2006-2012
Programme Group Challenges to Democratic Representation
This NWO funded project aims to how policy positions and leadership images affect citizens’ vote intentions before and during election campaigns.
Funded by: NWO
Period: 1/9/2013 until 31/8/2013
The Dutch electorate has become highly volatile. Yet, it remains unclear to what extent volatility is affected by leadership images and policy positions in the media, before and during campaigns. This study first performs content analysis of news between 2006 and 2012 to assess the attention to images and positions. Second, we study media effects by linking media reports to existing panel data 2006-2012 (95,485 respondents, 103 waves). Third, we study mechanisms that explain media effects, using another panel study collected during the 2012 campaign (5 waves). Finally, we conduct experiments to cross validate the results of earlier analyses.
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prof. dr. W. van der Brug
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W.vanderBrug@uva.nl
T: 0205252765
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dr. T.W.G. van der Meer
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t.w.g.vandermeer@uva.nl
T: 0205255304