drs. R.E.W. (Roger) Pruppers
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Faculty of Economics and Business
Section International Strategy & Marketing
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Plantage Muidergracht
12
1018 TV Amsterdam
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R.E.W.Pruppers@uva.nl
T: 0205254292
Positions
Assistant Professor of Marketing
Research programme
Strategy and Marketing
Research interests
Branding, Marketing Communication, Consumer Behavior
Dissertation title
Brand Synapse: The Role of Perceived Fit in Consumer Evaluations of Brand Alliances
Corporate ties
Research projects in cooperation with Caracta Business Direction (caracta.com) and 37°Celsius Brand Solutions (37celsius.nl).
Teaching activities
Current year
Organisation & Environment (foundation course)
Marketing Management (advanced Bachelor course)
Marketing (core Bachelor course)
Consumer Behavior (Master course)
Management Research 2 (Bachelor course)
Branding (MBA course)
2004
- J.. Lei, R.E.W. Pruppers, H. Ouwersloot & J. Lemmink (2004). Service Intensiveness and Brand Extension Evaluations. Journal of Service Research, 6 (3), 243-255. doi: 10.1177/1094670503259381
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