dr. M. (Marlene) Vock
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Faculty of Economics and Business
Section International Strategy & Marketing
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Plantage Muidergracht
12
1018 TV Amsterdam
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M.Vock@uva.nl
T: 0205255290
Positions
Assistant Professor of Marketing
Research programme
Strategy and Marketing
Research interests
Corporate social (ir)responsibility and marketing/ consumer behavior, social alliances between companies and nonprofit organizations, online social networks
Dissertation title
Social Interactions for Economic Value? A marketing perspective
Curriculum Vitae
Teaching activities
Current year
Marketing & Strategy, BSc. course
Consumer Behavior, MSc. course, regular MSc., MBA & Executive Programs
Marketing, BSc. course, course coordinator
Previous years
Strategic Management & Marketing, MSc. course Executive Program, course coordinator
Marketing Management, BSc. course
Project 2: Research on Sustainable Management, BSc. course
Thesis supervision
Master theses
2015
- J.E.M. Kolk, M. Vock & W.M. van Dolen (in press). Microfoundations of partnerships: exploring the role of employees in trickle effects. Journal of Business Ethics. doi: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2304890
2014
- M. Vock, W. van Dolen & A. Kolk (2014). Micro-Level Interactions in Business-Nonprofit Partnerships. Business & Society, 53 (4), 517-550. doi: 10.1177/0007650313476030[go to publisher's site]
2013
- M. Vock, W. van Dolen & K. de Ruyter (2013). Understanding willingness to pay for social network sites. Journal of Service Research, 16 (3), 311-325. doi: 10.1177/1094670512472729
- M. Vock, W. van Dolen & A. Kolk (2013). Changing behaviour through business-nonprofit collaboration? Consumer responses to social alliances. European Journal of Marketing, 47 (9), 1476-1503. doi: 10.1108/EJM-10-2011-0546[go to publisher's site]
2010
- M. Vock (2010). [Review of the book The politics of partnerships : a critical examination of nonprofit-business partnerships]. Journal of Business Ethics, 94(1 Suppl.), 219-222.
- A. Kolk, W. van Dolen & M. Vock (2010). Trickle effects of cross-sector social partnerships. Journal of Business Ethics, 94 (1 Suppl.), 123-137. doi: 10.1007/s10551-011-0783-3[go to publisher's site]
2011
- M. Vock (2011, December 14). Social interactions for economic value? A marketing perspective. Universiteit van Amsterdam (X, 181 pag.). Supervisor(s): prof.dr. A. Kolk & prof.dr. W.M. van Dolen.
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- No ancillary activities