Media and communication are omnipresent
The impact of media and communication on individuals, groups, and society is central in both societal debates and research. Communication Science studies the contents, uses, and consequences of media and communicatio
How does the internet affect young people's lives? What is the role of media and communication in political participation and citizenship? What are the effects of health communication, advertising, and PR campaigns?
Research in communication science is organized in the Amsterdam School of Communication Research (ASCoR) in four programme groups:
- Corporate Communication: with a focus on the development, execution and especially the effects of communication strategies towards internal and external stakeholders of organizations.
- Persuasive communication: addressing communication that is intended to achieve specific persuasive goals, as is the case in, for instance, marketing communication, health education, and public information campaigns.
- Political communication and journalism: addressuing the information function of communication. The research studies how, and under which conditions, news and other communication with informational purposes is produced.
- Youth and media entertainment: addressing the entertaining role of communication and information with a focus on traditional lean-back entertainment, such as television shows, films, and reality television, as well as on lean-forward entertainment, such as web games, instant messaging, and friend networking sites.
Research Priority Area Communication
The Research Priority Area (RPA) Communication puts questions about the effects of media and communication center place and is guided by a shared empirical focus on the contents, uses and consequences of media and communication.
The University of Amsterdam offers various Bachelor's and Master's programs in Communication Science:
A 2-year Master’s programme offered in collaboration with the University of Aarhus, University of Hamburg, City University London, and the University of Swansea.
For PhD students, carrying out a research project is central to ASCoR's PhD programme.
Amsterdam Roeterseilandcampus, gebouw C
Nieuwe Achtergracht 166
1018 WV Amsterdam
Phone: +31 (0)20 525 3906 / 5733
prof. dr. J.W.J. (Hans) Beentjes
J.W.J.Beentjes@uva.nl | T: 0205253584Go to detailpage
Roeterseilandcampus - building B/C/D (entrance B/C)
Nieuwe Achtergracht 166 | 1018 WV AmsterdamGo to detailpage
Building B: +31 (0)20 525 5340 | Building C: +31 (0)20 525 5470