Photographer: Bram Belloni

dr. S.F. (Stefan) Bernritter


  • Faculty of Social and Behavioural Sciences
    CW : Persuasive Communication
  • Visiting address
    REC BC
    Nieuwe Achtergracht 166  Amsterdam
    Room number: C8.00
  • Postal address:
    Postbus  15791
    1001 NG  Amsterdam
  • S.F.Bernritter@uva.nl

Bernritter, S.F., Tabibi, S., & Boerman, S.C. (2016, July). How modality and explicitness of disclosures of sponsored branded online video content affect consumers’ online brand engagement. Paper presented at the 15th International Conference on Research in Advertising, Ljubljana, Slovenia. 

 

Willemsen, L.M., van Noort, G., Maslowska, E., Malthouse, E.C., Bernritter, S.F., & Verlegh, P.W.J. (2016, July). Protest frames as a new typology to understand the effects of negative online reviews. Paper presented at the 15th International Conference on Research in Advertising, Ljubljana, Slovenia. 

 

Bernritter, S.F., Loermans, A.C., Verlegh, P.W.J. & Smit, E.G. (2016, June). Making Brands Symbolic: How Self-Construal Affects Brand Endorsements on Social Media. Paper presented at the 66th Annual Conference of the International Communication Association, Fukuoka, Japan. 

 

Bernritter, S.F & Araujo, T.B. (2016, June). The Arrogance Effect: Being Competent But Not Warm Deteriorates Brands’ Potential to Acquire Consumers’ Online Brand Engagement. Paper presented at the 66th Annual Conference of the International Communication Association, Fukuoka, Japan. 

 

Ketelaar, P.E., Janssen, L., van Gisbergen, M., Hühn, A.E., van Woudenberg, T.J., van ’t Riet, J, & Bernritter, S.F. (2016, June). Message Design Matters: The Effectiveness of Location Congruency and Openness in Smartphone Ads. Paper presented at the 66th Annual Conference of the International Communication Association, Fukuoka, Japan. 

 

Willemsen, L.M., van Noort, G., & Bernritter, S.F. (2016, February). Protest Frames: Een nieuwe Typologie voor Negatieve Word of Mouth. Paper presented at the Etmaal van de Communicatiewetenschap, Amsterdam, The Netherlands.

 

Bernritter, S.F & Araujo, T.B. (2016, February). The Arrogance Effect: Being Competent But Not Warm Deteriorates Brands’ Potential to Acquire Consumers’ Online Brand Engagement. Paper presented at the Etmaal van de Communicatiewetenschap, Amsterdam, The Netherlands.

 

Bernritter, S.F., Loermans, A.C., Verlegh, P.W.J. & Smit, E.G. (2015, July). “We” are More Likely to Endorse Than “I”: The Effects of Self-Construal and Brand Symbolism on Online Brand Endorsements. Paper presented at the 14th International Conference on Research in Advertising, London, UK. 

 

Maslowska, E., Malthouse, E.C.M, & Bernritter, S.F. (2015, July). “Too Good to be true”: Examining the roles of reviews’ features in probability to buy. Paper presented at the 14th International Conference on Research in Advertising, London, UK.

 

Bernritter, S.F., Verlegh, P.W.J. & Smit, E.G. (2015, May). Signaling Warmth: How Brand Warmth and Symbolism Affect Online Brand Endorsements of Non- and For-Profits. Paper presented at the 65th Annual Conference of the International Communication Association, San Juan, Puerto Rico. 

 

Bernritter, S.F., Loermans, A.C., Verlegh, P.W.J. & Smit, E.G. (2015, May). How Consumers’ Self-Construal Affects Their Intention to Endorse Brands on Social Media. Paper presented at the 65th Annual Conference of the International Communication Association, San Juan, Puerto Rico.

 

Bernritter, S.F., Ketelaar, P.E., van Woudenberg, T. J., van ’t Riet, J., Hühn, A.E., Müller, B.C.N., & Janssen, L. (2015, May). Disentangling Location Based Mobile Advertising: The Effects of Location Congruence and Medium on Buying Behavior. Paper presented at the 65th Annual Conference of the International Communication Association, San Juan, Puerto Rico.

 

Bernritter, S.F., Loermans, A.C., Verlegh, P.W.J. & Smit, E.G. (2015, February). How Consumers’ Self-Construal Affects Their Intention to Endorse Brands on Social Media. Paper presented at the Etmaal van de Communicatiewetenschap, Antwerp, Belgium.

 

Bernritter, S.F., Ketelaar, P.E., van Woudenberg, T.J., van ’t Riet, J., Hühn, A.E., Müller, B.C.N., & Janssen, L. (2015, February). Disentangling location based mobile advertising: The effects of location congruence and medium type on consumers’ ad-recall and buying behavior. Paper presented at the Etmaal van de Communicatiewetenschap, Antwerp, Belgium.

 

Bernritter, S.F., Verlegh, P.W.J. & Smit, E.G. (2014, June). Why nonprofits are more liked: the effect of brand symbolism and warmth on consumers' intention to like brand pages on Facebook. Paper presented at the 13th International Conference on Research in Advertising, Amsterdam, The Netherlands.

 

Bernritter, S.F., Verlegh, P.W.J. & Smit, E.G. (2014, May). Consumers' online brand endorsements: a study into intentions to endorse different types of brands. Paper presented at the 64th Annual Conference of the International Communication Association, Seattle, WA.

 

Bernritter, S.F. (2014, May). The effectiveness of self-persuasion in media campaigns. Paper presented at the 64th Annual Conference of the International Communication Association, Seattle, WA.

 

Bernritter, S.F., Verlegh, P.W.J. & Smit, E.G. (2014, February). Consumers' brand endorsements: A study into intentions to endorse different types of brands. Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen, The Netherlands.

 

Bernritter, S.F., Verlegh, P.W.J. & Smit, E.G. (2013, June). Consumers' endorsement of companies and charities: The role of symbolism and visibility. Paper presented at 12th International Conference on Research in Advertising (ICORIA), Zagreb, Croatia.

 

Bernritter, S.F., Verlegh, P.W.J. & Smit, E.G. (2013, October). Consumers' brand endorsements: A study Iito intentions to endorse different types of brands. Paper presented at the meeting of the Association for Consumer Research (ACR), Chicago, IL.

 

Bernritter, S.F., Verlegh, P.W.J. & Smit, E.G. (2013, September). Consumer endorsement of charity and for-profit brands: The role of brand symbolism. Paper presented at the Workshop on Ownership and Decision Making, Vienna (AU) (pp. 10).

 

Bernritter, S.F., Ketelaar, P., Verwijmeren, T., Karremans, J.C., Stroebe, W. & Wigboldus, D.H.J. (2013, February). Protect yourself... If you can! Is protection against subliminal advertising possible? Paper presented at the Etmaal van de Communicatiewetenschap, Rotterdam, The Netherlands.

 

2017

  • Bernritter, S. F., Loermans, A. C., Verlegh, P. W. J., & Smit, E. G. (2017). ‘We’ are more likely to endorse than ‘I’: the effects of self-construal and brand symbolism on consumers’ online brand endorsements. International Journal of Advertising, 36(1), 107-120. DOI: 10.1080/02650487.2016.1186950  [details] 
  • Bernritter, S. F., van Ooijen, I., & Müller, B. C. N. (2017). Self-persuasion as marketing technique: the role of consumers’ involvement. European Journal of Marketing, 51(5/6), 1075-1090. DOI: 10.1108/EJM-04-2015-0213  [details] 
  • Maslowska, E., Malthouse, E. C., & Bernritter, S. F. (2017). The Effect of Online Customer Reviews’ Characteristics on Sales. In G. Christodoulides, A. Stathopoulou, & M. Eisend (Eds.), Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice (pp. 87-100). (European Advertising Academy). Wiesbaden: Springer Gabler. DOI: 10.1007/978-3-658-15220-8_8  [details] 
  • Maslowska, E., Malthouse, E. C., & Bernritter, S. F. (2017). Too good to be true: the role of online reviews’ features in probability to buy. International Journal of Advertising, 36(1), 142-163. DOI: 10.1080/02650487.2016.1195622  [details] 
  • Ketelaar, P. E., Bernritter, S. F., van't Riet, J., Hühn, A. E., van Woudenberg, T. J., Müller, B. C. N., & Janssen, L. (2017). Disentangling location-based advertising: the effects of location congruency and medium type on consumers' ad attention and brand choice. International Journal of Advertising, 36(2), 356-367. DOI: 10.1080/02650487.2015.1093810  [details] 

2016

  • Bernritter, S. F., Verlegh, P. W. J., & Smit, E. G. (2016). Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism. Journal of Interactive Marketing, 33, 27-42. DOI: 10.1016/j.intmar.2015.10.002  [details] 
  • Bernritter, S. F. (2016). Signaling warmth: how brand warmth and symbolism affect consumers’ online brand endorsements. In P. Verlegh, H. Voorveld, & M. Eisend (Eds.), Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative (pp. 1-10). (European Advertising Academy). Wiesbaden: Springer Gabler. DOI: 10.1007/978-3-658-10558-7_1  [details] 
  • Bernritter, S. F., Verlegh, P. W. J., & Smit, E. G. (2016). Consumers' Online Brand Endorsements. In P. De Pelsmacker (Ed.), Advertising in new formats and media: current research and implications for marketers. (pp. 189-209). Bingley: Emerald. [details] 

2013

  • Verwijmeren, T., Karremans, J. C., Bernritter, S. F., Stroebe, W., & Wigboldus, D. H. J. (2013). Warning: you are being primed! The effect of a warning on the impact of subliminal ads. Journal of Experimental Social Psychology, 49(6), 1124-1129. DOI: 10.1016/j.jesp.2013.06.010  [details] 

2012

  • van Ooijen, I., Bernritter, S., van Leeuwen, M., & Müller, B. (2012). Waarom zou ik vrijgevig zijn? Het effect van zelfovertuiging op het geven van fooi. In M. Strick, M. Baas, L. van Dillen, R. Dotsch, D. Lakens, & M. de Vries (Eds.), Jaarboek Sociale Psychologie 2012. (pp. 191-194). Groningen: ASPO Pers. [details] 

2017

  • Vermeer, S., Araujo, T. B., van Noort, G., & Bernritter, S. F. (2017). Webcare as a well-oiled machine: A machine learning approach to identify eWOM messages that require a webcare response. Abstract from Etmaal 2017: , Tilburg , Netherlands.

2016

  • Bernritter, S. F., Tabibi, S., & Boerman, S. C. (2016). How modality and explicitness of disclosures of sponsored branded online video content affect consumers’ online brand engagement. Abstract from International Conference on Research in Advertising, Ljubljana, Slovenia.
  • Bernritter, S. F., Loermans, A. C., Verlegh, P. W. J., & Smit, E. G. (2016). Making Brands Symbolic: How Self-Construal Affects Brand Endorsements on Social Media. Paper presented at 66th International Communication Association Conference, Fukuoka, Japan.
  • Bernritter, S. F., & Araujo, T. B. (2016). The Arrogance Effect: Being Competent But Not Warm Deteriorates Brands’ Potential to Acquire Consumers’ Online Brand Engagement. Paper presented at 66th International Communication Association Conference, Fukuoka, Japan.
  • Ketelaar , P., Janssen, L., van Gisbergen, M., Hühn, A. E., T.J., V. W., van 't Riet, J., & Bernritter, S. F. (2016). Message Design Matters: The Effectiveness of Location Congruency and Openness in Smartphone Ads. Paper presented at 66th International Communication Association Conference, Fukuoka, Japan.
  • Bernritter, S. F., & Araujo, T. B. (2016). The Arrogance Effect: Being Competent But Not Warm Deteriorates Brands’ Potential to Acquire Consumers’ Online Brand Engagement. Abstract from Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
  • Willemsen, L. M., van Noort, G., & Bernritter, S. F. (2016). Protest Frames: Een nieuwe Typologie voor Negatieve Word of Mouth. Abstract from Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
  • Willemsen, L. M., van Noort, G., Maslowska, E. H., Malthouse, E. C., Bernritter, S. F., Verlegh, P., & Muntinga, D. G. (2016). Protest frames as a new typology to understand the effects of negative online reviews. Paper presented at International Conference on Research in Advertising (ICORIA), Ljubljana, Slovenia.

2014

  • Bernritter, S. F., Verlegh, P. W. J., & Smit, E. G. (2014). Why nonprofits are more liked: The effect of brand symbolism and warmth on consumers' intention to like brand pages on Facebook. Abstract from International Conference on Research in Advertising, Amsterdam, .

Award

  • Bernritter, Stefan, Tabibi, Somaiya & Boerman, S.C. (2016): Best Paper Award at the 15th International Conference on Research in Advertising (ICORIA).
  • Bernritter, Stefan & Muntinga, D.G. (2016): SWOCC Research Grant - Brand Metrics.
  • Bernritter, S.F. (2015): ICA Travel Grant of the Information Systems division.
  • Bernritter, S.F. (2015): ICA Travel Grant of the Communication and Technology division.
  • Bernritter, S.F., Verlegh, P.W.J. & Smit, E.G. (2015): Top Student Paper Award for the paper: Signaling warmth: How brand warmth and symbolism affect online brand endorsements of non- and for-profits.
  • Bernritter, S.F., Verlegh, P.W.J. & Smit, E.G. (2014): Best Student Paper Award for the paper: Why nonprofits are more liked: the effect of brand symbolism and warmth on consumers’ intention to like brand pages on facebook.

Media appearance

  • Bernritter, Stefan (13-10-2016): Met warmte endorsements verwerven op social media [Web] Marketingfacts. Met warmte endorsements verwerven op social media.
  • Bernritter, Stefan (06-10-2016): Met warmte endorsements verwerven op social media [Web] SWOCC - Blog uit de wetenschap. Met warmte endorsements verwerven op social media.
  • Bernritter, Stefan (25-02-2016): Location Based Advertising: locatie- vs. mediumeffecten [Web] Marketingfacts. Location Based Advertising: locatie- vs. mediumeffecten.
  • Bernritter, Stefan (11-02-2016): Location Based Advertising: locatie- vs. mediumeffecten [Web] SWOCC - Blog uit de wetenschap. Location Based Advertising: locatie- vs. mediumeffecten.

Keynote / invited lecture

  • Bernritter, Stefan (speaker) (3-2016): Invited Lecture: Webcare for Food and Beverage Managers, Annual Meeting of the Association of Food & Beverage Management, Amsterdam, Netherlands.
  • Bernritter, Stefan (speaker) (8-12-2016): Invited Lecture: Location Based Advertising, Emerce Engage, Amsterdam, Netherlands.
  • Bernritter, Stefan (speaker) (17-11-2016): Invited Lecture: Endorsements van consumenten op social media verwerven, Emerce Performance, Amsterdam, Netherlands.
This list of publications is extracted from the UvA-Current Research Information System. Questions? Ask the library  or the Pure staff  of your faculty / institute. Log in to Pure  to edit your publications.
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