Professor of Marketing
Director Corporate Relations Faculty of Economics and Business
Member supervisory board Amsterdam Marketing (www.Iamsterdam.com)
Member supervisory board Starbucks, EMEA, B.V.
Member supervisory board AFM
Social media, Corporate social responsibility & marketing, Social services to children
See tab 'Publications', tab 'Recognition'
Close Encounters of Various Kinds: Empirical Studies of Customer-Firm Interactions. Maastricht University.
Joint research project with Professor Charles Weinberg, Sauder School of Business, The University of British Columbia, Vancouver.
2001-2002 Visiting scholar, Haas School of Business, University of California, Berkeley. 2003, Visiting researcher at New York University.
Master Course Social Media Marketing
Master Course Online Marketing
Master Course Consumer Behavior
Master Course Theories of Marketing
Research Child Helplines International with members from Africa, MENA, EU, Asia, Americas.
Amsterdam Academic Alliance (AAA) Data Science Program.
Reviewer for International Journal of Service Industry Management, Reviewer for Journal of Marketing, Review panel of Journal of Business Ethics, Reviewer for International Business Review, Specials Issue on Corporate Social Responsibility. Reviewer for Journal of Service Research, Reviewer for Journal of Service Marketing (books)