Photographer: Bram Belloni

dr. D.G. (Daan) Muntinga


2014

  • van der Land, S., & Muntinga, D. G. (2014). To shave or not to shave? In F. F-H. Nah (Ed.), HCI in business: first International Conference, HCIB 2014, held as part of HCI International 2014, Heraklion, Crete, Greece, June 22-27, 2014: proceedings (pp. 257-265). (Lecture Notes in Computer Science; No. 8527). Cham: Springer. DOI: 10.1007/978-3-319-07293-7_25  [details] 

2013

  • Fransen, M. L., van Rompay, T. J. L., & Muntinga, D. G. (2013). Increasing sponsorship effectiveness through brand experience. International Journal of Sports Marketing & Sponsorship, 14(2), 112-125. [details] 

2011

  • Muntinga, D. G., Moorman, M., & Smit, E. G. (2011). Introducing COBRAs: exploring motivations for brand-related social media use. International Journal of Advertising, 30(1), 13-46. DOI: 10.2501/IJA-30-1-013-046  [details] 

2014

  • Muntinga, D. (2014). Merkbeheer: het merkmanagement van morgen. (SWOCC publicatie; No. 66). Amsterdam: Stichting Wetenschappelijk Onderzoek Commerciële Communicatie, SWOCC. [details] 
  • Muntinga, D. (2014). Het stimuleren van merkgerelateerd gedrag op sociale media: goed begrip van de behoeftebevrediging van consumenten is de sleutel tot succes van íeder merk. In A. E. Bronner, P. Dekker, E. de Leeuw, L. J. Paas, K. de Ruyter, A. Smidts, & J. E. Wieringa (Eds.), Ontwikkelingen in het marktonderzoek: Jaarboek 2014 MarktOnderzoekAssociatie (pp. 39-53). (Jaarboek MarktOnderzoekAssociatie; No. 39). Haarlem: Spaar en Hout. [details] 

2012

2010

  • Muntinga, D. G., Moorman, M., & Smit, E. G. (2010). Developing a classification of motivations for consumers’ online brand-related activities. Advances in Advertising Research, 1, 235-247. DOI: 10.1007/978-3-8349-6006-1_16  [details] 

2009

  • Muntinga, D. G., Moorman, M., & Smit, E. G. (2009). Introducing COBRAs: a holistic exploration of motivations for brand-related social media use. (SWOCC working paper series; No. 1). Amsterdam: SWOCC. [details] 
  • Muntinga, D., & Moorman, M. (2009). Undesired consequences of sports sponsorships: how negative incidents in sports affect their sponsors' image. In P. De Pelsmacker, & N. Dens (Eds.), Advertising research: message, medium and context (pp. 315-323). Antwerpen: Garant. [details] 

2015

  • Muntinga, D. (2015). Een goed merk is een menselijk merk. In B. van Ruler (Ed.), Communicatie nu 2: grootboek van het communicatievak (pp. 22-24). Amsterdam: Adfo Groep. [details] 
  • Muntinga, D., & van Noort, G. (2015). Branding. In D. Oosterveer, B. Koster, S. Roeling, & M. de Haan (Eds.), Marketingfacts: jaarboek 2015-2016 (pp. 180-189). (Marketingfacts). Arnhem: Marketingfacts BV. [details] 

2014

  • Muntinga, D. (2014). Morgen gaan we merken écht managen. Tijdschrift voor Marketing, 48(10), 58-61. [details] 

2013

  • Muntinga, D. (2013). Balanceren op het slappe koord: promoot uw merk op sociale media. Marketing Rendement, 2013(6), 4-5. [details] 
  • Muntinga, D. (2013). Haal meer uit je merk met sociale media. Clou, 62, 38. [details] 
  • Muntinga, D., & Verlegh, P. (2013). Hoe een marketeer een COBRA vangt: Onderzoek naar merkgedrag van consumenten. Tijdschrift voor Marketing, 47(2), 46-48. [details] 
  • Muntinga, D., & Verlegh, P. (2013). Merkmanagement in de toekomst: luisteren, kaders scheppen & steentjes gooien. Tijdschrift voor Marketing, 47(12), 47-49. [details] 

2009

  • Muntinga, D. (2009). Online merkdenken: een kluit dode pixels. In M. Hoogerbrugge, M. Moorman, F. van Raaij, E. Smit, & R. van der Vorst (Eds.), Liber amicorum voor Giep Franzen (pp. 86-88). (SWOCC publicatie; No. 50). Amsterdam: Stichting Wetenschappelijk Onderzoek Commerciële Communicatie (SWOCC). [details] 

2008

  • Muntinga, D. (2008). De donkere kant van sportsponsoring. Merk & Reputatie, 14(2), 41-43. [details] 
  • Muntinga, D. (2008). Houd uw doel schoon! Vermijd de gevaren van sportsponsoring. Marketing Rendement, 2008(10), 12-13. [details] 
  • Muntinga, D. (2008). Sportsponsoring en merkimago. Clou, 36, 38. [details] 

2016

  • Muntinga, D. G., & Boerman, S. C. (2016). Comics: “Pure junk” of effective advertising instrument?. Abstract from Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
  • Voorveld, H. A. M., van Noort, G., Muntinga, D. G., & Bronner, A. E. (2016). Social media experiences and appreciation for brand communication: the differentiating role of type of platform. Paper presented at ICORIA 2016, Ljubljana, Slovenia.
  • Willemsen, L. M., van Noort, G., Maslowska, E. H., Malthouse, E. C., Bernritter, S. F., Verlegh, P., & Muntinga, D. G. (2016). Protest frames as a new typology to understand the effects of negative online reviews. Paper presented at International Conference on Research in Advertising (ICORIA), Ljubljana, Slovenia.

2015

  • Muntinga, D. G. (2015). Branding rethought for the future, or: Down with delusionary brand thinking. Abstract from Paper presented at the 3rd annual International Colloquium on Branding, Athens, Greece, .
  • Muntinga, D. G. (2015). Towards an alternative framework for brand management. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Antwerp, Belgium, .
  • Muntinga, D. G., Wilmer, T., & Boerman, S. C. (2015). Charting uncharted branding territory: Exploring product placement efficacy in comics. Abstract from Paper presented at the International Conference on Research in Advertising, London, UK, .
  • Willemsen, L. M., & Muntinga, D. G. (2015). What’s in a name? Human product naming as a brand anthropomorphism strategy in the context of electronic word of mouth. Abstract from Paper presented at the International Conference on Research in Advertising, London, UK, .

2014

  • Muntinga, D. G. (2014). The double-source effect in consumer-generated advertising.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen, .
  • van der Land, S., & Muntinga, D. G. (2014). To shave or not to shave?. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen, .
  • van der Land, S., & Muntinga, D. G. (2014). To shave or not to shave?. Abstract from Paper presented at the HCI International Conference, Heraklion, Crete, Greece, .

2013

  • Muntinga, D. G., Moorman, M., Verlegh, P. W. J., & Smit, E. G. (2013). Who creates brand-related content - and why? A social influence and motivation perspective. Poster session presented at Poster presented at the annual meeting of the International Communication Association, London, United Kingdom, .
  • Muntinga, D. G., Moorman, M., Verlegh, P. W. J., & Smit, E. G. (2013). Who creates user-generated brand-related content, and why?. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Rotterdam, The Netherlands, .

2012

  • Muntinga, D. G., Moorman, M., & Smit, E. G. (2012). How who, why, and which combine to drive what: An opinion leadership perspective on brand-related social media use.. Paper presented at Paper presented at the International Conference on Research in Advertising, Stockholm, Sweden, .
  • Muntinga, D. G., Moorman, M., & Smit, E. G. (2012). Skating on thin ice: How negative sport incidents affect sponsor image. Paper presented at Paper presented at the meeting of the American Advertising Academy, Myrtle Beach, SC, USA, .

2011

  • Muntinga, D. G., Smit, E. G., & Moorman, M. (2011). Social brand bricks: the brand-side antecedents of brand-related social media use. Abstract from Paper presented at the annual convention of the Netherlands School of Communication Research, Enschede, The Netherlands, .
  • Muntinga, D. G., Smit, E. G., & Moorman, M. (2011). The bricks of social brands: brand characteristics eliciting brand-related social media use.. Abstract from Paper presented at the 7th Thought Leaders International Conference on Brand Management, Lugano, Switzerland, .
  • Muntinga, D. G., Smit, E. G., & Moorman, M. (2011). The building blocks of social brands: Developing consumer-brand relationships in social media environments.. Abstract from Paper presented at the Second International Colloquium on Consumer-Brand Relationships, Winter Park, Florida, U.S.A., .

2010

  • Muntinga, D. G., Moorman, M., & Smit, E. (2010). (2010, February). Introducing COBRAs: Exploring motivations for consumers’ online brand-related activitie.
  • Muntinga, D. G., Moorman, M., & Smit, E. (2010). (2010, February). Introducing COBRAs: Exploring motivations for consumers’ online brand-related activities.
  • Muntinga, D. G., Moorman, M., & Smit, E. (2010). (2010, June). Brand-related social media use: Validating COBRA motivations.

2009

  • Muntinga, D. G., Moorman, M., & Smit, E. G. (2009). Developing a Classification of Motivations for Consumer’s Online Brand-Related Activities..
  • Muntinga, D. G., Moorman, M., & Smit, E. G. (2009). Introducing COBRAs: A Holistic Exploration of Motivations for Brand-Related Social Media Use..

Award

  • Bernritter, Stefan & Muntinga, D.G. (2016): SWOCC Research Grant - Brand Metrics.

Media appearance

  • Muntinga, Daan (24-09-2014): Het managen van merken moet radicaal anders, blijkt uit nieuw onderzoek van SWOCC. [Radio] Amsterdam, BNR Nieuwsradio. Het managen van merken moet radicaal anders, blijkt uit nieuw onderzoek van SWOCC..

Talk / presentation

  • Muntinga, D.G. (invited speaker) (2-12-2014): Merkbeheer: Het merkmanagement van morgen., Workshop for Het Grote Marketing Congres, Amsterdam ArenA, Amsterdam.
  • Muntinga, D.G. (invited speaker) (21-11-2014): Consumer engagement: Het nieuwe merkmanagement., Invited lecture at the Loyalty Café, Utrecht.
  • Muntinga, D.G. (invited speaker) (14-10-2014): The future of brand management., Invited lecture at Heineken’s Global Commerce University, Amsterdam.
  • Muntinga, D.G. (invited speaker) (13-10-2014): Merkbeheer., Presentation for SWOCC, Amsterdam.
  • Muntinga, D.G. (invited speaker) (5-6-2014): Tien geboden voor het merkmanagement van de toekomst., Invited lecture at Mercurius, Amsterdam.
  • Muntinga, D.G. (invited speaker) (18-4-2014): Consumer participation op social media., Presentation for SM@RT, Amsterdam.
  • Muntinga, D.G. (invited speaker) (5-2-2014): Het managen van customer participation op social media., Invited lecture at Marketing and Information Event (MIE) (presentation graded 8.28), Utrecht.
  • Muntinga, D.G. (invited speaker) (10-10-2013): Catching COBRAs., Invited lecture at the lustrum of Mercurius., Amsterdam.
  • Muntinga, D.G. (invited speaker) & Verlegh, P.W.J. (invited speaker) (18-9-2013): Consumenten op sociale media: Is meedoen belangrijker dan winnen?, Invited lecture at the Social Media Congres 2013, Amsterdam.
  • Muntinga, D.G. (invited speaker) (18-4-2013): Catching COBRAs., Invited lecture at SWOCC Social Media Day, Amsterdam.
  • Muntinga, D.G. (invited speaker) & Verlegh, P.W.J. (invited speaker) (24-1-2013): Van "vind ik leuk" naar "ik doe mee"., Invited lecture at the DMP Event 2013..
  • Muntinga, D.G. (speaker) (1-9-2011): Met wat voor merken zijn mensen actief op social media?, Presentation for the conference "15 jaar SWOCC", Amsterdam, The Netherlands.
  • Muntinga, D.G. (speaker) (1-4-2011): Mensen, merken en social media, Presentation for PLEON, Amstelveen, the Netherlands.
  • Muntinga, D.G. (speaker) (2010): (2010, April). Wat drijft merkgerelateerd social media gebruik?, Presentation for the International Advertising Association, Amsterdam.
  • Muntinga, D.G. (speaker) (2010): (2010, November). Skating on thin ice: How negative incidents in sports affect their sponsor’s image, Presentation for a master seminar on media strategies, University of Amsterdam.
  • Muntinga, D.G. (speaker) (2010): (2010, October). Mensen, merken en social media, Presentation for Lansu + Paulis, Leiden.
  • van Reijmersdal, E.A. (speaker) & Muntinga, D.G. (speaker) (2009): Academisch onderzoek naar merken en media, Bijeenkomst van het Platform Media-adviesbureaus (PMA). Presentatie voor 80 leden van PMA..
  • Muntinga, D.G. (speaker) & Moorman, M. (speaker) (2009): Een scheve schaats: Over de keerzijde van sportsponsoring., Presentation at the MWG AMMA Winners meeting, 2009, Amsterdam.
  • Muntinga, D.G. (speaker) & Moorman, M. (speaker) (2009): Een scheve schaats: Over de keerzijde van sportsponsoring., presentation at the Marketing Information Event (MIE), 2009, Rotterdam.
  • Muntinga, D.G. (speaker) & Moorman, M. (speaker) (2009): ‘Wandelende Reclamerampen’: De keerzijde van sportsponsoring., Presentation at the Panteia Research Meeting, Zoetermeer, 2009.
  • Muntinga, D.G. (speaker), Moorman, M. (speaker) & Smit, E.G. (speaker) (2009): Motieven voor Merkgerelateerd Gebruik van Social Media., Presentation at the Media Utopia meeting of the Platform Media Adviesbureaus (PMA), Amsterdam, 2009.
  • Muntinga, D.G. (speaker), Moorman, M. (speaker) & Smit, E.G. (speaker) (2009): Exploring Motivations for Brand-Related Social Media Use, Presentation at the University of Amsterdam, Amsterdam, 2009.
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