Photographer: Bram Belloni

prof. dr. E.G. (Edith) Smit


  • Faculty of Social and Behavioural Sciences
    CW : Persuasive Communication
  • Visiting address
    REC BC
    Nieuwe Achtergracht 166  Amsterdam
    Room number: C9.07
  • Postal address:
    Postbus  15791
    1001 NG  Amsterdam
  • E.G.Smit@uva.nl
    T: 0205252104
    T: 0205253906

Short bio (2016-2017)

Prof. dr. Edith G. Smit (1967, Ph.D. 1999) is director of the Graduate School of Communication and full professor of Persuasive Communication at the Amsterdam School of Communication Research, University of Amsterdam. She has been actively involved with the European Advertising Academy, DDMA Privacy Authority and SWOCC for many years. She has a proven track record of publishing in leading journals (e.g., Computers in Human Behavior, Medical Internet Research, Journal of Advertising Research, International Journal of Advertising, Journal of Advertising, Journal of Health Communication, Journal of Media Psychology), reviewing for several journals, NWO and FWO, serving at national and international dissertation committees (28), supervising many PhD candidates (15) and teaching at graduate and undergraduate level for more than 20 years. Her publications cover 69 peer reviewed (ISI) journal articles, 4 books including a published dissertation, 53 book chapters, more than 75 conference papers, lectures, and more. Her H-index is 24, based on 181 publications and 2301 citations. She received five grants for PhD funding (two NWO, two SWOCC, and one by a consortium of business organizations), several smaller research grants (American Advertising Association, Marketing Science Institute), and a Shell student scholarship. Recently she co-founded the university-based Amsterdam Center for Health Communication (http://www.healthcommunication.nl/eng/) that aims to promote health by effective communication in collaboration with practice. 

2017

  • Bernritter, S. F., Loermans, A. C., Verlegh, P. W. J., & Smit, E. G. (2017). ‘We’ are more likely to endorse than ‘I’: the effects of self-construal and brand symbolism on consumers’ online brand endorsements. International Journal of Advertising, 36(1), 107-120. DOI: 10.1080/02650487.2016.1186950 [details]
  • Segijn, C. M., Voorveld, H. A. M., Vandeberg, L., & Smit, E. G. (2017). The Battle of the Screens: Unraveling Attention Allocation and Memory Effects When Multiscreening. Human Communication Research[details]
  • Wottrich, V. M., Verlegh, P. W. J., & Smit, E. G. (2017). The Role of Customization, Brand Trust, and Privacy Concerns in Advergaming. International Journal of Advertising, 36(1), 60-81. DOI: 10.1080/02650487.2016.1186951 [details] [PDF]
  • van Ooijen, I., Fransen, M. L., Verlegh, P. W. J., & Smit, E. G. (2017). Signalling product healthiness through symbolic package cues: Effects of package shape and goal congruence on consumer behaviour. Appetite, 109, 73. DOI: 10.1016/j.appet.2016.11.021 [details]

2016

  • Bernritter, S. F., Verlegh, P. W. J., & Smit, E. G. (2016). Consumers' Online Brand Endorsements. In P. De Pelsmacker (Ed.), Advertising in new formats and media: current research and implications for marketers. (pp. 189-209). Bingley: Emerald. [details]
  • Bernritter, S. F., Verlegh, P. W. J., & Smit, E. G. (2016). Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism. Journal of Interactive Marketing, 33, 27-42. DOI: 10.1016/j.intmar.2015.10.002 [details] [PDF]
  • Brandes, K., Linn, A. J., Smit, E. G., & van Weert, J. C. M. (2016). Unraveling the determinants of cancer patients' intention to express concerns. Journal of Health Communication, 21(3), 327-336. DOI: 10.1080/10810730.2015.1080325 [details]
  • Linn, A. J., van Weert, J. C. M., van Dijk, L., Horne, R., & Smit, E. G. (2016). The value of nurses’ tailored communication when discussing medicines: exploring the relationship between satisfaction, beliefs and adherence. Journal of Health Psychology, 21(5), 798-807. DOI: 10.1177/1359105314539529 [details]
  • Maslowska, E., Smit, E. G., & van den Putte, S. J. H. M. (2016). It Is All in the Name: A Study of Consumers' Responses to Personalized Communication. Journal of Interactive Advertising, 16(1), 74-85. [details]
  • Meppelink, C. S., Smit, E. G., Diviani, N., & van Weert, J. C. M. (2016). Health literacy and online health information processing: Unraveling the underlying mechanisms. Journal of Health Communication, 21(supp.2), 109-120. DOI: 10.1080/10810730.2016.1193920 [details]
  • Segijn, C. M., Voorveld, H. A. M., & Smit, E. G. (2016). The Underlying Mechanisms of Multiscreening Effects. Journal of Advertising, 45(4), 391-402. DOI: 10.1080/00913367.2016.1172386 [details] [PDF]
  • Voorveld, H. A. M., Smit, E. G., Neijens, P. C., & Bronner, A. E. (2016). Consumers' cross-channel use in online and offline purchases: An Analysis of Cross-Media And Cross-Channel Behaviors between Products. Journal of Advertising Research, 56(4), 385-400. DOI: 10.2501/JAR-2016-044 [details]
  • van Ooijen, I., Fransen, M. L., Verlegh, P. W. J., & Smit, E. G. (2016). Atypical food packaging affects the persuasive impact of product claims. Food Quality and Preference, 48, 33-40. DOI: 10.1016/j.foodqual.2015.08.002 [details]
  • van der Goot, M. J., Rozendaal, E., Opree, S. J., Ketelaar, P., & Smit, E. G. (2016). Media generations and their advertising attitudes and avoidance: A six country comparison. International Journal of Advertising. DOI: 10.1080/02650487.2016.1240469 [details] [PDF]

2015

  • Asbeek Brusse, E. D., Fransen, M. L., & Smit, E. G. (2015). Educational storylines in entertainment television: Audience reactions toward persuasive strategies in medical dramas. Journal of Health Communication, 20(4), 396-405. DOI: 10.1080/10810730.2014.965365 [details]
  • Asbeek Brusse, E. D., Fransen, M. L., & Smit, E. G. (2015). The more you say, the less they hear: the effect of disclosures in entertainment-education. Journal of Media Psychology, 27(4), 159-169. DOI: 10.1027/1864-1105/a000135 [details]
  • Brandes, K., Linn, A. J., Smit, E. G., & van Weert, J. C. M. (2015). Patients' reports of barriers to expressing concerns in cancer consultations. Patient Education and Counseling, 98(3), 317-322. DOI: 10.1016/j.pec.2014.11.021 [details]
  • Fransen, M. L., Smit, E. G., & Verlegh, P. W. J. (2015). Strategies and motives for resistance to persuasion: an integrative framework. Frontiers in Psychology, 6, [1201]. DOI: 10.3389/fpsyg.2015.01201 [details] [PDF]
  • Fransen, M. L., Verlegh, P. W. J., Kirmani, A., & Smit, E. G. (2015). A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them. International Journal of Advertising, 34(1), 6-16. DOI: 10.1080/02650487.2014.995284 [details]
  • Meijers, M. H. C., Verlegh, P. W. J., Noordewier, M. K., & Smit, E. G. (2015). The dark side of donating: how donating may license environmentally unfriendly behavior. Social Influence, 10(4), 250-263. DOI: 10.1080/15534510.2015.1092468 [details]
  • Meppelink, C. S., Smit, E. G., Buurman, B. M., & van Weert, J. C. M. (2015). Should we be afraid of simple messages? The effects of text difficulty and illustrations in people with low or high health literacy. Health Communication, 30(12), 1181-1189. DOI: 10.1080/10410236.2015.1037425 [details]
  • Meppelink, C. S., van Weert, J. C. M., Haven, C. J., & Smit, E. G. (2015). The effectiveness of health animations in audiences with different health literacy levels: An experimental study. Journal of Medical Internet Research, 17(1), [e11]. DOI: 10.2196/jmir.3979 [details] [PDF]
  • Schinkel, S., van Weert, J. C. M., Kester, J. A. M., Smit, E. G., & Schouten, B. C. (2015). Does media use result in more active communicators? Differences between native Dutch and Turkish-Dutch patients in information-seeking behavior and participation during consultations with general practitioners. Journal of Health Communication, 20(8), 910-919. DOI: 10.1080/10810730.2015.1018600 [details]
  • Smit, E. G., Boerman, S. C., & van Meurs, L. (2015). The power of direct context as revealed by eye tracking: A model tracks relative attention to competing editorial and promotional content. Journal of Advertising Research, 55(2), 216-227. DOI: 10.2501/JAR-55-2-216-227 [details]
  • Smit, E. (2015). Media planning. In W. Donsbach (Ed.), The concise encyclopedia of communication (pp. 366-367). Chichester: Wiley. [details]
  • Vandeberg, L., Murre, J. M. J., Voorveld, H. A. M., & Smit, E. G. (2015). Dissociating explicit and implicit effects of cross-media advertising. International Journal of Advertising, 34(5), 744-764. DOI: 10.1080/02650487.2015.1011023 [details]
  • Vandeberg, L., Smit, E. G., & Murre, J. M. J. (2015). Implicit measurement. Oxford Bibliographies Online, Communicat(15/01/2015). DOI: 10.1093/OBO/9780199756841-0163 [details]
  • Chang, H., Kwak, H., Puzakova, M., Park, J., & Smit, E. G. (2015). It's no longer mine: the role of brand ownership and advertising in cross-border brand acquisitions. International Journal of Advertising, 34(4), 593-620. DOI: 10.1080/02650487.2015.1009351 [details]
  • Ketelaar, P. E., Konig, R., Smit, E. G., & Thorbjørnsen, H. (2015). In ads we trust: religiousness as a predictor of advertising trustworthiness and avoidance. The Journal of Consumer Marketing, 32(3), 190-198. DOI: 10.1108/JCM-09-2014-1149 [details]

2014

  • Linn, A. J., van Weert, J. C. M., Schouten, B. C., Smit, E. G., van Bodegraven, A. A., & van Dijk, L. (2014). Een communicatietypologie voor het bespreken van therapietrouwbarrières. PW Wetenschappelijk Platform, 8(3), 43-48. [details]
  • Smit, E. G., van Noort, G., & Voorveld, H. A. M. (2014). Understanding online behavioural advertising: user knowledge, privacy concerns and online coping behaviour in Europe. Computers in Human Behavior, 32, 15-22. DOI: 10.1016/j.chb.2013.11.008 [details]
  • Voorveld, H. A. M., Segijn, C. M., Ketelaar, P. E., & Smit, E. G. (2014). Investigating the prevalence and predictors of media multitasking across countries. International Journal of Communication : IJoC, 8, 2755-2777. [details] [PDF]
  • Dahlen, M., Rosengren, S., & Smit, E. (2014). Why the Marketer's View Matters as Much as the Message: speaking down to the consumer speaks badly to a brand's image. Journal of Advertising Research, 54(3), 304-312. DOI: 10.2501/JAR-54-3-304-312 [details]

2013

  • Linn, A. J., van Dijk, L., Smit, E. G., Jansen, J., & van Weert, J. C. M. (2013). May you never forget what is worth remembering: the relation between recall of medical information and medication adherence in patients with inflammatory bowel disease. Journal of Crohn's & Colitis, 7(11), e543-e550. DOI: 10.1016/j.crohns.2013.04.001 [details]
  • Linn, A. J., van Weert, J. C. M., Smit, E. G., Perry, K., & van Dijk, L. (2013). 1+1=3? The systematic development of a theoretical and evidence-based tailored multimedia intervention to improve medication adherence. Patient Education and Counseling, 93(3), 381-388. DOI: 10.1016/j.pec.2013.03.009 [details]
  • Maslowska, E., Smit, E. G., & van den Putte, B. (2013). Assessing the cross-cultural applicability of tailored advertising: a comparative study between the Netherlands and Poland. International Journal of Advertising, 32(4), 487-511. DOI: 10.2501/IJA-32-4-487-511 [details]
  • Smit, E. G., Neijens, P. C., & Heath, R. (2013). The differential effects of position, ad and reader characteristics on readers' processing of newspaper ads. International Journal of Advertising, 32(1), 65-84. DOI: 10.2501/IJA-32-1-065-084 [details]
  • Voorveld, H. A. M., Bronner, F. E., Neijens, P. C., & Smit, E. G. (2013). Developing an instrument to measure consumers' multimedia usage in the purchase process. JMM, 15(1), 43-65. DOI: 10.1080/14241277.2012.756815 [details]
  • Voorveld, H., Smit, E., & Neijens, P. (2013). Cross-media advertising: brand promotion in an age of media convergence. In S. Diehl, & M. Karmasin (Eds.), Media and convergence management. (pp. 117-133). Berlin [etc.]: Springer-Verlag. DOI: 10.1007/978-3-642-36163-0_9 [details]
  • van Noort, G., Smit, E. G., & Voorveld, H. A. M. (2013). The online behavioural advertising icon: Two user studies. In S. Rosengren, M. Dahlén, & S. Okazaki (Eds.), Advances in advertising research (Vol. IV): The changing roles of advertising (pp. 365-378). Wiesbaden: Springer Gabler. DOI: 10.1007/978-3-658-02365-2_28 [details]

2012

  • Linn, A. J., van Weert, J. C. M., Schouten, B. C., Smit, E. G., van Bodegraven, A. A., & van Dijk, L. (2012). Words that make pills easier to swallow: a communication typology to address practical and perceptual barriers to medication intake behavior. Patient Preference and Adherence, 6, 871-885. DOI: 10.2147/PPA.S36195 [details] [PDF]
  • Masłowska, E., Smit, E., & van den Putte, B. (2012). Efektywność spersonalizowanych komunikatów reklamowych. In W. Patrzałek (Ed.), Kreowanie i zmiana współczesnego przekazu reklamowego (pp. 245-260). Poznań: Wydawnictwo Wyższej Szkoły Bankowej. [details]
  • Moorman, M., Willemsen, L. M., Neijens, P. C., & Smit, E. G. (2012). Program-involvement effects on commercial attention and recall of successive and embedded advertising. Journal of Advertising, 41(2), 25-37. DOI: 10.2753/JOA0091-3367410202 [details]
  • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2012). The interacting role of media sequence and product involvement in cross-media campaigns. Journal of Marketing Communications, 18(3), 203-216. DOI: 10.1080/13527266.2011.567457 [details]

2011

  • Linn, A. J., Vervloet, M., van Dijk, L., Smit, E. G., & van Weert, J. C. M. (2011). Effects of eHealth interventions on medication adherence: a systematic review of the literature. Journal of Medical Internet Research, 13(4), [e103]. DOI: 10.2196/jmir.1738 [details] [PDF]
  • Maslowska, E., van den Putte, B., & Smit, E. G. (2011). The effectiveness of personalized e-mail and the role of personal characteristics. Cyberpsychology, Behavior, and Social Networking, 14(12), 765-770. DOI: 10.1089/cyber.2011.0050 [details]
  • Muntinga, D. G., Moorman, M., & Smit, E. G. (2011). Introducing COBRAs: exploring motivations for brand-related social media use. International Journal of Advertising, 30(1), 13-46. DOI: 10.2501/IJA-30-1-013-046 [details]
  • Smit, E. G., & Neijens, P. C. (2011). The march to reliable metrics: a half-century of coming closer to the truth. Journal of Advertising Research, 51(supplement), 124-135. DOI: 10.2501/JAR-51-1-124-135 [details]
  • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2011). Opening the black box: understanding cross-media effects. Journal of Marketing Communications, 17(2), 69-85. DOI: 10.1080/13527260903160460 [details]
  • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2011). The relation between actual and perceived interactivity: what makes the websites of top global brands truly interactive? Journal of Advertising, 40(2), 77-92. DOI: 10.2753/JOA0091-3367400206 [details]
  • Voorveld, H., Neijens, P., & Smit, E. (2011). De relatie tussen objectieve en gepercipieerde interactiviteit van websites. Tijdschrift voor Communicatiewetenschap, 39(1), 4-20. [details]

2010

  • Moorman, M., Neijens, P. C., & Smit, E. G. (2010). Advertising media selection and planning. In M. A. Belch, & G. E. Belch (Eds.), Wiley international encyclopedia of marketing - Vol. 4: Advertising and integrated communication (pp. 22-29). Chichester: John Wiley & Sons. DOI: 10.1002/9781444316568.wiem04010 [details]
  • Smit, E. (2010). Customer media. In J. Faasse, M. Moorman, & P. Neijens (Eds.), Media & reclame (pp. 177-179). Groningen: Noordhoff. [details]
  • Smit, E., Meppelink, C., & Schijns, J. (2010). Ontwikkeling en validatie van de CMB-schaal. In S. van den Boom, E. Smit, & S. de Bakker (Eds.), Nachtmerrie of droom: de ROI van customer media (pp. 31-38). (Relatiemedia; No. 3). Heemstede: Customer Media Council. [details]
  • Voorveld, H., Neijens, P., & Smit, E. (2010). The interactive authority of brand web sites: a new tool provides new insights. Journal of Advertising Research, 50(3), 292-304. DOI: 10.2501/S0021849910091452 [details]
  • van Reijmersdal, E. A., Neijens, P. C., & Smit, E. G. (2010). Customer magazines: Effects of commerciality on readers’ reactions. Journal of Current Issues and Research in Advertising, 32(1), 59-67. [details]
  • van Reijmersdal, E., Smit, E., & Neijens, P. (2010). How media factors affect audience responses to brand placement. International Journal of Advertising, 29(2), 279-301. DOI: 10.2501/S0265048710201154 [details]
  • Schijns, J. M. C., & Smit, E. G. (2010). Custom magazines: where digital page-turn editions fail. Journal of International Business and Economics, 10(4), 24-37. [details]
  • van den Boom, S., & Smit, E. (2010). Dichterbij komt dichterbij. In S. van den Boom, E. Smit, & S. de Bakker (Eds.), Nachtmerrie of droom: de ROI van customer media (pp. 215-222). (Relatiemedia; No. 3). Heemstede: Customer Media Council. [details]

2009

  • Neijens, P., Smit, E., & Moorman, M. (2009). Taking up an event: Brand image transfer during the FIFA World Cup. International Journal of Market Research, 51(5), 579-591. DOI: 10.2501/S1470785309200839 [details]
  • Smit, E., van Reijmersdal, E., & Neijens, P. (2009). Today's practice of brand placement and the industry behind it. International Journal of Advertising, 28(5), 761-782. DOI: 10.2501/S0265048709200898 [details]
  • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2009). Consumers’ responses to brand websites: An interdisciplinary review. Internet Research, 19(5), 535-565. DOI: 10.1108/10662240920998887 [details]
  • van Reijmersdal, E., Neijens, P., & Smit, E. G. (2009). A new branch of advertising: reviewing factors that influence reactions to product placement. Journal of Advertising Research, 49(4), 429-449. DOI: 10.2501/S0021849909091065 [details]
  • van Reijmersdal, E., Smit, E., & Neijens, P. (2009). Brand placement: Het effect van programmacontext op merkherkenning, merkattitude en gedrag. Tijdschrift voor Communicatiewetenschap, 37(4), 290-302. [details]

2008

  • Smit, E., Moorman, M., & Neijens, P. (2008). Media planning. In W. Donsbach (Ed.), The international encyclopedia of communication: Vol. VII (pp. 2964-2968). Malden, MA: Blackwell. [details]
  • van Reijmersdal, E., Neijens, P., & Smit, E. (2008). Drie onderzoeken naar publieksreacties op brand placement. Ontwikkelingen in het marktonderzoek: jaarboek MarktOnderzoekAssociatie, 2008, 41-60. [details]

2007

  • Moorman, M., Neijens, P. C., & Smit, E. G. (2007). The effects of program-involvement on commercial exposure and recall in a naturalistic setting. Journal of Advertising, 36(1), 125-141. [details]
  • Smit, E. G., Bronner, A. E., & Tolboom, M. E. (2007). Brand relationship quality and its value for personal contact. Journal of Business Research, 60(6), 627-633. DOI: 10.1016/j.jbusres.2006.06.012 [details]
  • van Reijmersdal, E. A., Neijens, P. C., & Smit, E. G. (2007). Effects of TV brand placement on brand image. Psychology & Marketing, 24(5), 403-420. DOI: 10.1002/mar.20166 [details]

2006

  • Neijens, P. C., & Smit, E. G. (2006). Dutch public relations practitioners and journalists: Antagonists no more. Public Relations Review, 32(3), 232-240. DOI: 10.1016/j.pubrev.2006.05.015 [details]
  • Smit, E. G., van Meurs, A., & Neijens, P. C. (2006). Ten years of ad likeability. Journal of Advertising Research, 46(1), 73-83. DOI: 10.2501/S0021849906060089 [details]

2005

  • Moorman, M., Neijens, P. C., & Smit, E. G. (2005). The effects of program responses on the processing of commercials placed at various positions in the program and the block. Journal of Advertising Research, 45(1), 1-11. DOI: 10.1017/S0021849905050166 [details]
  • van Reijmersdal, E. A., Neijens, P. C., & Smit, E. G. (2005). Het effect van tv brand placement op merkimago. Tijdschrift voor Communicatiewetenschap, 33(3), 287-297. [details]
  • van Reijmersdal, E. A., Neijens, P. C., & Smit, E. G. (2005). Readers' reactions to mixtures of advertising and editorial content in magazines. Journal of Current Issues and Research in Advertising, 27(2), 39-53. [details]

2004

  • Smit, E. G. (2004). Markenpersonlichkeit beim Wort genommen: Marken sind wie wirkliche Menschen. Research & Results, Magazin fur Media-, Markt- und Werbefoschung, 1(1), 60-61. [details]
  • van Reijmersdal, E. A., Neijens, P. C., & Smit, E. G. (2004). Invloed van format en tijdschriftkenmerken op aandacht, waardering en acceptatie van mengvormen van reclame en redactionele inhoud. Tijdschrift voor Communicatiewetenschap, 32(2), 128-141. [details]

2003

  • Cramer, K. V. B., Neijens, P. C., & Smit, E. G. (2003). Advertising and the prominence of the corporate brand. In F. Hansen, & L. Bech Christensen (Eds.), Branding and advertising. (pp. 111-132). Copenhagen: CBS Press. [details]
  • Moorman, M., Neijens, P. C., & Smit, E. G. (2003). Program context effects on commercial processing. In F. Hansen, & L. Bech Christensen (Eds.), Branding and advertising. (pp. 177-188). Copenhagen: CBS Press. [details]
  • Neijens, P. C., & Smit, E. G. (2003). Audience reactions towards non-spot advertising: Influence of viewer and program characteristics. In F. Hansen, & L. Bech Christensen (Eds.), Branding and advertising. (pp. 266-283). Copenhagen: CBS Press. [details]
  • Smit, E. G., van den Berge, E., & Franzen, G. (2003). Brands are just like real people! In F. Hansen, & L. Bech Christensen (Eds.), Branding and advertising. (pp. 22-43). Copenhagen: CBS Press. [details]

2002

  • Moorman, M., Neijens, P. C., & Smit, E. G. (2002). The effects of magazine-induced psychological responses and thematic congruence on memory and attitude toward the ad in a real-life setting. Journal of Advertising, 16(4), 27-40. [details]
  • Neijens, P. C., & Smit, E. G. (2002). Media strategies in campaigns: The fight for attention. In C. G. Bartels, & W. J. A. Nelissen (Eds.), Marketing for sustainability: towards transactional policy-making. (pp. 141-149). IOS Press. [details]
  • Neijens, P. C., & Smit, E. G. (2002). Publieksreacties op non-spot advertising: Invloed van kijkers- en programmakenmerken. Tijdschrift voor Communicatiewetenschap, 30(3), 195-211. [details]
  • Smit, E. G. (2002). Een merk in mensentermen. Tijdschrift voor Marketing, 6, 58. [details]

2001

  • van der Lee, A. M., & Smit, E. G. (2001). Advertising framed: An exploratory study of advertising frameworks in financial service advertising. Document Design, 2(2), 157-161. [details]

2000

  • Smit, E. G., & Neijens, P. C. (2000). Segmentation based on affinity for advertising. Journal of Advertising Research, 40(4), 35-43. [details]

1999

  • Smit, E. G., & Elberse, A. J. T. (1999). Understanding web advertising use. TIC : trends in communication, 5, 63-83. [details]
  • Smit, E. G., & Elberse, A. J. T. (1999). Understanding web advertising use. TIC : trends in communication, 5, 63-83. [details]

1998

  • Neijens, P. C., & Smit, E. G. (1998). Onderzoek naar bereikskwaliteit. In P. C. Neijens, & A. K. den Boon (Eds.), Media & reclame; editie 1998-1999. (pp. 413-438). Groningen: Wolters-Noordhoff. [details]
  • Smit, E. G., & Elberse, A. J. T. (1998). Understanding Web Advertising Use. TIC : trends in communication, 5[details]
  • Smit, E. G., & Neijssel, H. (1998). TV-Baby's Doen Twee Dingen Tegelijk: De Radiofunctie van Muziekzenders. Tijdschrift voor Communicatiewetenschap, 26(1), 50-54. [details]
  • Smit, E. G., & Neijens, P. C. (1998). Mediaplanning. In A. A. van Ruler, V. Damoiseaux, & A. Weisink (Eds.), Effectiviteit in communicatiemanagement. Zoektocht naar criteria voor professioneel succes. Deventer: Samsom. [details]
  • Elberse, A. J. T., & Smit, E. G. (1998). In line with online readers: Studying the users of online newspapers. In J. Tonnemacher, & C. Neuberger (Eds.), Online-Die Zukunft der Zeitungen. Germany: Westdeutscher verlag. [details]
  • Neijssel, H., & Smit, E. G. (1998). TV-baby's doen twee dingen tegelijk: De radiofunctie van muziekzenders. Tijdschrift voor Communicatiewetenschap, 26(1), 50-54. [details]

1996

  • Neijens, P. C., & Smit, E. G. (1996). Onderzoek naar bereikskwaliteit. In P. C. Neijens, & A. K. den Boon (Eds.), Media en reclame. Groningen: Wolters Noordhoff. [details]

2016

  • Segijn, C. M., Voorveld, H. A. M., Vandeberg, L., & Smit, E. G. (2016). Consumers’ Multiscreening Viewing Behavior, Reporting, and Effects: An Eye-Tracking Study. In T. Reichert (Ed.), Proceedings of the 2016 Conference of the American Academy of Advertising. (pp. 107). Seattle, WA. [details]

2015

  • Segijn, C. M., Voorveld, H. A. M., & Smit, E. G. (2015). Multitasking with second screen media. The persuasive effects and underlying mechanisms of multiscreening. In M. R. Nelson (Ed.), The Proceedings of the 2015 Conference of the American Academy of Advertising. (pp. 114). Chicago, USA. [details]

2014

  • Smit, E. G., van de Giessen, W., Vandeberg, L., & Voorveld, H. A. M. (2014). Advertising effects in a media multitasking environment. In J. Huh (Ed.), The Proceedings of the 2014 Conference of the American Academy of Advertising. (pp. 57) [details]
  • Smit, E. G., Voorveld, H. A. M., Murre, J. M. J., & Vandeberg, L. (2014). Cross-media advertising affects explicit but not implicit consumer memory. In June Cotte, & Stacy Wood (Eds.), NA - Advances in Consumer Research. (Vol. 42, pp. 815) [details]
  • Voorveld, H. A. M., Smit, E. G., Neijens, P. C., Segijn, C. M., & Bronner, A. E. (2014). Are online buyers driven by offline search? The role of online & offline media in the purchase process of different types of products. In J. Huh (Ed.), The Proceedings of the 2014 Conference of the American Academy of Advertising. (pp. 68) [details]

2012

  • Muntinga, D. G., Smit, E., & Moorman, M. (2012). Social media DNA: how brand characteristics shape COBRAs. Advances in Advertising Research, 3, 121-135. DOI: 10.1007/978-3-8349-4291-3_10 [details]
  • Voorveld, H. A. M., Smit, E. G., Neijens, P. C., & Bronner, A. E. (2012). Media guiding consumers across different stages of the purchase process (Abstract). In L. Robinson (Ed.), Proceedings of the Annual Conference of the Academy of Marketing Science.. (pp. 90) [details]
  • Voorveld, H. A. M., Smit, E. G., Neijens, P. C., & Bronner, A. E. (2012). Media guiding consumers across different stages of the purchase process (Extended abstract). In M. Morrison (Ed.), The Proceedings of the 2012 Conference of the American Academy of Advertising.. (pp. 30-31) [details]
  • Tolboom, M., Bronner, F., & Smit, E. (2012). The potential danger of negative free publicity for the consumer-brand relationship. Advances in Advertising Research, 3, 391-402. DOI: 10.1007/978-3-8349-4291-3_30 [details] [PDF]

2011

  • Boerman, S. C., Smit, E. G., & van Meurs, L. (2011). Attention battle: the abilities of brand, visual, and text characteristics of the ad to draw attention versus the diverting power of the direct magazine context. In S. Okazaki (Ed.), Advances in Advertising Research. - (Vol.2): breaking new ground in theory and practice (pp. 295-310). Wiesbaden: Gabler. DOI: 10.1007/978-3-8349-6854-8_19 [details]
  • Boerman, S., Smit, E., & van Meurs, A. (2011). Visual attention: the interplay between ad characteristics and context factors. Conference papers: International Communication Association: annual meeting, 2011[details]
  • Maslowska, E. H., Smit, E. G., & van den Putte, B. (2011). Does "Dear John" Work? In Paper accepted for presentation at the Annual Conference of the International Communication Association, Boston. [details]
  • Maslowska, E., Smit, E. G., & van den Putte, B. (2011). Is Personalized Communication Superior? Personalization and Consumers’ Characteristics. Asia-Pacific Advances in Consumer Research, 9, 91-96. [details]
  • Maslowska, E., Smit, E., & van den Putte, B. (2011). Examining the (in)effectiveness of personalized communication. In M. Eisend, & T. Langner (Eds.), The 10th ICORIA 2011 Berlin: June 23rd-25th 2011: conference programme [DVD] European Advertising Academy. [details] [PDF]
  • Tolboom, M., Bronner, F., & Smit, E. (2011). The potential danger of negative free publicity for the consumer-brand relationship. In M. Eisend, & T. Langner (Eds.), The 10th ICORIA 2011 Berlin: June 23rd-25th 2011: conference programme [DVD]. European Advertising Academy. [details]
  • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2011). De effectiviteit van crossmediacampagnes. Ontwikkelingen in het marktonderzoek: jaarboek MarktOnderzoekAssociatie, 2011, 63-79. [details]

2010

  • Faasse, J., Moorman, M., Neijens, P., & Smit, E. (2010). Kernbegrippen in mediaplanning. In J. Faasse, M. Moorman, & P. Neijens (Eds.), Media & reclame (pp. 29-41). Groningen: Noordhoff. [details]
  • Muntinga, D. G., Moorman, M., & Smit, E. G. (2010). Developing a classification of motivations for consumers’ online brand-related activities. Advances in Advertising Research, 1, 235-247. DOI: 10.1007/978-3-8349-6006-1_16 [details]
  • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2010). Development of a coding instrument to measure interactivity of websites. Advances in Consumer Research, 37, 696. [details]
  • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2010). The perceived interactivity of top global brand websites and its determinants. Advances in Advertising Research, 1, 217-233. DOI: 10.1007/978-3-8349-6006-1_15 [details]
  • Voorveld, H., Neijens, P., & Smit, E. (2010). Exploring the link between objectively and subjectively assessed interactivity on global brand websites. Conference papers: International Communication Association: annual meeting, 2010[details]
  • Voorveld, H., Neijens, P., & Smit, E. (2010). The role of media sequence and involvement in cross-media campaigns. Conference papers: International Communication Association: annual meeting, 2010[details]

2009

  • Muntinga, D. G., Moorman, M., & Smit, E. G. (2009). Introducing COBRAs: a holistic exploration of motivations for brand-related social media use. (SWOCC working paper series; No. 1). Amsterdam: SWOCC. [details]
  • Smit, E., Meppelink, C., & Neijens, P. (2009). To bind, to sell, to tell your story well. In P. De Pelsmacker, & N. Dens (Eds.), Advertising research: message, medium and context (pp. 79-86). Antwerpen: Garant. [details]
  • Tolboom, M., Smit, E., & Bronner, F. (2009). The impact of different media messages on the development of strong consumer-brand relationships. In P. De Pelsmacker, & N. Dens (Eds.), Advertising research: message, medium and content (pp. 213-224). Antwerpen: Garant. [details]
  • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2009). Brand website studies: an integrated literature review. In P. De Pelsmacker, & N. Dens (Eds.), Advertising research: message, medium and context (pp. 201-211). Antwerpen: Garant. [details]
  • van Reijmersdal, E., Smit, E., & Neijens, P. (2009). Context effects on reactions to television brand placement. In P. De Pelsmacker, & N. Dens (Eds.), Advertising research: message, medium and context (pp. 271-279). Antwerpen: Garant. [details]

2008

  • Moorman, M., Neijens, P. C., & Smit, E. G. (2008). Match-involvement during the 2006 FIFA world cup: its determinants and its effects on advertising processing. In K. Podkar, & Z. Jancic (Eds.), CMC 2008: 13th International Corporate and Marketing Communications Conference: Proceedings. (pp. 299-300). Lubljana: University of Ljubljana, Faculty of Social Sciences. [details]
  • Neijens, P. C., Smit, E. G., & Moorman, M. (2008). Taking up an event: Branding during the world championship soccer 2006. In K. Podnar, & Z. Jancic (Eds.), CMC 2008: 13th International Corporate and Marketing Communications Conference: Proceedings. (pp. 301-306). Lubljana: University of Ljubljana, Faculty of Social Sciences. [details]

2007

  • Smit, E. G. (2007). Relatiemedia moeten transparant en geloofwaardig zijn. Merk & Reputatie, 13(3), 58-59. [details]
  • Smit, E. G., & Neijens, P. C. (2007). It’s all about catching readers’ attention. In S. Diehl, & R. Terlutter (Eds.), International advertising and communication: New insights and empirical findings.. Wiesbaden, Germany: Gabler Verlag/Deutscher Universitätsverlag. [details]
  • Storey, R., & Smit, E. G. (2007). The creative brief and its strategic role in the campaign development process. In G. J. Tellis, & T. Ambler (Eds.), Handbook of advertising. (pp. 173-185). London, UK: Sage. [details]

2006

  • Smit, E. G., Neijens, P. C., & Stuurman, M. (2006). It's all about catching readers' attention. In S. Diehl, & R. Terlutter (Eds.), International advertising and communication: Current insights and empirical findings.. (pp. 43-68). Wiesbaden: Deutscher Universitats-Verlag. [details]

2005

  • Smit, E. G., & Neijens, P. C. (2005). Success factors in newspaper advertising. In S. Diehl, R. Terlutter, & P. Weinberg (Eds.), Advertising and Communication. (pp. 55-60). Saarbruecken: Saarland University. [details]
  • Smit, E. G., Bronner, A. E., & Tolboom, M. E. (2005). Brand relationship Quality: Why relationships between consumers and their brands differ. In S. Diehl, R. Terlutter, & P. Weinberg (Eds.), Advertising and Communication. (pp. 120-129). Saarbruecken: Saarland University. [details]

2003

  • Neijens, P. C., & Smit, E. G. (2003). De kracht van adverteren in dagbladen en dagbladmagazines. (SWOCC dossier; No. 5). Amsterdam: SWOCC. [details]

2001

  • Smit, E. G. (2001). De functie van reclame: informatie of behang? Ontwikkelingen in het marktonderzoek: jaarboek MarktOnderzoekAssociatie, 2001, 9-26. [details]

2000

  • Neijens, P. C., & Smit, E. G. (2000). Onderzoek naar bereikskwaliteit. In A. K. den Boon, & P. C. Neijens (Eds.), Media & Reclame: Mediaplanning en bereiksonderzoek.. (pp. 413-435). Groningen: Wolters-Noordhoff. [details]
  • Smit, E. G., & Moorman, M. (2000). Buitenreclameonderzoek. In A. den Boon, & P. C. Neijens (Eds.), Media & Reclame: Mediaplanning en bereiksonderzoek.. (pp. 343-357). Groningen: Wolters-Noordhoff. [details]
  • Smit, E. G., & Neijens, P. C. (2000). New ways to measure media use amidst media abundance. In Innovative ways to measure people. (CD-rom, section 6).. Amsterdam: ESOMAR. [details]

1999

  • Smit, E. G. (1999). Mass Media advertising: Information or wallpaper? Amsterdam: Spinhuis. [details]
  • Smit, E. G., & Elberse, A. J. T. (1999). In line with online readers: Studying the users of online newspapers. In J. Tonnemacher, & C. Neuberger (Eds.), Online- die Zukunft der Zeitung?. (pp. 199-218). Opladen/Wiesbaden: Westdeutscher verlag. [details]
  • Smit, E. G., & Neijens, P. C. (1999). Mediabeinvloeding te midden van overvloed. In P. C. Neijens, J. J. Cuilenburg, & O. Scholten (Eds.), Media in overvloed. Amsterdam: University Press. [details]

1997

  • Smit, E. G., Dokter, N., & Smith, B. (1997). Reclame-irritatie. (SWOCC, publicatienummer 5). Amsterdam: vakgroep communicatiewetenschap. [details]

2016

  • Vandeberg, L., Wennekers, A. M., Murre, J. M. J., & Smit, E. G. (2016). Implicit and explicit measures: what their dissociations reveal about the workings of advertising. In P. Verlegh, H. Voorveld, & M. Eisend (Eds.), Advances in advertising research (Vol. VI): the digital, the classic, the subtle, and the alternative (pp. 269-279). (European Advertising Academy). Wiesbaden: Springer Gabler. DOI: 10.1007/978-3-658-10558-7_21 [details]

2011

  • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2011). A 360° View of Multimedia Consumer Behavior. (MSI working paper). Amsterdam: MSI. [details]
  • van Meurs, L., Smit, E., & Boerman, S. (2011). Hoe trek je de aandacht in tijdschriften? Vuistregels voor effectiever adverteren. GfK jaargids : inzichten en marktontwikkelingen in de Benelux, 2011, 74-79. [details]
  • van Veenendaal, D., Fransen, M. L., & Smit, E. G. (2011). De gewapende consument. (SWOCC; No. 56). Amsterdam: Stichting Wetenschappelijk Onderzoek Commerciële Communicatie (SWOCC). [details]

2009

  • Smit, E. (2009). SWOCC's signaalfunctie. In M. Hoogerbrugge, M. Moorman, F. van Raaij, E. Smit, & R. van der Vorst (Eds.), Liber amicorum voor Giep Franzen (pp. 53-55). (SWOCC publicatie; No. 50). Amsterdam: Stichting Wetenschappelijk Onderzoek Commerciële Communicatie (SWOCC). [details]
  • Smit, E., & Meppelink, C. (2009). CMB-schaal doorstaat praktijkproef. In S. van den Boom (Ed.), Customer media in de praktijk: 122 cases uit Nederland en België (pp. 27-31). (Relatiemedia; No. 2). Heemstede: Customer Media Council. [details]

2005

  • Franzen, G., & Smit, E. G. (2005). De visie van SWOCC op: Het merk na nu. Clou, 4(20), 28. [details]

2004

  • Neijens, P. C., & Smit, E. G. (2004). Adverteren tussen redactie loont niet. Adformatie, 8, 3. [details]
  • Neijens, P. C., & Smit, E. G. (2004). De do's en don'ts van adverteren. Cebuco Nieuws, 6, 2. [details]
  • Neijens, P. C., & Smit, E. G. (2004). De do's en don'ts van dagbladadvertenties. Marketingfacts.nl[details]
  • Neijens, P. C., & Smit, E. G. (2004). Nieuw onderzoek: De kracht van adverteren in dagbladen en dagbladmagazines. PCM Adlines[details]
  • Neijens, P., & Smit, E. (2004). De kracht van adverteren in dagbladen en dagbladmagazines: inzichten in bereik en waardering van advertenties in dagbladen en dagbladmagazines op basis van het Reclame Reactie Onderzoek van PCM in de periode 1996-2000. - 2e dr. (SWOCC dossier; No. 5). Amsterdam: SWOCC. [details]
  • van den Berg, M., Duijnisveld, E., & Smit, E. (2004). De logica van likeability. (SWOCC publicatie; No. 27). Amsterdam: Stichting Wetenschappelijk Onderzoek Commerciële Communicatie (SWOCC). [details]

1999

  • Smit, E. G., Willems, S., & Koppe, I. (1999). Commerciele Communicatie & Het Internet--Case 1: De ING Bank. n.v.t.: Unknown Publisher. [details]

1998

  • Neijens, P. C., & Smit, E. G. (1998). De operationalisering van bereik en verwerkingsvariabelen in tracking research. Unknown Publisher. [details]
  • Smit, E. G. (1998). Opzet en gedeeltelijke analyse lezersonderzoek voor het computertijdschrift PC-Active. Unknown Publisher. [details]
  • Smit, E. G., & Neijens, P. C. (1998). Advies opzetten meetinstrument ten behoeve van reclametracking, getiteld Brand Trend (november 1997- 1998). Unknown Publisher. [details]
  • Smit, E. G., & Neijens, P. C. (1998). De meting van reclamebereik in verschillende media. Unknown Publisher. [details]
  • Smit, E. G., & Neijens, P. C. (1998). Het meten van reclamebereik voor verschillende media. Unknown Publisher. [details]

2016

  • Bernritter, S. F., Loermans, A. C., Verlegh, P. W. J., & Smit, E. G. (2016). Making Brands Symbolic: How Self-Construal Affects Brand Endorsements on Social Media. Paper presented at 66th International Communication Association Conference, Fukuoka, Japan. [details]
  • Brandes, K., Linn, A. J., van Weert, J. C. M., & Smit, E. G. (2016). The effects of targeted messages on cancer patients’ affective attitudes, injunctive norms and intention to express concerns.. Abstract from Kentucky conference on health communication, Lexington, United States. [details]
  • Brandes, K., Linn, A. J., van Weert, J. C. M., & Smit, E. G. (2016). The effects of theory-based messages on cancer patients’ attitudes, norms and intention to express concerns. Poster session presented at International Communication Association (ICA) 66th Annual Conference, Fukuoka, Japan. [details]
  • Brandes, K., van der Goot, M. J., Smit, E. G., van Weert, J. C. M., & Linn, A. J. (2016). Patients’ concerns during and after cancer: How can online and offline communication offer support?. Abstract from Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands. [details]
  • Brandes, K., van der Goot, M. J., Smit, E. G., van Weert, J. C. M., & Linn, A. J. (2016). Patients’ descriptions of concerns during and after cancer and sources they use to communicate about concerns: New possibilities for the VR-CoDES?. Abstract from Verona network on sequence analyses XIV invitational workshop, Verona, Italy. [details]
  • Meppelink, C. S., Brosius, A., van Weert, J. C. M., & Smit, E. G. (2016). Suitable or not? Assessing the suitability of Dutch online health information for people with limited health literacy; results from a content analysis. Abstract from the Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands. [details]
  • Meppelink, C. S., Brosius, A., van Weert, J. C. M., & Smit, E. G. (2016). The suitability of Dutch online health information for people with limited health literacy. Abstract from the biannual conference of the European Association of Communication in Healthcare (EACH), Heidelberg, Germany. [details]
  • Meppelink, C. S., Smit, E. G., Diviani, N., & van Weert, J. C. M. (2016). Health literacy and online information processing: The role of three mechanisms. Abstract from the biannual conference of the European Association of Communication in Healthcare (EACH), Heidelberg, Germany. [details]
  • Meppelink, C. S., Smit, E. G., Diviani, N., & van Weert, J. C. M. (2016). How health literacy influences online health information processing: Results from two studies. Abstract from the Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands. [details]
  • Meppelink, C. S., Smit, E. G., Diviani, N., & van Weert, J. C. M. (2016). How health literacy influences online health information processing: Revealing the underlying mechanisms. Paper presented at the annual conference of the International Communication Association (ICA), Fukuoka, Japan. [details]
  • Segijn, C. M., Voorveld, H. A. M., Vandeberg, L., Zwinkels, E. Y. M., & Smit, E. G. (2016). Is the TV still the first screen? An eye-tracking study on viewing behavior, reporting and effects of multiscreening. Paper presented at Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands. [details]
  • Segijn, C. M., Voorveld, H. A. M., Vandeberg, L., & Smit, E. G. (2016). A Diary Study into the Prevalence of Multiscreening[details]
  • Segijn, C. M., Voorveld, H. A. M., Vandeberg, L., & Smit, E. G. (2016). An Eye-Tracking Study into Multiscreening: Viewing Behavior, Reporting, and Effects.[details]
  • Wottrich, V. M., Verlegh, P. W. J., & Smit, E. G. (2016). The role of customization, brand trust, and privacy concerns in advergaming: Paper presented at the annual meeting of the International Communication Association (ICA), Fukuoka, Japan.. Paper presented at International Communication Association (ICA) 66th Annual Conference, Fukuoka, Japan. [details]
  • Wottrich, V. M., van Noort, G., Voorveld, H. A. M., & Smit, E. G. (2016). The effect of educational programs on consumers’ online behavioral advertising and cookie perceptions: Paper presented at the annual meeting of the International Communication Association (ICA), Fukuoka, Japan.. Paper presented at International Communication Association (ICA) 66th Annual Conference, Fukuoka, Japan. [details]
  • Wottrich, V. M., van Reijmersdal, E. A., & Smit, E. G. (2016). App users unwittingly in the spotlight: assessing the current state of privacy knowledge and protection behavior of mobile app users: Paper presented at the Etmaal van de Communicatiewetenschap, Amsterdam, the Netherlands.. Paper presented at Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands. [details]
  • Wottrich, V. M., van Reijmersdal, E. A., & Smit, E. G. (2016). App users unwittingly in the spotlight: privacy knowledge, concerns, self-efficacy, and protection behavior in mobile apps: Paper presented at the annual meeting of the International Communication Association (ICA), Fukuoka, Japan.. Paper presented at International Communication Association (ICA) 66th Annual Conference, Fukuoka, Japan. [details]

2015

  • Bernritter, S. F., Loermans, A. C., Verlegh, P. W. J., & Smit, E. G. (2015). "We" are more likely to endorse than "I": The effects of self-construal and brand symbolism on online brand endorsements[details]
  • Bernritter, S. F., Loermans, A. C., Verlegh, P. W. J., & Smit, E. G. (2015). How consumers’ self-construal affects their intention to endorse brands on social media[details]
  • Bernritter, S. F., Loermans, A. C., Verlegh, P. W. J., & Smit, E. G. (2015). How consumers’ self-construal affects their intention to endorse brands on social media[details]
  • Bernritter, S. F., Verlegh, P. W. J., & Smit, E. G. (2015). Signaling warmth: How brand warmth and symbolism affect online brand endorsements of non- and for-profits. Abstract from 65th Annual International Communication Association Conference, . [details]
  • Brandes, K., Linn, A. J., Smit, E. G., & van Weert, J. C. M. (2015). Patients reports of barriers to expressing concerns during cancer consultations.. Abstract from Paper presented at the annual meeting of the International Communication Association, San Juan, Puerto Rico, . [details]
  • Brandes, K., Linn, A. J., Smit, E. G., & van Weert, J. C. M. (2015). Unraveling cancer patients’ intention to express concerns.. Abstract from Paper presented at the annual meeting of the International Communication Association, San Juan, Puerto Rico, . [details]
  • Brandes, K., Linn, A. J., Smit, E. G., & van Weert, J. C. M. (2015). Using video-testimonials to influence cancer patients’ attitudes, perceived social norm and intention to express concerns.[details]
  • Brandes, K., Linn, A. J., Smit, E. G., & van Weert, J. C. M. (2015). Why don’t cancer patients express their concerns during consultations?[details]
  • Meijers, M. H. C., Noordewier, M. K., Verlegh, P. W. J., & Smit, E. G. (2015). Paradoxical effects of green communication frames effect. Abstract from Paper presented at the annual meeting of the International Communication Association, San Juan, Puerto Rico, . [details]
  • Segijn, C. M., Voorveld, H. A. M., & Smit, E. G. (2015). The persuasive effects and underlying mechanisms of multitasking with second screen media. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Antwerp, Belgium, . [details]
  • Segijn, C. M., Voorveld, H. A. M., & Smit, E. G. (2015). The persuasive effects and underlying mechanisms of multitasking with second screen media. Abstract from Paper presented at the International Conference on Research in Advertising, . [details]
  • Segijn, C. M., Voorveld, H. A. M., & Smit, E. G. (2015). The persuasive effects and underlying mechanisms of multitasking with second screen media. Abstract from Paper presented at the annual meeting of the International Communication Association, San Juan, Puerto Rico., . [details]
  • Wottrich, V. M., van Noort, G., Voorveld, H. A. M., & Smit, E. G. (2015). "I agree": The effect of consumer educational programs on consumer perceptions of online behavioral advertising and cookies[details]
  • Wottrich, V. M., Verlegh, P. W. J., & Smit, E. G. (2015). How game customization and brand trust affect persuasion in advergames - The role of consumer privacy concerns. Abstract from International Conference on Research in Advertising, London, UK, . [details]
  • Wottrich, V. M., Verlegh, P. W. J., & Smit, E. G. (2015). The role of consumer privacy concerns in advergame effectiveness. Abstract from Amsterdam Privacy Conference, Amsterdam, . [details]
  • Wottrich, V. M., van Noort, G., Voorveld, H. A. M., & Smit, E. G. (2015). "I agree"; The effects of consumer educational programs on consumer perceptions of online behavioral advertising and cookies. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Antwerp, Belgium, . [details]
  • Wottrich, V. M., van Noort, G., Voorveld, H. A. M., & Smit, E. G. (2015). The effects of consumer educational programs on consumer perceptions of online behavioral advertising and cookies. Abstract from Paper presented at the Amsterdam Privacy Conference, Amsterdam, . [details]
  • van Noort, G., Polegato, A., Smit, E. G., & Vliegenthart, R. (2015). Online privacy covered by Western newspapers: A cross-national analysis. Abstract from Paper presented at the Amsterdam Privacy Conference, Amsterdam, . [details]
  • van Noort, G., Voorveld, H. A. M., Wottrich, V. M., & Smit, E. G. (2015). Online behavioral advertising and cookie practices: Do educational programs empower consumers?. Abstract from Paper presented at the International Conference on Research in Advertising, London, UK, . [details]
  • van der Goot, M. J., Rozendaal, E., Ketelaar, P., & Smit, E. G. (2015). Media generations and their advertising attitudes and avoidance: A six country comparison. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Antwerp, Belgium, . [details]
  • van der Goot, M. J., Rozendaal, E., Ketelaar, P., & Smit, E. G. (2015). Media generations and their advertising attitudes and avoidance: A six country comparison. Abstract from Paper presented at the annual meeting of the International Communication Association, San Juan, Puerto Rico, . [details]

2014

  • Bernritter, S. F., Verlegh, P. W. J., & Smit, E. G. (2014). Consumers' brand endorsements: A study into intentions to endorse different types of brands.[details]
  • Bernritter, S. F., Verlegh, P. W. J., & Smit, E. G. (2014). Why nonprofits are more liked: The effect of brand symbolism and warmth on consumers' intention to like brand pages on Facebook. Abstract from International Conference on Research in Advertising, Amsterdam, . [details]
  • Brandes, K., Linn, A. J., Smit, E. G., & van Weert, J. C. M. (2014). Exploring the determinants of cancer patients’ concern expression during a consultation.. Abstract from Paper presented at the meeting of the EACH International Conference on Communication in Healthcare, Amsterdam, . [details]
  • Linn, A. J., Diviani, N., Sanders, R., Smit, E. G., & van Weert, J. C. M. (2014). Patients’ medication related information seeking behavior during their treatment.. Abstract from Paper presented at the EACH International Conference of Communication in Healthcare, Amsterdam, . [details]
  • Meijers, M. H. C., Noordewier, M. K., Verlegh, P. W. J., & Smit, E. G. (2014). Consuming green, living green. Boundary conditions of the licensing effect.. Abstract from Paper presented at the International Conference on Research in Advertising (ICORIA), Amsterdam, . [details]
  • Meijers, M. H. C., Verlegh, P. W. J., & Smit, E. G. (2014). Green advertisments and green identity.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen, . [details]
  • Meppelink, C. S., Smit, E. G., Buurman, B. M., & van Weert, J. C. M. (2014). Adapting health messages to health literacy level: The role of text difficulty and illustrations.. Abstract from Paper presented at the annual conference of the International Communication Association (ICA), Seattle, USA, . [details]
  • Meppelink, C. S., van Weert, J. C. M., Haven, C. J., & Smit, E. G. (2014). Are animations effective for people with low health literacy? Investigating the effects of spoken texts and dynamic visuals on information recall.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen, . [details]
  • Meppelink, C. S., van Weert, J. C. M., Haven, C. J., & Smit, E. G. (2014). Less reading, more movement? What makes health animations effective in different health literacy groups?. Abstract from Paper presented at the Kentucky Conference on Health Communication, Lexington, USA, . [details]
  • Schinkel, S., van Weert, J. C. M., Smit, E. G., & Schouten, B. C. (2014). Are active patients fulfilling their information needs better? Differences between native-Dutch and Turkish-Dutch patients in the relation between patient participation during GP consultations and unfulfilled information needs.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen, . [details]
  • Vandeberg, L., Murre, J. M. J., & Smit, E. G. (2014). Implicit measurement methods in advertising research: Their sense, nonsense, and application.. Abstract from Paper presented at the International Conference of Research in Advertising (ICORIA), Amsterdam, . [details]
  • Vandeberg, L., Murre, J. M. J., Voorveld, H. A. M., & Smit, E. G. (2014). Effects of cross-media advertising: Explicit versus implicit measures.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen, . [details]
  • Voorveld, H. A. M., Segijn, C. M., Ketelaar, P., & Smit, E. G. (2014). Investigating the prevalence and predictors of media multitasking across countries.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen, . [details]
  • Voorveld, H. A. M., Segijn, C. M., Ketelaar, P., & Smit, E. G. (2014). Investigating the prevalence and predictors of media multitasking across countries.. Abstract from Paper presented at the annual conference of the International Communication Association (ICA), Seattle, USA, . [details]
  • van Weert, J. C. M., Bolle, S., Brandes, K., Linn, A. J., Smit, E. G., de Haes, J. C. J. M., ... Smets, E. M. A. (2014). Using the VR-CoDES in oncology: Two Amsterdam studies.. Abstract from Paper presented at the Verona Network on Sequence Analysis XII Invitational Workshop, Verona, Italy, . [details]
  • van der Goot, M. J., Rozendaal, E., Ketelaar, P., & Smit, E. G. (2014). Age differences in advertising avoidance and attitude toward advertising across media: A six country comparison.. Abstract from Paper presented at the International Conference on Research in Advertising, Amsterdam, . [details]

2013

  • Bernritter, S. F., Verlegh, P. W. J., & Smit, E. G. (2013). Consumer endorsement of charity and for-profit brands: The role of brand symbolism. 10. Abstract from Paper presented at the Workshop on Ownership and Decision Making, Vienna (AU), . [details]
  • Bernritter, S. F., Verlegh, P. W. J., & Smit, E. G. (2013). Consumers' brand endorsements: A study Iito intentions to endorse different types of brands. Abstract from Paper presented at the meeting of the Association for Consumer Research (ACR), Chicago, IL, . [details]
  • Bernritter, S. F., Verlegh, P. W. J., & Smit, E. G. (2013). Consumers' endorsement of companies and charities: The role of symbolism and visibility. Paper presented at Paper presented at 12th International Conference on Research in Advertising (ICORIA), Zagreb, Croatia, . [details]
  • Linn, A. J., van Weert, J. C. M., van Dijk, L., Horne, R., & Smit, E. G. (2013). The value of tailored communication when discussing medicines: Exploring the relation between patient satisfaction, medication beliefs and adherence. Poster session presented at Poster presented at the European Society for Patient COMpliance and Persistance conference, Budapest, Hungary, . [details]
  • Linn, A. J., van Weert, J. C. M., van Dijk, L., Horne, R., & Smit, E. G. (2013). Understanding patient’s medication beliefs: The importance of patient satisfaction. Poster session presented at Poster presented at the 27th conference of the European Health Psychology Society, Bordeaux, France, . [details]
  • Maslowska, E. H., Smit, E. G., & van den Putte, B. (2013). "You can make a difference!" Applying customization to fundraising messages. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Rotterdam, The Netherlands, . [details]
  • Maslowska, E. H., Smit, E. G., & van den Putte, B. (2013). Comparing the effectiveness of personalization and tailoring for charitable fundraising campaigns. Abstract from Paper presented at the annual meeting of the International Communication Association (ICA), London, UK, . [details]
  • Meijers, M. H. C., Noordewier, M. K., Verlegh, P. W. J., & Smit, E. G. (2013). Consuming green, living green. Boundary conditions of the licensing effect. Abstract from Paper presented at the EACR conference, Barcelona, Spain, . [details]
  • Meijers, M. H. C., Noordewier, M. K., Verlegh, P. W. J., & Smit, E. G. (2013). Ik heb duurzame kleding gekocht: Mag ik nu met de auto naar de supermarkt?. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Rotterdam, The Netherlands, . [details]
  • Meijers, M. H. C., Verlegh, P. W. J., Noordewier, M. K., & Smit, E. G. (2013). Consuming green, living green. Boundary conditions of the licensing effect. Poster session presented at Poster presented at the ACR conference, Chicago, USA, . [details]
  • Meppelink, C. S., Smit, E. G., Buurman, B. M., & van Weert, J. C. M. (2013). Effective communication for people with limited health literacy. Abstract from Paper presented at the International Conference on Communication in Healthcare, Montreal, Canada, . [details]
  • Meppelink, C. S., Smit, E. G., Buurman, B. M., & van Weert, J. C. M. (2013). Tailoring online health materials to improve message processing and comprehension: What strategy works best for people with low health literacy?. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Rotterdam, The Netherlands, . [details]
  • Muntinga, D. G., Moorman, M., Verlegh, P. W. J., & Smit, E. G. (2013). Who creates brand-related content - and why? A social influence and motivation perspective. Poster session presented at Poster presented at the annual meeting of the International Communication Association, London, United Kingdom, . [details]
  • Muntinga, D. G., Moorman, M., Verlegh, P. W. J., & Smit, E. G. (2013). Who creates user-generated brand-related content, and why?. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Rotterdam, The Netherlands, . [details]
  • Schinkel, S., van Weert, J. C. M., Kester, J., Smit, E. G., & Schouten, B. C. (2013). Health information search of native-Dutch and Turkish-Dutch GP patients and its relation with patient participation. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Rotterdam, The Netherlands, . [details]
  • Smit, E. G., Voorveld, H. A. M., & van Noort, G. (2013). Online behavioral advertising: How privacy concerned groups cope with online behavioral advertising. Paper presented at Paper presented at the AAA Global Conference, . [details]
  • Smit, E. G., Voorveld, H. A. M., & van Noort, G. (2013). Online behavioral advertising: do we know how to cope?. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, . [details]
  • Vandeberg, L., Murre, J. M. J., Voorveld, H. A. M., & Smit, E. G. (2013). Explicit and implicit brand memory and evaluation in cross-media advertising. Abstract from Paper presented at the bi-annual Winter Conference of the NVP (Nederlandse Vereniging voor Psychonomie), Egmond aan Zee, The Netherlands, . [details]
  • Vandeberg, L., Murre, J. M. J., Voorveld, H. A. M., & Smit, E. G. (2013). The effects of cross-media advertising on explicit and implicit memory and brand choice. Abstract from Paper presented at the ICORIA Conference, Zagreb, Croatia, . [details]
  • van Noort, G., Smit, E. G., & Voorveld, H. A. M. (2013). Disclosing online behavioral advertising: Effects of the cookie-icon. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Rotterdam, The Netherlands, . [details]
  • van de Giessen, W., Smit, E. G., & Voorveld, H. A. M. (2013). "Background Noise". A study on the processing of radio advertising while media multitasking.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Rotterdam, The Netherlands, . [details]

2012

  • Linn, A. J., van Dijk, L., Schouten, B. C., Smit, E. G., & van Weert, J. C. M. (2012). The value of tailored communication for chronic patients.. Abstract from Paper presented at the meeting of the European Association for Communication in Healtchare, St. Andrews, Schotland, . [details]
  • Linn, A. J., van Dijk, L., Smit, E. G., Jansen, J., & van Weert, J. C. M. (2012). May you never forget what is worth remembering: the relationship between patients’ recall and adherence.. Poster session presented at Poster presented at the meeting of the European Society for Patient Adherence, Compliance and Persistence, Ghent, Belgium, . [details]
  • Linn, A. J., van Weert, J. C. M., Schouten, B. C., Smit, E. G., van Bodegraven, A. A., & van Dijk, L. (2012). Communication recommendations reducing perceived barriers to adherence and promoting treatment adherence in IBD patients.. Poster session presented at Poster presented at the Etmaal van de Communicatiewetenschap, Leuven, Belgium, . [details]
  • Linn, A. J., van Weert, J. C. M., Smit, E. G., Perry, K., & van Dijk, L. (2012). Developing a multi-modal intervention to improve medication adherence.. Poster session presented at Poster presented at the meeting of the European Society for Patient Adherence, Compliance and Persistence, Ghent, Belgium, . [details]
  • Maslowska, E. H., Smit, E. G., & van den Putte, S. J. H. M. (2012). Is tailored advertising always effective? A comparison of Poland and the Netherlands.. Poster session presented at Poster presented at the meeting of the European Marketing Academy, Lisbon, Portugal, . [details]
  • Maslowska, E., Smit, E. G., & van den Putte, S. J. H. M. (2012). Do all consumers appreciate tailored advertising? Comparing Poland and the Netherlands. Paper presented at Paper presented at the International Conference on Research in Advertising, Stockholm, Sweden, . [details]
  • Maslowska, E., Smit, E. G., & van den Putte, S. J. H. M. (2012). Written just for me?! The persuasiveness of personalized communication and the role of consumer-related factors. European Advances in Consumer Research, 9[details]
  • Meijers, M. H. C., Noordewier, M. K., Verlegh, P. W. J., & Smit, E. G. (2012). Ik heb duurzame kleding gekocht: Mag ik nu met de auto naar de supermarkt?. Abstract from Paper presented at the meeting of the Associatie van Sociaal Psychologische Onderzoekers, Utrecht, . [details]
  • Muntinga, D. G., Moorman, M., & Smit, E. G. (2012). How who, why, and which combine to drive what: An opinion leadership perspective on brand-related social media use.. Paper presented at Paper presented at the International Conference on Research in Advertising, Stockholm, Sweden, . [details]
  • Muntinga, D. G., Moorman, M., & Smit, E. G. (2012). Skating on thin ice: How negative sport incidents affect sponsor image. Paper presented at Paper presented at the meeting of the American Advertising Academy, Myrtle Beach, SC, USA, . [details]
  • Smit, E. G., Voorveld, H. A. M., van Noort, G., & Roosendaal, A. (2012). Online behavioural advertising: Do we know how to cope?. 38. Abstract from Paper presented at the Amsterdam Privacy Conference, Amsterdam, . [details]
  • Voorveld, H. A. M., Bronner, A. E., Neijens, P. C., & Smit, E. G. (2012). A new instrument to measure crossmedia consumer behavior in the purchase process.. Paper presented at Paper presented at the International Conference on Research in Advertising, Stockholm, . [details]
  • van Noort, G., Smit, E. G., van Doodewaard, J., van Tijn, S., & Voorveld, H. A. M. (2012). Fortune cookies? The effectiveness of the ‘cookie-icon’ as a warning for behavioural advertising.. 35-36. Abstract from Paper presented at the Amsterdam Privacy Conference, Amsterdam, . [details]
  • van Noort, G., Smit, E. G., & Voorveld, H. A. M. (2012). Effects of disclosing online behavioral advertising. Paper presented at Paper presented at the International Conference on Research in Advertising, European Advertising Academy, Stockholm, . [details]

2011

  • Boerman, S. C., Smit, E. G., & van Meurs, A. (2011). Tracking visual attention: the attracting and diverting power of magazine ad and context characteristics[details]
  • Boerman, S. C., Smit, E. G., & van Meurs, A. (2011). Visual Attention: The Interplay between Ad Characteristics and Context Factors[details]
  • Linn, A. J., Vervloet, M., van Dijk, L., Smit, E. G., & van Weert, J. C. M. (2011). Effects of tailored Internet interventions on medication adherence: A systematic review of the literature. Psychology & Health, 26/S2, 79. DOI: 10.1080/08870446.2011.617185 [details]
  • Linn, A. J., van Dijk, L., Schouten, B. C., Smit, E. G., & van Weert, J. C. M. (2011). Adherence as a lifetime effort; the value of tailored communication for chronic patients. The PPAB-typology[details]
  • Linn, A. J., van Dijk, L., Schouten, B. C., Smit, E. G., & van Weert, J. C. M. (2011). Communication recommendations reducing perceived barriers to adherence and promoting treatment adherence in IBD patients. Abstract from 25th European Health Psychology Conference: "Engaging with Other Health Professions: Challenges and Perspectives", . [details]
  • Linn, A. J., van Dijk, L., Smit, E. G., & van Weert, J. C. M. (2011). Promoting treatment adherence in IBD patients. Psychology & Health, 26(Suppl. 2), 9. DOI: 10.1080/08870446.2011.617182 [details]
  • Linn, A. J., Vervloet, M., van Dijk, L., Smit, E. G., & van Weert, J. C. M. (2011). Effects of tailored Internet interventions on medication adherence: A systematic review of the literature[details]
  • Linn, A. J., van Weert, J. C. M., Schouten, B. C., Smit, E. G., van Bodegraven, A., & Dijk, L. (2011). Promoting recall of information and treatment adherence in IBD patients.[details]
  • Linn, A. J., van Weert, J. C. M., Schouten, B. C., Smit, E. G., van Bodegraven, A., & Dijk, L. (2011). Promoting treatment adherence in IBD patients. Abstract from 25th European Health Psychology Conference, Crete, 2011, . [details]
  • Linn, A. J., van Weert, J. C. M., Schouten, B. C., Smit, E. G., van Bodegraven, A., & van Dijk, L. (2011). Promoting treatment adherence in IBD patients[details]
  • Maslowska, E. H., Smit, E. G., & van den Putte, S. J. H. M. (2011). Is Personalized Communication Superior? The Effectiveness of Personalization and the role of Consumers’ Characteristics. Paper presented at 2011 Asia-Pacific Conference of the Association for Consumer Research, . [details]
  • Maslowska, E., Smit, E. G., & van den Putte, S. J. H. M. (2011). Is Personalized Communication Superior? Reviewing the Effectiveness of Personalization.[details]
  • Muntinga, D. G., Smit, E. G., & Moorman, M. (2011). Social brand bricks: the brand-side antecedents of brand-related social media use. Abstract from Paper presented at the annual convention of the Netherlands School of Communication Research, Enschede, The Netherlands, . [details]
  • Muntinga, D. G., Smit, E. G., & Moorman, M. (2011). The bricks of social brands: brand characteristics eliciting brand-related social media use.. Abstract from Paper presented at the 7th Thought Leaders International Conference on Brand Management, Lugano, Switzerland, . [details]
  • Muntinga, D. G., Smit, E. G., & Moorman, M. (2011). The building blocks of social brands: Developing consumer-brand relationships in social media environments.. Abstract from Paper presented at the Second International Colloquium on Consumer-Brand Relationships, Winter Park, Florida, U.S.A., . [details]

2010

  • Asbeek Brusse, E. D., Neijens, P. C., & Smit, E. G. (2010). (2010, December). "Talking to deaf ears?" Two Routes to Narrative Persuasion in Entertainment-Education[details]
  • Asbeek Brusse, E. D., Neijens, P. C., & Smit, E. G. (2010). (2010, February). "Make them listen" The process of narrative persuasion in Entertainment-Education in the Netherlands[details]
  • Boerman, S. C., Smit, E. G., & van Meurs, A. (2010). Eye-catching: which factors of a magazine advertisement and its context can attract and hold visual attention?. Abstract from Paper presented at International Conference on Research in Advertising (ICORIA), Madrid, . [details]
  • Boerman, S. C., Smit, E. G., & van Meurs, L. (2010). Attention battle: the abilities of brand, visual, and text characteristics of the ad to draw attention versus the diverting power of the direct magazine context. Paper presented at Paper presented at the 9th International Conference on Research in Advertising (ICORIA), .DOI: 10.1007/978-3-8349-6854-8_19 [details]
  • Maslowska, E. H., Smit, E., & van den Putte, S. J. H. M. (2010). (2010, February). The Persuasiveness of Personalized Communication.[details]
  • Maslowska, E. H., Smit, E., & van den Putte, S. J. H. M. (2010). (2010, June). "Dear John Is Not Enough." Investigating the Effects of Personalized E-mail Advertising.. Paper presented at ICORIA 2010: the 9th International Conference on Research in Advertising (ICORIA), . [details]
  • Maslowska, E. H., Smit, E., & van den Putte, S. J. H. M. (2010). 2010, June-July). "Written Just for Me?!" The Persuasiveness of Personalized Communication and the Role of Consumer-Related Factors[details]
  • Muntinga, D. G., Moorman, M., & Smit, E. (2010). (2010, February). Introducing COBRAs: Exploring motivations for consumers’ online brand-related activitie[details]
  • Muntinga, D. G., Moorman, M., & Smit, E. (2010). (2010, February). Introducing COBRAs: Exploring motivations for consumers’ online brand-related activities[details]
  • Muntinga, D. G., Moorman, M., & Smit, E. (2010). (2010, June). Brand-related social media use: Validating COBRA motivations[details]
  • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2010). (2010, February). Measuring interactivity of global brand websites.[details]
  • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2010). Exploring the link between objectively assessed interactivity and interactivity perceptions[details]
  • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2010). Measuring interactivity of global brand websites[details]

2009

  • Moorman, M., Willemsen, L. M., Neijens, P. C., & Smit, E. G. (2009). Antecedents and Consequences of Program-Involvement: A Naturalistic Field Study.[details]
  • Moorman, M., Willemsen, L. M., Neijens, P. C., & Smit, E. G. (2009). Causes and Effects of Program-Involvement on Commercial Recall and In-program Brand Recall.[details]
  • Muntinga, D. G., Moorman, M., & Smit, E. G. (2009). Developing a Classification of Motivations for Consumer’s Online Brand-Related Activities.[details]
  • Muntinga, D. G., Moorman, M., & Smit, E. G. (2009). Introducing COBRAs: A Holistic Exploration of Motivations for Brand-Related Social Media Use.[details]
  • Smit, E. G., & York, D. K. D. (2009). Joined forces; An experiment on brand association transfer and co-branding.[details]
  • Smit, E., van den Putte, B., van Veenendaal, D., & Maslowska, E. H. (2009). The alleged positive effect of customized communication[details]
  • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2009). Exploring the relationship between actual and perceived interactivity[details]
  • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2009). Hoe consumenten reageren op websites. Een overzicht van tien jaar onderzoek.[details]
  • van Reijmersdal, E. A., Neijens, P. C., & Smit, E. G. (2009). Brand placement: Effecten van context op herinnering, waardering, en gedrag.[details]
  • van Reijmersdal, E. A., Smit, E. G., & Neijens, P. C. (2009). Media influences on brand placement: Does it matter in which program a brand is placed?.[details]
  • Schijns, J. M. C., & Smit, E. G. (2009). The shortcomings of online custom magazines; Why offline custom magazines will not be replaced.[details]

2008

  • Tolboom, M., Smit, E. G., & Bronner, F. (2008). The impact of different media on the development of strong consumer-brand relationships[details]

2007

  • Smit, E. G. (2007). VER-BINDING: interne en externe relatiemedia als verbinding tussen mens en organisatie. Amsterdam: Vossiuspers. [details]

2017

1999

  • Smit, E. G. (1999). Mass media advertising: Information or wallpaper? Amsterdam: Het Spinhuis [details / files]

Media appearance

  • Smit, Edith (01-10-2012): Interview. Lustrumboek SIRE 'Een steen in de vijver'. [Print]. Interview. Lustrumboek SIRE 'Een steen in de vijver'..
  • Smit, Edith (16-06-2011): Goudzoekers [Television] VPRO. Goudzoekers.

Award

  • Fransen, Marieke, Verlegh, P.W.J., Kirmani, Amna & Smit, E.G. (2016): The prize for International Journal of Advertising Best Paper of 2015.
  • Bernritter, S.F., Verlegh, P.W.J. & Smit, E.G. (2015): Top Student Paper Award for the paper: Signaling warmth: How brand warmth and symbolism affect online brand endorsements of non- and for-profits.
  • Meijers, M.H.C., Noordewier, M.K., Verlegh, P.W.J. & Smit, E.G. (2015): Best Paper Award, Environmental Communication, ICA.
  • van der Goot, Margot, Rozendaal, E., Ketelaar , P. & Smit, E.G. (2015): Top paper award for article Media generations and their advertising attitudes and avoidance: A six country comparison..
  • Bernritter, S.F., Verlegh, P.W.J. & Smit, E.G. (2014): Best Student Paper Award for the paper: Why nonprofits are more liked: the effect of brand symbolism and warmth on consumers’ intention to like brand pages on facebook.
  • Voorveld, H.A.M., Neijens, P.C. & Smit, E.G. (2012): The relation between actual and perceived interactivity. What makes the websites of top global brands truly interactive?.
  • Smit, E.G. (2011): "Adherence as a lifetime effort; The value of tailored communication for chronic patients".
  • Voorveld, H.A.M., Neijens, P.C. & Smit, E.G. (2010): Outstanding Paper Award 2010. Best article of the year published in Internet Research, entitled: "Consumers' responses to brand websites: An interdisciplinary review".

Scientific position

  • Smit, E.G. (member) (2012): DDMA (External organisation).
  • Smit, E.G. (member) (2012): International Journal of Advertising (External organisation).
  • Smit, E.G. (member) (2012): Internet Research (External organisation).
  • Smit, E.G. (member) (2012): Journal of Advertising (External organisation).
  • Smit, E.G. (member) (2012): Journal of Health Communication (External organisation).
  • Smit, E.G. (member) (2012): NWO, The Hague (External organisation).
  • Smit, E.G. (member) & Voorveld, H.A.M. (member) (2011): ICORIA, annual conference of EAA (External organisation).
  • Smit, E.G. (member) (2011): Academic journals (External organisation).
  • Smit, E.G. (member) (2011): DDMA (External organisation).
  • Smit, E.G. (member) (2011): NWO, The Hague (External organisation).

Others

  • van Noort, G. (organiser), van Reijmersdal, E.A. (organiser), Voorveld, H.A.M. (organiser), Neijens, P.C. (organiser), Smit, E.G. (organiser) & Verlegh, P.W.J. (organiser) (26-6-2014 - 28-6-2014): Organizer of the International Conference on Research In Advertising (ICORIA), Amsterdam, June 26-28, 180 participants., Amsterdam (organising a conference, workshop, ...).
  • Smit, E.G. (organiser) & Voorveld, H.A.M. (organiser) (2012): Organizing Review proces ICORIA, annual conference of EAA. (organising a conference, workshop, ...).
  • Moorman, M. (participant), Neijens, P.C. (participant) & Smit, E.G. (participant) (2001): Paper presented at the European Advances in Consumer Research conference., Berlin (participating in a conference, workshop, ...).
  • Moorman, M. (participant), Neijens, P.C. (participant) & Smit, E.G. (participant) (22-2-2001 - 23-2-2001): Paper presented at the VSOM/NESCoR conference 'Etmaal van de Communicatiewetenschap'., Amsterdam (participating in a conference, workshop, ...).
  • Moorman, M. (participant), Neijens, P.C. (participant) & Smit, E.G. (participant) (24-5-2001 - 28-5-2001): Paper presented at the fifty-first annual conference of the International Communication Association., Washington DC (participating in a conference, workshop, ...).
  • Moorman, M. (participant), Smit, E.G. (participant) & Neijens, P.C. (participant) (2001): Address at scientific meetings, Washington DC (participating in a conference, workshop, ...).
  • van der Lee, A.M. (participant) & Smit, E.G. (participant) (24-5-2001 - 28-5-2001): Paper presented at the fifty-first annual conference of the International Communication Association., Washington DC (participating in a conference, workshop, ...).
  • Moorman, M. (participant), Smit, E.G. (participant) & Neijens, P.C. (participant) (23-3-2000 - 24-3-2000): Address at scientific meetings, Enschede (participating in a conference, workshop, ...).
  • Neijens, P.C. (participant) & Smit, E.G. (participant) (13-11-2000): Address at scientific meetings (participating in a conference, workshop, ...).
  • Smit, E.G. (participant) & Neijens, P.C. (participant) (1-6-2000 - 5-6-2000): Address at scientific meetings, Acapulco, Mexico (participating in a conference, workshop, ...).
  • Smit, E.G. (participant) & Neijens, P.C. (participant) (21-9-2000): Address at scientific meetings, Brussels (participating in a conference, workshop, ...).
  • Smit, E.G. (participant) & Neijens, P.C. (participant) (7-5-2000 - 9-5-2000): Address at scientific meetings, Bal Harbour, Florida (participating in a conference, workshop, ...).
  • Smit, E.G. (participant) & Neijens, P.C. (participant) (7-5-2000 - 9-5-2000): Address at scientific meetings (participating in a conference, workshop, ...).
  • Smit, E.G. (participant) (21-2-2000): Address at scientific meetings, Amsterdam (participating in a conference, workshop, ...).
  • Smit, E.G. (participant) (23-3-2000 - 24-3-2000): Address at scientific meetings, Enschede (participating in a conference, workshop, ...).
  • Smit, E.G. (participant) (4-12-2000): Organization of scientific meetings (participating in a conference, workshop, ...).

Keynote / Invited lecture

  • Smit, E.G. (invited speaker) (30-9-2013): How personal can it get; The effectiveness of customized communication and coping with online behavioral advertising., Invited lecture at Northwestern University, Evanston, USA.
  • Smit, E.G. (speaker) (15-6-2012): Getting too close!?, Lecture CCCT UvA, Amsterdam.
  • Smit, E.G. (speaker) (2-4-2012): Op de persoonlijke toer., Lecture Avicenna, Directiecolleges Leiderschap, Amersfoort.
  • Smit, E.G. (speaker) (30-5-2012): Coping with cookies: The consumer perspective., Presented at iLounge, Amsterdam, Amsterdam.
  • Smit, E.G. (invited speaker) (23-12-2011): Media Onderzoek, EURIB Erasmus University, Rotterdam, Rotterdam.
  • Smit, E.G. (speaker) & van Meurs, A. (speaker) (28-4-2010): Eye Catching; Wat trekt de aandacht en wat leidt af?, Lezing: Intomart GfK Innovation Day, Utrecht.
  • Moorman, M. (speaker), Willemsen, L.M. (speaker), Neijens, P.C. (speaker) & Smit, E.G. (speaker) (2009): Causes and effects of program-involvement on commercial recall and in-program brand recall., Annual Conference American Advertising Association., Cincinnati, March 2009..
  • Muntinga, D.G. (speaker), Moorman, M. (speaker) & Smit, E.G. (speaker) (2009): Exploring Motivations for Brand-Related Social Media Use, Presentation at the University of Amsterdam, Amsterdam, 2009.
  • Muntinga, D.G. (speaker), Moorman, M. (speaker) & Smit, E.G. (speaker) (2009): Motieven voor Merkgerelateerd Gebruik van Social Media., Presentation at the Media Utopia meeting of the Platform Media Adviesbureaus (PMA), Amsterdam, 2009.
  • Smit, E.G. (speaker) (12-1-2009): Branding and Brand Communication., Invited lecture at Alpen-Adria Universität Klagenfurt, Klagenfurt.
  • Smit, E.G. (speaker) (20-5-2009): Binding absolute voorwaarde voor rendement op lange termijn., Lezing en discussie ten behoeve van de “Founders meeting leerstoel Customer Media”, Heemstede.
  • Smit, E.G. (speaker) (22-6-2009): Where practice meets science., Invited lecture at Smin, Amsterdam.
  • Smit, E.G. (speaker) (27-10-2009): Beeldvorming en Customer Media., Lezing in het kader van de Post HBO “Customer Media”, Zeist.
  • Moorman, M. (speaker), Neijens, P.C. (speaker) & Smit, E.G. (speaker) (2003): The effects of program responses on the processing of commercials placed at various positions in the program and the block, ICA, presented at the Plenary Session, San Diego.
  • Moorman, M. (speaker), Neijens, P.C. (speaker) & Smit, E.G. (speaker) (2003): The effects of program-involvement on commercial exposure and recall in a real-life setting, ICA, San Diego.
  • Neijens, P.C. (speaker) & Smit, E.G. (speaker) (2003): Government communication, business communication and journalism: Differences of opinions on roles, methods and relationship, ICA, San Diego.
  • Smit, E.G. (speaker) & van Meurs, A. (speaker) (16-6-2003): Understanding 10 years of Ad Likeability, 2nd International Advertising Conference, University of Amsterdam.
  • Smit, E.G. (speaker) & van Meurs, A. (speaker) (2003): Understanding 10 years of Ad Likeability, Etmaal van de Communicatiewetenschap, Nijmegen.
  • van Reijmersdal, E.A. (speaker), Neijens, P.C. (speaker) & Smit, E.G. (speaker) (17-6-2003): Audience reactions toward the intertwining of advertising and editiorial content, Second International Conference on Research in Advertising, Amsterdam.
  • van Reijmersdal, E.A. (speaker), Neijens, P.C. (speaker) & Smit, E.G. (speaker) (2003): Effectiveness of mixed media formats, ESOMAR Week of Audience Measurement, Los Angeles.
  • van Reijmersdal, E.A. (speaker), Neijens, P.C. (speaker) & Smit, E.G. (speaker) (26-5-2003): The intertwining of advertising and editorial content in magazines: Attention, appreciation and acceptation, EACR, Dublin.
  • Cramer, K.V.B. (speaker), Neijens, P.C. (speaker) & Smit, E.G. (speaker) (2002): Corporate brand prominence in advertising: Identifying brand architecture use through content analysis, Paper presented at the First International Conference on Research in Advertising, Copenhagen, Denmark.
  • Cramer, K.V.B. (speaker), Neijens, P.C. (speaker) & Smit, E.G. (speaker) (2002): Manging brand portfolios in the Dutch temping market: Strategies and determinants, Paper presented at the Mass Communication Association, Seoul, Korea.
  • Moorman, M. (speaker), Neijens, P.C. (speaker) & Smit, E.G. (speaker) (2002): Context considered: Program context effects on recall and appreciation of televion commercials, Annual NESCoR convention, Utrecht.
  • Moorman, M. (speaker), Neijens, P.C. (speaker) & Smit, E.G. (speaker) (2002): Context considered: Program context effects on recall and attention towards television, Mass Communication Division of the 52nd Annual Conference of the International Communication Association, Seoul, Korea.
  • Neijens, P.C. (speaker) & Smit, E.G. (speaker) (2002): Audience reactions towards product placement: effects of viewer and program characteristics, First International Conference on Research in Advertising, Copenhagen.
  • Smit, E.G. (speaker) & van den Berge, E. (speaker) (2002): Brand peronality: The development of a Dutch brand personality scale, First International Conference on Research in Advertising, Copenhagen.

Journal editor

  • Smit, E.G. (editor) (2011): International Journal of Advertising (Journal).
  • Smit, E.G. (editor) (2009): MarketingTribune (Journal).

Book editor

  • van den Boom, S., Smit, E., & de Bakker, S. (2010). Nachtmerrie of droom: de ROl van customer media. [Heemstede]: Customer Media Council. [details]
  • van Ruler, A. A., Elving, W. J. L., van den Hooff, B. J., Smit, E. G., & Verhoeven, P. (2005). Communicatiemanagement : in communicatiewetenschappelijk perspectief. Amsterdam: Boom. [details]
  • van Ruler, A. A., Elving, W. J. L., van den Hooff, B. J., Verhoeven, P., & Smit, E. G. (2005). Communicatiemanagement in communicatiewetenschappelijk perspectief. Amsterdam: Boom. [details]
  • Neijens, P. C., Hess, C., van den Putte, S. J. H. M., & Smit, E. G. (2004). Content and media factors in advertising. Amsterdam: Spinhuis Publishers. [details]
This list of publications is extracted from the UvA-Current Research Information System. Questions? Ask the library or the Pure staff of your faculty / institute. Log in to Pure to edit your publications.
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