Business Administration (MSc): Marketing (track)
The MSc in Business Administration aims to be the gateway for ambitious students with an entrepreneurial, global mind-set to an international career in business. You will gain a deep understanding of management in one of the seven specialisations you can choose from. You will be challenged to solve real-life cases presented by our corporate partners.
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The Marketing track is one of seven possible tracks in the Business Administration Master’s programme. This track will provide you with a solid grounding in the science and models of contemporary marketing thought, empowering you to make relevant and distinctive (strategic and tactical) marketing decisions.
- Customise the programme by choosing from a selection of more than 20 elective courses;
- prepare for your career with real-world case studies and top-level guest lectures;
- benefit from a strong research focus, qualified, international staff and fellow students from all over the world.
One Master's programme, seven tracks
The Master's in Business Administration allows you to choose a top-level academic specialisation track in one of the following disciplines:
- Leadership and Management
- International Management
- Entrepreneurship and Management in the Creative Industries
- Entrepreneurship and Innovation
- Digital Business
In addition to a preferred specialisation, you may choose from a wide range of elective courses, like Branding, Leadership, Management Consulting or Business and Sustainability. This gives you the opportunity to tailor the programme precisely to your own personal preferences and skills.
After successful completion of this programme, you will receive a legally accredited Master’s degree in Business Administration and the title Master of Science (MSc).
Rankings and reputation
The Amsterdam Business School (ABS) at the University of Amsterdam (UvA) has an excellent reputation, with an international focus and many highly reputable researchers and lecturers. Read more about our rankings and reputation.
- Degree programme
- Regular study programme
- 60 ECTS, 12 months
- Language of instruction
- Starts in
- February, September
- CROHO code