Marketers need to be able to selectively analyse data for insight, and undertake effective decision making in relation to the utilisation of marketing resources. This module looks at the increasing volume and range of data, innovative methods of analysis and new measures of marketing effectiveness.

You will be guided in the company projects for the assessment, which enable you to apply the gained knowledge instantly and provide a tangible contribution to your work and company.

The CIM Diploma in Professional Marketing (DPM) qualification is internationally recognised and represents the highest marketing level prior to obtaining the status of chartered marketer.

A selection of responses from our participants:

"It's a good way of rethinking the analysis you can do to help improve your company's performance" 

"It's a great course to get to know more about the tools there are to measure the effectiveness. Especially in Marketing Mastering Metrics is of great value to obtain valuable insights and to improve your business"