Strategic Marketing (CIM)
Marketers are presented with many complex choices in the context of a future that is inherently uncertain. This module will enable you to take a strategic approach to planning that achieves a sustainable competitive advantage.
This module recognises the significance of situation analysis and introduces techniques for assessing external and internal environments to enable effective decision making. It outlines the importance of all stages within the marketing planning process, from audit, through strategic decision making, to implementation of plans; and how managing resources, employing monitoring and measurement techniques enable the achievement of strategic marketing objectives.
This module is part of the full programme Professional Marketing Diploma (CIM) which consists of three modules.
Each module can be followed separately. For each module you can earn an award leading to a full CIM diploma.
Become part of an international Marketing Network
You can now obtain your CIM diploma at The Amsterdam Business School. Together with the Cambridge Marketing College we offer the complete programme for the Diploma in Professional Marketing and its modules. The Amsterdam Business School is the first and only institute in the Netherlands offering these prep courses.
- Contract teaching
- Part-time, module
- Conditions for admission
- Language of instruction
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