19 September 2014: Frans Vriesendorp: ‘Fake or Real? The Computer Graphics Revolution in Product Engagement'
The Amsterdam MBA Leadership Speaker Series hosted Frans Vriesendorp, Founder and Creative Director at INDG, on Friday, 19 September 2014 on the topic of ‘Fake or Real? The Computer Graphics Revolution in Product Engagement'
In the first Leadership Speaker event of the 2014-15 academic year, Frans demonstrated how much we underestimate the importance of digitization for marketing communications. While as consumers we think we understand—and even expect—computer-generated imagery as the new standard for visual communication, Frans revealed that most of us are unable to spot the differences between computer-generated imagery and traditional photography. Everything and anything can be created digitally, be it the condensation droplets on a beer bottle or the texture of human skin. As Frans explained, this digital revolution has far-reaching consequences for organizations that range from issues of global brand consistency to the very way in which marketing activities are structured and managed.
As founder and Creative Director at branding company INDG, Frans Vriesendorp is responsible for the company’s creative direction and strategy. He and two friends at the University of Groningen founded INDG in 1999, which started off as a graphic-design studio before shifting into product-engagement suites built around multipurpose 2D and 3D CG products and applications. INDG currently has offices in Amsterdam, New York, and Bucharest and serves clients like Philips, Marks & Spencer, Adidas, Electrolux, and Yamaha. Visit INDG’s website and Frans’s profile on LinkedIn.
About the Amsterdam MBA Leadership Speaker series
The Amsterdam MBA Leadership Speaker Series is a series of events organized on a bi-monthly basis during the academic year, in which members of the business community are invited to speak on topics related to leadership and management. The series aims to serve as inspiration and provide networking opportunities to MBA students, alumni, friends, colleagues, and other interested members of the Amsterdam MBA community. For information on upcoming events or opportunities to speak in the series, contact the director of the MBA programme, Dr Alan Muller (amuller@uva.nl).