In an animated and engaging first Leadership Speaker event of the academic year, Doron Hacmon, Managing Director of the Products and Online Media Group at Liberty Global International (LGI), used a plethora of personal anecdotes and examples to illustrate the important difference between “liking” products and services and “loving” them. With the world 2013 functioning "on steroids" and everything available everywhere and all the time, the most successful companies use the ancient formula of sprinkling love on whatever they do in order to achieve business differentiation. Drawing on recent insights from behavioural economics, Doron drew the audience in with appealing examples of the key strategies companies employ to curry the consumer’s favour. From “anchoring” to “regret avoidance”, a host of psychological mechanisms ensure that we, as consumers, develop emotional attachments to the products and services we love.  

As the managing director of the products and Online media Group, Doron Hacmon is responsible for LGI’s video-TV, Internet-Data, Telephony and Online Media products as well as bundling, research and strategic planning. Doron has been with LGI since 2000, and in his previous role as a Senior VP, led the Strategic Marketing and Products team since 2003. Prior to this, he served as a Vice President of the telephony business line and Director of Business Development and Analysis. Doron received a B.A. degree in Economics and Computer Science in 1990 and an MBA degree in 1995, both from Tel Aviv University. Find his profile on LinkedIn: Doron Hacmon.

About the Amsterdam MBA Leadership Speaker series 

The Amsterdam MBA Leadership Speaker Series is a series of events organized on a bi-monthly basis during the academic year, in which members of the business community are invited to speak on topics related to leadership and management. The series aims to serve as inspiration and provide networking opportunities to MBA students, alumni, friends, colleagues, and other interested members of the Amsterdam MBA community. For information on upcoming events or opportunities to speak in the series, contact the director of the MBA programme, Dr Alan Muller (amuller@uva.nl).