Many organizations in society, including commercial companies, broadcasters, governments, educational institutions and the general public, have a genuine need for knowledge about entertainment media. With the growth of new media, users now engage with entertainment media wherever and whenever. Young people are among the earliest adopters of these new technologies. Whether sharing videos on Vine, posting images on Instagram, or streaming Netflix, young people have integrated entertainment media seamlessly into their daily activities. That is why advertisers, the creative industry, and broadcasters all have a significant interest in understanding young people’s media use. Organizations feel increasingly compelled to tailor their products and are in constant need of up-to-date scientific knowledge about media preferences. The Entertainment Communication track trains you to meet this growing need for knowledge and advice.

Programme

This track focuses on the experience, role, and impact of entertainment media on a range of different groups and individuals. Media psychology lies at the heart of this track. Within the track, students learn about the role of entertainment media across the lifespan. 

Specific questions addressed are:

• How do (media) preferences develop and what consequences do these preferences have for the use of media and its effects?

• What factors play a role in determining the success or failure of media and technologies (e.g., computer games, advertising, social media) in specific age groups? 

• What are the most important effects of media and why?

Degree certificate

Entertainment Communication is a track of the accredited degree programme Communication Science. After successful completion of this programme, you will receive a legally accredited Master degree in Communication Science and the title Master of Science (MSc).