The Marketing track is one of six possible tracks in the Business Administration Master’s programme. This track will provide you with a solid grounding in the science and models of contemporary marketing thought, empowering you to make relevant and distinctive (strategic and tactical) marketing decisions.

• Customise the programme by choosing from a selection of more than 20 elective courses;
• prepare for your career with real-world case studies and top-level guest lectures;
• benefit from a strong research focus, qualified, international staff and fellow students from all over the world.

One Master's programme, six tracks

The Master's in Business Administration allows you to choose a top-level academic specialisation track in one of the following disciplines:

• Strategy
• Marketing
• Leadership and Management
• International Management
• Entrepreneurship and Management in the Creative Industries
• Entrepreneurship and Innovation 

In addition to a preferred specialisation, you may choose from a wide range of elective courses, like Branding, Leadership, Management Consulting or Sustainability. This gives you the opportunity to tailor the programme precisely to your own personal preferences and skills.

Degree

After successful completion of this programme, you will receive a legally accredited Master’s degree in Business Administration and the title Master of Science (MSc).

The Amsterdam Business School

The Amsterdam Business School at the University of Amsterdam (UvA) has an excellent reputation, with an international focus and many highly reputable researchers and teachers. The UvA, placed 50^th in the QS World University Rankings 2014, is a challenging environment where critical thinking and an independent and inquisitive mind can roam free. Thanks to a diverse influx of students and an active network of international alumni, you’ll be able to share memories with other ABS graduates for years to come.

Rankings and reputation

• 50th in world and 1^st in Netherlands (QS World University Rankings 2014-2015);
• 42^nd worldwide in the Faculty Area Rankings for Social Sciences and Management (QS World University Rankings 2014-2015);
• top 50 Social Science Universities & Management and 1^st in Netherlands (Times Higher Education rankings 2013-2014);
• member of LERU (League of European Research Universities), an exclusive network of renowned research universities;
• member of Universitas 21, a network of 27 leading research-intensive universities in 17 countries;
• the Amsterdam Business School holds the prestigious EQUIS accreditation (European Foundation for Management Development);
• the Amsterdam Business School is granted Cedeo certification for 2014-2017.