mw. A.B.F. (Anneke) Beerkens MSc

  • Faculteit der Maatschappij- en Gedragswetenschappen
    Programmagroep: Globalising Culture and the Quest for Belonging
  • Nieuwe Achtergracht  166
    1018 WV  Amsterdam

Anneke Beerkens (1980) is a PhD candidate at The Amsterdam Institute for Social Science Research (AISSR).  Her  BA and MA in  cultural anthropology (both cum laude) focusing on fashion and youth in post-industrial urban societies form the basis for her  current research project.
Fashionable Futures: Japanese Youths' Hopes in Precarious Times
After decades of globally acknowledged prosperity, Japan finds itself in social and economical crisis.  The increasing dominance of temporary part-time jobs ( arubaito ) in the labour market has prevented many young people from reproducing the sociality that emerged as a post-WWII ideal, based on a corporate system ("Japan Inc."), in which male identity is tied to lifetime company employment, and female identity to marriage and children's educational performances.  Contemporary youth's precarious employment - along with alarming demographic trends - has caused tensions with the establishment, which blames society's problems on them by denouncing them as passive, lazy, uncooperative, and unwilling to socially and biologically reproduce and attain full social adulthood.  From their perspective, young people see themselves as deprived of not only material comfort but also respect and recognition.

However, Japan's popular culture industry, "J-cool" (gaming, anime, manga, fashion), continues to be a booming field of international visibility, and many young Japanese are choosing a creative career in it.  Despite the industry's economic importance, holders of creative but precarious jobs have difficulties gaining recognition as productive members of society.  Through an ethnographic analysis of Bunka Fashion College in Tokyo, the project examines the ways in which Japan's "lost generation" searches for alternative life paths and new senses of belonging and self-esteem within the contemporary structure of precarity.  It investigates conditions under which students in a seemingly marginal field become accepted as full social adults.

Besides working as a university teacher (anthropology teacher of the year 2010-2011), Beerkens gives several lectures amongst others at FOAM during the Amsterdam Fashion Week, at Wereldmuseum Rotterdam, Premsela and at fashion academies.  Since 2009 she has been a regular contributor to lifestyle and fashionmagazine Journal de Nîmes and she has published a book, Modegoden, about her former research project in the Tokyo underground streetfashion scene.

183 pagina's, rijk geïllustreerd, prijs € 21,50.
Het boek is verkrijgbaar via elke boekhandel en rechtstreeks via AMB uitgeverij


  • Introduction to Cultural Anthropology
  • Introduction to Anthropological Methodology
  • Theory and History of Anthropology
  • Writing Ethnography
  • Linguistic Anthropology
  • Power and Identity
  • Anthropology for Sociologists
  • Geen nevenwerkzaamheden