dhr. dr. C.J. (Charles) Forceville
Faculteit der Geesteswetenschappen
Capaciteitsgroep Media & Cultuur
Turfdraagsterpad 9 Amsterdam
1012 XT Amsterdam
Charles Forceville was born in Heemstede, NL, in 1959. He studied English at the Vrije Universiteit Amsterdam, where after graduating he taught in the English, comparative literature, and Word & Image departments. From 1996-1998 he did a post-doc "Narration in Fiction and Film" at the University of Leyden. Currently he works in the Media Studies department of the Universiteit van Amsterdam, where he is associate professor. He serves as member of the advisory boards of Metaphor and Symbol , Journal of Pragmatics , Public Journal of Semiotics , Atlantis , Lodz Papers in Pragmatics, and the Benjamins series Review of Cognitive Linguistics and Cognitive Linguistic Studies of Language and Cognition in Cultural Contexts. Forceville was programme director of the Research Master Media Studies from 2004-2012 and chairs the ASCA project AIM/Structure & Rhetoric in Multimodal Discourse (see the "Adventures in Multimodality"/AIM blog at http://muldisc.wordpress.com/ ) . From 2005-2008 he was external examiner of the MPhil Text and Visual Studies (TVS) at Trinity College, Dublin, Ireland. Apart from publishing scholarly articles and book chapters, he wrote some 200 reviews of English-language fiction for the Dutch national newspaper Trouw (1987-2007). The volume Multimodal Metaphor (Mouton De Gruyter), co-edited with Eduardo Urios-Aparisi, appeared in September 2009. In 2008 he was given the opportunity, together with Kurt Feyaerts and Tony Veale, to spend six months as visiting fellow at VLAC (Vlaamse Academie/Royal Flemish Academy) in Brussels, Belgium, to work on the project The Agile Mind: Creativity in Models and Multimodal Discourse. An edited volume on the topic appeared in 2013 with Mouton de Gruyter. Forceville spent a sabbatical at the university of Lund, Sweden (hosted by Carita Paradis) in teh autumn of 2014, to work on a monograph showing how relevance theory can be applied to mass-communicative visuals; and on volume Visual Argumentation, co-edited with Assimakis Tseronis.
He regularly uploads pre-prints of papers and chapters on his UvA-Dare, Academia.edu and Researchgate profiles.
Scholarly background and beliefs
"Educated in a literature and linguistics department, I thrived on a passion for literature. But gradually I found the activity of interpreting literary works, while an enjoyable and important pursuit, no longer satisfied my scholarly ambitions. Adopting the Cognitive Linguistics' work on metaphor I developed a model of pictorial metaphor ( Pictorial Metaphor in Advertising, Routledge 1996). Since my appointment as lecturer and researcher in Media Studies, my research has broadened from pictorial metaphor to multimodal metaphor, from static representations to moving images, and from advertising to other popular art forms, such as comics and animation. Over the past few years my work is shifting from multimodal metaphor per se to multimodal discourse (see: http://muldisc.wordpress.com/ ).
While I see text-based analyses of contemporary representations (literature, advertising, comics, cartoons, film) as basic to my scholarly work, my goal, in the broadest sense, is to contribute to cognitivist theories of the image and of multimodal discourses. I strive to make my work both theoretically insightful and practically applicable and attempt to formulate my findings in such a way as to enable verification and falsification as well as to provide starting points for empirical testing. I consider it crucial to demonstrate that humanities-oriented research focusing on art and popular culture is of interest to work that is being done in the social sciences - and vice versa. In my view, sociobiology offers excellent opportunities for further researching "gene-culture co-evolution. Relevance Theory and narratology profoundly influence my scholarly work."
Keywords in research and teaching
Multimodal metaphor, multimodal rhetoric & narrative, narrative across media, relevance theory, genre, documentary film, animation, comics & cartoons.
I am interested in supervising BA, MA and PhD theses and post-doc work about a wide range of topics pertaining to multimodal discourse involving visuals. My preference is for candidates who like problem-driven research, aim for a clear methodology, and are prepared to do systematic text-based analysis.
Prospective PhD candidates need to be aware of two important practicalities: (1) I can only supervise candidates that will eventually defend their PhD-thesis at the University of Amsterdam; (2) Unfortunately I do not have, at present, financial resources, which means that candidates need to havefellowships, grants, or other sources of income to support themselves during 3-4 years (or at least a substantial portion of that period) to work and live in Amsterdam.
Plenaries, Invited Lectures/Talks
3/9/16 Invited workshop “Creative visual/pictorial & multimodal metaphors in advertising & cartoons.” Metaphor Festival Amsterdam, University of Amsterdam, 31/8-3/9/’16 (org. Gerard Steen, Christian Burgers, Marianne Bolognesi, Amber Boeynaems, Britta Brugman and Romy van den Heerik).
8-10/6/16 Invited participation for workshop talks and discussions at "Cinepoetics" Center for Advanced Film Studies, Freie Universität, Berlin, Germany (org. Cornelia Müller, Hermann Kappelhoff, Michael Wedel et al.). Other participants included Ray Gibbs, Lynn Cameron, Eve Sweetser, Alan Cienki, Oliver Lubrich, Kathrin Fahlenbrach, and Warren Buckland.
29/4/16 Presentation at “Visualization” meeting of Tekom Europe (= professional organization re technical communication), Hotel Eburon, Tongeren, Belgium (org. Birgitta Meex et al.)
6/4/16 Invited “virtual” lecture (via Skype) on stylistics in comics, Center for Cognitive Sciences Cognitive Comics Studies Lecture Series, University of Niš, Serbia, also with Neil Cohn and Miloš Tasić (org. Dušan Stamenković).
4/12/15 Invited talk on multimodality, University of Bremen, Germany (org. John Bateman and Janina Wildfeuer). http://www.fb10.uni-bremen.de/bitt/wp-content/uploads/2015/03/MultimodalityinBremen.pdf
12-16/10/15 Plenary lecture “International Conference on Communication Styles,” Philological Faculty, Krosno State College, Poland (org. Dorota Brzozowska, Władysław Chłopicki, Liisi Laineste, Villy Tsakona, Anna Rewiś-Łętkowska) https://www.pwsz.krosno.pl/gfx/pwszkrosno/userfiles/anna.letkowska/second_call_for_papers_iccs2_krosno.pdf; and lecture at the institute of English Studies, U. of Warsaw, Poland, http://en.uw.edu.pl/lecture-about-metaphor/ (org. Elżbieta Górska).
16-18/4/15 Plenary talk “Stylistics and comics.” AESLA XXXIII (Theme: Multimodal Communication in the XXI Century: Professional and Academic Challenges). UPM/Technical University of Madrid (org. Silvia Molina & Ana Roldán).
28-30/1/15 Keynote/workshop “Multimodality in comics,” Winter School "Mediality and Multimodality,” University of Tübingen, Germany (org. Jan-Noel Thon & Klaus Sachs-Hombach).
1-3/12/14 Plenary and workshop “Creative pictorial & multimodal metaphor in advertising & cartoons” in PhD Masterclass in Multimodal Analysis Methods, University of Southern Denmark, Odense, with John Bateman and Theo van Leeuwen (organized by Niels Christian Hansen and Theo van Leeuwen.)
9-12/14 Guest lectures during sabbatical in Lund, Sweden: on relevance theory applied to visuals in Research Seminar organized by Carita Paradis (1/10, Lund, Lund); on pictorial runes and hand loss in comics/manga in Research Seminar organized by Göran Sönesson (16/10); on journey metaphor in seminar series “From words to discourse,” organized by Carita Paradis & Matteo Fuoli (31/10, Lund); on pictorial metaphor in advertising & cartoons (6/11) and on relevance theory applied to visuals (7/11), University of Bergen, Norway, organized by Jens Kjeldsen; on relevance theory applied to visuals and visual and multimodal metaphor in advertising seminar in Visual Communication elective, Copenhagen Business School, 14/11, organized by Daniel Barrett; on relevance theory applied to visuals in Seminars in Cognitive Science series, (19/11 Lund), organized by Peter Gärdenfors; (with Jana Holsanova) “Narrating film to the blind: Plan for a semi-experimental study,” Symposium Film, Experimental Design & Quantitative Analysis.” Film Department University of Copenhagen, 21/11, organized by Birger Lankjaer & Andreas Gregersen; on the stylistics of comics, “Medium Specificity Revisited” (also with Irina Rajewsky), Linnaeus University, Växjö, Sweden, 17/12, organized by Jørgen Bruhn & Charlotte Hommerberg); on relevance theory applied to visuals, Department of Literature and History of Ideas,
Stockholm University, 18/12, organized by Christer Johansson.
14/5/14 Guest seminar in Metaphor course, Universität Potsdam, Institut für Romanistik (org. Eva Kimminich).
2-9/5/14 Lectures at Latvijas Kultūras akadēmija (Latvian Academy of Culture), dept. of Intercultural Communication and Foreign Languages, Riga, Latvia, Erasmus exchange (org. Anita Naciscione).
15-28/3/14 Visiting scholar at University of Granada, Dept. of English and German philology, Spain. Participation in course “Pragmatic processes in utterance interpretation: metaphor, a case in point” (org. Belén Soria Clivillés); workshop on multimodal discourse for post-PhD researchers, lecture to BA students “Critical Discourse Analysis” (org. Encarnacion Hidalgo Tenorio) + presentation on symposium “Rhetoric , Pragmatics and Stylistics: New Trends” (Texto y Discurso en Inglés Moderno, [HUM270] Grupo & University of Granada, Facultad de Filosofía y Letras, 27-28 March) + work on my own research.
10 -11/10/13 Keynote lecture & workshop at research seminar New Directions in Metaphor Research. University of Southern Denmark, Campus Slagelse, Denmark (org. Astrid Jensen, Thomas Wiben Jensen, and Soren Vigild Poulsen).
25-27/9/'13 Plenary talk at conference Intersemiotic Translation , University of Lodz, Poland (org. Alina Kwiatkowska).
25-26/713 Invited participation workshop "Language in Mind and Society," University of Birmingham, UK (org. John Barnden & Jeannette Littlemore).
11-13/7/13 Plenary talk "Relevance Theory and communicating by pictures and word & image texts." CRAL/CILAP conference "Meaning construction and meaning interpretation: applications and implications." University of La Rioja, Logroño, Spain (org. Paula Peréz Sobrino & Francisco Ruiz de Mendoza).
2-3/5/13 Keynote lecture at conference Multimodal Communication: Language, Performance and Digital Media"/Transmedial Knowledge Base for the Performing Arts (Centro Cultural de Belem, Lisbon, Portugal (org. Carla Fernandes).
15-23/3/13 Visiting scholar at University of Granada, Dept. of English and German philology, Spain. Participation in course "Pragmatic processes in utterance interpretation: metaphor, a case in point" + lecture to BA students (Course: "Critical Discourse Analysis") + presentation in mini-symposium on multimodal discourse + work on research (org. Belén Soria Clivillés and Encarnacio Hidalgo Tenorio ).
18-23/2/13 Guest lectures at Vilnius University, Kaunas Faculty of Humanities (org. Saulė Juzelėnienė and Skirmante Sarkauskiene).
23-24/1/13 Invited participation in workshop on metaphor in film. University of Copenhagen, Film Studies dept. (org. Torben Grodal and Johannes Riis).
27/8/12 Workshop "Emotion in comics" at International Summer School in Affective Sciences (ISSAS) International Summer School in Affective Sciences "Art, Aesthetics & the Emotions" (22-29 August 2012), Swiss Center for Affective Sciences, Château de Bossey, Geneva, Switzerland (org. Cristina Soriano).
4-7/7/12 (1) Invited paper" Creative metaphors and metonyms: sound in film" for theme panel "Metaphor and Metonymy in Creative Thought and Expression Across Genres" (org. Susan Ryland & Helen Thomas); (2) invited paper "Creative mappings in GOOD IS LIGHT & BAD IS DARK" in films (with Thijs Renckens) for theme panel "Metaphor and Creativity" (org.Laura Hidalgo and Blanca Kraljevic), "RaAM conference Lancaster, UK.
March/Apr 12 Visiting scholar at Granada University, Dept. of English and German philology, Spain (org. Belén Soria). Participation in teaching programme, workshop on multimodal discourse, and work on research.
20-23/9/11 Invited lectures on multimodal discourse at Linnaeus University, Växjö (org. Jörgen Bruhn, Lars Elleström,and Charlotte Hommerberg) and Lund University (org. Carita Paradis and Charlotte Hommerberg), Sweden.
28-29/3/11 Pictorial and multimodal discourse in stories and argumentation. Invited talk at European University Viadrina (Frankfurt/Oder, Germany), founding international research consortium Dynamic Multimodal Communication (DMC) (org. Cornelia Mueller, Arnd Wasserloos,Guido Schnieders).
17-18/11/10 Invited talks on (1) Pictures & Relevance Theory; and (2) Multimodal Metaphor in Moving Images during workshop on Multimodal Metaphor and Expressional Movement , Freie Universität Berlin, funded by the Cluster of Exellence "Languages of Emotion" (org. Cornelia Müller, Hermann Kappelhof, Susanne Tag; other workshops by Todd Oakley).
1/6/10 Invited talk in the Multimodalities Seminar Series of the Literacy Research Discussion Group at University of Lancaster, UK (org. Mary Hamilton, Julia Gillen).
3 -8/5/10 Invited talks Austrian Association of University Teachers of English (AAUTE, Salzburg, org. Hartmut Stoeckl and Wolfgang Goertschacher), English dept. of University of Salzburg (org: Hartmut Stöckl), English dept. Karl Franzens University at Graz (org. Bernard Ketteman), and Wissenschafts Universität Wien (org. Martin Stegu).
19-23/4/10 Three invited talks at symposium with representatives from various partner universities, celebrating the merger of Växjö University and the University of Kalmar into Linnaeus University (LnU), Sweden (org. Charlotte Hommerberg). Unable to attend because of Icelandic vulcano eruption.
28-30/1/10 Plenary talk Polish Cognitive Linguistics Association (PTJK) , University of Lodz, Poland, 28-29 January 2009. (Org. Alina Kwiatkowska, Sylwia Dzeren-Glowacka et al.)
17-18/10/09 Invited participation Contextualization and Understanding conference, Institute for the Advanced Study in Humanities & Social Sciences, National Taiwan University, Taipei, Taiwan, and talks at the Academia Sinica & Chengchi University. (Org. I-wen Su; Norman Teng; Sewen Sun).
23-25/9/09 Keynote lecture conference Communication, Cognition and Media, Faculty of Philosophy of the Catholic University of Braga, Portugal. Org. Augusto Soares da Silva. http://www.cicom2009.org/ing_cicom_index.html
Keynote lecture "Stylistics in comics: Pictorial runes." Poetics and Linguistics Association (PALA), Roosevelt Academy/University College, Middelburg, The Netherlands. Org.Michael Burke. http://www.roac.nl/roac/pala.shtml
7-9/5/09 Invited participation Roundtable Discourse and Creativity, Dept. of English, City University of Hong Kong (Org. Rodney Jones). http://www.encityu.hk/2009/05/
26-28/3/09 Keynote lecture AESLA (Asociación Española de Lingüística Aplicada) conference,University of Ciudad Real, Spain (Org. Rosario Caballero). http://www.aesla.uji.es/congresoxxvii/
18-20/3/09 Invited lecture Image, Vision, Mind/Bilder, Sehen, Denken conference, at Chemnitz University of Technology (Org. Klaus Sachs-Hombach).
22-24/10/08 Plenary lecture at Spanish Cognitive Linguistics Association Conference (AELCO/SCOLA 6), Universitat Jaume I, Castellón, Valencia, Spain (Org. IgnasiNavarro, Jose Luis Otal et al.)
10-12/10/08 Plenary lecture Lived Experience, Metaphor and Multimodality: Implications in Communi-cation, Education, Learning and Knowledge . University of Rethymnon, Gallos Campus, Dept. of Preschool Education, Crete, Greece (Org. Marios Pourkos, Eleni Katsoura, and Angeliki Polyzou).
11/9/08 "Norms and creative use in comics balloons . " The Agile Mind: Creativity in Discourse and Art . Royal Flemish Academy of Belgium for Science and the Arts (VLAC), Brussels, Belgium, 11-12 September 2008 (Org. Kurt Feyaerts, Charles Forceville, and Tony Veale).
7-9/6/07 Invited paper at Zeichen der Identitaet/ Signs of Identity - Exploring the Borders conference, Leibniz University Hanover (Org. Klaus Rehkaemper, Marijanna Kresis, Gabrielle Diewald et al.).
21-25/5/07 Invited workshop and masterclass at "Multimodal Metaphor" expert meeting, De Bergse Bossen, Driebergen-Zeist/Tilburg University (org. Fons Maes). Other master classed by Dedre Gentner, Barbara Tversky, Paul Hekkert, Rachel Giora, Dianne Pecher, Larry Zbikowski, Seanna Coulson.
23/2-3/3/07 Various invited lectures and workshops at Universidad di Aruba and Instituto Pedagogico Arubano in Animation Art Aruba programme (Org. Mirto Laclé).
5-7/7/06 Invited lectureand workshop in Summer course "Multimodal discourse(s): image and communication." Universidad de Castilla-La Mancha/ Cuenca, Facultad de Letras (Spain). Org.: Jesús Moya, Maria-Jésus Pinar, Rosario Caballero. Other participants: Gunther Kress, Eija Ventola, Lisa el Refaie, Crispin Thurlow, Rachel Segovia, Ernesto Suarez-Toste.
21-25/4/06 Two invited lectures on multimodal metaphor, PhD course on MultimodalDiscourse + one invited plenary lecture on Peter van Straaten, Universidad de Castilla-La Mancha, Facultad de Letras/Ciudad Real (Spain.(Org. Rosario Caballero).
25-29/3/04 Invited talk "Cultural factors in the interpretation of multimedial metaphor." Semioticis and the Humanities (International Congress jointly organized by Chinese Association of Social Sciences (CASS) and the International Association of Semiotic Studies (IASS), Beijing, China.
24-28/9/03 Invited talk "Pictorial metaphor in images and film." Conference Bildwissenschaft zwischen Reflektion und Anwendung. Otto von Guericke Universität Magdeburg, Germany (Org. Klaus Sachs-Hombach).
22-2/02 "Visual representations of the Idealized Cognitive Modelof ANGER in comics." Conference Social Cognition and Verbal Communication: Cultural Narratives, Linguistic Identities and Applied Argumentation in a Period of Social Transition" (Dutch-Hungarian Conference on Crosscultural Linguistics and Intercultural Communication), University of Pécs (PTE), Hungary (invited paper).
April 94 Two post-graduate seminars (invited) on pictorial metaphor, Trinity College, Dublin.
15/10/87 Invited paper at conference "Metaphor," Aesthetics Society, Ljubljana, Yugo-slavia.
- C. Forceville (2015). Interpreting The Chinese Wall knowing Dutch and ‘Dutchness'. Short Film Studies, 5 (1), 107-110. doi: 10.1386/sfs.5.1.107_1
- A. Tseronis, C. Forceville & M. Grannetia (2015). The argumentative role of visual metaphor and visual antithesis in ‘fly-on-the-wall’ documentary. In B. Garssen, D. Godden, G. Mitchell & F. Snoeck Henkemans (Eds.), International Society for the Study of Argumentation: 8th International Conference on Argumentation: July 1-July 4, 2014, University of Amsterdam, The Netherlands (pp. 1380-1395). Amsterdam: Sic Sat.
- C. Forceville & B. Clark (2014). Can pictures have explicatures? Linguagem em (Dis)Curso, 14 (3), 451-472. doi: 10.1590/1982-4017-140301-0114[go to publisher's site]
- C. Forceville (2014). The strategic use of the visual mode in advertising metaphors. In E. Djonov & S. Zhao (Eds.), Critical multimodal studies of popular culture (Routledge studies in multimodality, 8) (pp. 55-70). New York: Routledge.
- J. Koetsier & C. Forceville (2014). Embodied identity in werewolf films of the 1980s. Image & Narrative, 15 (1), 44-55.[go to publisher's site]
- T. Veale, K. Feyaerts & C. Forceville (2013). E unis pluribum: using mental agility to achieve creative duality in word, image and sound. In T. Veale, K. Feyaerts & C. Forceville (Eds.), Creativity and the agile mind: a multi-disciplinary study of a multi-faceted phenomenon (Applications of cognitive linguistics, 21) (pp. 37-57). Berlin: Mouton de Gruyter.
- C. Forceville (2013). Creative visual duality in comics balloons. In T. Veale, K. Feyaerts & C.J. Forceville (Eds.), Creativity and the agile mind: a multi-disciplinary study of a multi-faceted phenomenon (Applications of cognitive linguistics, 21) (pp. 253-273). Berlin: Mouton de Gruyter.
- C.J. Forceville (2013). Metaphor and symbol: SEARCHING FOR ONE'S IDENTITY IS LOOKING FOR A HOME in animation film. Review of Cognitive Linguistics, 11 (2), 250-268. doi: 10.1075/rcl.11.2.03for[go to publisher's site]
- R. Kromhout & C. Forceville (2013). Life is a journey: source-path-goal structure in the videogames "Half-Life 2", "Heavy Rain", and "Grim Fandango". Metaphor and the Social World, 3 (1), 100-116. doi: 10.1075/msw.3.1.05for[go to publisher's site]
- T. Veale, K. Feyaerts & C. Forceville (2013). Creativity and the agile mind. In T. Veale, K. Feyaerts & C. Forceville (Eds.), Creativity and the agile mind: a multi-disciplinary study of a multi-faceted phenomenon (Applications of cognitive linguistics, 21) (pp. 15-36). Berlin: Mouton de Gruyter.
- C.J. Forceville & T. Renckens (2013). The 'good is light' and 'bad is dark' metaphor in feature films. Metaphor and the Social World, 3 (2), 160-179. doi: 10.1075/msw.3.2.03for[go to publisher's site]
- C. Forceville (2012). Creativity in pictorial and multimodal advertising metaphors. In R.H. Jones (Ed.), Discourse and creativity (pp. 113-132). Harlow: Pearson.
- M. Abbott & C. Forceville (2011). Visual representation of emotion in manga: 'loss of control' is 'loss of hands' in Azumanga Daioh volume 4. Language and Literature, 20 (2), 91-112. doi: 10.1177/0963947011402182[go to publisher's site]
- C. Forceville & M. Jeulink (2011). The flesh and blood of embodied understanding: the source-path-goal schema in animation film. Pragmatics & Cognition, 19 (1), 37-59. doi: 10.1075/pc.19.1.02for[go to publisher's site]
- L. Bounegru & C. Forceville (2011). Metaphors in editorial cartoons representing the global financial crisis. Visual Communication, 10 (2), 209-229. doi: 10.1177/1470357211398446
- C. Forceville (2011). Pictorial runes in 'Tintin and the Picaros'. Journal of Pragmatics, 43 (3), 875-890. doi: 10.1016/j.pragma.2010.07.014[go to publisher's site]
- R. le Pair, M. van Mulken & C. Forceville (2010). The impact of perceived complexity, deviation and comprehension on the appreciation of visual metaphor in advertising across three European countries. Journal of Pragmatics, 42 (12), 3418-3430. doi: 10.1016/j.pragma.2010.04.030
- C. Forceville, T. Veale & K. Feyaerts (2010). Balloonics: the visuals of balloons in comics. In J. Goggin & D. Hassler-Forest (Eds.), The rise and reason of comics and graphic literature: critical essays on the form (pp. 56-73). Jefferson, NC: McFarland & Co..
- C. Forceville (2009). Non-verbal and multimodal metaphor in a cognitivist framework: agendas for research. In C.J. Forceville & E. Urios-Aparisi (Eds.), Multimodal metaphor (Applications of cognitive linguistics, 11) (pp. 19-42). Berlin [etc.]: Mouton de Gruyter.
- C. Forceville (2009). Relevanz und Prägnanz: Kunst als Kommunikation. Zeitschrift für Semiotik, 31 (1-2), 47-63.
- C. Forceville (2009). The role of non-verbal sound and music in multimodal metaphor. In C.J. Forceville & E. Urios-Aparisi (Eds.), Multimodal metaphor (Applications of cognitive linguistics, 11) (pp. 383-400). Berlin [etc.]: Mouton de Gruyter.
- C. Forceville & E. Urios-Aparisi (2009). Introduction. In C.J. Forceville & E. Urios-Aparisi (Eds.), Multimodal metaphor (Applications of cognitive linguistics, 11) (pp. 3-17). Berlin [etc.]: Mouton de Gruyter.[go to publisher's site]
- C. Forceville (2009). Metonymy in visual and audiovisual discourse. In E. Ventola & A.J. Moya Guijjaro (Eds.), The world told and the world shown: multisemiotic issues (pp. 56-74). Basingstoke: Palgrave Macmillan.
- G.T. Eggertsson & C. Forceville (2009). Multimodal expressions of the 'human victim is animal' metaphor in horror films. In C.J. Forceville & E. Urios-Aparisi (Eds.), Multimodal metaphor (Applications of cognitive linguistics, 11) (pp. 429-449). Berlin [etc.]: Mouton de Gruyter.
- C. Forceville (2008). Pictorial and multimodal metaphor in commercials. In E.F. McQuarrie & B.J. Phillips (Eds.), Go figure! New directions in advertising rhetoric (pp. 178-204). Armonk, NY: M.E. Sharpe.
- C. Forceville (2008). Metaphor in pictures and multimodal representations. In R.W. Gibbs (Ed.), The Cambridge handbook of metaphor and thought (pp. 462-482). Cambridge: Cambridge University Press.
- C. Forceville (2008). Bumper stories: the framing of commercial blocks on Dutch public television. In J. Kooijman, P. Pisters & W. Strauven (Eds.), Mind the screen: media concepts according to Thomas Elsaesser (pp. 229-241). Amsterdam: Amsterdam University Press.
- C.J. Forceville, E.S.H. Tan & P. Hekkert (2006). The adaptive value of metaphors. In U. Klein & K. Mellmann (Eds.), Heuristiken der Literaturwissenschaft. Einladung zu disziplinexternen Perspektiven auf Literatur (pp. 85-109). Paderborn: Mentis.
- C.J. Forceville (2006). The source-path-goal schema in the autobiographical journey documentary: McElwee, Van der Keuken, Cole. New Review of Film and Television Studies, 4 (3), 241-261.
- C.J. Forceville (2006). Non-verbal and multimodal metaphor in a cognitivist framework: Agendas for research. In G. Kristiansen, M. Achard, R. Dirven & F.J. Ruiz (Eds.), Cognitive Linguistics: Current Applications and Future Perspectives (pp. 372-402). Berlin/New York: Mouton de Gruyter.
- C. Forceville (2016). Visual and multimodal metaphor in film: Charting the field. In K. Fahlenbrach (Ed.), Embodied Metaphors in Film, Television, and Video Games: Cognitive Approaches (Routledge research in cultural and media studies) (pp. 17-32). New York: Routledge.
- C. Forceville (2016). Mixing in pictorial and multimodal metaphors? In R.W. Gibbs (Ed.), Mixing Metaphor (Metaphor in Language, Cognition, and Communication, 6) (pp. 223-240). Amsterdam: Benjamins.
- C.J. Forceville (in press). The FORCE and BALANCE schemas in JOURNEY metaphor animations. In C. Fernandes (Ed.), Multimodality and Performance (pp. 8-22). Newcastle upon Tyne: Cambridge Scholars.
- C. Forceville (2016). Conceptual Metaphor Theory, Blending Theory, and Other Cognitivist Perspectives on Comics. In N. Cohn (Ed.), The Visual Narrative Reader (pp. 89-114). London: Bloomsbury.
- C. Forceville, E. El Refaie & G. Meesters (2014). Stylistics and comics. In M. Burke (Ed.), The Routledge handbook of stylistics (Routledge handbooks in English language studies) (pp. 485-499). London: Routledge.
- C. Forceville (2014). Relevance Theory as model for analysing visual and multimodal communication. In D. Machin (Ed.), Visual communication (Handbooks of communication science, 4) (pp. 51-70). Berlin: De Gruyter Mouton.[go to publisher's site]
- C. Forceville (2012). Pictorial and multimodal metaphor in commercials. In P. Hanks & R. Giora (Eds.), Metaphor and figurative language. - Vol. 2: Typology of figurative language (Critical concepts in linguistics) (pp. 255-278). London: Routledge.
- C. Forceville (2012). The metaphor 'Colin is a child' in Ian McEwan's, Harold Pinter's, and Paul Schrader's 'The comfort of strangers'. In P. Hanks & R. Giora (Eds.), Metaphor and figurative language. - Vol. 3: Literary and cultural perspectives (Critical concepts in linguistics) (pp. 244-264). London: Routledge.
- C. Forceville (2011). The Journey metaphor and the Source-Path-Goal schema in Agnès Varda’s autobiographical 'gleaning' documentaries. In M. Fludernik (Ed.), Beyond cognitive metaphor theory: perspectives on literary metaphor (Routledge studies in rhetoric and stylistics, 3) (pp. 281-297). London: Routledge.
- C.J. Forceville (2011). [Review of the book Multimodality: a social semiotic approach to contemporary communication]. Journal of Pragmatics, 43(14), 3624-3626.[go to publisher's site]
- C. Forceville (2011). Practical cues for helping develop image and multimodal discourse scholarship. In K. Sachs-Hombach & R. Totzke (Eds.), Bilder - Sehen - Denken: zum Verhältnis von begrifflich-philosophischen und empirisch-psychologischen Ansätzen in der bildwissenschaftlichen Forschung (pp. 33-51). Köln: von Halem.
- C. Forceville (2010). Why and how study metaphor, metonymy, and other tropes in multimodal discourse? In A. Soares da Silva, J. Cândido Martins, L. Magelhães & M. Gonçalves (Eds.), Comunição, cognição e media. - Vol. 1 Publicações da Faculdade de Filosofia, Universidade Católica Portuguesa (pp. 41-60). Braga: Aletheia.
- C.J. Forceville (2007). [Review of the book Multimodal transcription and text analysis: a multimedia toolkit and coursebook]. Journal of Pragmatics, 39(6), 1235-1238.
- C. Forceville (2007). Metaphors and anger in language and other media. In E..I. Clausen (Ed.), Psychology of anger (pp. 17-21). New York: Nova Science.
- C.J. Forceville (2007). The source - path - goal schema in animation film. 10th International Cognitivist Linguistics conference (ICLC) at Jagiellonian University: Krakow (2007, July 15 - 2007, July 20).
- C. Forceville (2007). [Review of the book Re-viewing space: figurative language in architects' assessment of built space]. Metaphor and Symbol, 22(3), 275-280.
- C. Forceville (2016). Pictorial and multimodal metaphor. In N.-M. Klug & H. Stöckl (Eds.), Handbuch Sprache im multimodalen Kontext (Handbücher Sprachwissen, 7) (pp. 241-260). Berlin: De Gruyter.
- C.J. Forceville (2013). [Review of the book Imagery in the 21st century]. Journal of Pragmatics, 53, 109-111.[go to publisher's site]
- C.J. Forceville (2011). [Review of the book Media borders, multimodality and intermediality]. Journal of Pragmatics, 43(12), 3091-3094.[go to publisher's site]
- C.J. Forceville (2006). Review [Review of the book Metaphor in Culture: Universality and Variation]. Journal of Pragmatics, 38, 1528-1531.
- C.J. Forceville (2007). Review of translation of Ian McEwan's Chesil Beach. [Review of the book Aan Chesil Beach]. Trouw, 17-17.
- C.J. Forceville (2007). Review of the translation of Graham Swift's "Tomorrow" [Review of the book Morgen]. Trouw, 15-15.
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