dhr. dr. C.J. (Charles) Forceville

  • Faculteit der Geesteswetenschappen
    Capaciteitsgroep Media & Cultuur
  • Turfdraagsterpad  9
    1012 XT  Amsterdam
    Kamernummer: 101a
  • C.J.Forceville@uva.nl
    T:  0205254596

Brief CV

Charles Forceville was born in Heemstede, NL, in 1959. He studied English at the Vrije Universiteit Amsterdam, where after graduating he taught in the English, comparative literature, and Word & Image departments. From 1996-1998 he did a post-doc "Narration in Fiction and Film" at the University of Leyden. Currently he works in the Media Studies department of the Universiteit van Amsterdam, where he is associate professor. He serves as member of the advisory boards of Metaphor and Symbol , Journal of Pragmatics , Public Journal of Semiotics , Atlantis , Lodz Papers in Pragmatics, and the Benjamins series Review of Cognitive Linguistics and Cognitive Linguistic Studies of Language and Cognition in Cultural Contexts. Forceville was programme director of the Research Master Media Studies from 2004-2012 and chairs the ASCA project AIM/Structure & Rhetoric in Multimodal Discourse (see the "Adventures in Multimodality"/AIM blog at http://muldisc.wordpress.com/ ) .  From 2005-2008 he was external examiner of the MPhil Text and Visual Studies (TVS) at Trinity College, Dublin, Ireland. Apart from publishing scholarly articles and book chapters, he wrote some 200 reviews of English-language fiction for the Dutch national newspaper Trouw (1987-2007). The volume Multimodal Metaphor  (Mouton De Gruyter), co-edited with Eduardo Urios-Aparisi, appeared in September 2009. In 2008 he was given the opportunity, together with Kurt Feyaerts and Tony Veale, to spend six months as visiting fellow at VLAC (Vlaamse Academie/Royal Flemish Academy) in Brussels, Belgium, to work on the project The Agile Mind: Creativity in Models and Multimodal Discourse.  An edited volume on the topic is scheduled to appear in June 2013 with Mouton de Gruyter; see http://www.degruyter.com/view/product/184570 . On 4-5 June 2009, Forceville chaired the Researching and Applying Metaphor Workshop 2009, "Metaphor, Metonymy & Multimodality."

Scholarly background and beliefs

"Educated in a literature and linguistics department, I thrived on a passion for literature. But gradually I found the activity of interpreting literary works, while an enjoyable and important pursuit, no longer satisfied my scholarly ambitions. Adopting the Cognitive Linguistics' work on metaphor I developed a model of pictorial metaphor ( Pictorial Metaphor in Advertising, Routledge 1996). Since my appointment as lecturer and researcher in Media Studies, my research has broadened from pictorial metaphor to multimodal metaphor, from static representations to moving images, and from advertising to other popular art forms, such as comics and animation. Over the past few years my work is shifting from multimodal metaphor per se to multimodal discourse (see: http://muldisc.wordpress.com/ ).

While I see text-based analyses of contemporary representations (literature, advertising, comics, cartoons, film) as basic to my scholarly work, my goal, in the broadest sense, is to contribute to cognitivist theories of the image and of multimodal discourses. I strive to make my work both theoretically insightful and practically applicable and attempt to formulate my findings in such a way as to enable verification and falsification as well as to provide starting points for empirical testing. I consider it crucial to demonstrate that humanities-oriented research focusing on art and popular culture is of interest to work that is being done in the social sciences - and vice versa. In my view, sociobiology offers excellent opportunities for further researching "gene-culture co-evolution. Relevance Theory and narratology profoundly influence my scholarly work."

Keywords in research and teaching 

Multimodal metaphor, multimodal rhetoric & narrative, narrative across media, relevance theory, genre, documentary film, animation, comics & cartoons.

I am interested in supervising BA, MA and PhD theses and post-doc work about a wide range of topics pertaining to multimodal discourse involving visuals. My preference is for candidates who like problem-driven research, aim for a clear methodology, and are prepared to do systematic text-based analysis.

Prospective PhD candidates need to be aware of two important practicalities: (1) I can only supervise candidates that will eventually defend their PhD-thesis at the University of Amsterdam; (2) Unfortunately I do not have, at present, financial resources, which means that candidates need to havefellowships, grants, or other sources of income to support themselves during 3-4 years (or at least a substantial portion of that period) to work and live in Amsterdam.

Plenaries, Invited Lectures/Talks

25-27/9/'13     Plenary talk at conference   Intersemiotic Translation , University of Lodz, Poland (org. Alina Kwiatkowska). TO BE CONFIRMED.

11-13/7/13     Plenary talk "Relevance Theory and communicating by pictures and  word & image texts." CRAL/CILAP conference "Meaning construction and meaning interpretation: applications and implications." University of La Rioja, Logroño, Spain (org. Paula Peréz Sobrino & Francisco Ruiz de Mendoza). TO BE CONFIRMED.

15-23/3/13   Visiting scholar at University of Granada, Dept. of English  and German philology, Spain. Participation in course "Pragmatic   processes in utterance interpretation: metaphor, a case in point" +  presentation in mini-symposium on multimodal discourse + work on research (org. Belén Soria Clivillés and  Encarnacio n Hidalgo Tenorio ).

18-23/2/13 Guest lectures at Vilnius University, Kaunas Faculty of Humanities ( org.  Saulė Juzelėnienė and Skirmante  Sarkauskiene) TO BE CONFIRMED.

23-24/1/13     Invited participation in workshop on metaphor in film. University of Copenhagen, Film Studies dept. (org. Torben Grodal and Johannes Riis). 

27/8/12    Workshop "Emotion in comics" at International Summer School in Affective Sciences (ISSAS) International Summer School in Affective Sciences "Art, Aesthetics & the Emotions" (22-29 August 2012), Swiss Center for Affective Sciences, Château de Bossey, Geneva, Switzerland (org. Cristina Soriano).

4-7/7/12       (1) Invited paper" Creative metaphors and metonyms: sound in film" for theme panel "Metaphor and Metonymy in Creative Thought and Expression Across Genres" (org. Susan Ryland & Helen Thomas); (2) invited paper "Creative mappings in GOOD IS LIGHT & BAD IS DARK" in films (with Thijs Renckens) for theme panel "Metaphor and Creativity" (org.Laura Hidalgo and Blanca Kraljevic), "RaAM conference Lancaster, UK.   

March/Apr 12     Visiting scholar at Granada University, Dept. of   English and German philology, Spain (org. Belén Soria). Participation in teaching programme, workshop on multimodal discourse, and work on research.

20-23/9/11     Invited lectures on multimodal discourse at Linnaeus University, Växjö (org. Jörgen Bruhn, Lars Elleström,and Charlotte Hommerberg) and Lund University (org. Carita Paradis and Charlotte Hommerberg), Sweden.

28-29/3/11     Pictorial and multimodal discourse in stories and argumentation. Invited talk at European University Viadrina (Frankfurt/Oder, Germany), founding international research consortium Dynamic Multimodal Communication (DMC) (org. Cornelia Mueller, Arnd Wasserloos,Guido Schnieders).

17-18/11/10     Invited talks on (1) Pictures & Relevance Theory; and (2) Multimodal Metaphor in Moving Images during workshop on Multimodal Metaphor and Expressional Movement , Freie Universität Berlin, funded by the Cluster of Exellence "Languages of Emotion" (org. Cornelia Müller, Hermann Kappelhof, Susanne Tag; other workshops by Todd Oakley).

1/6/10           Invited talk in the Multimodalities Seminar Series of the Literacy Research Discussion Group at University of Lancaster, UK (org. Mary Hamilton, Julia Gillen).

3 -8/5/10          Invited talks Austrian Association of University Teachers of English (AAUTE, Salzburg, org. Hartmut Stoeckl and Wolfgang Goertschacher), English dept. of  University of Salzburg (org: Hartmut Stöckl), English dept. Karl Franzens University at Graz (org. Bernard Ketteman), and Wissenschafts Universität Wien (org. Martin Stegu).

19-23/4/10      Three invited talks at symposium with representatives from various partner universities, celebrating the merger of Växjö University and the University of Kalmar into Linnaeus University (LnU), Sweden (org. Charlotte Hommerberg). Unable to attend because of Icelandic vulcano eruption.

28-30/1/10        Plenary talk Polish Cognitive Linguistics Association (PTJK) , University of Lodz, Poland, 28-29 January 2009. (Org. Alina Kwiatkowska, Sylwia Dzeren-Glowacka et al.)

17-18/10/09    Invited participation Contextualization and Understanding conference, Institute for the Advanced Study in Humanities & Social Sciences, National Taiwan University, Taipei, Taiwan, and talks at the Academia Sinica & Chengchi University. (Org. I-wen Su; Norman Teng; Sewen Sun).

23-25/9/09        Keynote lecture conference Communication, Cognition and Media, Faculty of Philosophy of the Catholic University of Braga, Portugal. Org. Augusto Soares da Silva. http://www.cicom2009.org/ing_cicom_index.html


Keynote lecture "Stylistics in comics: Pictorial runes." Poetics and Linguistics Association (PALA), Roosevelt Academy/University College, Middelburg, The Netherlands. Org.Michael Burke. http://www.roac.nl/roac/pala.shtml

7-9/5/09          Invited participation Roundtable Discourse and Creativity, Dept. of English, City University of Hong Kong (Org. Rodney Jones). http://www.encityu.hk/2009/05/

26-28/3/09       Keynote lecture AESLA (Asociación Española de Lingüística Aplicada) conference,University of Ciudad Real, Spain (Org. Rosario Caballero). http://www.aesla.uji.es/congresoxxvii/

18-20/3/09       Invited lecture Image, Vision, Mind/Bilder, Sehen, Denken conference, at Chemnitz University of Technology (Org. Klaus Sachs-Hombach).

22-24/10/08     Plenary lecture at Spanish Cognitive Linguistics Association Conference (AELCO/SCOLA 6), Universitat Jaume I, Castellón, Valencia, Spain (Org. IgnasiNavarro, Jose Luis Otal et al.)

10-12/10/08      Plenary lecture Lived Experience, Metaphor and Multimodality: Implications in Communi-cation, Education, Learning and Knowledge . University of Rethymnon, Gallos Campus, Dept. of   Preschool Education, Crete, Greece (Org. Marios Pourkos, Eleni Katsoura, and Angeliki Polyzou).

11/9/08     "Norms and creative use in comics balloons . " The Agile Mind: Creativity in Discourse and Art . Royal Flemish Academy of Belgium for Science and the Arts (VLAC), Brussels, Belgium, 11-12 September 2008 (Org. Kurt Feyaerts, Charles Forceville, and Tony Veale).

7-9/6/07     Invited paper at Zeichen der Identitaet/ Signs of Identity - Exploring the Borders conference, Leibniz University Hanover (Org. Klaus Rehkaemper, Marijanna Kresis, Gabrielle Diewald et al.).

21-25/5/07     Invited workshop and masterclass at "Multimodal Metaphor" expert meeting, De Bergse Bossen, Driebergen-Zeist/Tilburg University (org. Fons Maes). Other master classed by Dedre Gentner, Barbara Tversky, Paul Hekkert, Rachel Giora, Dianne Pecher, Larry Zbikowski, Seanna Coulson.

23/2-3/3/07     Various invited lectures and workshops at Universidad di Aruba and Instituto Pedagogico Arubano in Animation Art Aruba programme (Org. Mirto Laclé).

5-7/7/06     Invited lectureand workshop in Summer course "Multimodal discourse(s): image and communication." Universidad de Castilla-La Mancha/ Cuenca, Facultad de Letras (Spain). Org.: Jesús Moya, Maria-Jésus Pinar, Rosario Caballero. Other participants: Gunther Kress, Eija Ventola, Lisa el Refaie, Crispin Thurlow, Rachel Segovia, Ernesto Suarez-Toste.

21-25/4/06      Two invited lectures on multimodal metaphor, PhD course on MultimodalDiscourse + one invited plenary lecture on Peter van Straaten, Universidad de Castilla-La Mancha, Facultad de Letras/Ciudad Real (Spain.(Org. Rosario Caballero).

25-29/3/04           Invited talk "Cultural factors in the interpretation of multimedial metaphor." Semioticis and the Humanities (International Congress jointly organized by Chinese Association of Social Sciences (CASS) and the International Association of Semiotic Studies (IASS), Beijing, China.

24-28/9/03      Invited talk "Pictorial metaphor in images and film." Conference Bildwissenschaft zwischen Reflektion und Anwendung. Otto von Guericke Universität Magdeburg, Germany (Org. Klaus Sachs-Hombach).

22-2/02           "Visual representations of the Idealized Cognitive Modelof ANGER in comics." Conference Social Cognition and Verbal Communication: Cultural Narratives, Linguistic Identities and Applied Argumentation in a Period of Social Transition" (Dutch-Hungarian Conference on Crosscultural Linguistics and Intercultural Communication), University of Pécs (PTE), Hungary (invited paper).

April 94           Two post-graduate seminars (invited) on pictorial metaphor, Trin-ity College, Dublin.

15/10/87          Invited paper at conference "Metaphor," Aesthet-ics So-ciety, Ljubl-jana, Yugo-slavia.

AIM blog

On the Adventures in Multimodality blog, co-administered with Natalia Sanchez Querubin, abstracts, pre-prints and/or pdfs of most of my papers and book chapters can be found.

Albanian translation homepage ChF

An Albanian (sic) translation of this homepage by John Obri in April 2012, made at his own initiative, can be found at

Publications: International refereed & non-refereed journals

Forceville, Charles, and Marloes Jeulink (2011). "The flesh and blood of embodied understanding": The source-path-goal schema in animation film. Pragmatics & Cognition 19(1): 37-59.

Abbott, Michael, and --- (2011). Visual representations of emotion in manga: LOSS OF CONTROL IS LOSS OF HANDS in Azumanga Daioh volume 4. Language and Literature 20(2): 91-112.

Bounegru, Liliana, and --- (2011). Metaphors in editorial cartoons  representing the global financial crisis.  Visual Communication 10(2): 209-229.

--- (2011). Pictorial runes in Tintin and the Picaros . Journal of Pragmatics 43: 875-890.

Van Mulken, Margot, Rob le Pair, and --- (2010). The impact of complexity on the appreciation of visual metaphors in advertising across three European countries. Journal of Pragmatics 42: 3418-3430.

--- (2009). Relevanz und Praegnanz: Kunst als Kommunikation [Tr. from English by Martina Plümacher] Zeitschrift für Semiotik 31(1-2): 31-63 (non-refereed).

  --- (2007). Multimodal metaphor in ten Dutch TV commercials. The Public Journal of Semiotics 1: 19-51. http://semioticsonline.org  

  --- (2006). The source-path-goal schema in the autobiographical journey documentary: McElwee, Van der Keuken, Cole. The New Review of Film and Television Studies 4: 241-261. 

  --- (2005). Addressing an audience: time, place, and genre in Peter Van Straaten's calendar cartoons. Humor: International Journal of Humor Research 18: 247-278.

  --- (2005). Visual representations of the Idealized Cognitive Model of anger in the Asterix album La Zizanie.   Journal of Pragmatics 37: 69-88.

--- (2003). Bildliche und multimodale Metaphern in Werbespots [Translated from English by Dagmar Schmauks] Zeitschrift für Semiotik 25: 39-60 (non-refereed).

  --- (2002). The identification of target and source in pictorial metpahors. Journal of Pragmatics 34: 1-14.

--- (2002). The conspiracy in The comfort of strangers -- narration in the novel and the film. Language and Literature 11: 131-147.

--- (2002). Further thoughts on delimiting pictorial metaphor. Theoria et Historia Scientiarum 6: 213-227 (non-refereed).

--- (2000). Compasses, beauty queens and other PCs: pictorial metaphors in computer adver-tisements. Hermes,Journal of Linguistics 24: 31-55 (non-refereed).

  --- (1999). Educating the eye? Kress and Van Leeuwen's Reading Images: The Grammar of Visual Design (1996). Review article. Language and Literature 8: 163-178. 

  --- (1999). The meta-phor Colin is a child in Ian McEwan's, Harold Pinter's, and Paul Schra-der's The Comfort of Strangers . Metaphor and Symbol 14: 179-198.

  --- (1999). Art or ad?: the influence of genre-attribution on the interpreta-tion of images. SPIEL  18: 279-300 (non-refereed).

--- (1997). Making literary studies matter more. SPIEL 16: 116-120 (non-refereed).

  --- (1995). IBM IS A TUNING FORK: degrees of freedom in the interpretation of pictor-ial meta-phors. Poetics 23: 189-218.

--- (1995). (A)symmetry in metaphor: the importance of extended context. Poetics Today 16: 677-708.

  --- (1994). Pictorial metaphor in advertisements. Metaphor and Symbolic Activity 9: 1-29.

--- (1994). Towards a delineation of pictorial simile. Kodi-kas/Code 17: 187-202 (non-refereed).

--- (1991). Verbo-pictorial metaphor in advertisements. Parlance 3: 7-19 (non-refereed).

Title new paragraph

Text of the new paragraph

Books & book chapters

Veale, Tony, Kurt Feyaerts, and ---, eds, (forthc). Creativity and the Agile Mind: A Multi-disciplinary Exploration of a Multi-Faceted Phenomenon . Applications of Cognitive Linguistics, vol. 21 (Berlin: Mouton de Gruyter, June 2013). [ http://www.degruyter.com/view/product/184570 ]

--- (forthc.). "Creative visual duality in comics balloons." In : Veale et al . (eds.).

--- (forthc.). " The strategic use of the visual mode in advertising metaphors ." In: Emilia Djonov and Sumin Zhao (eds),

Critical Multimodal Studies of Popular Culture

. (New York: Routledge).

--- (forthc.).

"Metaphor and symbol: SEARCHING FOR ONE'S IDENTITY IS LOOKING FOR A HOME in animation film."


n: Maria Jesús Pinár (ed.), "Multimodality and Cognitive Linguistics" issue of Review of Cognitive Linguistics ( Amsterdam : Benjamins 2013).

--- (forthc.)

. "

Relevance Theory as a model for multimodal communication." In: David Machin (ed.), Visual Communication . Berlin: Mouton de Gruyter.

--- (forthc.)

. "Mixing in pictorial and multimodal metaphors?" In: Raymond W. Gibbs, Jr. (ed.), Mixing Metaphors . Amsterdam: Benjamins.

--- (2012). "Creativity in pictorial and multimodal advertising metaphors." In: Rodney Jones (ed.), Discourse and Creativity (pp. 113-132). Harlow: Pearson/Longman.

--- (2011)."The journey metaphor and the Source-Path-Goal schema in Agnès Varda's autobiographical gleaning documentaries." In: Monika Fludernik (ed.), Beyond Cognitive Metaphor Theory: Perspectives on Literary Metaphor, pp. 281-297. London: Routledge.

--- (2011). "An introduction to pictorial and multimodal metaphor." In: Khalid Berrada and Abdelmajid Jahfa (eds), Metaphor and Cognition , pp. 65-96 (Laboratory Publications, ISBN 978-9981-911-84.0). Casablanca: Sebra Press. [= slightly revised reprint of "Introduction" & Lectures 1 and 2 of online Course in Pictorial and Multimodal Metaphor.]

(2011). " Practical cues for helping develop image and multimodal discourse scholarship." In: Klaus Sachs-Hombach and Rainer Totzke (eds), Bilder, Sehen, Denken: ZumVerhältnis von begrifflich-philosophischen und empirisch-psychologischen Ansätzen in der bildwissenschaftlichen Forschung, pp. 33-51. Cologne: Von Halem.

---, Tony Veale and Kurt Feyaerts (2010). Balloonics: The visuals of balloons in comics. In: Joyce Goggins & Dan Hassler-Forest (eds),  The Rise and Reason of Comics and Graphic Literature: Critical Essays on the Form, pp. 56-73. Jefferson NC: McFarland.

--- (2010). Why and how study metaphor, metonymy, and other tropes in multimodal discourse? In: Augusto Soares da Silva, Jose Candido Martins, Luisa Magelhaes, and Miguel Gonvalves (eds), Communicao, Cognicao e Media, Vol. I., pp. 41-60. Braga: Aletheia/Associacao Cientifica e Cultural, Faculdade de Filosofia, Universade Catolica Portuguesa. Also published in: Rosario Caballero and Maria Jesus Pinar (eds, Ways and Modes of Human Communication , pp. 57-76. Cuenca: Ediciones de la Universidad de Castilla La Mancha.

--- (2009). Metonymy in visual and audiovisual discourse. In: Jésus Moya and Eija Ventola (eds), The World Toldand the World Shown: Issues in Multisemiotics , 56-74. Basingstoke/New York: Palgrave MacMillan.

--- (2008).  Metaphor in pictures and multimodal representations. In: Ray Gibbs (ed.), Cambridge Handbook of Metaphor and Thought, 462-482. Cambridge: Cambridge University Press.

  ---, and Eduardo Urios-Aparisi (eds) (2009). Multimodal Metaphor . Berlin/New York: Mouton de Gruyter, 470 pp. 

---,  and Eduardo Urios-Aparisi (2009). "Introduction." In: Forceville & Urios-Aparisi (eds), pp. 3-17. http://www.degruyter.de/files/pdf/9783110205152Introduction.pdf

--- (2009). Non-verbal andmultimodalmetaphor in a cognitivist framework: Agendas forresearch." In: Forceville & Urios-Aparisi (eds), pp. 19-42 (Reprinted version, with minor correction, of Forceville 2006).

Eggertsson, Gunnar, and --- (2009). Multimodal expressions of the HUMAN VICTIM IS ANIMAL metaphor in horror movies. In: Forceville & Urios-Aparisi (eds), pp. 429-449.

--- (2009) . The role of non-verbal sound and music in multimodal metaphor. (Revised version of Forceville 2004), In: Forceville & Urios-Aparisi (eds)., 383-400.

--- (2008). Pictorial and multimodal metaphor in commercials. In: Edward F. McQuarrie & Barbara J. Phillips (eds), Go Figure! New Directions in Advertising Rhetoric , 272-310. Armonk NY: ME Sharpe.

--- (2008). Bumper stories: the framing ofcommercial blocks on Dutch public Television. In: Jaap Kooijman, PatriciaPisters, and Wanda Strauven (eds.), Mind the Screen: Media Concepts According to Thomas Elsaesser , 229-241. Amsterdam:Amsterdam University Press.

--- (2007).    Metaphors and anger in language and other media. In: Elana I. Clausen (ed. ), Psychology of Anger , 17-21. Hauppauge NY: Nova Science.

--- (2006). Non-verbal and multimodal metaphor in a cognitivist framework: Agendas for research. In: Gitte Kristiansen, Michel Achard, René Dirven and Francisco Ruiz de Mendoza Ibàñez (eds.), Cognitive Linguistics: Current A pplications and Future Perspectives , 379-402. Berlin/New York: Mouton de Gruyter.

  ---, Paul Hekkert, and Ed Tan (2006). The adaptive value of metaphors. In: Uta Klein, Katja Mellmann, Steffanie Metzger (eds.), Heuristiken der Literaturwissenschaft. Einladung zu disziplinexternen Perspektiven auf Literatur , 85-109 Paderborn: Mentis. 

  --- (2005). Cognitive linguistics and multimodal metaphor. In: Klaus Sachs-Hombach (ed.), Bildwissenschaft: Zwischen Reflektion und Anwendung , 264-284. Cologne: Von Halem.

  ---(2004-2009). Course on Pictorial and Multimodal Metaphor . http://www.chass.utoronto.ca/epc/srb/cyber/cyber.html (five out of eight lectures have been completed).

--- (2004). The role of non-verbal sound and music in multimodal metaphor. In: Henk Aertsen, Mike Hannay, and Rod Lyall (eds.), Words in their Places: A F estschrift for J. Lachlan Mackenzie , 65-78. Amsterdam: Faculty of Arts, VU Amsterdam.

--- (2000). Categorisering, genre en reclame. In: Thomas Elsaesser and Pepita Hesselberth (eds.), Hollywood op Straat , 58-73. Amsterdam: Vossiuspers/ Amsterdam University Press.  

  --- (1996). Pictorial Metaphor in Advertising , London/New York: Routledge. (trade edition   of disser-tation), ISBN 0-415-12868-4, 233 pp.

--- (1996). "As far as I remember": forms of evasive recall in the novels of Kazuo Ishiguro. In: Richard Todd and Henk Aertsen (eds.), Chicago/Amsterdam - A Man of Two Cities: Essays in Memory of August J. Fry , 129-44. Amsterdam: VU Uitgeverij..

---, and Hillig van 't Land (eds.)(1995). European Perspectives on English-Canadian Literature , Nijmegen: ACSN. Canada Cahiers no. 8, 66 pp.

--- (1994). Pictorial metaphor in billboards: relevance theory per-spec-tives. In:   Jürgen Müller (ed.), Towardsa Pragmatics of the Audiovisual vol. 1, 93-113. Münster: Nodus.

--- (1993). Alice Munro's layered structures. In: Cedric Barfoot and Theo D'haen (eds.),   Shades of Empire in Colonial and Post-Colonial Litera-tures , 301-310. Amsterdam/ Atlanta GA: Rodopi.

--- (1997). Timothy Mo. In:Hans Ber-tens, Theo D'haen, Joris Duytschaever, and Richard Todd (eds.), Post-War Literatures in English 36: 1-17; A1; B1-B3.

--- (1998). Metaphor. In: Paul Bouissac (ed.), Encyclopedia of Semiotics , 411-415.   New York/Oxford: Oxford University Press.

--- (1998). The Re-mains of the Day : Ishiguro's boek en Ivory's film. De verfilming van romansals thema voor een les. In: Dick Schram and Cor Geljon (eds.), Grensver-leggend Litera-tuuronderwijs: Literaire en Kunstzinnige Vorming in de TweedeFase, 7-24. Zutphen: Thieme.

--- (1996).De kleren van de butler: Meneer Stevens' metaforen in Kazuo Ishiguro's De rest van de dag . In: Henk Aertsen (ed.), Van Papegaai tot Porselein , 53-69. Amsterdam: VU Uit-geverij.

--- (1992). Kazuo Ishiguro. In: Hans Ber-tens, Theo D'haen, Joris Duytschaever, and Richard Todd (eds.), Post-War Literatures in English 17: 1-9; A1-; B1-B2.

--- (1994). Nadine van Matt Cohen. In Bart Voorsluis (ed.), Joods-Amerikaanse Literatuur 4 , 85-104. Amsterdam: VU Uitgeverij.

--- (1991). Alice Munro. In: Hans Ber-tens, Theo D'haen, Joris Duytschaever, and Richard Todd (eds.), Post-war Literatures inEnglish 13:1-13; A1-A2; B1-B2.

--- (1990). Guy Vanderhaeghe. In: Hans Ber-tens, Theo D'haen, Joris Duytschaever, and Richard Todd (eds.), Post-war Literatures in English 8: 1-4; A1; B1-B2.

--- August Fry and Leo Gillet (eds.) (1989). Verhalen uit Canada . Amsterdam: Van Gennep.

--- (1988). The case for pictorial metaphor: René Magritte andother Surrealists. In: Ales Erjavec (ed.), Vestnik IX , 150-160. Institut za Marksist-icne Studije, Ljubljana.

---, August J. Fry, and Peter J. de Voogd (eds.) (1988). External and Detached: Dutch Essays on Contemporary Canadian Litera-ture . Canada Cahiers no. 4, Amsterdam: Free University Press, 64 pp.

--- (1988). My Present Age and the 'Ed'-stories; the role of language and story- telling in Guy Vander-haeghe's fiction. In Forceville et al. (eds.), External and Detached , 53-61.

--- (1988). Some notes on Canadian literaturein TheNetherlands. In: David Homeland Sherry Simon (eds.), Mapping Litera-ture: the ArtandPolitics of Translation , 111-12. Véhicule Press: Montréal.

Book reviews in scholarly journals (English)

Forceville, Charles (2011). Review of Gunther Kress, Multimodality: A Social Semiotic Approach to Contemporary Communication (Routledge 2010). Journal of Pragmatics. 43(14): 3624-3626. doi: 10.1016/j.pragma.2011.06.013

--- (2011). Review of Lars Ellestrom (ed.), Media Borders, Multimodality and Intermediality (Palgrave MacMillan 2010), Journal of Pragmatics : 3091-3094. doi: 10.1016/j.pragma.2011.04.015

--- (2010). Review of Carey Jewitt (ed.), Routledge Handbook of Multimodal Analysis (2009), Journal of Pragmatics 42: 2604-2608. doi:10.1016/j.pragma.2010.03.003.

--- (2009). Review of Noël Carroll, On Criticism (Routledge 2009). Language and Literature 18: 405-408.

--- (2009). Review of Terry D. Royce and Wendy L. Bowcher (eds.),  New Directions in the Analysis of Multimodal Discourse. (Erlbaum 2007). Journal of Pragmatics 41: 1459-1463. http://dx.doi.org/10.1016/j.pragma.2009.01.007

--- (2008). Review of Mark Johnson,

The Meaning of the Body

(University of Chicago Press 2007).

Metaphor and Symbol

23: 292-297


--- (2007). Review of Rosario Caballero, Re-viewing Space: Figurative Languagein Architects' Assessment of Built Space (Mouton de Gruyter 2006). Metaphor and Symbol 22: 275-280 .

--- (2007). Review of Anthony Baldry and Paul Thibault, Multimodal Transcription and Text Analysis: A Multimedia Toolkit and Coursebook (Equinox 2006). Journal of Pragmatics 39: 1235-1238 .

--- (2006). Review of Zoltán Kövecses, Metaphor in Culture: Universality and Variation (Cambridge University Press 2005). Journal of Pragmatics 38: 1528-31.

--- (2006). Review of Jonathan Charteris-Black, Corpus Approaches to Critical Metaphor Analysis (Palgrave 2004). Language and Literature 15: 402-405.

--- (2004).Review of Gilles Fauconnier and MarkTurner, The Way We Think: Conceptual Blending and the Mind's Hidden Complexities (Basic Books 2002). Metaphor and Symbol 19: 83-89.

--- (2003). Review of Zoltán Kövecses, Metaphor: A Practical Introduction (Oxford University Press 2002). Journal of English Linguistics 31: 178-183.

--- (2003). Review of Yuri Engelhardt, The Language of Graphics: A Framework for the Analysis of Syntax and Meaning in Maps, Charts, and Diagrams (ILLC 2002). Document Design 4: 287-290.

--- (2002). Review of Lars Hermerén English for Sale: A Study of the Language of Advertising (Lund University Press 1999). Journal of Pragmatics 34: 341-344.

--- (2001). Review of Rick Altman, Film/Genre (British Film Institute 1999). Journal of Pragmatics 33: 1787-1790.

--- (2001). Review of Guy Cook, Language Play, Language Learning (Oxford University Press 2000). Language and Literature 10: 371-74.

--- (2001). Review of Adrian Pilkington, Poetic Effects (Benjamins 2000). Language and Literature 10: 374-377.

--- (1999). Review of Bradd Shore, Culture in Mind: Cognition, Culture, and the Problem of Meaning (Oxford University Press, 1996). Metaphor and Symbol 15: 189-195.

--- (1999). Review of Brian McFarlane, Novel to Film: An Introduction to the Theory of Adap-tation (Clarendon 19996). In: Sara Martín (ed.) Links and Letters 6: 145-48.

--- (1998). Review of Keiko Tanaka's Advertising Language: A Pragmatic Approach to Advertisements in Britain andJapan . Word & Image 14: 317-318.

--- (1997). Review of Matthias Hurst, Erzählsituationen in Literatur und Film . Tijdschrift voor Litera-tuurwetenschap 2: 178-181.

--- (1997). Review of Louis Goossens, Paul Pauwels, Brygida Rudzka-Ostyn, Anne-Marie Simon-Vanden-bergen and Johan Vanparys, By Word of Mouth: Metaphor,Metonymy and Linguistic Action in a Cognitive Perspective (Benjamins 1995). Journal of Prag-matics 28: 637-644.

--- (1995). Review of Guy Cook's The Discourse of Advertising . Word & Image 11:1, 103-105.

--- (1993). Review [in Dutch] of Fred van Besien's Metafoor en Onderwijs (Communicatie & Cognitie, Gent 1992). Revue Belge de Philologie et d'Histoire , 71: 763-65.

--- (1989). Signalement Braun. Review of Gerhard Braun,

Grundlagen der visuellen Kom-munika-tion


Bulletin of the International Association of Word & Image Studies

3: 10.

--- (1987). Note brève. Review in Dutch of Beitrage zu einer Theorie des Sicht-baren in Bildern seit dem Amerikanischen Expressionismus by Maria Kreutzer. In Rapports 57: 192.

Member advisory boards

2011-       Member editorial advisor board Lodz Papers in Pragm atics (chief editors: Paul Chilton and Monika Kopytowska), Mouton de Gruyter ( www.versita.com/lp ).

2010-     Member advisory board Review of Cognitive Linguistics . ISSN: 1877-9751 http://www.benjamins.com/cgi-bin/t_seriesview.cgi?series=RCL  (chief editor: Francisco Ruiz de Mendoza, University of Rioja , Spain ).  

2010-       Member advisory board of Benjamin series Cognitive Linguistic Studies of Language and Cognition in Cultural Contexts . ISSN: 1879-8047 (chief editors: Ning Yu, University of Oklahoma , USA ; Farzad Sharifian, Monash University , Australia ). http://www.benjamins.com/cgi-bin/t_seriesview.cgi?series=CLSCC&show=board  2009-     Digital Studies/Le champ numérique http://www.digitalstudies.org/index.php/digital_studies

2007- Metaphor and Symbol http://www.tandf.co.uk/journals/titles/1092-6488.asp    

2007 -       Atlantis : Revista de la Asociación Española de Estudios Anglo-Norteamericanos . http://www.atlantisjournal.org/   

2006 -     Journal of Pragmatics . http://www.elsevier.com/wps/find/journaleditorialboard.cws_home/505593/editorialboard   

1999 - 2007    Book review editor Metaphor and Symbol .

2006 - 

Public Journal of Semiotics

. http://semiotics.ca/    

Various non-scholarly publications

Forceville, Charles(1987-2007). 200 book reviews of English-language fiction (originals and translations) in Trouw/Boeken (in Dutch).

--- (1999-2004). Various articles and book reviews in Skrien .

--- (1985-1995).Various translations of poems, essays, and short fiction in De Tweede Ronde and other publications.

--- (1987-2002). Various interviews in Nieuw Wereldtijdschrift , Bzzlletin , Trouw ,and Skrien .

(Co)organization scholarly events

16-12-'94 Organization annual seminar- Association of Canadian Studies in the Neth-erlands ("Euro-pean perspectives on English-Canadianlitera-ture"), VU Amsterdam.

24-2-'95     Member organizing commit-tee "Literature dayfor teach-ers," Eng-lish Dept. VU.

12-7-'05 Organization (with Eduardo Urios-Aparisi) of panel "The Pragmatics of Multimodal Representations." 9th International Pragmatics Association (IPrA), Riva del Garda, Italy, 10-15 July 2005 [+ paper on multimodal metaphor in this panel].

29 May '08 Organization of workshop "Multimodal Metaphor" at Researching and Applying Metaphor (RaAM 7), University of Cácares, Spain, 28-31/5/08). Participants: Elizabeth El Refaie, Ning Yu, Charles Forceville.

4-5June '08 Organization (with Alan Cienki, Irene Mittelberg, and Raul Nino Zambrano, of the RaAM workshop Metaphor, metonymy & multimodality . Dept. of MediaStudies, University of Amsterdam.

11-12/9/08 Organization, with Kurt Feyaerts & Tony Veale of "contactforum"/workshop The Agile Mind: Creativity in Models and Multimodal Discourse at VLAC(Vlaams Academisch Centrum), the Royal Flemish Academy Brussels, Belgium.

4-5/6/09 Organization (with Alan Cienki, Irene Mittelberg, and Raul Nino Zambrano, of the RaAM workshop Metaphor,metonymy & multimodality . Dept.of Media Studies, University of Amsterdam.

25/11/'09   Afternoon devoted to "animation" at KNAW (Royal Academy of Science), Amsterdam (participants: Paul Driessen, Valentijn Visch, Mette Peeters, ChF).Org: Charles Forceville (with KNAW and NIAF).









  • C. Forceville (2008). Pictorial and multimodal metaphor in commercials. In E.F. McQuarrie & B.J. Phillips (Eds.), Go figure! New directions in advertising rhetoric (pp. 178-204). Armonk, NY: M.E. Sharpe.
  • C. Forceville (2008). Bumper stories: the framing of commercial blocks on Dutch public television. In J. Kooijman, P. Pisters & W. Strauven (Eds.), Mind the screen: media concepts according to Thomas Elsaesser (pp. 229-241). Amsterdam: Amsterdam University Press.
  • C. Forceville (2008). Metaphor in pictures and multimodal representations. In R.W. Gibbs (Ed.), The Cambridge handbook of metaphor and thought (pp. 462-482). Cambridge: Cambridge University Press.




  • C.J. Forceville (in press). Mixing in pictorial and multimodal metaphors? In R.W. Gibbs (Ed.), Mixing Metaphors. Amsterdam: Benjamins.
  • C.J. Forceville (2015). Visual and multimodal metaphor in film: charting the field. In K. Fahlenbrach (Ed.), Embodied Metaphors in Film, Television, and Video Games: Cognitive Approaches. London: Routledge.
  • C.J. Forceville (2015). Theories of Conceptual Metaphor, Blending, and other cognitivist perspectives on comics. In N. Cohn (Ed.), The Visual Narrative Reader. London: Bloomsbury.



  • C. Forceville (2012). Pictorial and multimodal metaphor in commercials. In P. Hanks & R. Giora (Eds.), Metaphor and figurative language. - Vol. 2: Typology of figurative language (Critical concepts in linguistics) (pp. 255-278). London: Routledge.
  • C. Forceville (2012). The metaphor 'Colin is a child' in Ian McEwan's, Harold Pinter's, and Paul Schrader's 'The comfort of strangers'. In P. Hanks & R. Giora (Eds.), Metaphor and figurative language. - Vol. 3: Literary and cultural perspectives (Critical concepts in linguistics) (pp. 244-264). London: Routledge.




  • C. Forceville (2009). [Review of the book On criticism]. Language and Literature, 18(4), 405-408.
  • C.J. Forceville (2009). [Review of the book New directions in the analysis of multimodal discourse]. Journal of Pragmatics, 41(7), 1459-1463.


  • C.J. Forceville (2007). [Review of the book Multimodal transcription and text analysis: a multimedia toolkit and coursebook]. Journal of Pragmatics, 39(6), 1235-1238.
  • C.J. Forceville (2007). The source - path - goal schema in animation film. 10th International Cognitivist Linguistics conference (ICLC) at Jagiellonian University: Krakow (2007, July 15 - 2007, July 20).
  • C. Forceville (2007). [Review of the book Re-viewing space: figurative language in architects' assessment of built space]. Metaphor and Symbol, 22(3), 275-280.
  • C. Forceville (2007). Metaphors and anger in language and other media. In E..I. Clausen (Ed.), Psychology of anger (pp. 17-21). New York: Nova Science.


  • C. Forceville (2006). [Review of the book Corpus approaches to critical metaphor analysis]. .


  • C.J. Forceville (2015). [Review of the books Albert Rothenberg: Flight from Wonder: An Investigation of Scientific Creativity & io]. Metaphor and Symbol, 30(3).
  • C.J. Forceville (2015). Pictorial and multimodal metaphor. In N.-M. Klug & H. Stöckl (Eds.), The language in multimodal contexts handbook (Linguistic Knowledge series). Berlin: Mouton de Gruyter.
  • C.J. Forceville (2015). [Review of the book Psychocinematics: exploring cognition at the movies]. Cinéma & Cie.


  • C.J. Forceville (2013). [Review of the book Imagery in the 21st century]. Journal of Pragmatics, 53, 109-111.[go to publisher's site]


  • C.J. Forceville (2011). [Review of the book Media borders, multimodality and intermediality]. Journal of Pragmatics, 43(12), 3091-3094.[go to publisher's site]


  • C. Forceville (2008). [Review of the book The meaning of the body: aesthetics of human understanding]. Metaphor and Symbol, 23(4), 292-297.


  • C.J. Forceville (2006). Review [Review of the book Metaphor in Culture: Universality and Variation]. Journal of Pragmatics, 38, 1528-1531.
This page has been automatically generated by the UvA-Current Research Information System. If you have any questions about the content of this page, please contact the UBAcoach or the Metis staff of your faculty / institute. To edit your publications login to Personal Metis.
  • Geen nevenwerkzaamheden