Fotograaf: Bram Belloni

mw. dr. M.L. (Marieke) Fransen


  • Faculteit der Maatschappij- en Gedragswetenschappen
    Programmagroep: Persuasive Communication
  • Bezoekadres
    REC BC
    Nieuwe Achtergracht 166  Amsterdam
    Kamernummer: C8.00
  • Postadres:
    Postbus  15791
    1001 NG  Amsterdam
  • M.L.Fransen@uva.nl
    T: 0205252110

2017

  • van Ooijen, I., Fransen, M. L., Verlegh, P. W. J., & Smit, E. G. (2017). Signalling product healthiness through symbolic package cues: Effects of package shape and goal congruence on consumer behaviour. Appetite, 109, 73. DOI: 10.1016/j.appet.2016.11.021 [details]

2016

  • Lewinski, P., Tan, E. S., Fransen, M. L., Czarna, K., & Butler, C. (2016). Hindering facial mimicry in ad viewing: effects on consumers’ emotions, attitudes and purchase intentions. In P. Verlegh, H. Voorveld, & M. Eisend (Eds.), Advances in advertising research (vol. VI): the digital, the classic, the subtle, and the alternative. (pp. 281-288). (European Advertising Academy). Wiesbaden: Springer Fachmedien. DOI: 10.1007/978-3-658-10558-7_22 [details]
  • Lewiński, P., Fransen, M. L., & Tan, E. S. H. (2016). Embodied resistance to persuasion in advertising. Frontiers in Psychology, 7, 1202. [1]. DOI: 10.3389/fpsyg.2016.01202 [details]
  • Lewiński, P., Tan, E. S. H., Fransen, M. L., Czarna, K., & Butler, C. (2016). Hindering Facial Mimicry in Ad Viewing: Effects on Consumers’ Emotions, Attitudes and Purchase Intentions. In Advances in Advertising: The Digital, the Classic, the Subtle, and the Alternative. (Vol. VI, pp. 281-288). Wiesbaden: Springer Fachmedien. [details]
  • van Ooijen, I., Fransen, M. L., Verlegh, P. W. J., & Smit, E. G. (2016). Atypical food packaging affects the persuasive impact of product claims. Food Quality and Preference, 48, 33-40. DOI: 10.1016/j.foodqual.2015.08.002 [details]
  • van Reijmersdal, E. A., Fransen, M. L., van Noort, G., Opree, S. J., Vandeberg, L., Reusch, S., ... Boerman, S. C. (2016). Effects of disclosing sponsored content in blogs: how the use of resistance strategies mediates effects on persuasion. American Behavioral Scientist, 60(12), 1458-1474. DOI: 10.1177/0002764216660141 [details] [PDF]
  • Janssen , L., Fransen, M. L., Wulff, R., & van Reijmersdal, E. A. (2016). Brand placement disclosure effects on persuasion: The moderating role of consumer self-control. Journal of Consumer Behaviour, 203. DOI: 10.1002/cb.1587 [details]

2015

  • Asbeek Brusse, E. D., Fransen, M. L., & Smit, E. G. (2015). Educational storylines in entertainment television: Audience reactions toward persuasive strategies in medical dramas. Journal of Health Communication, 20(4), 396-405. DOI: 10.1080/10810730.2014.965365 [details]
  • Asbeek Brusse, E. D., Fransen, M. L., & Smit, E. G. (2015). The more you say, the less they hear: the effect of disclosures in entertainment-education. Journal of Media Psychology, 27(4), 159-169. DOI: 10.1027/1864-1105/a000135 [details]
  • Fransen, M. L., Smit, E. G., & Verlegh, P. W. J. (2015). Strategies and motives for resistance to persuasion: an integrative framework. Frontiers in Psychology, 6, [1201]. DOI: 10.3389/fpsyg.2015.01201 [details] [PDF]
  • Fransen, M. L., Verlegh, P. W. J., Kirmani, A., & Smit, E. G. (2015). A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them. International Journal of Advertising, 34(1), 6-16. DOI: 10.1080/02650487.2014.995284 [details]

2014

  • Fransen, M. L., & Fennis, B. M. (2014). Comparing the impact of explicit and implicit resistance induction strategies on message persuasiveness. Journal of Communication, 64(5), 915-934. DOI: 10.1111/jcom.12118 [details]
  • Lewinski, P., Fransen, M. L., & Tan, E. S. H. (2014). Predicting advertising effectiveness by facial expressions in response to amusing persuasive stimuli. Journal of Neuroscience, Psychology, and Economics, 7(1), 1-14. DOI: 10.1037/npe0000012 [details] [PDF]
  • van Rompay, T. J. L., Fransen, M. L., & Borgelink, B. G. D. (2014). Light as a feather: effects of packaging imagery on sensory product impressions and brand evaluation. Marketing Letters, 25(4), 397-407. DOI: 10.1007/s11002-013-9260-3 [details]

2013

  • Fransen, M. L., van Rompay, T. J. L., & Muntinga, D. G. (2013). Increasing sponsorship effectiveness through brand experience. International Journal of Sports Marketing & Sponsorship, 14(2), 112-125. [details]
  • Fransen, M. L., & ter Hoeven, C. L. (2013). Matching the message: the role of regulatory fit in negative managerial communication. Communication Research, 40(6), 818-837. DOI: 10.1177/0093650211427140 [details]
  • Fransen, M. (2013). Resisting persuasion. Oxford Bibliographies Online, Communicat(24/07/2013). DOI: 10.1093/OBO/9780199756841-0127 [details]

2012

2011

  • Fransen, M. L., Fennis, B. M., Pruyn, A. T. H., & Vohs, K. D. (2011). When fit fosters favoring: the role of private self-focus. Journal of Experimental Social Psychology, 47(1), 202-207. DOI: 10.1016/j.jesp.2010.09.004 [details]
  • Fransen, M. L., Smeesters, D., & Fennis, B. M. (2011). The role of social presence in mortality salience effects. Journal of Business Research, 64(1), 29-33. DOI: 10.1016/j.jbusres.2009.09.016 [details]
  • Fransen, M., Rompay, T., & van der Plas, N. (2011). ‘Where the action is’: events als marketingcommunicatiestrategie. Tijdschrift voor Communicatiewetenschap, 39(2), 21-37. [details]

2010

  • Fransen, M. L., Fennis, B. M., & Pruyn, A. T. H. (2010). Matching communication modalities: the effects of modality congruence and processing style on brand evaluation and brand choice. Communication Research, 37(4), 576-598. DOI: 10.1177/0093650210368251 [details]
  • Fransen, M. L., Reinders, M. J., Bartels, J., & Maassen, R. L. (2010). The influence of regulatory fit on evaluation and intentions to buy genetically modified foods: The mediating role of social identification. Journal of Marketing Communications, 16(1-2), 5-20. DOI: 10.1080/13527260903342696 [details]

2009

  • van Rompay, T. J. L., Vonk, D. J., & Fransen, M. L. (2009). The eye of the camera: effects of security cameras on pro-social behavior. Environment and Behavior, 41(1), 60-74. DOI: 10.1177/0013916507309996 [details]

2008

  • Fransen, M. L., Fennis, B. M., Pruyn, A. T. H., & Das, E. (2008). Rest in peace? Brand-induced mortality salience and consumer behavior. Journal of Business Research, 61(10), 1053-1061. DOI: 10.1016/j.jbusres.2007.09.020 [details]

2015

  • Verlegh, P. W. J., Fransen, M. L., & Kirmani, A. (2015). Persuasion in advertising: when does it work, and when does it not? Journal of Advertising, 34(1), 3-5. DOI: 10.1080/02650487.2014.994732 [details]
  • van den Putte, B., Verlegh, P., Wennekers, A., Welten, S., Mollen, S., & Fransen, M. (2015). Gedragsverandering via campagnes 2.0: aanvullende inzichten uit de wetenschappelijke literatuur. Amsterdam: Amsterdam School of Communication Research / ASCoR. [details]

2013

  • Lewinski, P., Fransen, M. L., & Tan, E. S. (2013). Predicting advertising effectiveness by facial expressions in the amusing persuasive stimuli. In B. Weber, M. Reuter, A. Falk, M. Reimann, & O. Schilke (Eds.), 2013 NeuroPsychoEconomics Conference Proceedings. (pp. 45). Bonn, Germany: Association for NeuroPsychoEconomics. [details]

2012

  • ter Hoeven, C., & Fransen, M. (2012). Well-being, work engagement, or both? Explaining the linkage between information provision, communication climate, and performance. Conference papers: International Communication Association: annual meeting, 2012[details]
  • ter Hoeven, C., Fransen, M., Brummelhuis, L., & Peper, B. (2012). The depression epidemic at work: the role of communication in reducing depression. Conference papers: International Communication Association: annual meeting, 2012[details]

2011

  • Fransen, M. L., & van Rompay, T. J. L. (2011). Living brands: consumer reactions towards online-experienced-based marketing communication. Advances in Advertising Research, 2, 311-324. DOI: 10.1007/978-3-8349-6854-8_20 [details]
  • Fransen, M., & ter Hoeven, C. (2011). Improving managerial communication: the role of regulatory fit. Conference papers: International Communication Association: annual meeting, 2011[details]
  • ter Hoeven, C. L., Fransen, M. L., & Peper, B. (2011). Depression and helping behaviour at work: The mediating role of organizational communication. In Etmaal van de Communicatiewetenschap, Enschede. [details]
  • Boogaard, C. R., & Fransen, M. L. (2011). Resistance towards persuasion: differences between non-profit and commercial advertising. In M. Eisend, & T. Langner (Eds.), The 10th ICORIA 2011 Berlin: June 23rd-25th 2011: conference programme [DVD]. European Advertising Academy. [details]

2010

  • Fransen, M. L., & van Rompay, T. J. L. (2010). (2010). The effects of online experience-based marketing communication on consumer responses. In European Marketing Academy (EMAC), Denmark, Copenhagen. Copenhagen. [details]
  • Fransen, M. L., Fennis, B. M., & Pruyn, A. T. H. (2010). 'Bekend maakt bemind': de relatie tussen blootstelling aan reclame en merkkeuze. Ontwikkelingen in het marktonderzoek: jaarboek MarktOnderzoekAssociatie, 2010, 61-79. [details]
  • Fransen, M. L., Smeesters, D., & Fennis, B. M. (2010). Mortality salience and brand attitudes: the moderating role of social presence. Advances in Consumer Research, 37, 534-535. [details]
  • Fransen, M., & Lodder, P. (2010). The effects of experience-based marketing communication on brand relations and hedonic brand attitudes: the moderating role of affective orientation. Advances in Consumer Research, 37, 801-802. [details]
  • ter Hoeven, C. L., Fransen, M. L., & Peper, B. (2010). (2010). Depression and helping behavior at work: the mediating role of employees’ perceptions of organizational communication. In Annual Meeting of the Academy of Management. Montreal, Canada. [details]

2009

  • Fransen, M. L., Fennis, B. M., Vohs, K. D., & Pruyn, A. T. H. (2009). The effects of regulatory fit on persuasion: The moderating role of self-focused attention. In Presented at the Etmaal van de Communicatiewetenschap, Nijmegen, the Netherlands. [details]
  • Fransen, M. L., Fennis, B. M., Vohs, K. D., & Pruyn, A. T. H. (2009). ‘Fit for charity’: the moderating role of private self-focus in the persuasiveness of regulatory fit. Advances in Consumer Research, 36, 746-747. [details]

2016

  • Lewiński, P., Fransen, M. L., & Tan, E. S. H. (2016). Facereading: De rol van gezichtsuitdrukking in de effectiviteit van vermakelijke reclame. In A. E. Bronner (Ed.), Jaarboek Markt Onderzoek Associatie: Ontwikkelingen in het marktonderzoek. (Vol. 41, pp. 41-54). Haarlem: Spaar en Hout. [details]

2015

  • Fransen, M. (2015). Weerstand tegen beïnvloeding. In B. van den Putte, & P. Verlegh (Eds.), Gedragsverandering via campagnes 2.0: aanvullende inzichten uit de wetenschappelijke literatuur. (pp. 87-99). Amsterdam: Amsterdam School of Communication Research / ASCoR. [details]

2014

  • Mollen, S., & Fransen, M. (2014). Gezag en gedrag. In Gezag en veiligheid in het openbaar bestuur: essays over het gezag en de veiligheid van overheidsmedewerkers en politieke ambtsdragers. (pp. 32-40). Den Haag: Ministerie van Binnenlandse Zaken en Koninkrijksrelaties. [details]

2011

  • van Veenendaal, D., Fransen, M. L., & Smit, E. G. (2011). De gewapende consument. (SWOCC; No. 56). Amsterdam: Stichting Wetenschappelijk Onderzoek Commerciële Communicatie (SWOCC). [details]

2016

  • Fransen, M. L., Verlegh, P. W. J., & Boerman, S. C. (2016). The effects of warnings on persuasion in advertising: The role of timing and argument quality.. Abstract from International Conference on Research in Advertising (ICORIA), Ljubljana, Slovenia. [details]
  • van Berlo, Z. M. C., Fransen, M. L., Boerman, S. C., & van Reijmersdal, E. A. (2016). Are they even looking? Why disclosing product placement triggers resistance (or fails to).. Abstract from Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands. [details]

2015

  • Fransen, M. L., Janssen, L., Wulff, R., & van Reijmersdal, E. A. (2015). When forewarnings backfire: Self-control depletion increases persuasion by brand placements after disclosure. Abstract from Paper presented at the annual meeting of the International Communication Association, San Juan, Puerto Rico, . [details]
  • Lewinski, P., Fransen, M. L., & Tan, E. S. H. (2015). The role of facial expression in emotion regulation for resistance to persuasion: Web-based facial coding field experiments. Abstract from Paper presented at the 2015 American Marketing Association Summer Marketing Educators' Conference, Chicago, USA, . [details]
  • Lewinski, P., Fransen, M. L., Tan, E. S. H., Snijdewind, M. C., Weeda, W. D., & Czarna, K. (2015). Emotion regulation through facial expressions predicts consumers’ brand and advertisement attitudes. Abstract from Paper presented at 44th EMAC Annual Conference. Leuven,44th EMAC Annual Conference. Leuven, Belgium: The European Marketing Academy, . [details]
  • ter Hoeven, C. L., & Fransen, M. L. (2015). The reputation costs of misfit: The influence of regulatory focus on corporate communication. Abstract from Paper presented at the CCI Conference on Corporate Communication, New York, USA, . [details]
  • van Reijmersdal, E. A., Boerman, S. C., Fransen, M., van Lieshout, L., van Noort, G., Opree, S. J., ... Vandeberg, L. (2015). An advertiser paid me to write this blog’: How disclosing sponsored content in blogs affects persuasion and resistance. Abstract from Paper presented at the International Conference on Research in Advertising, London, UK, . [details]
  • van Reijmersdal, E. A., Boerman, S. C., Fransen, M., van Noort, G., Reusch, S., & Vandeberg, L. (2015). An advertiser paid me to write this blog’: How disclosing sponsored content in blogs affects persuasion. Abstract from Paper presented at the Etmaal van Communicatiewetenschap, Antwerp, Belgium., . [details]
  • Janssen, L., Fransen, M. L., & van Reijmersdal, E. A. (2015). Brand placement disclosure effects on persuasion: The moderating role of self-control. Abstract from Paper presented at the annual meeting of the International Communication Association, San Juan, Puerto Rico, . [details]

2014

  • Fransen, M. L., Fennis, M., Verlegh, P. W. J., & Boerman, S. C. (2014). The role of argument quality in warning effects.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen, . [details]
  • Fransen, M. L., Fennis, M., Verlegh, P. W. J., & Boerman, S. C. (2014). The role of argument quality in warning effects.. Abstract from Paper presented at the annual conference of the International Communication Association (ICA), Seattle, USA, . [details]
  • Lewinski, P., Fransen, M. L., & Tan, E. S. H. (2014). So you think this is funny?. Poster session presented at Poster presented at the 13th TIBER (Tilburg Institute for Behavioral Economics Research) Symposium on Psychology and Economics, Tilburg, . [details]
  • Lewinski, P., Fransen, M. L., Tan, E. S. H., Czarna, K., & Butler, C. (2014). Facial mimicry predicts attitudes toward brand in persuasive video stimuli.. Abstract from Paper presented at 17th General Meeting of the European Association of Social Psychology (EASP), Amsterdam, . [details]
  • Lewinski, P., Fransen, M. L., Tan, E. S. H., Snijdewind, M. C., Weeda, W. D., & Czarna, K. (2014). Do(n't) laugh at that ad: Facial expressions predict consumers' liking.. Poster session presented at Poster presented at the 13th TIBER (Tilburg Institute for Behavioral Economics Research) Symposium on Psychology and Economics, Tilburg, . [details]
  • Lewinski, P., Fransen, M. L., Tan, E. S. H., Snijdewind, M. C., Weeda, W. D., & Czarna, K. (2014). Do(n’t) laugh at that ad: Emotion regulation predicts consumers’ liking.. Abstract from Paper presented at the International Conference on Research in Advertising. Amsterdam, the Netherlands, . [details]
  • Lewinski, P., Fransen, M. L., Tan, E., Czarna, K., & Butler, C. (2014). Hindering facial mimicry in ad viewing: Effects on consumers’ emotions, attitudes and purchase intentions. Abstract from Paper presented at the meeting of the International Conference on Research in Advertising. Amsterdam, . [details]

2013

  • Eelen, J., Friedman, M., & Fransen, M. L. (2013). Butt-naked advertisements: Promoting taboo products by means of nudity. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Rotterdam, The Netherlands, . [details]
  • Fransen, M. L., Verlegh, P. W. J., & ter Hoeven, C. L. (2013). Development of a scale to measure strategies to resist persuasive communication. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Rotterdam, The Netherlands, . [details]
  • Fransen, M. L., ter Hoeven, C. L., & Verlegh, P. W. J. (2013). Measuring strategies to resist persuasive communication. Abstract from Paper presented at the European Association for Consumer Research conference, Barcelona, Spain, . [details]
  • Fransen, M. L., ter Hoeven, C. L., & Verlegh, P. W. J. (2013). Strategies to resist advertising. Abstract from Paper presented at the Association for Consumer Research (ACR) conference, Chicago, Ill, . [details]
  • Lewinski, P., Tan, E. S. H., & Fransen, M. L. (2013). Automatic analysis of facial expressions: Predicting attitudes in video advertising research[details]
  • Lewinski, P., Tan, E. S. H., & Fransen, M. L. (2013). Facial expressions of happiness predict action readiness in amusing stimuli[details]
  • ter Hoeven, C. L., Smit, F., & Fransen, M. L. (2013). New ways of working, vitality, and employee performance: The role of self determination. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Rotterdam, The Netherlands, . [details]
  • ter Hoeven, C. L., Smit, F., & Fransen, M. L. (2013). New ways of working, vitality, and employee performance: The role of self-determination. Abstract from Paper presented at the 63rd Annual Conference of the International Communication Association (ICA), London, UK, . [details]

2012

  • Fransen, M. L. (2012). Increasing resistance by implicit forewarning: A cost-effective approach.. Abstract from Paper presented at the International Conference on Research in Advertising, Stockholm, Sweden, . [details]
  • Fransen, M. L. (2012). Resistance towards persuasion: Minimizing cognitive effort by implicit forewarning.. Abstract from Paper presented at the meeting of the North-American Association for Consumer Research, Vancouver, Canada, . [details]
  • Fransen, M. L. (2012). Weerstand tegen persuasieve communicatie: Het (moeiteloze) effect van impliciet waarschuwen.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Leuven, Belgium, . [details]
  • ter Hoeven, C. L., & Fransen, M. L. (2012). Employee well-being, work engagement, or both? Explaining the linkage between information provision, communication climate, and employee performance.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Leuven, Belgium, . [details]
  • van Rompay, T. J. L., Fransen, M. L., & Borgelink, B. (2012). "The only way is up": Location and movement in product packaging as predictors of sensorial impressions and brand identity.. Paper presented at Paper presented at the International Conference on Design & Emotion, London, UK, . [details]

2011

  • Fransen, M. L., & ter Hoeven, C. L. (2011). Breaking bad news: The role of regulatory fit in negative managerial communication[details]

2010

  • Fransen, M. L., & van Rompay, T. J. L. (2010). (2010). Consumer reactions towards online-experienced-based marketing communication[details]
  • Fransen, M. L., van Rompay, T. J. L., & van der Plas, N. (2010). (2010) Event marketing from different perspectives[details]
  • Fransen, M. L., van Rompay, T. J. L., Lodder, P., Havers, M., & Steendam, N. (2010). (2010). Experience-based marketing communication and consumer responses[details]

2009

  • Fransen, M. L., Fennis, B. M., & Pruyn, A. (2009). Improving brand attitudes and choice trough congruence in communication modalities: The moderating role of processing style[details]
  • Fransen, M. L., Smeesters, D., & Fennis, B. M. (2009). The role of social presence in mortality salience effects[details]
  • Reinders, M. J., Bartels, J., & Fransen, M. L. (2009). Marketing communication of risky products: The influence of regulatory fit and the mediating role of social identification.[details]

2008

  • ter Hoeven, C. L., & Fransen, M. L. (2008). 'When the chips are down': The relation between stress, social support, and food product attitudes. Advances in Consumer Research, 35, 960-961. [details] [PDF]

Media optreden

  • Fransen, Marieke (07-12-2014): De strijd om de consument. [Radio]. De strijd om de consument..

Prijs

  • Fransen, Marieke, Verlegh, P.W.J., Kirmani, Amna & Smit, E.G. (2016): The prize for International Journal of Advertising Best Paper of 2015.
  • Fransen, M.L. (2015): ASCoR Baschwitz Article of the Year Award for the article: Fransen, M. L. & Fennis, B. M. (2014). Comparing the impact of explicit and implicit resistance induction strategies on message persuasiveness. Journal of Communication 64, 915-934.

Spreker

  • Fransen, M.L. (invited speaker) (28-1-2015): Resistance towards persuasion, Lecture at the Consumer Competence Research Training (CONCORT) meeting, Amsterdam.
  • Fransen, M.L. (invited speaker) (1-6-2013): Resisting Persuasion., Keynote/invited lecture at University of Vienna.
  • Fransen, M.L. (invited speaker) (23-5-2013): The role of automaticity in resisting persuasion., Invited lecture at the ASCoR/Research Priority Area symposium at the University of Amsterdam.

Tijdschriftredactie

  • Fransen, M.L. (reviewer) (2015-): Tijdschrift voor Communicatiewetenschap (Journal).
This list of publications is extracted from the UvA-Current Research Information System. Questions? Ask the library or the Pure staff of your faculty / institute. Log in to Pure to edit your publications.
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