Fotograaf: Dominic Crosbie

dhr. dr. T.B. (Theo) Araujo


  • Faculteit der Maatschappij- en Gedragswetenschappen
    Programmagroep: Corporate Communication
  • Bezoekadres
    REC BC
    Nieuwe Achtergracht 166  Amsterdam
  • Postadres:
    Nieuwe Achtergracht  166
    1018 WV  Amsterdam
  • T.B.Araujo@uva.nl
    T: 0205254061

2017

  • Araujo, T., Neijens, P., & Vliegenthart, R. (2017). Getting the word out on Twitter: the role of influentials, information brokers and strong ties in building word-of-mouth for brands. International Journal of Advertising, 36(3), 496-513. DOI: 10.1080/02650487.2016.1173765  [details] 
  • Araujo, T., Wonneberger, A., Neijens, P., & de Vreese, C. (2017). How Much Time Do You Spend Online? Understanding and Improving the Accuracy of Self-Reported Measures of Internet Use. Communication Methods and Measures, 1-18.

2015

  • Araujo, T., Neijens, P., & Vliegenthart, R. (2015). What motivates consumers to re-tweet brand content? The impact of information, emotion, and traceability on pass-along behavior. Journal of Advertising Research, 55(3), 284-295. DOI: 10.2501/JAR-2015-009  [details] 

2012

  • Araujo, T., & Neijens, P. (2012). Friend me: which factors influence top global brands participation in social network sites. Internet Research, 22(5), 626-640. DOI: 10.1108/10662241211271581  [details] 

2011

2017

  • Segijn, C. M., Araujo, T. B., Voorveld, H. A. M., & Smit, E. G. (2017). Real-life multiscreening.. Abstract from International Conference on Research in Advertising, Ghent, Belgium.
  • Araujo, T. B., & Kollat, J. (2017). Extending organizational sensemaking: The constitutive power of Twitter for CSR communication networks. Abstract from Etmaal 2017: , Tilburg , Netherlands.
  • Araujo, T. B., & Maslowska, E. H. (2017). Teaching Digital Analytics for beginners – beyond Excel and SPSS. Abstract from Etmaal 2017: , Tilburg , Netherlands.
  • Vermeer, S., Araujo, T. B., van Noort, G., & Bernritter, S. F. (2017). Webcare as a well-oiled machine: A machine learning approach to identify eWOM messages that require a webcare response. Abstract from Etmaal 2017: , Tilburg , Netherlands.

2016

  • Wonneberger, A., Araujo, T. B., Neijens, P. C., & de Vreese, C. H. (2016). How Much Time Do You Spend Online and how Often? Testing the Accuracy of Self-Reported Measures of Internet Use. Abstract from 18th Annual Conference of the Methods Division of the German Communication Association (DGPuK), Amsterdam, Netherlands.
  • Kollat, J., & Araujo, T. B. (2016). Extending organizational sensemaking: The constitutive power of Twitter. Abstract from 32nd EGOS Colloquium: Organizing in the Shadow of Power, .
  • Araujo, T. B. (2016). Does Sharing Matter? How Message, Sender, and Receiver Characteristics Influence Brand Attitudes on Social Media. Abstract from International Communication Association (ICA) 66th Annual Conference, Fukuoka, Japan.
  • Bernritter, S. F., & Araujo, T. B. (2016). The Arrogance Effect: Being Competent But Not Warm Deteriorates Brands’ Potential to Acquire Consumers’ Online Brand Engagement. Paper presented at 66th International Communication Association Conference, Fukuoka, Japan.
  • Araujo, T. B., Wonneberger, A., Neijens, P. C., & de Vreese, C. H. (2016). How much time do you spend online? Testing the accuracy of self-reported measures of online media use. Abstract from Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
  • Bernritter, S. F., & Araujo, T. B. (2016). The Arrogance Effect: Being Competent But Not Warm Deteriorates Brands’ Potential to Acquire Consumers’ Online Brand Engagement. Abstract from Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
  • Araujo, T. B. (2016). Is there a role for culture? How consumers and brands engage on Twitter across the globe. Abstract from Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.

2015

  • Araujo, T. B., Neijens, P. C., & Vliegenthart, R. (2015). How personality characteristics influence the diffusion of brand content on social network sites.
  • Araujo, T. B., Neijens, P. C., & Vliegenthart, R. (2015). Showing your social side: The antecedents and consequences of the diffusion of corporate social responsibility messages on Facebook and Twitter.

2014

  • Araujo, T. B., & Neijens, P. C. (2014). Big data acquisition for brand content diffusion research.. Abstract from Paper presented at the Big Data for Advertising Research and Education Pre-conference, AAA Conference, .

2013

  • Araujo, T. B., & Neijens, P. C. (2013). How informational, emotional and traceability cues in Twitter messages influence brand content pass-along behavior. Abstract from Paper presented at the 12th International Conference on Research in Advertising (ICORIA), Zagreb, Croatia, .
  • Araujo, T. B., Vliegenthart, R., & Neijens, P. C. (2013). Opinion leadership for brand content diffusion on Twitter: The role of influentials, bridge builders and strong ties. Abstract from Paper presented at the 12th International Conference on Research in Advertising (ICORIA), Zagreb, Croatia, .

Spreker

  • Araujo, T.B. (speaker) (20-3-2014): Brand content diffusion by consumers on Twitter: Big data possibilities and problems studying brand content pass-along behavior., ASCoR Big Data Colloquium, Amsterdam, Netherlands.

2015

  • Trostli de Araújo Costa, T. B. (2015). Brand content diffusion on Social Networking Sites: Exploring the triadic relationship between the brand, the individual, and the community [details] 
This list of publications is extracted from the UvA-Current Research Information System. Questions? Ask the library  or the Pure staff  of your faculty / institute. Log in to Pure  to edit your publications.
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