Fotograaf: Ineke Oostveen

dhr. dr. J.Y. (Jonne) Guyt


  • Faculteit Economie en Bedrijfskunde
    Sectie Intern. Strategy and Marketing
  • Bezoekadres
    REC M
    Plantage Muidergracht 12  Amsterdam
  • Postadres:
    Postbus  15953
    1001 NL  Amsterdam
  • J.Y.Guyt@uva.nl

Guyt, Jonne Y., and Els Gijsbrechts. "Take Turns or March in Sync? The Impact of the National Brand Promotion Calendar on Manufacturer and Retailer Performance." Journal of Marketing Research 51.6 (2014): 753-772.

Winner McKinsey Marketing Dissertation Award 2016.

2014

  • Guyt, J. Y., & Gijsbrechts, E. (2014). Take Turns or March in Sync? The Impact of the National Brand Promotion Calendar on Manufacturer and Retailer Performance. Journal of Marketing Research, 51(6), 753-772. DOI: 10.1509/jmr.14.0193 [details]

Prijs

  • Guyt, Jonne (2016): EMAC McKinsey Marketing Dissertation Award.
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