Fotograaf: Ineke Oostveen

dhr. dr. J.Y. (Jonne) Guyt


  • Faculteit Economie en Bedrijfskunde
    Sectie Intern. Strategy and Marketing
  • Bezoekadres
    REC M
    Plantage Muidergracht 12  
  • Postadres:
    Postbus  15953
    1001 NL  Amsterdam
  • J.Y.Guyt@uva.nl

Personal site

Guyt, Jonne Y., and Els Gijsbrechts. "On consumer choice patterns and the net impact of feature promotions" International Journal of Research in Marketing - forthcoming (2018)

Guyt, Jonne Y., and Els Gijsbrechts. "Take Turns or March in Sync? The Impact of the National Brand Promotion Calendar on Manufacturer and Retailer Performance." Journal of Marketing Research 51.6 (2014): 753-772.

Winner McKinsey Marketing Dissertation Award 2016.

2018

2014

  • Guyt, J. Y., & Gijsbrechts, E. (2014). Take Turns or March in Sync? The Impact of the National Brand Promotion Calendar on Manufacturer and Retailer Performance. Journal of Marketing Research, 51(6), 753-772. DOI: 10.1509/jmr.14.0193 

Prijs

  • Guyt, J. (2016). EMAC McKinsey Marketing Dissertation Award.
This list of publications is extracted from the UvA-Current Research Information System. Questions? Ask the library  or the Pure staff  of your faculty / institute. Log in to Pure  to edit your publications. Log in to Personal Page Publication Selection tool  to manage the visibility of your publications on this list.

Geen nevenwerkzaamheden bekend

contactgegevens bewerken bewerk tabbladen