Fotograaf: Verena Wottrich

mw. V.M. (Verena) Wottrich MSc


  • Faculteit der Maatschappij- en Gedragswetenschappen
    Programmagroep: Persuasive Communication
  • Bezoekadres
    REC BC
    Nieuwe Achtergracht 166  Amsterdam
    Kamernummer: C9.10
  • Postadres:
    Postbus  15791
    1001 NG  Amsterdam
  • V.M.Wottrich@uva.nl
    T: 0611778144

2017

  • Smit, E. G., Segijn, C. M., van de Giessen, W., Wottrich, V. M., Vandeberg, L., & Voorveld, H. A. M. (2017). Media multitasking and the role of task relevance in background advertising processing. In V. Zabkar, & M. Eisend (Eds.), Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement (pp. 197-212). (European Advertising Academy). Wiesbaden: Springer Gabler. DOI: 10.1007/978-3-658-18731-6_15  [details] 
  • Wottrich, V. M., Verlegh, P. W. J., & Smit, E. G. (2017). The Role of Customization, Brand Trust, and Privacy Concerns in Advergaming. International Journal of Advertising, 36(1), 60-81. DOI: 10.1080/02650487.2016.1186951  [details] 

2016

  • Eelen, J., Rauwers, F., Wottrich, V. M., Voorveld, H. A. M., & van Noort, G. (2016). Consumer responses to creative advertising: a literature review. In P. De Pelsmacker (Ed.), Advertising in new formats and media: current research and implications for marketers. (pp. 19-46). Bingley: Emerald. [details] 
  • Hogeweg, L., de Hoop, H., Ramachers, S., van der Slik, F., & Wottrich, V. M. (2016). The L2-acquisition of the German particle ‘doch’. International Review of Applied Linguistics in Language Teaching, 54(3), 201-227.
  • Wottrich, V. M., & Voorveld, H. A. M. (2016). Creative vs. traditional media choice: effects on word-of-mouth and purchase intention. In P. Verlegh, H. Voorveld, & M. Eisend (Eds.), Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative (pp. 325-335). (European Advertising Academy). Wiesbaden: Springer Gabler. DOI: 10.1007/978-3-658-10558-7_25  [details] 

2011

  • Hogeweg, L., Ramachers, S., & Wottrich, V. M. (2011). 'Doch', 'toch' and 'wel' on the table. In R. Nouwen, & M. Elenbaas (Eds.), Linguistics in the Netherlands (Vol. 28). (pp. 50-60). Amsterdam: John Benjamins.

2016

  • Wottrich, V. M. (Author). (2016). How and when does online behavioral advertising work? [blog]. Communicating Communication (ComCom) blog.
  • Wottrich, V. M. (Author). (2016). Hoe en wanneer werkt behavioral targeting? [blog]. SWOCC.
  • Wottrich, V. M. (Author). (2016). Branded apps and purchase behavior [blog]. Communicating Communication (ComCom) blog.

2016

  • Wottrich, V. M. Branded apps en aankoopgedrag
  • Wottrich, V. M., Verlegh, P. W. J., & Smit, E. G. (2016). The role of customization, brand trust, and privacy concerns in advergaming: Paper presented at the annual meeting of the International Communication Association (ICA), Fukuoka, Japan.. Paper presented at International Communication Association (ICA) 66th Annual Conference, Fukuoka, Japan.
  • Wottrich, V. M., van Noort, G., Voorveld, H. A. M., & Smit, E. G. (2016). The effect of educational programs on consumers’ online behavioral advertising and cookie perceptions: Paper presented at the annual meeting of the International Communication Association (ICA), Fukuoka, Japan.. Paper presented at International Communication Association (ICA) 66th Annual Conference, Fukuoka, Japan.
  • Wottrich, V. M., van Reijmersdal, E. A., & Smit, E. G. (2016). App users unwittingly in the spotlight: assessing the current state of privacy knowledge and protection behavior of mobile app users: Paper presented at the Etmaal van de Communicatiewetenschap, Amsterdam, the Netherlands.. Paper presented at Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
  • Wottrich, V. M., van Reijmersdal, E. A., & Smit, E. G. (2016). App users unwittingly in the spotlight: privacy knowledge, concerns, self-efficacy, and protection behavior in mobile apps: Paper presented at the annual meeting of the International Communication Association (ICA), Fukuoka, Japan.. Paper presented at International Communication Association (ICA) 66th Annual Conference, Fukuoka, Japan.

2015

  • Wottrich, V. M., van Noort, G., Voorveld, H. A. M., & Smit, E. G. (2015). "I agree": The effect of consumer educational programs on consumer perceptions of online behavioral advertising and cookies.
  • Wottrich, V. M., Verlegh, P. W. J., & Smit, E. G. (2015). How game customization and brand trust affect persuasion in advergames - The role of consumer privacy concerns. Abstract from International Conference on Research in Advertising, London, UK, .
  • Wottrich, V. M., Verlegh, P. W. J., & Smit, E. G. (2015). The role of consumer privacy concerns in advergame effectiveness. Abstract from Amsterdam Privacy Conference, Amsterdam, .
  • Wottrich, V. M., van Noort, G., Voorveld, H. A. M., & Smit, E. G. (2015). "I agree"; The effects of consumer educational programs on consumer perceptions of online behavioral advertising and cookies. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Antwerp, Belgium, .
  • Wottrich, V. M., van Noort, G., Voorveld, H. A. M., & Smit, E. G. (2015). The effects of consumer educational programs on consumer perceptions of online behavioral advertising and cookies. Abstract from Paper presented at the Amsterdam Privacy Conference, Amsterdam, .
  • van Noort, G., Voorveld, H. A. M., Wottrich, V. M., & Smit, E. G. (2015). Online behavioral advertising and cookie practices: Do educational programs empower consumers?. Abstract from Paper presented at the International Conference on Research in Advertising, London, UK, .

2014

  • Wottrich, V. M., & Voorveld, H. A. M. (2014). Advertisers go creative! The effect of creative media choice on consumers' word-of-mouth and purchase intention. Abstract from Paper presented at the International Conference on Research in Advertising, Amsterdam, .
  • Wottrich, V. M., van Reijmersdal, E. A., & van Noort, G. (2014). How engagement with branded apps drives brand loyalty. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen, The Netherlands, .

2012

  • Foolen, A., Zwets, M., & Wottrich, V. M. (2012). Emotieve intensiveerders in het Nederlands. Abstract from Paper presented at the Meeting of the Dutch Linguistic Society 'Linguistics in the Netherlands', Utrecht, The Netherlands, .

2011

  • Hogeweg, L., Ramachers, S., & Wottrich, V. M. (2011). Towards a semantic map of Dutch and German particles.

Prijs

  • Wottrich, Verena (2016): Top Student Paper Award: The role of customization, brand trust, and privacy concerns in advergaming.
  • Wottrich, V.M. (2015): Best Student Paper Award: How game customization and brand trust affect persuasion in advergames - The role of consumer privacy concerns.
  • Wottrich, V.M. (2015): Unilever Research Prize for her successful student career, particularly for her Research Master’s thesis, which was supervised by prof. dr. Edith Smit and prof. dr. ir. Peeter Verlegh..
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