Despite our generally positive healthy intentions, we regularly devour - without giving it much thought - an extra pack of crisps or take another serving although we’ve actually eaten enough. These conscious intentions only have a limited influence on our eating behaviour because they are mostly steered by unconscious and automatic processes, such as habits, impulses and rewards. To understand how to best change eating habits, insight is needed into the underlying processes. This will be the central premise of Rob Holland in his inaugural lecture as professor of Social Psychology.
Prof. R.W. Holland, professor of Social Psychology: Over onbewuste processen in eetgedrag.
This event will be open to the public.
(Please note: this inaugural lecture will be held in Dutch.)