The shift from public information intermediary to personal information service creates new dynamics but also new imbalances in the relationship between the media and their users. In her inaugural speech as professor of Information Law, Natali Helberger will argue that to restore this balance, the media and regulators in Brussels and The Hague need to develop a vision on how to deal with issues such as media user privacy, editorial integrity and more generally ‘fair algorithmic media practices’.
The collection and analysis of ‘big data’ about user preferences, and targeting users with personalised news and advertisements offer exciting new opportunities for users, the media and media policy. There are challenges, too. Privacy is the most commonly discussed concern, and the Dutch controversies about 'cookie-walls' has made it very clear how little the media and regulators are prepared to strike the right balance between data analysis and media user privacy. Helberger will argue that we need to look beyond privacy: how do we secure the audience’s trust in the editorial integrity of ‘algorithmic’ news? How do we define the fine line between personalised recommendations and audience manipulation? And how far should we go in the transition from public information intermediary to personal information coach?
Media personalisation and, more generally, the increasing interactivity between media and users is a central topic in Brussels (with the upcoming revision of the Audiovisual Media Service Directive) and The Hague. While there is much agreement that the existing regulatory framework for the media is up for reform, it is as yet entirely unclear what should come instead. With this in mind, Helberger will argue that future (self)regulatory approaches need to give more attention to the (commercialised) relationship between users and the media, and the values that should govern it.
Prof. N. Helberger, professor of Information Law: Media and Users: Towards a New Balance.
This event is open to the public.