Quantifying the influence the media have on politics and society requires an approach that incorporates research at the micro, meso and macro level, combining a focus on individuals, organisations and society as a whole. That is the central message of Rens Vliegenthart’s inaugural lecture.
There is plenty of research into the mechanisms through which individuals are influenced by media messages, but less is known about how this works at the level of organisations and society. Vliegenthart argues that, in addition to approaching influence at this level as the sum of individual effects, other long-term structural mechanisms can be identified, such as mediatization and a tendency within the media to describe events in terms of crises.
R. Vliegenthart, professor of Communication Science specialising in media and organisations: Voorbij het individu: de invloed van media op politiek en samenleving.
This event is open to the public.
(Please note: this inaugural lecture will be held in Dutch.)