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In recent years content marketing has found its way into the top-ten lists of popular marketing topics. As Ed Peelen explains in his inaugural lecture, content marketing requires organisations to take on the role of publisher of their own content. This means they need to put in place marketing and governance processes aimed at creating and distributing content that is relevant to the audience the organisation wants to target.

Event details of Developing content marketing processes
Date 10 May 2017
Time 16:00 -17:00
Location Aula - Lutherse kerk
Room Location

E. Peelen, bijzonder hoogleraar Content Marketing: Legitimering en ontwikkeling van content marketing.

Aula - Lutherse kerk

Room Location

Singel 411
1012 XM Amsterdam

Entrance

This event is open to the public.