For best experience please turn on javascript and use a modern browser!
Bekijk de site in het Nederlands

In the current media landscape consumers play an increasingly active role in the creation and communication of information about products and services. Consumers can more easily share their experiences with products and services through websites, blogs, forums and social media. This is called electronic word-of-mouth or eWOM. Lotte Willemsen did research on various aspects of eWOM.

Event details of Ms L.M. Willemsen
Date 11 June 2013
Time 14:00
Location Agnietenkapel
Room Location

Ms L.M. Willemsen: 'Electronic Word of Mouth: Challenges for Consumers and Companies'. Supervisor is prof. dr. P.C. Neijens. Co-supervisor is prof. dr. A.E. Bronner.

Agnietenkapel

Room Location

Oudezijds Voorburgwal 229 - 231
1012 EZ Amsterdam

The ceremony is open to the general public