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A multichannel strategy is one in which customers are approached through several channels, such as by telephone, in store and online. Dirck Heinhuis's research was directed at building a model that can explain consumers' multichannel behaviour.

Event details of Consumer behaviour in multichannel strategy
Date 16 October 2013
Time 13:00 -14:00
Location Aula - Oude Lutherse kerk

His research was conducted under the Amsterdam University of Applied Sciences/Hogeschool van Amsterdam doctoral track scheme for internal lecturers.

D. Heinhuis, Modeling Customer Behavior in Multichannel Service Distribution: A Rational Approach.


Prof. R.E. Maes


Dr E.J. de Vries (Haagse Hogeschool/HAN)

Aula - Oude Lutherse kerk

Singel 411
1012 XM Amsterdam


Free of charge