Frederik Situmeang’s PhD dissertation aims to gain insight in the effects of variability of product evaluations, market performance and the level of marketing/research and development power and influence towards product performance or organisational strategy. The empirical setting of his thesis is the console video games industry and the pharmaceutical industry.
F.B.I. Situmeang, Variability: The Effects of Variation in Power Relations within the Firm, in its Market Performance, and in the Evaluations of its Products.
Prof. N.M. Wijnberg
Prof. M.A.A.M. Leenders
This event will be open to the public.