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Frederik Situmeang’s PhD dissertation aims to gain insight in the effects of variability of product evaluations, market performance and the level of marketing/research and development power and influence towards product performance or organisational strategy. The empirical setting of his thesis is the console video games industry and the pharmaceutical industry.

Event details of How can a business optimally benefit from variability
Date 18 December 2013
Time 14:00 -15:00
Location Agnietenkapel

F.B.I. Situmeang, Variability: The Effects of Variation in Power Relations within the Firm, in its Market Performance, and in the Evaluations of its Products.


Prof. N.M. Wijnberg


Prof. M.A.A.M. Leenders


Oudezijds Voorburgwal 229 - 231
1012 EZ Amsterdam


This event will be open to the public.