Sanne Opree examines the effect of advertising on children. In the first part of her PhD thesis, she aims to establish reliable and valid measures for children’s advertising exposure and materialism. Her second aim is to investigate the causal relations between children’s advertising exposure, materialism and life satisfaction using a longitudinal design.
S.J. Opree, Consumed by Consumer Culture? Advertising’s Impact on Children’s Materialism and Life Satisfaction.
Prof. P.M. Valkenburg
Prof. M.A. Buijzen (RU)
Dr E.A. van Reijmersdal
This event will be open to the public.