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Sanne Opree examines the effect of advertising on children. In the first part of her PhD thesis, she aims to establish reliable and valid measures for children’s advertising exposure and materialism. Her second aim is to investigate the causal relations between children’s advertising exposure, materialism and life satisfaction using a longitudinal design.

Event details of Casual relations between advertising exposure, materialism and life satisfaction
Date 6 March 2014
Time 12:00 -13:00
Location Agnietenkapel

S.J. Opree, Consumed by Consumer Culture? Advertising’s Impact on Children’s Materialism and Life Satisfaction.


Prof. P.M. Valkenburg
Prof. M.A. Buijzen (RU)


Dr E.A. van Reijmersdal


Oudezijds Voorburgwal 229 - 231
1012 EZ Amsterdam


This event will be open to the public.