Hsin-Hsuan Lee examines unstructured user-generated content in response to corporate social responsibility communications in the blogosphere, and explores the content of company-administered co-creation communities. Analysing text-based content online, with the focus of these two particular emerging contexts that are developed in the two contrasting platforms, her thesis aims to unravel a noteworthy pattern of online buzz that companies should monitor among the vast information circulated on the internet.
H. Lee, Managing the Uncontrollable Empirical Studies of User-Generated Content Online.
Prof. J.E.M. Kolk
Prof. W.M. van Dolen
This event is open to the public.