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Hsin-Hsuan Lee examines unstructured user-generated content in response to corporate social responsibility communications in the blogosphere, and explores the content of company-administered co-creation communities. Analysing text-based content online, with the focus of these two particular emerging contexts that are developed in the two contrasting platforms, her thesis aims to unravel a noteworthy pattern of online buzz that companies should monitor among the vast information circulated on the internet.

Event details of The ‘uncontrollability’ of user-generated content
Date 8 April 2014
Time 12:00 -13:00
Location Agnietenkapel

H. Lee, Managing the Uncontrollable Empirical Studies of User-Generated Content Online.


Prof. J.E.M. Kolk
Prof. W.M. van Dolen


Oudezijds Voorburgwal 229 - 231
1012 EZ Amsterdam


This event is open to the public.