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Television viewers are increasingly exposed to texts saying ‘this program contains product placement’ or PP (short for product placement) logos incorporated in television programmes. Based on prior insights that (fore)warnings of persuasive messages can change the way receivers process the message and influence the outcomes of the message, Sophie Boerman aims to investigate whether sponsorship disclosure also influences the processing and persuasive outcome of the sponsored content.

Event details of The effects of sponsorship disclosure on television viewers’ responses
Date 24 April 2014
Time 14:00 -15:00
Location Agnietenkapel

S.C. Boerman, “This Program Contains Product Placement.” Effects of Sponsorship Disclosure on Television Viewers’ Responses.


Prof. P.C. Neijens


Dr E.A. van Reijmersdal


Oudezijds Voorburgwal 229 - 231
1012 EZ Amsterdam


This event is open to the public.