Television viewers are increasingly exposed to texts saying ‘this program contains product placement’ or PP (short for product placement) logos incorporated in television programmes. Based on prior insights that (fore)warnings of persuasive messages can change the way receivers process the message and influence the outcomes of the message, Sophie Boerman aims to investigate whether sponsorship disclosure also influences the processing and persuasive outcome of the sponsored content.
S.C. Boerman, “This Program Contains Product Placement.” Effects of Sponsorship Disclosure on Television Viewers’ Responses.
Prof. P.C. Neijens
Dr E.A. van Reijmersdal
This event is open to the public.