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Larissa-Rebecca Fleischer provides a comprehensive representation of the flexibility concept from a market-focused view. She outlines the market circumstances and business challenges of turbulent environments and offers a theorectical conceptualisation for these external effects. Fleischer hereby links turbulence to management uncertainty and states that this condition regularly aggravates the implementation, coordination and effectiveness of marketing and management strategies.

Event details of Creating market-focused flexibility
Date 23 October 2014
Time 10:00 -11:00
Location Agnietenkapel
Room Location

L. Fleischer, The Creation, Market Deployment and Performance Relevance of Market-Focused Flexibility.


Prof. J.L. Johnson (Washington State University)


Room Location

Oudezijds Voorburgwal 229 - 231
1012 EZ Amsterdam


This event is open to the public.